LSE TOP TASKS AND PERSONAS

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1 LSE TOP TASKS AND PERSONAS 16/04/2015

2 UX DISCOVERY: WORK SO FAR Completed work Current phase Content audit briefing Humanised recommendations: Analysis of past research (Precedent, LSE Web survey 2014, depth interviews from 2009) Personas Use cases (Top Tasks) Additional secondary research (GA, LSE Online, desk research) Conversations with audience owners Survey written and sent out to Commercial & Professional audience User testing script for Prospective Students User stories

3 WHAT ARE TOP TASKS? They are the priority use cases - the main tasks that users want to complete and the devices they are most likely to use to do this. They are based on the research that has been done up to this point. NB They are not in order of priority - they only show which tasks are more likely to be high priority use cases across all devices

4 WHAT ARE TOP TASKS FOR? They allow us to start prioritising at a high level - these core needs are what a user-centred design has to focus on, so the Top Tasks provide the foundations on which the user requirements (user stories) will be based. The user stories phase will explore and prioritise these tasks to a much greater extent, and they will define what functional user requirements are needed for each page template type. Two points to note: Top Tasks will not to be considered in isolation from each other: they are discrete tasks, but a user journey may involve more than one task. The top tasks are representative of each audience - they are designed to represent the majority needs. At this stage the needs are deliberately general, to cast the net widely.

5 WHAT ARE PERSONAS? Personas are the distillation of user experience research into a human form. They cannot be considered to be empirical, but the data included within a persona description - biographical details, attitudes, their situation, and the kinds of goals they have in relation to the website - derive from this research. They are individuals who represent a typical person from either all users, or a group of users, within each audience.

6 WHAT ARE PERSONAS FOR? Personas allow us to understand the needs of your users in an easily relatable fashion. Having a human face to represent the data makes it easier to remember and understand audience needs. They help guide the prioritisation of features for the new page template types: we can consider how each feature addresses the needs of each persona, as opposed to each team member allowing their own interpretation of the data to decide what to prioritise.

7 THE AUDIENCES

8 Prospective students Current students Staff Alumni Commercial & Professional

9 AUDIENCE 1: Prospective students: 1. Undergraduate 2. Graduate

10 LSE PERSONAS AND USE CASES TOP TASKS: Undergraduate Task A prospective undergraduate student wants to explore Priority Priority on desktop/laptop tablet on mobile and compare programmes available to them A prospective undergraduate student wants to find out about the entry requirements for a programme specific to their country A prospective undergraduate student wants to find out about life at LSE: how to orient yourself, what support is offered, and what social opportunities there are A prospective undergraduate student needs to find out about what accommodation options they have at LSE A prospective undergraduate student wants to find out about financial details, such as tuition fees, and country-specific options available to them for financial support A prospective undergraduate student wants to find out about the details of a specific programme: contact hours, career options, and related programmes

11

12 LSE PERSONAS AND USE CASES TOP TASKS: Graduate Task A prospective graduate student wants to find out about the Priority Priority on desktop/laptop tablet on mobile Low details of a specific programme: rankings, tutors, related research, contact hours, career options A prospective graduate student wants to find out about the entry requirements for a programme specific to their country A prospective graduate student wants to find out about life at LSE - where it is based, what the facilities are like, and what opportunities it offers A prospective graduate student wants to find out about financial details and options available to them for study - fees, scholarships, bursaries, country-specific support A prospective graduate student needs to find out about costs associated with living at LSE, such as accommodation, food and travel. A prospective graduate student wants to apply for a programme

13

14 AUDIENCE 2: Current students 1. Just Arrived 2. Well Established

15 LSE PERSONAS AND USE CASES TOP TASKS: Just arrived Task desktop/laptop tablet mobile A student new to the university is finding their way around the Low campus, and needs information on services and locations to orient themselves A new student wants to check the course information page to find out about programme options, schedules and tutor details A new student wants to find out more about their accommodation and guidance on how they can better settle in A new student has heard about all the events that take place at LSE, so wants to find out about which ones would be of interest to them A new student wants to see a reading list for the coming term s options

16

17 LSE PERSONAS AND USE CASES TOP TASKS: Well Established Task An established student needs to find the details for a course tutor desktop/laptop tablet mobile to contact them about an upcoming assignment An established student would like to see topical information relevant to their course, and read about it while writing up some coursework An established student needs to find out about a support service for students, where its office is located and who to speak to about their needs An established student is living away from campus, so wants to be able to listen to and watch lectures and other study aids on the way into lectures An established student needs to be able to book or organise services relevant to them while at university An established student wants to be alerted to information relevant to them at the university

18

19 AUDIENCE 3: Alumni

20 LSE PERSONAS AND USE CASES TOP TASKS: Alumni Task A user wants to find out about upcoming events desktop/laptop tablet mobile Low Low relevant to their area of interest An alumnus has just moved to a new country and wants to find out if there are any local alumni associations they can join A user wants to get in touch with a member of staff in relation to their line of work A user is considering donating to the annual fund, but wants to find out what the benefits are An alumnus is interested in following up their academic work for professional purposes, so wants to keep up with what research LSE has published

21 LSE PERSONAS AND USE CASES

22 AUDIENCE 4: Staff: - Professional Services staff - Academic staff

23 LSE PERSONAS AND USE CASES TOP TASKS: Professional Services Task A member of staff wants to find colleagues in a particular department or desktop/laptop tablet mobile Low Low division and get in touch with them A member of staff wants to check the public events diary to find out what s coming up A member of staff needs information on services and locations to orient themselves on campus A member of staff needs to find policy or guideline documents on work processes A member of staff needs guidance and support around a particular issue related to their work

24 LSE PERSONAS AND USE CASES

25 LSE PERSONAS AND USE CASES TOP TASKS: Academic staff Task desktop/laptop tablet mobile A member of staff wants access to the services and systems available to them online A member of staff needs to get in touch with colleagues across all departments or centres A member of staff wants to see news, research and academic papers related to a particular subject A member of staff wants to set up an event on the website A member of staff wants information about funding for research Low A member of staff wants to be able to view and upload videos on a subject

26 LSE PERSONAS AND USE CASES

27 AUDIENCE 5: Commercial & Professional

28 LSE PERSONAS AND USE CASES TOP TASKS: Commercial & Professional Task desktop/laptop tablet mobile A user wants to find the details of a member of staff at the university A user wants to see the latest activity related to a particular subject, department or research centre A user wants to see the latest news from LSE A user wants to find out about upcoming public events that they can attend A user wants to find out about the university s term & exam dates A user wants to find out about executive education programmes

29

30 NEXT STEPS

31 TIMINGS Prioritisation of User Stories workshop (full day required with LSE) - 13th May LSE approval of prioritised User Stories - by 20th May

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