Oracle Analytics. News from OOW DOAG Nürnberg. 18. Nov. 2015, Björn Ständer

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2 Oracle Analytics News from OOW 2015 DOAG Nürnberg 18. Nov. 2015, Björn Ständer Director Business Development Oracle Deutschland B.V. & Co KG

3 Safe Harbor Statement Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information The following purposes is intended only, to and outline may our not general be incorporated product direction. into any contract. It is intended It is not for a commitment information purposes to deliver only, any material, and may not code, be or incorporated functionality, into and any should contract. not be It is relied not a upon in commitment making purchasing to deliver decisions. any material, The development, code, or functionality, release, and and timing should of not any be features relied upon or functionality in making purchasing described decisions. for Oracle s The products development, remains release, at the and sole timing discretion of any of Oracle. features or functionality described for Oracle s products remains at the sole discretion of Oracle. Oracle Confidential Internal/Restricted/Highly Restricted 3

4 Oracle Analytics Strategy

5 Impact of Digital Technologies Transforming How Industries Create Value MOBILE & SOCIAL BIG DATA CLOUD SERVICES THE INTERNET OF THINGS $1+ trillion in Mobile ecommerce revenue by 2017 $17+ billion in Big Data revenue by 2015 $200+ billion in Cloud Services revenue by 2015 $290+ billion in Machine-to-Machine revenue by 2017 $ HEALTH SCIENCES Personalized Medicine COMMUNICATIONS Machine-to- Machine Communications RETAIL Commerce Anywhere on Any Device UTILITIES Smart Grids and Flexible Power Consumption FINANCIAL SERVICES Online Banking and Mobile Payments ASSET INTENSIVE Flexible Capital Planning & Deployment HOSPITALITY Above Property Cloud Solutions 5

6 Value Creation Has Changed in the Digital Age Intangible Assets Now Determine Corporate Value Data is Capital The historic method of value creation matters less in today s digital age: tangible assets now constitute just 20% of total corporate value on the S&P 500, compared to 80% in 1975 Investors are paying more for companies with business models that emphasize intangible assets customer, human, and intellectual property and leverage the wisdom of crowds to co-create products and services CFOs who continue to allocate their company s capital to tangible assets using previous generations of technology are putting their company s management and shareholders at serious risk, generating lower levels of performance and enterprise value than digitally and big-data savvy CFOs Source: Research by Deloitte & Touche LLP an Open Matters, cited in the Wall Street Journal, July 28,

7 Enterprises who have embraced digitization across the enterprise have revenues, profit margins and stock prices 20-30% higher than laggards. McKinsey Copyright 2015, Oracle and/or its affiliates. All rights reserved. 7

8 What Your Business Leaders are Telling Us Tools are too technical Data sources are exploding Time consuming to create value from data Copyright 2015, Oracle and/or its affiliates. All rights reserved. 8

9 See the Signals Visual Analytics in Every Solution Copyright 2015, Oracle and/or its affiliates. All rights reserved. 9

10 Visual Analytics in Every Solution FOR MOBILE BUSINESS PEOPLE FOR RAPID DEPARTMENTAL DEPLOYMENTS FOR THE ENTERPRISE FOR HADOOP ENTHUSIASTS On Every Device Embedded in Cloud Embedded in Platform In Big Data Stack Copyright 2015, Oracle and/or its affiliates. All rights reserved. 10

11 Theme 1: Visual Analytics Data Blending Data blending will allow business users to weave data from multiple different sources into one coherent analysis in a few mouse clicks. Enrich and align the data drive better analytic insights. Smart joins few mouse clicks, tons of best practices codified (to avoid fan-trap, chasm-trap etc.) 11

12 Theme 1: Visual Analytics Predictive analytics in a few clicks Trend lines one click to have trend lines overlaid on your data. Smart binning Fixed range bins, accounts for outliers Forecasting, outlier analysis and more Function extensibility via custom R scripts 12

13 Theme 1: Visual Analytics Rich Visualizations Continued additions to the already rich palate of chart types Dense visualizations, Combo charts, Parallel coordinates and more SDK to embed custom visualizations that support all the interactivity enabled in the product 13

14 Theme 2: Consumerize Analytics Story Telling to democratize your findings Communicate your findings as a story, by walking the consumer through a sequence of sub-plots Interactive and collaborative consumption consumers will be able analyze each presented story point to kick the tires and validate conclusions Consume anywhere mobile, desktop. 14

15 Theme 2: Consumerization Mobile Mobile HD (available today) Day by Day (arriving soon) (next 12 months) Consume all OBIEE and Mobile App Designer content Full featured Visual analyzer on mobile Search (type and voice enabled) for quick analytic insights Push analytics based on usage history and user preference Fast, in-memory Visual experience to analyze and gain insights on device resident data 15

16 Applications Cloud Analytics: Delivering Business Insights Oracle Transactional Business Intelligence Real-time Operational Reporting Embedded in Oracle Cloud Applications Support daily decision making, proactive problem resolution, and business speed and agility Always Available, Delivered in Context Support Operational Excellence Available across a user s touch points Web, Mobile, Microsoft Office

17 Applications Cloud Analytics: Unlocking Strategic Insights Oracle Transactional Business Intelligence Enterprise Strategic Analytics for: Human Resources Enterprise Resource Planning (Coming Soon!) Designed for executives and analysts to drive strategic growth of business Cross-Source Analytics for cloud, on-premises, and 3 rd party sources EBS & PSFT on-prem compatibility (Coming soon!) Advanced Analytics Cross-Functional Visibility

18 Expanding your Enterprise Analytics: Tapping into the Cloud Oracle Business Intelligence Applications CX HCM ERP SCM Oracle Business Intelligence Applications Hybrid Cloud Support for Oracle Applications Cloud HCM, ERP, CRM Continued innovation for Apps Unlimited sources ERP, Supply Chain, HCM & CRM Improvements in upgrades and lifecycle management driven by Cloud innovations Continued certifications for latest BI Technology, ETL and environments

19 INTRODUCING: Oracle Data Visualization Cloud Service

20 New: Data Visualization Cloud Service Visual Analyzer CSV Excel Files Self-Service Load Data Mashup Data Visualize Data Mobile Microsoft Office

21 Introducing: Data Visualization Cloud Service Visually Analyze Data and Uncover Actionable Insights With Zero IT Support Rich visualization library based on a common grammar. Story telling for visual communication and sharing of insights across LOB teams. Rich data blending powered by in-memory execution. Tools for easy access to data from Oracle SaaS and Cloud data as well as on-premises databases and files. Built-in statistical and predictive functions. Intuitive user experience across smartphones, tablets and desktops. 21

22 Oracle Confidential Internal/Restricted/Highly Restricted 22

23 Theme 3: Pervasive Analytics IT managed BI Cloud Service Available Now BI 12c & Data Visualization Available Now Lines of Business Data Visualization Cloud Service Arriving shortly Cloud Data Visualization On-premise In the next 12 months On-premise Oracle Confidential 23

24 Analytic offerings in the market today IT friendly 1. Governance 2. Singular semantic 3. Enterprise ready OR Business user friendly 1. Ease of Use 2. Agile 3. Self-service 24

25 Oracle Business Intelligence 11g IT friendly Governance, Singular semantic, Enterprise ready Mobile Interactive Published Dashboards Reporting Ad-hoc Reporting Office Integration Information Delivery Common Enterprise Information Model Connections Dimensions Categorization Enterprise Mappings Calculations Security Data Physical Logical Presentation

26 Oracle Business Intelligence 12c IT friendly Governance, Singular semantic, Enterprise ready AND Business user friendly Ease of Use, Agile, Self-service Mobile Interactive Published Dashboards Reporting Ad-hoc Reporting Office Integration Visual Exploration Keyword Queries Mobile Authoring Information Delivery Common Enterprise Information Model Oracle Data Visualization Data Mashup Connections Dimensions Categorization Enterprise Mappings Calculations Security Data Physical Logical Presentation Personal / Departmental Data

27 Self Service: Model Extensibility and Data Mashup 27

28 Oracle BI 12c Highlights Oracle Business Intelligence Upgrade Oracle Data Visualization Simplify Administration and Lower TCO Enhance User Experience Enable Advanced Analytics for Everyone Visual Analysis Improve Performance with In-Memory Computing Enhance Mobile Experience Support More Data Sources Rich Data Mash-ups 28

29 Oracle Business Intelligence 12c Self-Service Enablement New paid features available for BI 12c

30 BI Ask Navigate and analyze data with the ease and simplicity of search Interprets semantic layer, catalog artifacts and underlying data Optimized for type and enabled for voice Generates on-the-fly queries Visualizations auto-created while user types Easy entry point into authoring tools Instrumented to capture statistics that can drive prescriptive and proactive BI capabilities 30

31 Data Blending Combine data from files and spreadsheets with IT-managed enterprise data Extend dimensions within an existing subject area Create new group by columns for existing measures Add facts to an existing subject area Include new measures to see side-by-side with existing measures Create one or more standalone external data sources Create measures and dimension attributes mixed in a single source, mixed across multiple sources, or separated nicely into separate sources Note: Stand-alone data sources not available in , will be available in subsequent release 31

32 Visual Analyzer Grammar-centric approach to visual exploration and data-driven discovery Intuitive visual grammar guides users during analysis Automatic brushing enables discovery of new patterns Consumer-style filtering and exploration Rich library of visual components Advanced trellising exposes hidden patterns in data Canvas model seamlessly blends reporting & dashboarding 32

33 BI Technology 12c Release Enhanced User Experience

34 New Oracle Alta UI A modern application design system Focus on Data Minimal Chrome Browser and mobile support Clean page design Consistent across Oracle products - cloud and on-premises 34

35 Improved Look and Feel for Answers and Dashboards More visually appealing, better use of space, and easier to navigate 35

36 Refined Classic BI Home Page Makes better use of space and incorporates common Oracle 12c header Strikes a balance between new design patterns and providing a familiar environment for 11g users 36

37 Oracle Business Intelligence 12c Simplify Administration and Reduce TCO

38 Key Enhancements Installation and Configuration OBIEE Download Oracle BI download compared with 11g Installation and Deployment Creation of OBI 12g domain, when compared to 11g on an Exalytics Server Scale-out install of OBIEE For high availability compared with 11g Re-starts required for OBIEE configuration All system and application configuration can be done offline. 11g required 3 restarts 0 SSL Configuration Scripts available for SSL configuration Scripts for Automation Scripts instance management, clone, diagnostics, import/export etc 50% smaller 25% faster 30% fewer steps 50% fewer steps 12 new scripts 38

39 Key Enhancements Operations One Application = one file (BI Application Archive BAR file) Backup and Restore of Applications One application = one file. Test to Production Copy one file to move from test to production Clone Service Instance Copy one file to clone an instance of an application Move Service Instance Move one file to clone an instance of an application Upgrade one file to upgrade to upgrade an application 1 file to rule them all Includes RPD, Webcat, Security policies, & dependencies 39

40 Single Release Stream for On-Premises and Cloud Oracle 12c platform underpins all Oracle BI distributions Improves interoperability between products & releases Oracle Cloud Service Oracle BI Enterprise Edition Oracle Fusion Applications Oracle BI Applications New features available to all users more quickly regardless of product used Improved product quality and performance due to variety of use, expanded adoption, and additional testing 40

41 Oracle Business Intelligence 12c Advanced Analytics

42 New Advanced Analytics Capabilities Built into Oracle BI Instantly answer predictive and statistical questions Add custom R scripts without heavy IT Can be run online or batched mode Oracle Confidential Internal/Restricted/Highly Restricted 42

43 Pre-built Functions All accessible via expression editor Reference Line How does the metric vary from average & median? Trend Line What direction are we headed in? Bin/Histogram What buckets should I use to chart my data? Clustering What are the inherent groupings in data? Outliers What data elements stand apart from others? Regression Analysis How are the various factors correlated? Forecast What is likely to happen based on history? 43

44 Easily Add New Functions Without heavy IT or RPD changes Risk Analysis (survival) What is the risk of default on a loan? Root Cause Analysis (survey) What caused a drop in product margin? Google Analytics Integration (RGoogleAnalytics) What s my web traffic forecast? Sentiment Analysis (NLP) Are customer comments positive? Market Basket Analysis (arules) What products sales are correlated? And many more. Choose from 100s of packages available for free or write custom R code to extend analytics 44

45 Oracle Business Intelligence 12c Mobile Business Intelligence

46 Oracle Mobile BI Mobile HD and MAD Updates One App for Cloud and On-Premise Visual Analyzer on your mobile device Oracle Mobile Security Suite certification with continued updates Support rich sharing use cases with deep integration into native OS sharing frameworks 46

47 Data Discovery on the Go Adaptive mobile design for selfservice analytics optimized for tablet and phone form factors Touch-friendly functionality for authoring new analytics on-thego Based on HTML5 works on any tablet device

48 Oracle Business Intelligence 12c Expanded Data Source Support

49 More Data Sources EPM Data Sources Full fidelity reporting Single sign-on Cloudera Impala Optimized Query Support Spark Native Spark SQL generation Caching on Spark 49

50 Engineered for Business Analytics 100+ Certified Applications and Tools Oracle s strategic platform for Business Analytics Unique Features In-Memory Analytics: Structured and Unstructured Data Best TCO for running Pre-Packaged Oracle Analytic Applications Advanced, Real-time analytic modules for Apps Works seamlessly with Oracle Engineered Systems and Storage Benefits Superfast, Interactive Visual Analysis Faster Planning & Budgeting with Richer Models Quick to Deploy, Supports More Users Faster, Cheaper, Better Analytics EPM BI Foundation BI Apps Essbase Endeca/BDD 50

51 Exalytics HW Evolution + 1TB RAM TB PCI Flash + bigger disks + CPU Engineered for Oracle + Capacity on Demand + even bigger disks + CPU Engineered for Oracle + More Processing Power + More Flash Storage X2-4 X3-4 1 TB RAM 4 Intel Xeon E physical cores total 3.6 TBs of raw disk capacity 2 TB RAM 4 Intel Xeon E physical cores total 2.4TB PCI Flash 5.4 TBs of raw disk capacity X4-4 Up to 3 TB DRAM 4 Intel Xeon E v2 60 physical cores total 2.4TB PCI Flash 7.2 TBs of raw disk capacity T5-8 X5-4 Up to 3 TB DRAM 4 Intel Xeon E v3 72 physical cores total 4.8 TB PCI Flash 7.2 TBs of raw disk capacity 4 TB RAM 8 SPARC T5 processors 128 cores/1024 threads 6.4 TB Flash 9.6 TB raw disk capacity 51

52 Q&A Fragen & Antworten Oracle Confidential Internal/Restricted/Highly Restricted 52

53 INTRODUCING Oracle Big Data & Business Analytics Cloud Services

54 New: Big Data Cloud Services Big Data Cloud Service SQL Big Data Preparation Big Data Discovery Store, Manage & Query Prepare & Enrich Discover & Analyze

55 Big Data Management (Hadoop, Spark) And SQL Query Announcing: Big Data Preparation and Big Data Discovery Cloud Services Big Data Big Data (Hadoop, Spark) as a Service Cloudera Enterprise Data Hub Edition 5.4 Oracle NoSQL Database Oracle Big Data Connectors Oracle Big Data Spatial and Graph Database Cloud Service integration (via Connectors) Big Data SQL service add-on Unified query across Big Data and Exadata Cloud Services New Big Data Services Big Data Preparation and Big Data Discovery Big Data Integrated with Oracle Database Data. One fast SQL query on all your data. 55

56 Announcing: Oracle Big Data Preparation Cloud Service Prepare, Repair, Enrich, Govern and Publish Any Type of Data Ingest Enrich Publish Govern and Monitor Single unified solution for log, social, machine-generated data... Based on Machine Learning and Natural Language Processing technologies that guide users throughout the data preparation process. Cleanse, dedupe, statistically profile, and discover attributes, relationships & schemas. 56

57 Announcing: Big Data Discovery Cloud Service Visual Face of Hadoop for Business Analysts and Data Scientists Find, explore, transform and analyze Big Data. Comprehensive data wrangling for fast, scalable data manipulation using the full power of Big Data Cloud Service Hadoop cluster. Best-in-class in-memory engine for integrating structured and unstructured data for analysis. Tight integration with Hadoop provides self-service discovery on Hadoop with minimal IT involvement. Rapid time to value on Big Data through broader participation of business analysts and data scientists. 57

58 Oracle s BI Cloud Leadership Business Intelligence Cloud Service Launched: September 2014 Clients across industries Financial Services, Higher Ed, Consumer Goods, Retail, Services, High Tech, Public Sector & more 450+ Customers to date Built on over 15 years of Product Innovation 14,000+ End Users and growing! Available and Supported Globally 24 X 7 X 365

59 Oracle Business Intelligence Cloud Service Visual Analytics Platform on the Cloud Software as a Service Data Visualization Interface on Desktop or Mobile Diverse Managed and User Data Proven Reporting Solution Integrated Oracle DB Best-in-class Cloud Infrastructure Room to Grow for Full Enterprise BI 59

60 Hybrid Cloud Scenarios for Oracle BI Cloud Service BI Exclusively on the Cloud BI Cloud Service for Scaling Sandboxing Source application data remains on-premise Load and synchronize data to the Cloud Deliver all BI capabilities on the Cloud Deliver quick, pointed apps Convert manual processes Enable mobile Reach users outside enterprise (partners, customers) Spin-off governed data to the Cloud Build departmental sandboxes for self-service apps and prototyping Potentially leverage RPD lift and shift capabilities 60

61 Oracle Business Intelligence Cloud Service Architecture Self-Service Data Mash-ups without the need to model BICS Data Visualization Optional: DWH in the Cloud Data Modeler DBaaS DBCS unlimited size DQ and DI Data Mining BICS File Loader BICS Data Sync Oracle DB ETL SaaS

62 Powerful Tools for Data Integration to Cloud File Loader Quick to start Simple transforms DataSync Client Synchronize on-premise data Databases and Files Built in scheduler Simple transformations ETL Tool Support Direct Load to Cloud Database Databases and Files Sophisticated Transforms REST APIs for automation Data Integration Cloud Services

63 Customer Examples Kentucky Fried Chicken 2 nd largest fast food restaurant in the world is using BI Cloud Service to manage complex information demand in the Netherlands Benefits: able to run financial analysis for 45+ restaurants with no IT department; reduced 100s of hours/week of manual data loading into Excel; improved security, consistency, quality of analytics World s 5 th largest global construction and development company uses BICS to deliver self-service and mobile analytics Benefits: built first production analytic app in days; new dashboards replace pages of PDF reports Leading provider of financial payment card solutions rolls out new financial analytics with BICS Benefits: fully interactive, mobile financial dashboards sourced from CRM, Hyperion, and other transactional systems Global boutique marketing and ad agency completely changes executive and financial analytics with BICS Benefits: provide dashboards and reports to executives, who previously had no BI tools; significantly decreased time to complete monthly financial close

64 Try it COMMING SOON COMMING SOON Oracle Confidential Internal/Restricted/Highly Restricted 64

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