Targeted is a project by Andres Chang that examines the ubiquity of targeted advertisements and how they define or misdefine us as individuals.

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1 Targeted

2 Targeted is a project by Andres Chang that examines the ubiquity of targeted advertisements and how they define or misdefine us as individuals. Most of us don t think twice when we like a page on Facebook or search for products on Google, but each click represents a small amount of information that we contribute to large databases. Many advertising companies and large retailers collect vast amounts of information on potential customers. Sometimes this data is handed over voluntarily, but other times it is tracked using cookies or bought from other sources. Over time, corporations such as Google, Facebook, and the Digital Advertising Alliance (DAA) piece together a detailed image of every user. Targeted compiles a random selection of advertisements aimed at specific users. Collectively, the advertisements create a portrait of the individual; they often contain information specific to gender, age, location, interest, occupation, brand loyalty, spending habits, relationship status, credit score, and much more. Photographs of physical spaces inhabited by advertisements targeted at the usual owner of the space illustrate how these ads represent and replace us as individuals. As the division between world and web becomes increasingly small, we become nothing but a series of data and statistical information.

3 Andres Chang Gender: Male/Male/Male Age: Unknown/18-/0 Languages: NA/English/English (UK) Location: Providence, Rhode Island Interested in: Women Relationship status: NA Works at: A Better World by Design and Brown University Music Dept [Arts & Entertainment] [Books & Literature] [Cameras] [Casual Apparel] [Celebrities & Entertainment News] [Colleges & Universities] [Computers & Electronics] [Education] [Food & Drink] [Hotels & Accommodations] [Humor] [Indie & Alternative Music] [Law & Government] [Mathematics] [Movies] [Music & Audio] [Musical Instruments] [News] [Newspapers] [Physics] [Politics] [Primary & Secondary Schooling (K-1)] [Psychology] [Rap & Hip-Hop] [Record Labels] [Rock Music] [Shopping] [Sports] [TV & Video] [Travel] [Urban & Hip-Hop] [Visual Art & Design] [Animal Products & Services] [Apparel] [Arts & Entertainment] [Astronomy] [Autos & Vehicles] [Banking] [Beauty & Fitness] [Bodybuilding] [Brazilian Music] [Building Toys] [Business & Industrial] [Cable & Satellite Providers] [Cameras] [Career Resources & Planning] [Cartoons] [Classical Music] [Clothing Accessories] [Colleges & Universities] [Computer & Video Games] [Computer Hardware] [Computer Security] [Computer Servers] [Computers & Electronics] [Dance] [Demographics] [Dogs] [East Asian Music] [Education] [Fiber & Textile Arts] [Finance] [Fitness] [Footwear] [Games] [Government] [Home & Garden] [Hosted Data Storage] [How-To, DIY & Expert Content] [Humor] [Hygiene & Toiletries] [Internet & Telecom] [Magic] [Make-Up & Cosmetics] [Maps] [Mathematics] [Mobile & Wireless Accessories] [Mobile Apps & Add-Ons] [Movies] [Music & Audio] [Music Equipment & Technology] [Music Streams & Downloads] [Musical Instruments] [Myth & Folklore] [Networking] [Online Video] [People & Society] [Perfumes & Fragrances] [Pet Food & Supplies] [Pets] [Pets & Animals] [Photo & Video Sharing] [Psychology] [Radio Control & Modeling] [Rap & Hip-Hop] [Recording Industry] [Rock Music] [Science] [Search Engines] [Security Products & Services] [Shooter Games] [Smart Phones] [Software] [Software Utilities] [TV & Video] [TV Commercials] [TV Shows & Programs] [Theme Parks] [Toys] [Urban & Hip-Hop] [Web Design & Development] [Web Services] 3 [Lavinia s Revenge - Short Film] [Maestro Ennio Morricone] [Contemporary Art Daily] [I Heart Providence] [Anchor] [The Symposium] [A Better World by Design] [Kids Like You & Me] [B.J. Novak] [Brian Batt] [Grażyna Smalej] [Brown STEAM Initiative] [Ivy Film Festival] [Tennis Music] [Festival Internacional de Benicàssim] [Saatchi Online] [Kanye West] [Requiem for Romance] [The Indy] [Brown University Confessions] [Rayve] [YourEyesLie Clothing & Store] [Tame Impala] [Temples] [Warby Parker] [Pharrell Williams] [Bird School, Which Is For Birds] [Shinola] [Television (band)] [The Flaming Lips] [The Morning Benders] [Micah Lidberg] [Charli XCX] [Foals] [Blatant Neon Ion] [www.swellinfo.com "The Ultimate Surf Forecasting Site ] [The Fro-Yo Diaries] [VEGA] [Chance The Rapper] [Oliver Peoples] [Two Door Cinema Club] [Toro y Moi] [Yeasayer] " 1 Data compiled from Google based on websites visited/previous searches and Facebook " Interests based on websites visited (Google) " 3 Interests based on previous searches (Google) " Interests based on recent Facebook likes

4 Clara Smith Gender: Unknown/Female/Female Age: Unknown/18-/18- Languages: NA/English/English, Latin and Hebrew Location: Westfield, NJ Interested in: NA Relationship status: NA Works at: JCC of Central NJ [Air Travel] [Arts & Entertainment] [Audio & Music Software] [Bollywood & South Asian Film] [Business News] [Celebrities & Entertainment News] [Classical Music] [Colleges & Universities] [Computers & Electronics] [E-Books] [Education] [File Sharing & Hosting] [Fonts] [Freeware & Shareware] [Games] [Graphics & Animation Software] [ISPs] [Magazines] [Maps] [Massachusetts] [Military History] [Movies] [Multimedia Software] [Music & Audio] [News] [People & Society] [Pets & Animals] [Photo & Video Software] [Politics] [Real Estate] [Real Estate Listings] [Rock Music] [Social Network Apps & Add-Ons] [Social Networks] [Software] [TV & Video] [Travel] [Urban & Hip-Hop] [Video File Formats & Codecs] [Web Apps & Online Tools] [Animal Products & Services] [Apparel] [Arts & Entertainment] [Astronomy] [Banking] [Beaches & Islands] [Beauty & Fitness] [Bodybuilding] [Bollywood & South Asian Film] [Books & Literature] [Business & Industrial] [Cable & Satellite Providers] [Colleges & Universities] [Computer Hardware] [Computer Security] [Computer Servers] [Computers & Electronics] [Consumer Electronics] [Demographics] [Distance Learning] [Dogs] [East Asian Music] [Education] [Educational Resources] [Fiat] [Fitness] [Geographic Reference] [Government] [Hair Care] [Home & Garden] [Hosted Data Storage] [Hygiene & Toiletries] [Indie & Alternative Music] [Jobs] [Law Enforcement] [Magic] [Make- Up & Cosmetics] [Maps] [Mobile Phones] [Moving & Relocation] [Music & Audio] [Music Equipment & Technology] [Myth & Folklore] [Networking] [Parenting] [People & Society] [Phone Service Providers] [Physics] [Psychology] [Public Speaking] [Rap & Hip-Hop] [Real Estate] [Reference] [Science] [Search Engine Optimization & Marketing] [Security Products & Services] [Social Issues & Advocacy] [Social Network Apps & Add-Ons] [Software Utilities] [Sports Games] [TV & Video] [Toyota] [Web Design & Development] [Web Services] 3 [The New York Times] [Wendy s] [Wellesley College Science Center] [WZLY 91.5FM] [Concert Series at Wellesley College] [TEDxWellesleyCollege] [Hot Dogs or Legs?] [Wellesley College Math Department] [017 Loves Patrice and Melissa] [Cat school, which is for cats] [YMCA Blue Ridge Assembly] [Massachusetts Youth in Government] [The Mountain Goats] [Everyone Is Someone] [Rush Holt] [Ready For Hillary] [Humans of New York] [The Onion] [YMCA Civic Engagement Programs Alumni Association] [Cory Booker] [Wellesley College] [The Wellesley News] [YMCA Youth Conference on National Affairs] [Wellesley College Class of 017] [Slate.com] [Hi s Eye] [The West Wing] [Postal Service] [PostSecret] [YMCA New Jersey Youth & Government Program] 1 Data compiled from Google based on websites visited/previous searches and Facebook Interests based on websites visited (Google) 3 Interests based on previous searches (Google) Interests based on recent Facebook likes

5 Robin Rosen Gender: Unknown/Female/Female Age: Unknown/55-6/NA Language: NA/English/Spanish Location: NA Interested in: NA Relationship status: NA Works at: Kean University [Business News] [Cats] [Colleges & Universities] [Computers & Electronics] [Cooking & Recipes] [Early Childhood Education] [Education] [Fast Food] [Food & Drink] [Home & Garden] [Job Listings] [Language Resources] [Movies] [New Jersey] [News] [Performing Arts] [Pets & Animals] [Politics] [Psychology] [Restaurants] [TV & Video] [Thanksgiving] [Weather] 3 [SpeakEtc.] [BETTY] [S. Finver Design] [Jumbo Arts International] [George Takei] [Patty Mccabe Singer/Songwriter] [Jersey Shore Hurricane News] [Cory Booker] [Westfield High School Bands] 1 Data compiled from Google based on websites visited/previous searches and Facebook Interests based on websites visited (Google) 3 Interests based on previous searches (Google) Interests based on recent Facebook likes

6 Eric Oberman Gender: Male/Male/Male Age: Unknown/18-/19 Language: NA/English/English Location: Ithaca, New York Interested in: NA Relationship status: NA Works at: Unemployed [American Football] [Apparel] [Arts & Entertainment] [Audio Equipment] [Baby Care & Hygiene] [Basketball] [Blogging Resources & Services] [Business & Productivity Software] [Cable & Satellite Providers] [Celebrities & Entertainment News] [Colleges & Universities] [Comics] [E-Books] [Education] [File Sharing & Hosting] [Food & Drink] [Fraternities, Sororities & Student Societies] [Freeware & Shareware] [Games] [Hotels & Accommodations] [Humor] Investing] [MP3 & Portable Media Players] [Media Players] [Movies] [Multimedia Software] [Music & Audio] [News] [Offbeat] [Online Games] [Online Video] [Pets & Animals] [Politics] [Public Records] [Rap & Hip-Hop] [Record Labels] [Rock Music] [Software] [Sports] [TV & Video] [TV Comedies] [Travel] [Urban & Hip-Hop] [Weather] [Zoos-Aquariums-Preserves] [Adventure Games] [Air Travel] [Animal Products & Services] [Animated Films] [Anime & Manga] [Apparel] [Arts & Entertainment] [Astronomy] [Athletic Apparel] [Autos & Vehicles] [Babies & Toddlers] [Banking] [Beauty & Fitness] [Bodybuilding] [Bollywood & South Asian Film] [Books & Literature] [Building Toys] [Bus & Rail] [Business & Industrial] [Cable & Satellite Providers] [Car Rental & Taxi Services] [Cartoons] [Charity & Philanthropy] [Children s Literature] [Classic Films] [Classic Rock & Oldies] [Clothing Accessories] [Collectible Card Games] [Colleges & Universities] [Comedy Films] [Comics] [Comics & Animation] [Computer & Video Games] [Computer Hardware] [Computer Security] [Computer Servers] [Computers & Electronics] [Concerts & Music Festivals] [Country Music] [Credit & Lending] [Dance] [Dance & Electronic Music] [Demographics] [Dogs] [Drama Films] [Drums & Percussion] [Earth Sciences] [East Asian Music] [Education] [Face & Body Care] [Fashion & Style] [Fashion Designers & Collections] [Fighting Games] [Finance] [Fitness] [Fitness Instruction & Personal Training] [Folk & Traditional Music] [Footwear] [Games] [Golf] [Government] [Green Living & Environmental Issues] [Hair Care] [Hard Rock & Progressive] [History] [Holidays & Seasonal Events] [Home & Garden] [Horror Films] [Hosted Data Storage] [Humor] [Hygiene & Toiletries] [Internet & Telecom] [Jazz] [Jobs & Education] [Law & Government] [Law Enforcement] [Literary Classics] [Live Comedy] [Magic] [Make-Up & Cosmetics] [Maps] [Massage Therapy] [Metal (Music)] [Mobile & Wireless] [Mobile Phones] [Movie Reference] [Movie Reviews & Previews] [Movies] [Music & Audio] [Music Equipment & Technology] [Music Videos] [Musical Films] [Myth & Folklore] [Networking] [New Year] [Online Communities] [Online Video] [Parenting][People & Society] [Pet Food & Supplies] [Pets] [Phone Service Providers] [Pop Music] [Primary & Secondary Schooling (K-1)] [Product Reviews & Price Comparisons] [Psychology] [Radio] [Rap & Hip-Hop] [Recording Industry][Reference] [Rock Music][Romance] [Science] [Science Fiction & Fantasy Films] [Search Engine Optimization & Marketing] [Security Products & Services] [Service Providers] [Shooter Games] [Shopping] [Skin & Nail Care] [Smart Phones] [Social Issues & Advocacy] [Social Network Apps & Add-Ons] [Software Utilities] [Soul & R&B] [South Asian Music] [Sports] [Superhero Films] [Surf & Swim] [TV & Video] [TV Comedies] [TV Commercials] [TV Dramas] [TV Sci-Fi & Fantasy Shows] [TV Shows & Programs] [Thriller, Crime & Mystery Films] [Tourist Destinations] [Travel] [Urban & Hip-Hop] [Vehicle Brands] [Web Design & Development] [Web Services] [Western Films] [World Music] [Xbox] [Zoos-Aquariums-Preserves] 3 [The White House] [Eric LeGrand] [WZLY 91.5FM] [Martha Robertson for Congress] [Cornell SilkRoad] [Titus Andronicus] Menomena Musician/Band [Blue Claw Co.] [Big Red Sports Network] [Comedy Central] [Slate.com] [Rosie Genova] [Rush Holt] [YMCA Civic Engagement Programs Alumni Association] [Dave Haas for Westfield Mayor] [Human Rights Campaign] [Cornell University College of Arts and Sciences] [Cornell Student Assembly] [Arrested Development] [Chubbies] [The West Wing] [Barbara Buono for NJ] [Suits] [Cornell Memes] [Oro] [The Cornell Daily Sun] [RIP Mark Hollaway] [Max Benjamin Stand-Up] 1 Data compiled from Google based on websites visited/previous searches and Facebook Interests based on websites visited (Google) 3 Interests based on previous searches (Google) Interests based on recent Facebook likes

7 Maggie Tanji Gender: Unknown/Female/Female Age: Unknown/Unknown/18 Language: NA/English/English Location: Bloomington, Alabama Interested in: NA Relationship status: Single Works at: Unemployed [Acting & Theater] [Arts & Entertainment] [Baby Care & Hygiene] [Beauty & Fitness] [Celebrities & Entertainment News] [Classical Music] [Cooking & Recipes] [Dance] [Dictionaries & Encyclopedias] [Dresses] [File Sharing & Hosting] [Food & Drink] [Fraternities, Sororities & Student Societies] [Freeware & Shareware] [Hockey] [Literary Classics] [Mathematics] [Media Players] [Movies] [Music & Audio] [News] [Online Video] [Performing Arts] [Philippines] [Pop Music] [Social Issues & Advocacy] [Software] [Sports] [TV & Video] [Weather] 3 [Nimbus Productions] [Yoga with Allison] [Sky Ferreira] 1 Data compiled from Google based on websites visited/previous searches and Facebook Interests based on websites visited (Google) 3 Interests based on previous searches (Google) Interests based on recent Facebook likes

8 Copyright 013 Andres Chang

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