Development and Implementation of Tickets For Fun E-commerce Merchandising Stores.

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1 Rafael Koch Rossi Digital Marketing and Project Analyst at Tickets For Fun Summary Digital Marketing Professional with broad experience on digital consumer, social media behavior, metrics and digital projects. Specialties: Digital Marketing, Digital Projects, Social Networks, User Experience, Usability, Look'n'Feel, Google Adwords, E-commerce, Google Analytics and Entertainment. Experience Digital Marketing and Project Analyst at Tickets For Fun January Present (2 years) Worked on the development of the new Tickets For Fun Website (Version 5.9 B122 R0) Front End - User Experience, Usability and Look'n'Feel. Search and Schedule improvement. Development and Implementation of Tickets For Fun E-commerce Merchandising Stores. Achievements: - New Tickets for Fun E-Ticket; - Tickets for Fun Online Seatmap; - Better Tickets for Fun L&F and UX; - More Returning Visitors; - More Time Spent on the website; - More Ticket Sales with New Inside Banner. 2 recommendations available upon request Digital Marketing Analyst at Time For Fun July Present (4 years 6 months) Responsible for starting the online strategy and presence of the company corporate image and its products, websites and hotsites, as well as elaborating Google Analytics reports and Google Adwords campaigns (creating and optimizing sponsored links). Periodically the results were presented to the company's Board of Directors. Implemented the major social networks, including: Twitter, Facebook, Flickr and Foursquare (for company's corporate identity and image, and promotion of some of the products). Some of the products I worked on: U2, Avril Lavigne, Yanni, Backstreet Boys, Titanic: The Exhibition, Mamma Mia!, The Witches of Eastwick, Cirque du Soleil - Varekai and other entertainment content. Page1

2 Achievements: - T4F Facebook account's growth; - Implementation of digital promotions and reports; - Implementation of different Facebooks accounts for different products (Branding, Musical, Family, Experience); - Acquisition of new partners, resulting in more engaged users; - Growth in the Tickets Sales; - Implementation of a Better Online Customer Service (Twitter and Facebook). 1 recommendation available upon request Digital Marketing Freelancer at Alibaba.com January July 2014 (7 months) Digital Marketing Freelancer for Alibaba.com's Brazilian Facebook account. Development of new visual identity for the Brazilian page, Facebook Insights and consulting about how to engage better with the audience in our market. Digital Marketing Specialist at Radio AniMiX Brasil April July 2010 (6 years 4 months) Responsible for the coordination of exclusive promotions between Radio AniMiX Brasil and Groove Concept to promote the show of Japanese band Dir en Grey at Maquinaria Festival 2009, and between Radio AniMiX Brasil and Time For Fun to promote the show of Japanese singer Miyavi and Japanese band Antic Cafe. Increased the number of hits and length of visit of the website from /month to /month, representing a growth of 56.5%. The time spent on site increased from 4m36 to 5m46, meaning a growth of 25.4%. In addition to that, developed the new visual communication (online and offline), the organizational restructuring and search for new sponsors. One of the latest jobs was the development of Japan Music BR (JMBR) - first social network focused on Japanese music fans (developed on Ning). Achievements: - Website Users Growth (from /month to /month - without Google Ads, representing an increase of 56.5%.); - Online and offline presence; - Acquisition of new advertisers. Digital Projects Consultant at Fundação Prefeito Faria Lima June July 2009 (2 years 2 months) I started at Fundação Prefeito Faria Lima as a trainee in the IT department. I worked with technical support Page2

3 and other technical stuff. After that, I worked with the development of a new Website and Intranet for Fundação Prefeito Faria Lima. I was also the responsible for all the strategy and planning of usability and visual communication in these two portals. The new Intranet provided a better navigability and interactivity among the employees in Fundação Prefeito Faria Lima. I introduced Google Analytics for a better website analysis and mensuration. This allowed a new way to understanding the visitors' demands and increased the ROI of Fundação Prefeito Faria Lima's website. Some time later, I was promoted to Digital Projects Consultant and worked helping Fundação Prefeito Faria Lima to develop a new paid services subscribe system. And the last project I made was with Corregedoria do Estado de São Paulo and Fundação Prefeito Faria Lima (Projeto de Interoperabilidade do Estado de São Paulo). 1 recommendation available upon request Projects New Tickets for Fun E-Ticket July 2014 to Present Members:Rafael Koch Rossi, John Lenon Nascimento Development and Implementation of Tickets for Fun new E-ticket. Tickets for Fun Online Seatmap June 2014 to Present Members:Rafael Koch Rossi, John Lenon Nascimento Implementation of Tickets for Fun Online Seatmap. Tickets For Fun Search Improvement June 2013 to Present Members:Rafael Koch Rossi, Rodrigo Machado Oliveira Improvement and implementation of new Search and Schedule system. Tickets For Fun Version 5.9 B122 R0 January 2013 to Present Members:Rafael Koch Rossi, Raquel Rice, Rodrigo Machado Oliveira, Antonio Mello, Leandro Maione User Experience, Usability and Look'n'Feel. Tickets For Fun Hotsites January 2013 to Present Members:Rafael Koch Rossi, Leandro Maione Development of the new Tickets For Fun Hotsites (Umbrellas) for special products / sales (Rei Leão, Corteo, Thriller). Ecommerce Merchandising Store Page3

4 November 2013 to Present Members:Rafael Koch Rossi, Leandro Maione, Rodrigo Machado Oliveira, Ellen Vargas Worked with Leandro Maione and Ellen Vargas to develop and implement the first merchandising online store of T4F using a third party service (Jet E-commerce). Marketing / Newsletter January 2003 to Present Members:Rafael Koch Rossi, Leandro Maione, Raquel Rice, Nicole Barbieri Marketing and Newsletters layouts. CRM January 2013 to Present Members:Rafael Koch Rossi, Leandro Maione, Nicole Barbieri, Raquel Rice Implementation of CRM on Tickets for Fun. T4F Memories July 2010 to December 2012 Members:Rafael Koch Rossi Development and Implementation of T4F Memories. A photography project about all T4F moments. Social Networks July 2010 to December 2012 Members:Rafael Koch Rossi, Anne Rego Implementation of the major social networks, including: Twitter, Facebook, Flickr and Foursquare (for company's corporate image and promotion of some of the products). CEPAM Corporate Website June 2007 to July 2009 Members:Rafael Koch Rossi, Antonio Celso Albuquerque Filho Development and Implementation of Fundação Prefeito Faria Lima corporate website. Tickets for Fun New Register Form December 2013 to Present Members:Leandro Maione, Rafael Koch Rossi, Rodrigo Machado Oliveira New register form. Artwork developed by Leandro Maione. I worked with key user test before go live. Skills & Expertise Digital Marketing Social Media Google Analytics Google Adwords Entertainment Social Networking Page4

5 Online Marketing Social Media Marketing Digital Media Facebook E-commerce SEO Online Advertising Product Marketing Product Management Sponsorship Marketing Web Design User Experience Digital Strategy Certifications Online Advertising SENAC July 2009 Web Designer SENAC March 2004 Google AdWords Fundamentals Goobec November 2010 Languages Portuguese English Chinese (Native or bilingual proficiency) (Full professional proficiency) (Elementary proficiency) Education Confucius Institute Chinese Basic, Escola Superior de Propaganda e Marketing Master of Business Administration (MBA), Digital Marketing Management, Senac São Paulo Post Graduate Diploma, Web Management, Wiseup Business English, Fundação Armando Alvares Penteado Page5

6 Bachelors, Advertising and Marketing, recommendation available upon request Interests Music, Multimedia, Broadcast, Technology, Websites, Design, Advertising, Photography, Digital Marketing Page6

7 Rafael Koch Rossi Digital Marketing and Project Analyst at Tickets For Fun 5 people have recommended Rafael "Rafael conhece muito de Marketing Digital, e tem um perfil bastante comprometido e "fuçador". Isso faz com ele esteja sempre se atualizando, além de sempre conseguir entregar o que se espera!" Rodrigo Machado Oliveira, managed Rafael "Ótimo profissional, sempre atento as novas tendências e vasto conhecimento em comportamento digital. Excelentes habilidades em analytics e criatividade de sobra." Leandro Maione, Web Designer, Time For Fun, worked directly with Rafael at Tickets For Fun "Rafael sempre muito atencioso e dedicado. Foi uma parceria incrível." Livia Matsumoto, worked directly with Rafael at Time For Fun "Excelente profissional, com raciocínio rápido e muita pró-atividade. Criativo, desenvolveu excelentes trabalhos gráficos e de web. Por sermos uma instituição pública não conseguimos manter o profissional porque não conseguimos realizar concurso para a vaga. Recomendo também pela postura ética e sua forte empatia com colegas de trabalho, que aumentava a produtividade do setor." Antonio Celso Albuquerque Filho, Gerente, CEPAM, managed Rafael at Fundação Prefeito Faria Lima "Sabe tudo de rádio na web!" Eric Messa, Professor, FAAP, taught Rafael at Fundação Armando Alvares Penteado Contact Rafael on LinkedIn Page7

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