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1 INTRO TO Brock Murray Twitter / Instagram

2 ABOUT BROCK MURRAY Started as a web designer in 2002 Designed hundreds of websites for local businesses Established seoplus+ in 2012 Trainer - Herzing College, Camp Tech Contributor SEMRush, TechSoup Canada

3 AGENDA Account > Property > View Dimensions vs Metrics Basic Metrics You Need to Know (Sessions, Pages/Session, Bounce Rate, Avg. Session Duration, Conversion Rate etc.) Getting Started Audience, Acquisition, Behaviour, Conversions How to Analyze your Web Traffic Sources & Page Performance In-depth Q & A

4 ACCOUNT > PROPERTY > VIEW

5 DIMENSIONS VS METRICS Dimensions - A dimension is a descriptive attribute or characteristic of an object that can be given different values. Some examples are Browser, Exit Page, Screens and Session Duration. Metrics - Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Some examples are Sessions, Pages/Session and Average Session Duration.

6 BASIC METRICS YOU NEED TO KNOW Sessions Pages/Session Bounce Rate Avg. Session Duration Conversion Rate

7 SESSIONS A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions.

8 PAGES/SESSION AVERAGE NUMBER OF PAGES PER SESSION

9 BOUNCE RATE The % of visitors to a particular website who navigate away from the site after viewing only one page.

10 AVERAGE SESSION DURATION Average session duration is: total duration of all sessions (in seconds) / number of sessions.

11 CONVERSION RATE The conversion rate is the percentage of users who complete a desired action.

12 GETTING STARTED Installing Your Tracking Code Setup Filters Setup Goals Link Webmaster Tools Link AdWords (if applicable)

13 INSTALLING YOUR TRACKING CODE

14 INSTALLING YOUR TRACKING CODE

15 INSTALLING YOUR TRACKING CODE Paste your snippet (unaltered, in its entirety) into every web page you want to track. Paste it immediately before the closing </head> tag. If you use templates to dynamically generate pages for your site (like if you use PHP, ASP, or a similar technology), you can paste the tracking code snippet into its own file, then include it in your page header.

16 VERIFY IT S INSTALLED CORRECTLY Waiting for Data - The tracking code has been detected on the homepage of your website, and the Google Analytics servers are updating your configuration before your data can be processed and appear in your reports. Tracking Not Installed or Not Verified - The tracking code isn t set up correctly on your webpages. Receiving Data - The tracking code is collecting and sending data to your property. Unknown - There's no data available that Google Analytics can use to tell if your tracking code is working. Check your setup to see if you can find a solution.

17 FILTERS

18 EXCLUDE YOUR IP ADDRESS What s My IP?

19 BOT FILTERING

20 BRANDED VS GENERIC TERMS

21 GOALS how many people reach a designated page how many people stay on your site for a minimum amount of time how many people have viewed a minimum of pages on your website how many people have triggered an event (such as watching a video)

22 HOW TO SETUP GOALS

23 HOW TO SETUP GOALS: DESTINATION

24 HOW TO SETUP GOALS: DESTINATION

25 HOW TO SETUP GOALS: EVENTS

26 HOW TO SETUP GOALS: EVENTS

27 HOW TO SETUP GOALS: EVENTS <input type="submit" name="submit" value="submit" onclick="_gaq.push(['_trackevent', 'Contact', 'ContactForm']);">

28 HOW TO LINK WEBMASTER TOOLS

29 CLICK PROPERTY SETTINGS

30 SCROLL DOWN TO WMT SETTINGS SCROLL DOWN TO WMT SETTINGS CLICK EDIT. A NEW WINDOW WILL OPEN SELECT AN ASSOCIATED SITE IN WMT

31 SCROLL DOWN TO WMT SETTINGS SELECT YOUR WEBSITE AND CLICK SAVE. IF YOUR WEBSITE DOES NOT APPEAR IN THIS LIST YOU EITHER NEED TO CREATE A WMT ACCOUNT OR YOUR NEED TO GIVE ACCESS TO THE GOOGLE ACCOUNT THAT IS LOGGED IN.

32 VERIFY IT S CONNECTED

33 HOW TO LINK ADWORDS

34 HOW TO LINK ADWORDS SELECT YOUR WEBSITE AND CLICK SAVE. IF YOUR WEBSITE DOES NOT APPEAR IN THIS LIST YOU EITHER NEED TO CREATE A WMT ACCOUNT OR YOUR NEED TO GIVE ACCESS TO THE GOOGLE ACCOUNT THAT IS LOGGED IN.

35 Audience, Acquisition, Behaviour, Conversions

36 Audience

37 Acquisition

38 Behaviour

39 Conversions

40 Audience, Acquisition, Behaviour, Conversions

41 How to Analyze Your Web Traffic Sources & Page Performance

42 CUSTOM DASHBOARDS

43 CAMPAIGNS & UTM CODES SOURCE MEDIUM CAMPAIGN NAME URL BUILDER: n&ref_topic=

44

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