Premier Content Apps from Social Studio

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1 Premier Content Apps from Social Studio Supercharge your Publishing We ve made it easy for you to plug into industry leading providers with Social Studio to super charge your publishing successes. If you re not already using these solutions, take a look at how they can help you publish more engaging content every day. From images to content curation and from local engagement to social intelligence, you can depend on our Content Partners to help you tap into the resources you need to publish engaging content faster. Once you choose the partner you want to work with, contact them directly to set up an account. Then access their app and their services directly from Social Studio! Copyright Salesforce Marketing Cloud. All rights reserved. Salesforce Marketing Cloud is a registered trademark of Salesforce Inc., as are other names and marks. Other marks appearing herein may be trademarks of their respective owners.

2 TABLE OF CONTENTS APPS FOR CUSTOM MEDIA 3 Flashstock 3 APPS FOR STOCK MEDIA 3 Getty Images 3 Shutterstock 4 APPS FOR CONTENT CURATION 5 Kontera 5 Rallyverse 5 Trendspottr 6 APPS FOR CONTENT HUBS 7 Pressly 7 APPS FOR COMPLIANCE 7 Nexgate 7 APPS FOR LOCAL ENGAGEMENT 8 Venuelabs 8 APPS FOR SOCIAL INTELLIGENCE 9 Unmetric 9 2

3 Apps for Custom Media Flashstock FlashStock provides custom on-demand visual content to brands and agencies. They specialize in sourcing authentic images for the world s largest brands by allowing them to submit briefs to a global network of certified photographers to create user generated contentlike content at scale. The FlashStock platform is where brands create briefs and submit them to FlashStock to get images. Once briefs have been reviewed, they are deployed to photographers that can best execute upon your brand and brief guidelines. Use Case 1: leverage a global network of photographers for location specific photography Use Case 2: generate customized content across multiple themes for various marketing channels Use Case 3: create campaign-specific content Sales contact: Jeremy Vo, jeremy@flashstock.com Apps for Stock Media Getty Images Getty Images is a leading global digital content marketplace for licensing still imagery, video and music content. Getty Images offers a comprehensive suite of content, license models, purchase options and services to meet every need, regardless of project requirements, content needs or budgets. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Introducing Getty Images for Social Studio Getty Images for Social Studio helps users harness Getty Images rich visual assets to enhance their social posts within Social Studio. By logging into Getty Images from the apps section, you can a) conduct search queries, b) preview an image, and c) license that image all in one streamlined workflow. 3

4 From there, simply click to publish the selected imagery. Getty Images for Social Studio offers the full functionality of the Getty Images experience without leaving the Social Studio environment. Sales contacts: Suzanne Weller, Howie Burke, Shutterstock Shutterstock Premier is a platform designed to meet the image needs of enterprise organizations and ad agencies. One account unlocks unlimited access to over 30 million royalty-free images. Offering flexibility in both products and licensing, Shutterstock Premier is the ideal creative content solution for marketing managers and designers alike. Introducing the Shutterstock Premier App Now Shutterstock Premier is available directly within Social Studio! When you re managing social channels, you need a steady stream of engaging and visually powerful posts to connect with customers and prospects. Let the Shutterstock Premier app help you find professional images for any social campaign! Search: Select from over 30 million Shutterstock images. Preview: Insert a free watermarked preview of an image in your post/tweet to preview. Connect: Log in with your Shutterstock Premier account to license the image. License: The image cost is automatically applied to your account. And that s it! Publish your campaign, now complete with powerful, professional imagery! Sales Contacts: Sales contact United States: Josh Garey, Director of US Sales, jgarey@shutterstock.com Sales contact International: Juliette Cuijpers, Director of Intl Sales, juliette@shutterstock.com 4

5 Apps for Content Curation Kontera Kontera analyzes global content consumption, on-going social "conversations" and trending interests and passion points so that their Big Data Marketing Platform is able to deliver Brand Insights, Actionable Analytics, and unique Content Marketing products. Introducing Kontera s Content Intelligence & Content Discovery Kontera s Content Intelligence and Content Discovery keep Social Studio customers in the know about what is relevant. Depend on Kontera to stay on top of what people are reading, watching and sharing across the entire digital eco-system in real time. Discover relevant & engaging content to share with your audience based on their interests. Create snackable content relevant to consumer interests. Identify additional areas of interest for your consumer that you were not aware of. Sales contact: Erik Shani, erik@kontera.com Rallyverse Rallyverse helps marketers discover, curate and share great content. Rallyverse s SaaS content marketing platform uses patented technology to recommend the most relevant content for marketers to distribute to social media, blogs, and beyond. Introducing Rallyverse for Social Studio Creating relevant and engaging content at scale for multiple social networks across multiple markets is a challenge that every global brand faces. Rallyverse for Social Studio creates ready-to-send social media posts from owned and curated content assets based on real-time analysis of trending topics from social media, so brands can identify and share the content that s most relevant to their audiences on social media right now. With Rallyverse s patented content recommendation technology embedded in Social Studio, brands can create great content at the scale and speed the market demands, all tuned to their brand objectives and to the topics that are trending in social media in real time. 5

6 Programmatically connect to your owned content assets (blogs, videos, whitepapers, images) and surface them when they re most relevant to trending conversations in social media. Discover trending third-party content that s popular with your industry and audience. Improve recommendations over time with the personalization engine that records user feedback and preferences. Scale your content recommendations to new campaigns, markets and audiences with ease. Sales contact: Gabe Bevilacqua, gabe@rallyverse.com Trendspottr TrendSpottr is a real-time content discovery and recommendation platform that surfaces trending content, conversations and influencers for any topic or interest. TrendSpottr s technology detects accelerating trends with predicted engagement and viral potential hours or days before they have become "popular" and reached mainstream awareness. Introducing Trendspottr for Social Studio TrendSpottr s real-time content discovery application allows Social Studio customers: Discover relevant trending content and hashtags for any topic, interest or influencer list. View and sort content recommendations according to their Trending Score -- a measure of the predicted engagement and performance of content. Click to post or schedule trending content with images, links, headlines and content snippets. Collaborate across the organization by saving and sharing topics and content recommendations to shared workspaces. Content Discovery: Optimize and automate content curation by discovering emerging trends, conversations and hashtags for any topic or campaign -- in real-time! Content Creation: Create the right kind of content at the right time by understanding what topics are going to take off over the next several hours or days. Hashtag and Topic Targeting: Identify the hashtags and topics that are most relevant to your audience and your content strategy. Adaptive Marketing: Adapt your content marketing to align with social trends and conversations that will resonate with your customers and fans. Sales contact: Mark Zohar, mark@trendspottr.com 6

7 Apps for Content Hubs Pressly Pressly helps brands own the conversation. Their platform lets brands attract a bigger audience and optimize engagement by creating hubs. These hubs are an ideal way to make your own content, third-party curated content as well as social networks content available to your audience. Pressly makes it easy to create beautiful, branded destinations that feature the content you already share. Pressly provides brands a new way to drive their content marketing activities. Using Pressly within Social Studio, brands can curate content from any source and embed it in posts. All the content lives on a branded hub where visitors can easily consume and engage with it on social networks. By building a content hub, brands can attract a bigger audience and optimize engagement. Own the conversation: identify a topic and create a hub featuring content curated from all channels, which are embedded into posts using Social Studio. Events: create a Pressly-powered hub to drive awareness and engagement around your events. Campaign: create a content hub to provide context and engagement opportunities for new product launches. Shared content discovery: enable discovery of content shared by brands that can be embedded into posts. Analytics: empower brands to track the content journey by delivering insight into shares and engagement. Sales contact: Jeff Brenner, jeff@pressly.com Apps for Compliance Nexgate Nexgate, a leader in enterprise social media security and compliance, protects some of the world s largest social brands from account hacks, spammers, fraudsters, and helps manage the myriad of regulatory requirements, including FINRA, FFIEC, SEC, FCA, and more. Introducing Nexgate SocialSyndicateTM - Automated Content & Compliance Review Nexgate s SocialSyndicate is a powerful content collection, compliance check, and content syndication solution that streamlines content review for large, social brands. 7

8 Using Nexgate s patent-pending Deep Social Linguistic Analysis (DSLA) technology, social media teams can aggregate content from across their enterprise, automatically review it for security, risk, and compliance violations (including FINRA, FFIEC, FDA, SEC, FCA, and more), and syndicate approved content to their Social Studio deployment Consolidate Content From Across the Enterprise: SocialSyndicate provides a centralized portal for your enterprise to aggregate content for automated review and content risk scanning. Pre-Scan Content Before Publishing: Using advanced analytics, SocialSyndicate automatically identifies and reports on compliance risks within seconds to ensure safe social communications. Sales contact: sales@nexgate.com Apps for Local Engagement Venuelabs Venuelabs technology connects brands to their local customers & storefronts, by transforming mobile, social, and local signals alongside proprietary data into actionable customer content. Today, Venuelabs tracks over 500,000 locations in 100+ countries. Venuelabs service AboutLocal, unlocks customer content, photos and feedback by location and geography. Aboutlocal organizes feedback from mobile, local and social channels across the web into simple to use "streams" of content, making it easy for brand marketers to search, discover, and curate great content. Social Studio Application Use Cases Use Case 1: Curate local customer photos at brand locations for marketing Use Case 2: Search for customer reaction to local events & news Sales contact: info@venuelabs.com 8

9 Apps for Social Intelligence Unmetric Unmetric allows brands and agencies to go beyond top level, vanity metrics and explore deeper, more meaningful intelligence to help understand the competitive landscape, uncover data driven insights and unlock new social strategies for their brands. Unmetric has processed more than 150,000,000 pieces of microcontent across the 6 biggest social networks (Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest) for 30,000+ brands across 30+ sectors. Unmetric s online platform leverages human and algorithmic intelligence to provide enterprise organizations with data and insights into how well their social media content and campaigns perform compared to industry competitors. Social Studio Application Use Cases Search for hashtags or keywords to research trending or historical social media content and campaigns published by over 30,000 brands. Filter and sort content by industry, time period, competitive set or key performance measures to get immediate actionable insights. Glean insights into what type of content and campaigns are resonating with consumers and incorporate into your upcoming social media efforts. Sales contact: Jay Rampuria, jay@unmetric.com 9