EDUCATION PROGRAMME. UEFA Certificate in Football Management Finnish Edition

Transcription

1 EDUCATION PROGRAMME UEFA Certificate in Football Management Finnish Edition

2 Table of contents 1. UEFA CFM in brief 2. Programme components 3. Project team 4. IT matters and technical requirements 5. Contacts for Q&A

3 1. UEFA CFM in brief The UEFA CFM is A blended learning programme developed by UEFA in cooperation with leading academic experts, consisting of six compulsory and two optional online modules and three face-to-face seminars. The only existing academic programme focusing on the management of national football associations. A Certificate of Advanced Studies worth 10 ECTS* credits, awarded by the Swiss Graduate School of Public Administration (IDHEAP), which Is affiliated to the University of Lausanne. Five national editions of the UEFA CFM are organised by selected host national associations across Europe each year, with around 175 graduates in total. The objectives of the UEFA CFM are: To develop the theoretical and practical knowledge of middle managers in European football To enhance and consolidate the practical knowledge already acquired by participants To enable participants to master the knowledge and skills expected of future senior executives To share up-to-date management techniques and best practices throughout European football To encourage the exchange of knowledge within European football * ECTS = European Credit Transfer and Accumulation System

4 1. UEFA CFM in brief 6 online modules 6 compulsory online modules covering the following topics: The organisation of football Strategic and performance management Operational management Football marketing and sponsorship Communication, the media and public relations Event and volunteer management 2 optional online modules for graduates: Stadium management Advanced marketing 3 face-to-face seminars: Introduction to football management Football marketing and communication Football event management Length: 8 months 35 participants (25x host NA + 10x other NAs) 3 face-to-face seminars 1 certificate Academic title delivered: CAS (Certificate of Advanced Studies) in Football Management (10 ECTS) Assessment of candidates: 2x written assignments and 1x oral exam Language of the course: English

5 1. UEFA CFM in brief 6 core online modules, each developed by a university professor: Prof. Sean Hamil Topics Seminar 1. Introduction to Football Management Module 1. The Organisation of Football Module 2. Strategic and Performance Management of a Football Association Module 3. Operational Management of a Football Association Seminar 2. Football Marketing and Communication Academic Expert Sean Hamil (Birkbeck University of London, UK) Mikkel Draebye (SDA Bocconi, Milan, Italy) Antonio Davila (IESE Business School, Barcelona) Prof. Mikkel Draebye Prof. Antonio Davila Prof. Simon Chadwick Module 4. Football Marketing and Sponsorship Module 5. Communication, the Media and Public Relations Simon Chadwick (Coventry University, UK) Raymond Boyle (Glasgow University, UK) Prof. Raymond Boyle Module 6. Event and Volunteer Management Seminar 3. Football Event Management Alain Ferrand (University of Poitiers, France) Prof. Alain Ferrand

6 1. UEFA CFM in brief IDHEAP Swiss Graduate School of Public Administration (Chair of Public and Sport Management and Information Systems) affiliated to the University of Lausanne (UNIL), Switzerland Prof. Jean-Loup Chappelet IDHEAP delivers the Certificates Why IDHEAP? A long experience of both sport management teaching and e-learning Offers a Sport Management Certificate since 1995 (first in a Swiss university) Co-awards the MSA (Master in Sport Administration and Technology) with EPFL, UNIL and UNIGE (full time master) since 2001 Participates in the MEMOS (Executive Master in Sport Organisation Management) supported by Olympic Solidarity since its beginnings in 1995 Led the SOMIT (Sport Organisation Management Interactive Teaching and learning) project of the Swiss Virtual Campus ( ) Co-ordinates UEFA CFM and DFM since 2010 Dr. Dawn Aquilina PhD candidate Joël Pinson

7 1. UEFA CFM in brief Handbook of Football Association Management (HFM) This handbook is designed to complement the online content of the UEFA CFM Its six chapters correspond to the six core online modules of the UEFA CFM Numerous case studies and interviews with professional experts are included to provide a better understanding of what makes the management of national football associations unique Each UEFA CFM participant receives a copy during the first face-to-face seminar

8 2. Programme components The exact starting date and schedule of the programme is discussed between UEFA, IDHEAP and the host NA. The following structure and timeframe (common to all CFM editions) should be followed as a guide: 12 weeks 12 weeks Module 1 Module 4 Module 7 Optional Module 2 Module 5 Module 8 Optional 3 weeks Application period Module 3 Module 6 Recruitment 3 weeks Kick-off seminar Seminar 2 Seminar 3 and Graduation Ceremony Week before the start of modules 1, 2 & 3 3 weeks after assignment deadline 5 weeks after final report deadline Promotion Final list Assignment Assignment and final report 16 weeks before KO 10 weeks before KO

9 2. Recruitment 1 Number of UEFA CFM Participants: 35x per national edition 25x host NA: NA staff Staff of NA stakeholders (regional associations, professional clubs, league, professional players, etc.) It is up to the host NA to decide how many spots are reserved for the host NA staff and for the host NA stakeholders The selection is made by the host NA Total of 10 participants from other NAs (participants selected by NA s) 2 Application period:

10 2. Recruitment Application form: (enclosed) Tests: the following tests could help the host NA to establish whether the English level of a candidate is high enough to be able to follow the programme: IELTS: The International English Language Testing System ( An IELTS score of 6.0 corresponds to a competent user TOEFL: The Test of English as a Foreign Language ( Internet-based version: at least 79 points Paper version: at least 550 points CAE: Cambridge Certificate in Advanced English ( Grade C (at least level C1) Interviews: The host NA can decide whether or not it wants to interview candidates during the selection process (to test their motivation and their level of English)

11 2 Online modules Opening and closing dates of the online modules: Topics Module 1. The Organisation of Football Module 2. Strategic & Performance Management of a Football Association Module 3. Operational Management of a Football Association Module 4. Football Marketing and Sponsorship Module 5. Communication, the media and public relations Module 6. Event and Volunteer Management Opening and Closing Dates Opening date of the course Three months after Opening date of the course Three months after Opening date of the course Three months after Opening date of the course Six months after Opening date of the course Six months after Opening date of the course Six months after Participants will have 4 weeks to study the content of each online module and to complete the exercises. 3 online modules will be accessible at a time. After three months, the online modules will only be available in read-only format, although participants will still be able to access the content (to review the self-assessment exercises ( penalty shootouts ), lectures and videos, etc.).

12 2. Online modules The online modules cannot be modified (they are the same for each edition of the UEFA CFM). Information about exact opening and closing dates of the modules will be sent by IDHEAP. IDHEAP will also monitor participants course-related activity for each module (number of times accessed, length of time spent in the module, etc.). Once the modules have "closed", participants will still be able to access the content in read-only format.

13 2. Face-to-face seminars 2.1 Dates Kick-off seminar Seminar 2 Seminar Seminar 3 and Graduation Ceremony Dates The week before the start of the first 3 modules 3 weeks after the deadline for the first written assignment 5 weeks after the submission of the final report

14 2. Face-to-face seminars 2.2 Length Seminar 1: 2x half-days (1x afternoon + 1x morning) Seminar 2: 2x half-days (1x afternoon + 1x morning) Seminar 3: 1.5x days (1x afternoon + 1 day including the Graduation Ceremony and the Graduation Dinner)

15 2. Face-to-face seminars 2.3 Programmes of the seminars Seminar 1 Date: week before the start of modules 1, 2, 3 Topic: Introduction to football management Structure: 2x half-days (1x afternoon + 1x morning) Content & schedule: Introduction to football management Introduction to the organisation of football Introduction to strategic management/operational management Group works and presentations Academic matters

16 2. Face-to-face seminars 2.3 Programmes of the seminars Seminar 1 Day 1 SEMINAR 1 Arrival of UEFA CFM learners and academic experts 14:00 Welcome speech and introduction to the seminar (UEFA representative + host NA representative) 14:15 14:45 Introduction to football management (IDHEAP representative) 14:45 15:00 IT & Online platform 15:00 15:15 Break 15:15 16:00 Introduction to the organisation of football (Prof. 1) 16:00 17:15 Group work (5 groups) (chaired by professors, IDHEAP and UEFA) 17:15 18:15 Group work presentations 19:00 23:00 Welcome drink and dinner Day 2 09:00 09:45 Introduction to strategic management/operational management (Prof. 2) 09:45 10:45 Group work (5 groups) (chaired by professors, IDHEAP and UEFA) 10:45 11:00 Wrap up (IDHEAP representative) 11:00 11:15 Coffee break :00 Presentation of a management topic by a representative of the host NA 12:00 12:30 Academic matters (IDHEAP representative) 12:30 Lunch 13:00 Departure of CFM learners and academic experts

17 2. Face-to-face seminars 2.3 Programmes of the seminars Seminar 2 Date: 3 weeks after the deadline for the first assignment Topic: Football marketing and communication Structure: 2x half-days (1x afternoon + 1x morning) Content & schedule: Marketing and communication Group works and presentations Information about the oral exam and final report

18 2. Face-to-face seminars 2.3 Programmes of the seminars Seminar 2 SEMINAR 2 Day 1 Arrival of UEFA CFM learners and academic experts 14:00 Welcome speech and introduction to the seminar (UEFA representative + host NA representative) 14:15 15:00 Marketing (Prof. 1 or UEFA representative) 15:00 15:15 Coffee break 15:15 16:15 Group work (5 groups) (chaired by professors, IDHEAP and UEFA) 16:15 17:15 Group work presentations 17:15 17:30 Feedback on the assignments (IDHEAP representative) 17:30 23:00 Social activity and dinner Day 2 09:00 09:45 Communication (Prof. 2) 09:45 10:45 Group work (5 groups) (chaired by professors, IDHEAP and UEFA) 10:45 11:00 Wrap up (IDHEAP representative) 11:00 11:15 Coffee break :00 Presentation about marketing/communication by a representative of the host NA 12:00 12:30 Information about oral exam and final report (IDHEAP representative) 12:30 Lunch 13:00 Departure of CFM learners and academic experts

19 2. Face-to-face seminars 2.3 Programmes of the seminars Seminar 3 Date: 5 weeks after the deadline for the final report Topic: Football event management Structure: 1.5x days (1x afternoon + 1 day including the Graduation Ceremony and Graduation Dinner Content & schedule: Events management Oral exam Graduation Ceremony

20 2. Face-to-face seminars 2.3 Programmes of the seminars Seminar 3 Day 1 SEMINAR 3 Arrival of UEFA CFM learners and academic experts 14:00 Welcome speech and introduction to the seminar (UEFA representative + host NA representative) 14:15 15:00 Events management (Prof. 1) 15:00 15:15 Break 15:15 16:00 Presentation on event management by a representative of the host NA 16:00 16:15 Coffee break 16:15 17:00 Event management (UEFA expert) 19:30 23:00 Dinner Day 2 09:00 13:00 Oral examinations 13:30 16:30 Social activity 17:30 18:30 Graduation ceremony 19:00 23:00 Graduation dinner and drinks Day 3 Morning Departure of CFM learners and academic experts

21 2. Face-to-face seminars 2.3 Graduation ceremony RUNNING ORDER 17:30 Welcoming speech (host NA representative and UEFA representative) Opening speech (IDHEAP representative) Video: best memories (produced by UEFA based by pictures sent by the host NA) UEFA CFM participant speech (selected by the host NA) UEFA CFM award ceremony Video: UEFA CFM bloopers (produced by UEFA) One additional specific entertainment (musicians, etc.) Graduation dinner and drinks It is recommended to have a photographer on site, in order to take individual pictures of the graduates and some group pictures.

22 2. Face-to-face seminars 2.4. Experts UEFA staff, IDHEAP representatives & CFM professors attendance: Each seminar will be attended by: 1x UEFA representative 1x IDHEAP representative 2x CFM professors or 1x CFM professor and 1x UEFA expert Host NA experts: The attendance/presentations by host NA experts is highly recommended, in order to give a national flavour

23 2. Assessment 1 Written assignments 2 Oral exam 3 Penalty shootouts

24 2. Written assignments Submission Key dates: Assignments Assignment questions sent Assignment deadline Word limit Modules 1, 2, 3 Opening of modules 1, 2 and 3 End of modules 1, 2 and words Modules 4, 5, 6 Opening of modules 4, 5 and 6 End of modules 4, 5 and words

25 2. Written assignments All UEFA CFM candidates have to complete 2x written assignments (the first after the first three online modules, the second after the second three online modules) and 1x final report. Each assignment has a limit of 4500 words. Information about the assignments (including questions, content, deadlines) is sent by IDHEAP to the participants. All completed written assignments should be sent directly to IDHEAP s project manager, Dr Dawn Aquilina (Dawn.Aquilina@idheap.unil.ch) IDHEAP will then assess and grade the assignments. Once the second assignment has been assessed and graded, participants have 2x weeks to send a final report (including 1x introduction, the 2x revised assignments and 1x conclusion) to IDHEAP Final report

26 2. Oral exam The oral exam is divided into two parts: Part 1: summary of the final report by the participant, 10 minutes Part 2: Q&A with the UEFA CFM Jury, 10 minutes 20 minutes in total 3x Jury panels: each Jury made up of: 1x UEFA representative 1x IDHEAP representative or 1x UEFA CFM professor

27 2. Penalty shootouts (self-assessment exercises) Each online module includes 4x penalty shootout online self-assessment exercises (1x/sub-module), each comprising 10x closed questions The results of these exercises will not be taken into account in the final grade

28 2. Recommendations The host NA should consider implementing a mentoring system (involving former participants of the UEFA CFM). The host NA should inform all people within the NA about the programme. Participants might contact colleagues to find relevant information for the written assignments. NA s employees should anticipate receiving questions from their colleagues taking part to the course and should be invited to help them. The host NA should consider providing all participants to the UEFA CFM with one free study day that they can dedicate to their study.

29 2. Evaluation of the programme At the end of the programme, participants are given the opportunity to provide their feedback. IDHEAP will send a link to dedicated feedback page by . All feedback is anonymous and is not taken into account in the final grade.

30 3. Project team and repartition of tasks Thierry Favre 3.1 Project team Host NA: 1x Programme director: Mr Timo Huttunen/FAF 1x Programme coordinator: Mr Henri Alho/FAF 1x IT expert: Mr Jan Lodenius/FAF UEFA: 1x Project director: Thierry Favre, Head of National Associations Development 1x Project leader: Thomas Junod, Education and Universities Manager 1x Project assistant: Valentina Mercolli, Education Programme Assistant 1x IT team Thomas Junod Valentina Mercolli Jean-Loup Chappelet IDHEAP: 1x UEFA CFM Dean: Jean-Loup Chappelet, Professor 1x Project manager: Dr Dawn Aquilina, research Fellow 1x Project assistant: Joël Pinson, PhD candidate Dawn Aqulina Joël Pinson

31 4. IT matters and technical requirements To be able to access this programme, participants will need: A computer less than ten years old (Pentium III or AMD Athlon 64 above 2 GHz with at least 1024Mb of RAM) with a screen size of 11 or higher (UEFA CFM content can be viewed on a subnotebook) and a screen resolution of 1024x800 Internet access with a broadband interconnection The latest version of Internet Explorer, Mozilla Firefox or Safari browser (the UEFA CFM is not compatible with Opera) Download and install Flash Player 9 or above ( Please contact IT support (elearning-itsupport@uefa.ch) if you have any problems accessing the e-learning platform or any questions about the platform itself, the software of your computer

32 5. Any questions? UEFA contacts (concept, logistics matters) Thomas Junod Education and Universities Manager T: M: Valentina Mercolli Education Programme Assistant T: M: IDHEAP contacts (academic matters): Dawn Aquilina Research Fellow T: M: Joël Pinson Assistant T:

33 UEFA ROUTE DE GENEVE 46 CH-1260 NYON 2 TELEPHONE: TELEFAX: UEFA.com