Innovation and Collaboration in China. 杨 文 洛 Boon-Lock Yeo, Ph.D.

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1 Innovation and Collaboration in China 杨 文 洛 Boon-Lock Yeo, Ph.D.

2 Google Global R&D

3 Google R&D In China Established in 2005: Beijing & Shanghai Participating in both local and global innovations 2011: team continues to grow through hiring Search Google IME Commerce Ads System Google Translate Chrome etc

4 What Do We Focus On? Work on both local and global impactful projects Develop & deliver compelling technologies Continue to improve quality and experience for Chinese language products & features We are committed to users in China! Work collaboratively with local partners (including internet companies, advertisers, developers, students, universities, etc.)

5 Several example Innovations by China Team Search: Search by Image Ads Google Translate Commerce IME Research Innovations

6 Image Search Innovation Technical innovation on Google Image Search: Improve search qualify; Launch new features; Enhance user experience; Where it is? What bird it is? This image is too small! With Google Search by Image, you can : Find the image with higher resolution; Get the person s name of the head portrait image; Get the name of the place that the image shows; Figure out if the current image is fake or not; And many more. Google Image Search:

7 Search by Image: Technology Behind The most complete, realtime updated image library User image search query Search by Image results Large-scale parallel computing (Cloud Computing)

8 Search by Image: Example 1 This is a pretty good place to go during summer. I m just wondering where it is. Maybe next time, I will bring may family there.

9 Search by Image: Example 1 Answer:

10 Search by Image: Example 2 I saw this bird a few weeks ago in a zoo, but I really can t remember what it s called. Maybe I need to bring to an ornithology expert for advice.

11 Search by Image: Example 2 Answer:

12 Ads: Google s Core Revenue Source 1,000,000+ AdWords customers and partners globally 2,000,000+ partners in Google Display Network globally

13 Ads Innovation: Local efforts, Global Impact Help potential advertisers especially who don't have much knowledge about how AdWords works, to generate a personalized AdWords proposal. 关 键 字 广 告 提 案 Proposal Tool

14 Ads Innovation: Local efforts, Global Impact China team launched Proposal Tool which got great results: allow users to input their website and generate an online proposal on the fly; Started from APAC and expanded to globally. Input your business website Your Ads Proposal in one minute!

15 Google Translate: The Challenge Vocabulary needs to reorder in accordance with the different languages. Translation needs to change in accordance with different semantics. Google Translate:

16 Google Translate: Supports Mobile Now Android Web client (traditional) iphone You can now easily get translation from out of your pocket!

17 Google Translate: Innovation (1) Make it easy for the users: virtual keyboard and spelling correction

18 Google Translate: Innovation (2) Make it easy for the users: refine the translated results by yourself!

19 Google Translate: Innovation (3) Google Translate: cool features, years of technology innovation behind the scene. 1

20 Google Translate: Innovation (4) Overcoming the language barrier through Google Translate with Conversation Mode: People now can have real-time conversation by speaking own native language! Speech translation: support 14 languages for now, including Chinese, Japanese, Korean, French, German, To learn more about Google Translate Conversation Mode :

21 Commerce Facilitate you for an amazing shopping experience! If you know what you want Nikon D90 三 亚 Product Search But if you need to browse to find what you want Offer Aggregator (Shihui) Google Catalogs: Find and buy!

22 Commerce: Google Catalogs A free app for tablet devices that enables you to browse all of your favorite catalogs and interact with new layers of rich-media content. Commerce + Mobile From print catalogs to digital versions of catalogs Make catalog shopping: More engaging Social Creative Google Catalogs:

23

24 Solving Input Needs for Client, Cloud, and Mobile 80% of people do not interact or get information in English World is so heterogeneous!

25 Google IME Offers IME goes Cloud Support worldwide languages: Transliteration for 20+ languages, Virtual Keyboard for 80+ languages Voice IME IME for Android Support multi-platforms

26 Research Innovations Locally relevant and global impact Mobile Develop technologies for enabling next-generation mobile killer apps to service end users Chinese Natural Language Processing Large-scale Machine Learning Infrastructure

27 Besides Technical Innovation Chinese New Year Transportation maps ( 谷 歌 春 运 交 通 地 图 ); Earthquake Relief ( 心 系 汶 川 ); One Egg Program ( 一 个 鸡 蛋 公 益 项 目 ); Google China Social Innovation Cup ( 关 注 公 益, 倡 导 公 益 意 识 ); University Relations Program to support Education; GoogleServe volunteers to service the community... 2

28 Caring for China - the Google China Social Innovation Cup Education Poverty Environment Disabled Women& Children Health Culture etc. Providing a platform for college students to demonstrate social responsibilities; Explore innovative, valuable and replicable CSR ideas to help those needs help. 28

29 Caring for China - the Google China Social Innovation Cup "It's amazing to see the creative, meaningful solutions coming out of Google China Social Innovation Cup. Today's students are tomorrow's innovators, and the fresh perspective you bring is crucial to solving the world's big social issues." - Dr. Eric Schmidt, Google Executive Chairman 29 Project photos 4 th competition ( ): idea proposals submitted from 1278 colleagues in China!

30 University Collaborations Exemplify Google s commitment to support education in China; China University Relations Program*: 联 合 科 研 (Research Award) 课 程 建 设 (Curriculum) 学 生 项 目 (Student Support) 设 备 捐 赠 (Donation) 学 术 交 流 (Academic Exchange) A few data and accomplishments: Coverage: 300+ universities; Over students attended Google technology related courses; rich course contents on areas: Android, Web, Cloud Computing, Search Engine, Internet of Things; 200 universities donated Google server servers; 22 universities donated Android Labs; 10+ research grants so far in China; Google Excellence Scholarship Program at 22 universities, 110 awardees per year. *:To learn more: Research China UR Projects Curriculum Research grants; Focused Awards; PhD Fellowship Program Google elite course plan; New curriculum projects; Android Lab Donation; Faculty Support Faculty Training; Educational Material; Student Support Scholarship Program; Student Challenge; Campus Lectures; Academic Exchange Faculty Summit; Google tech talks.

31 Move Deeper With New Initiatives Education Support to Western Regions CS4HS in China Xinjiang Univ. Ningxia Univ. Qinghai Univ. Guizhou Univ. Yunnan Univ. 兰 学 州 大 电 技 子 大 科 学 武 学 汉 大 北 学 京 大 天 东 津 北 同 学 济 大 中 学 山 大 浙 学 江 大 Android Academic Initiative Partnering with Tsinghua University; Project kicked off on April 14; 7 sub-projects to support on faculty development, curriculum development and student development. 1 st CS4HS workshop launched on April 18 with Xi an Jiao Tong University; 77 teachers from 41 schools trained; Extending to work with more universities. Google CS4HS: Scale out to support more universities on Android curriculum development and talent education; 300 universities joined; with 565 faculty members trained; 18 Android elite course development project granted in 2011; Android Student Challenge (2011): application submissions.

32 Looking ahead Commitment to China stays unchanged Continue to support education in China Continue to hire top talents to join our both global and local innovations Contribute to Internet industry in China, growing together!

33 Thanks!

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