One Platform for All Data

Performance 40% Higher Density 3D Unique 3D scaling Automated Dynamic Tiering Hyper-V and VMware VAAI Integration 40% Less Power Simplified Management Twice the Connectivity Most External Virtualised Capacity. AMS 2000 HDP Virtual Volumes Dynamic Provisioning Servers Challenges High cost of storage Cumbersome provisioning Expensive optimization.

1 One Platform for All Data Storage Solutions by Hitachi Data Systems 7 October 2011 Klemen Bertoncelj Senior Solutions Consultant Hitachi Data Systems Corporation All rights reserved.

2 HITACHI, LTD. (NYSE:HIT/TSE:6501) One of the world s largest integrated electronics companies Founded in subsidiaries 360,000 employees Over 760 PhDs Total FY10 sales of US$112B FY10 R&D Investment: US$4.6B Approx. 20% in ITSC Approx. US$6.5B in cash No. 47 in the 2010 Fortune Global 500

3 Hitachi Data Systems at a Glance Wholly owned subsidiary of Hitachi, Ltd. (NYSE:HIT) Formed in 1989 Direct and indirect sales in more than 100 countries and regions More than 4,700 employees Focal point for Hitachi, Ltd. for information technologies, services and solutions Excellence in Customer Service Awards from:

4 Gartner Market Scope High-End "Enterprise Arrays" As of 15 March 2011 EMC FUJITSU HITACHI, HITACHI DATA SYSTEMS HP IBM STRONG NEGATIVE CAUTION PROMISING POSITIVE STRONG POSITIVE X X X X X In a market characterized by transient product advantages and no new entrants, the USP V and VSP are the only storage arrays offering array-based virtualization that works with mainframes and open systems. Source: Gartner (March 2011)

5 Integrated Scalable Storage Portfolio Functionality 3D Scaling Platform and Intelligent Virtual Storage Systems Hitachi Virtual Storage Platform Advanced Midrange Storage Systems Hitachi Adaptable Modular Storage AMS 2100 AMS 2300 AMS 2500 Hitachi NAS Platform Hitachi Content Platform Hitachi Data Discovery Suite File and Content Storage Scalability

6 Pioneering the Agile Data Center Hitachi Data Systems is focused on delivering a vision that IT must be: Virtualized Automated Cloud-ready Sustainable

7 AMS2000 For Applications Customer concern Using a reliable and highly available application platform that is easily scalable Solution areas Exchange Oracle / SQL Databases VMware What HDS offers Proven deployment and management of storage that is easily scalable to meet escalating demands in running Exchange and Database environments Running on AMS 2100, AMS 2300, AMS 2500 Easy to configure storage for Server Farms. SRM integration. Superior multipathing for ESX server. And supported by Reference Architectures, Best Practices, Deployment Guides, Monitoring & Managing Guides

8 Innovative Midrange Storage for Reliability and Performance Adaptable Modular Storage 2100 Adaptable Modular Storage 2300 Adaptable Modular Storage 2500 Built-in intelligence Reduces storage management complexity Lowers total cost of storage operations Delivers industry leading performance Highly reliable % data availability Multi tier capacity options SSD, SAS and SATA Seemless capacity growth to 1,4 PB Multi protocol options FC (8Gbps) and iscsi (10Gbps)

9 Providing Industry-leading Price/Performance Ratio Hitachi Data Systems IBM NetApp SPC-1 Benchmark shows the Hitachi Adaptable Modular Storage 2000 systems outperform comparable products from HP, IBM, NetApp and EMC

10 Hitachi Dynamic Load Balancing Controller Symmetric Active- Active Controllers: During normal operation I/O can travel down any available path to any front end port using the native host OS multipathing capabilities. This allows I/O to be balanced over all available paths without impacting performance. Automatic Controller Load Load Balancing Balancing: Controller : If the load on the controllers becomes unbalanced it will automatically be balanced without the host having to adjust it s it s primary primary path. path. SWITCH 1 FE CTRL-0 BE CTRL-0 AMS 2500 High Speed Buses I/O is redirected to less busy controller SWITCH 2 FE CTRL-1 BE CTRL-1 Symmetric Active- Active and Load Balancing Controllers: A Powerful combination! With features traditionally found only in Enterprise class storage arrays, the 2000 Family can dynamically balance I/O over any available path through any front end port on either controller. All this is done without having to load any propriety path management software.

11 AMS 2000 HDP Virtual Volumes Dynamic Provisioning Servers Challenges High cost of storage Cumbersome provisioning Expensive optimization Solution Capabilities Simplify provisioning Provision only what is used Automates performance optimization Replication Savings Business Benefits Reduce storage expense Reduced operational expense IT Agility Hitachi Dynamic Provisioning Pool Volumes

12 Cache Partition Manager Hitachi Modular storage systems offer cache partitioning that can be optimized to specific customer application requirements Less cache required for specific workloads Better overall hit rates for the same cache size Better optimization of I/O throughput for mixed workloads 4KB Database blocks in 4KB Cache pages 16KB File system blocks in 16KB Cache pages 512KB Video data blocks in 64KB Cache pages

13 Hitachi Modular Volume Migration Volume Migration performs on-line migration of data transparently to the hosts SAS LU1 Provides powerful performance tool SATA LU2 Provides poverfull Data Lifecycle Management tool

14 Dense Expansion Disk Tray Up to 48 high capacity disks 2TB SAS 7200 RPM 2TB SATA 7200 RPM 3TB SATA 7200 RPM Up to 38 high performance disks 600GB 15K RPM 450GB 15K RPM Nearly doubles the density of high performance SAS storage when compared to standard disk trays Intermix high density SAS and SATA storage in same system Reduce data center floor space consumption

15 Power Savings Hitachi Data Systems HDD spin down solutions Spinning down of ShadowImage drive groups involved in backup to tape VTL drive groups involved in backups Local internal backup copy of data Drive groups within archive storage Unused drive groups Deliver power consumption savings by Reduce electrical power consumption of idled hard drives Reduce cooling costs related to heat generated by the hard drives. Spun-Up RAID Group Spun-Down RAID Group

16 Virtual Storage Platform Key Features Industry s Highest Performance 40% Higher Density 3D Unique 3D scaling Automated Dynamic Tiering Hyper-V and VMware VAAI Integration 40% Less Power Simplified Management Twice the Connectivity Most External Virtualised Capacity

17 Scale Up for Performance Increase performance, capacity and connectivity non-disruptively in a single frame to meet increasing server demands Solution Capabilities Host servers can access all the resources that are dynamically added to the base configuration All resources act as one system for maximum performance and capacity Manage as a single system image with one common pool of resources for more efficient resource utilisation Dynamically scale performance, capacity, and connectivity without disruption Business Value Industry s highest OLTP performance for open and mainframe environments Grow from a small data centre footprint 19 rack Front to rear airflow for most efficient floor planning Highest density storage using 2.5 drives 3D

18 Scale Out for Massive Consolidation Increase performance, capacity, and connectivity by dynamically allocating additional resources across multiple frames Solution Capabilities Build out the storage system by combining multiple units into a single logical system Dynamically scales out to support the needs of different servers by prioritising the common storage resources Unique tightly-coupled design delivers top performance and reliability Ensure Application Quality of Service with logical cache partitioning and virtual ports Business Value Scale to support growing workloads without compromise Consolidate resources for virtual server environments 3D Highest data centre density, lowest weight and power consumption for capacity stored Easy online migration to future technology

19 Scale Deep for Economics Consolidate externally attached storage systems using industry-unique Hitachi Storage Controller Virtualisation Solution Capabilities Plug & Play virtualisation of external storage joins the storage pool with all the functionality of VSP Offloads less demanding data to lower cost external storage Simplifies management of 3 rd party storage with common management, data protection and search Allows use of existing or legacy assets over 200 storage systems and up to 255PB Business Value Increase value and useful life of existing assets Reduce OPEX costs through a common management framework Reduce CAPEX using lower cost tiers of external storage 3D Host transparent migration from/to multivendor storage at 80 percent less effort and cost

20 Hitachi Leads in Storage Virtualization STORAGE VIRTUALIZATION SHIPMENTS 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2, ,000 8,500 18,000+ SOURCE: Company Public Information and Industry Estimates

21 3D Management: Manage Up Unified management scales for the largest infrastructure and application deployments Storage Tiers Data Heat Index High Activity Set Normal Working Set Solution Capabilities Automate data placement for higher performance and lower costs Ability to manage up to 5M logical objects and 255PB of virtualized capacity Manage large storage resource management deployments with agentless technologies Scale up virtual server deployments by eliminating shared resource contention Quiet Data Set Business Value Significant CAPEX and OPEX savings by moving data to lower cost tiers Increase storage utilization up to 50% Easily align business application needs to the right cost infrastructure

22 3D Management: Manage Out Single management framework with the breadth to manage storage, servers and the IT infrastructure Solution Capabilities Unified management for block, file and content Common management of virtualized, heterogeneous storage End to-end visibility and correlation of applications, virtual machines, virtual servers and logical storage devices for traditional and VMware environments Roadmap to comprehensive IT management system with orchestration layer Business Value Properly monitor and plan resource needs for virtual server farms Consolidate multivendor storage management Integrated, open solution with orchestrated management lowers complexity and costs

23 3D Management: Manage Deep Deep integration within Hitachi Command Suite for the highest level of operational efficiency to manage the complexities of today s data centers Network Solution Capabilities Consistent implementation of management operations to reduce human errors Persistent logical grouping for efficient management practices Service level management incorporating both capacity and performance Common GUI, usability, data repositories and task workflows Business Value Simplify operations with up to 50% fewer management operation steps Reduce manual provisioning and reporting processes Reduce IT deployment times and risks Gain business agility

24 One Platform for All Data Virtualised storage pool from common, integrated storage family for all block, file and content data Unified Management VSP is the only 3D scaling storage architecture for all data types Hitachi Dynamic Provisioning and Dynamic Structured Unstructured Semistructured Rich Media Tiering improves performance and lowers cost by automating data placement Hitachi NAS Platform, powered by BlueArc : offers best-in-class performance and scalability for all file types Virtualised Infrastructure Hitachi Content Platform object store for active archiving, regulatory compliance, content compression, de-duplication, backup reduction Hitachi Data Discovery Suite: Federated search across disparate file servers and file systems 24

25 Nonvirtualized vs. Virtualized Storage Services Nonvirtualized Storage Services Virtualized Storage Services NAS CAS VTL Virtual Servers Physical Servers Enterprise Cloud NAS Midrange CAS VTL

26 Hitachi Content Platform Features Up to 40PB of usable capacity in a single physical cluster Multitenant Intelligent objects Chargeback Compression and deduplication Security and compliance Encryption of data at rest Authentication WORM Compliance and retention Built-in protection, preservation and replication HA architecture Continuous data integrity checking Advanced replication and DR capabilities Active Archive Content Depot Hitachi Content Platform Data Protection Backup Reduction Private Cloud Ultimate Investment Protection Public Cloud A number of discrete use cases from a single platform with rich functionality, robust data protection and a single point of management 26

27 ONE OF WORLD S TOP 10 SW COMPANIES HITACHI GLOBAL SOFTWARE OFFERINGS Business continuity Storage management Tiered storage software Middleware Web server software Operating systems #5 US$11B+ sales TOP 10 SOFTWARE COMPANIES #2 #10 27 SOURCE: Software Magazine

28 Hitachi Command Suite v7 Scalable to 5 million + objects under one management server Consolidated data base Simplified provisioning Application and business transparency into the infrastructure Integration with VMware VAAI for greater VM scalability Adobe flex presentation 28 28

29 Hitachi Command Director Dashboard 29

30 Common Management for Your Replication Solutions You can t improve what you can t measure Monitor application specific storage performance indicators to adhere compliance. Get pro-active notification of SLO violations Data Transfer Rate SLO IO SLO Random Writes SLO Sequential Writes SLO Random Reads SLO Sequential Reads SLO Business value Measures storage performance based on application service level objectives Define and enforce service level agreements Improves application uptime and performance Hitachi Command Suite offers unique application service level management and reporting capabilities. 30

31 Virtual Server Support ESX Datastore capacity Hyper V servers 31

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