Integrated Marketing Solutions

Transcription

1 Integrated Marketing Solutions

2 Supermarket News Offers The MOST Strategic Communication Platforms For Leading Suppliers It is now even easier to effectively plan and execute your marketing campaign with Supermarket News. This easy-to navigate tool can help you determine which Supermarket News products are right for you.

3 Table of Contents The key to reaching potential customers beyond traditional means is to use highly customized solutions. Supermarket News customized online products take your marketing campaign to the next level - delivering in-depth information about your products and services, driving traffic to your website, generating leads and most importantly - growing your business. EDITORIAL EDITORIAL CALENDAR ADVERTISING RATES ONLINE BRANDING OPPORTUNITIES Sponsorships Run of Site (ROS) One Stop Photo Gallery Quick Poll Rich Media Introstitial/Roadblocks Homepage Peelbacks Ask the Experts Homepage Takeover / Page Skins Microsites Custom Content Sponsorship SN Mobile App ONLINE LEAD GENERATION In-Banner Registration Ads White Paper Postings Pop Quiz Webinars VIDEO CAPABILITIES Hosting and promotion Customized video e-blasts MARKETING Supermarket News daily enewsletter Customized e-blasts Customized e-postcards SOCIAL MEDIA Total Access blog WH REFRESH blog & weekly enewsletter Quick Poll RESEARCH CAPABILITIES CUSTOM MEDIA PRINT OPPORTUNITIES SALES CONTACTS Joy Kulick, Stephanie Reid, VP, Penton Food Group, Publisher joy.kulick@penton.com stephanie.reid@penton.com Jerry Rymont, jerry.rymont@penton.com Bill Dooley, Bill Pettit, Online Sales Development Director bill.dooley@penton.com bill.pettit@penton.com Dannielle Kent, dannielle.kent@penton.com

4 Editorial Information LETTER FROM THE EDITOR Supermarket News (SN) is the leading publication and media operation for the food retail industry. SN magazine is the only nationally circulated, paid, weekly trade publication edited for executive decision-makers in the food industry. A winning lineup of annual features includes: Power 50 list of executives; Top 75 list of companies; award issues focused on Retail Excellence, Community Service, Marketing, Supplier Category Excellence, and Technology. SN Whole Health is a magazine supplement geared to the health and wellness business in mainstream food retailing. Special features include Whole Health Enterprise Award; Fit List of companies that are progressive in health and wellness; annual WH Asks Poll, and companion blog Refresh at whrefresh.com. MEET THE EDITORS SN s MISSION SN operates with the largest and most experienced editorial staff in the industry. Christina Veiders Managing Editor christina.veiders@penton.com hi id t Supermarket News (SN) is dedicated di d to being the leading information source in print and online for the food retail industry, including coverage of news, trends, product categories and technology. Matt Enis Fresh Market Editor matt.enis@penton.com t SupermarketNews.com is a comprehensive website that is increasingly the industry's one-stop offering for information online. Valuable tools include real-time news throughout the day; profiles and feature stories; opinion columns; data and resources; photo galleries, and video. Users can receive news headlines and links to stories through a free daily e- newsletter. SN Mobile: SN s industry-leading app provides users the latest news in food retailing and access to breaking industry news throughout the day, along with images. David Orgel Editor-in-Chief; Content Director Penton Food Group Mark Hamstra Retail, Financial Editor mark.hamstra@penton.com Robert Vosburgh Fresh Market, Center Store, Whole Health Group Editor bob.vosburgh@penton.com Julie Gallagher Center Store Editor julie.gallagher@penton.com Michael Garry Technology Editor michael.garry@penton.com

5 ROS Sponsorships BUILD YOUR BRAND AND DRIVE TRAFFIC TO YOUR WEBSITE Supermarket News website offers high impact banner options for the most costeffective way to strengthen your print advertising campaign and build your brand. An online banner connects you with your potential customers, drives traffic to your website and provides quantifiable results - which means better ROI for you. features articles by market: Retail/Financial Executive Changes Grocery/Center Store/ Brands Health & Wellness In-Store Bakery/Deli/Meals Logistics Marketing Meat/Seafood/Dairy Nonfoods/Pharmacy/HBC Produce/Floral Specialty/Ethnic Technology ONLINE BRANDING

6 SN: SN Mobile App Reach top retail decision-makers through sponsorship of SN s Mobile Smartphone Application giving retail executive mobile users a customized user experience Align your brand with SN s Latest News coverage within the SN App ad units will run ROS on title page and all article pages Ability to leverage rich media technologies within advertiser experience Available for download on ALL smartphone platforms ADDED VALUE (per 3 month campaign): Promotional exposure within our E-newsletters, websites and print products ONLINE BRANDING

7 One-Stop Sponsorships Supermarket News One-Stop website category pages quickly connect our readers with critical news, commentary, research and information in their area of interest. PROMINENT POSITIONING: As a One-Stop website sponsor your messages occupy all five advertising positions on the One-Stop category landing page (4 ad positions on the Specialty One-Stops ) and all pages linking from that category. ALWAYS THERE: Your messages stay with readers as they navigate category content. HIGHER CLICK-THROUGH RATES: Since readers are in their area of interest, metrics have shown that click through rates are higher. SPONSORSHIP EXCLUSIVITY: Only a single sponsorship is available monthly for each One- Stop category. You can own the category with efficient frequency rates available for extended contracts. Example of SN s One-Stop page AD UNIT SIZES ARE: 1. LEADERBOARD BANNER (728 x 90) Attention-grabbing top banner position integrated into the site s horizontal navigation bar. 2. PREMIUM BOOMBOX (300 x 250) Integrated into the core of the freshest content, this Premium position provides impact for larger creative options. 3. SMALL BOOMBOX (180 x 150) This space is integrated into the site s left navigation column. ONE-STOP CATEGORIES: Specialty One-Stops: Retail/Financial Profiles & Rankings Photo Galleries Category One-Stops: Executive Changes Grocery/Center Store/ Brands Health & Wellness In-Store Bakery/Deli/Meals Logistics Marketing Meat/Seafood/Dairy Nonfoods/Pharmacy/HBC Produce/Floral Specialty/Ethnic Technology ONLINE BRANDING

8 Supermarket News Photo Gallery Sponsorship ALIGN YOUR BRAND WITH RETAILER STORE TOURS AND INDUSTRY CONFERENCES & EVENTS Sponsor one of the growing and more popular areas of SN s website. Your creative messages are repeatedly presented to visitors as they browse multiple photos in our retailer tour galleries (ex. Raley s Store Tour Gallery, Winn- Dixie Store Tour Gallery, Weis Markets Store Tour Gallery) and industry event galleries (Friends of the Industry Dinner Gallery, Publix Marks Milestone Gallery). New photo galleries are added regularly. Branding exposure on all pages within sponsored Photo Gallery Exclusively own all 4 ad units on each page One Leaderboard (728 x 90) One Large Boombox (300 x 250 s) Top and bottom Small Boombox (180 x 150) Photo Gallery Sponsorship Example ONLINE BRANDING

9 SN Quick Poll Sponsorship COMMUNICATE YOUR MESSAGE WHERE VISITORS ENGAGE AND PARTICIPATE Sponsor an area of our site where users participate in a weekly poll with questions concerning popular, on trend topics relevant to retailers today. SN Quick Poll Example SN s Quick Poll appears on the homepage and rotating article pages. Sponsorship Exclusivity: Only a single sponsorship is available for each SN Quick Poll. Sponsor s receive the following ad units, which appear on the SN Quick Poll results page: One Leaderboard (728 x 90) Two Premium boombox (300 x 250) Two Small boombox (180 x 150) Sponsor can also submit Quick Poll questions to editorial for review SN s Quick Poll is promoted weekly in the SN Daily News Update enewsletter ONLINE BRANDING ADDED VALUE: Promotional exposure within our E-newsletters, websites and print products

10 Introstitial Advertising COMMUNICATE WITH YOUR CUSTOMERS BEYOND TRADITIONAL ADVERTISING Site introduction advertising Your ad will show up before the homepage up to 10 seconds for every unique visitor that visits (one unique visitor it counted per day) Booked on a weekly basis Introstitial Example ONLINE BRANDING

11 Homepage Peelback ENGAGING COMMUNICATION WITH YOUR CUSTOMERS Homepage branding and much more Curled page movement that attracts visitor Top exposure - 100% of ALL homepage views Requires rich media Peel back and you own the homepage Click-through on the page and direct your visitor to a landing page, website or registration page Peel Back Example ONLINE BRANDING

12 Ask The Experts BRAND YOUR COMPANY AS AN EXPERT Located on a custom-built landing page that features exclusive ad units and provides visitors with an executive summary of the white paper as well as a lead-generation form that collects demographic info Exclusive rights to sponsored category on for 3 months Exclusive landing page Promotion on the Supermarket News website via display advertising Logo and headshot on the Supermarket News homepage Ask the Experts Example ADDED VALUE (per 3 month campaign): Promotional exposure within our E-newsletters, websites and print products ONLINE BRANDING

13 Homepage Takeovers Page Skins PAGE SKINS IMPROVE BRAND EXPOSURE GIVING YOUR BRAND INCREASED OWNERSHIP High-impact homepage roadblock with custom Page Skin ads on key date Higher level of engagement & click-thru rate Expanded dominate landscape for messaging Seven ad units instead of five Two 1200x600 Page Skins (left & right) ONLINE BRANDING Page Skin Example

14 Custom Content Sponsorship BRAND YOUR COMPANY AS A TOPICAL EXPERT Custom Content Sponsorships aggregate Supermarket News and client-supplied content on a specific topic. Sponsors will receive recognition as topical experts through co-branded landing pages and live logo placement on subsequent client-content pages within. Branded landing page with client-supplied content integration and display ads Prominent live logo on subsequent client-content pages linked from landing page 90 day ROS promotion in the Sponsored Editorial Corner 90 day minimum term Promotional placement within right rail on all SupermarketNews.com site pages Includes company logo and 30 word description ONLINE BRANDING Custom Content Sponsorship Example ADDED VALUE (per 3 month campaign): Promotional exposure within our E-newsletters, websites and print products

15 Microsite ESTABLISH YOUR COMPANY & BRAND AS A THOUGHT LEADER IN YOUR INDUSTRY BY HOSTING A MICROSITE ON SUPERMARKETNEWS.COM A microsite is a highly focused, mini website dedicated to emphasizing a specific aspect of your product or branding message. Utilize the considerable reach and influence of our established website to connect with your target audience The partnership with Supermarket News also conveys credibility. and objectivity, further strengthening the power of your message Optimal exposure includes hosting your microsite on for 12 months Micro site link location/promotion is within the right rail for access from all Supermarket News site pages Take advantage of SN s network of websites, e-newsletters and search engine technology to drive qualified customers to you A depot for integrated content from a multimedia campaign: Interactivity Video PDF of print materials Related articles Audio podcasting Archived newsletters ONLINE BRANDING Microsite Examples ADDED VALUE (per 12 month campaign): Promotional exposure within our E-newsletters, websites and print products

16 In Banner Registration Ads COLLECT LEADS AND MARKET/AUDIENCE INFORMATION Web site banner advertising that has the ability to collect information/registration data. Use this online vehicle to collect leads and/or survey our users for market information. A white paper/research study download (in PDF form) from the advertiser is supplied to the users after their registration data is entered. Lead generating vehicle Registration data collected and forwarded directly to client Ad unit is (300 x 250) ONLINE LEAD GENERATION In Banner Registration Example

17 White Paper Postings GENERATE QUALIFIED LEADS WHILE COMMUNICATING SOLUTIONS OR BEST PRACTICES Located on a custom-built landing page that features exclusive ad units and provides visitors with an executive summary of the white paper as well as a lead-generation form that collects demographic info Hosted on for 3 months Gated behind a registration page Registration form contains 3 custom questions Leads provided weekly to client White Paper exposure rotates through entire site Archived White Papers on SN web site ADDED VALUE (per 3 month campaign): Promotional exposure within our E-newsletters, websites and print products ONLINE LEAD GENERATION White Paper Posting Example

18 Pop Quiz COLLECT LEADS AND MARKET/AUDIENCE INFORMATION Communicate with the audience in a fun, interactive way while helping to build a high-quality prospect database with a Pop Quiz. Pop Quizzes are located on the Supermarket News homepage and are a multiple choice test targeting industry professionals. Questions are designed to test the audience s expertise while giving them the opportunity to win a prize. Visitors are required to register and provide demographic info to participate. Lead generating vehicle Multiple choice test targeting industry professionals Designed to test the audience s expertise while allowing them the opportunity to win a prize Participants are required to provide full demographic info in order to obtain test results ADDED VALUE (per 2 week campaign): Promotional exposure within our E-newsletters, websites and print products Pop Quiz & Promo Support Example ONLINE LEAD GENERATION

19 Webinars POSITION YOUR COMPANY AS A THOUGHT LEADER Multimedia platform to launch new products, educate on expanded product capabilities or reinforce your company s industry expertise to a geographically diverse, highly qualified audience. All webinars hosted by senior SN editorial staff Content development with our editor s participation In-demand presenters on hot industry topics SN s in-house production team facilitates attendee registration monitoring and reporting Online registration form with up to 3 custom questions Event archived and online posting for 24/7, on-demand viewing for 1 year Unique market research opportunity - real time online polling and Q&A Excellent lead generation resource Webinar Example MARKETING CAMPAIGN INCLUDES: Landing page with sponsor s ad 3x e-newsletter mention 3x e-blast promotion Promotional advertisements t and exposure within our print edition ONLINE LEAD GENERATION ADDED VALUE: Promotional exposure within our E-newsletters, websites and print products

20 E-Newsletter Sponsorships GENERATE AWARENESS WHILE GENERATING LEADS Supermarket News daily e-newsletter delivers the latest retail news and insight into the latest technology and trends shaping the sectors of the food retailing industry. E-newsletter sponsorships enable your to increase market awareness, while driving traffic to your website, microsite or research intiatives. FREQUENCY: Daily OPT-IN SUBSCRIBERS: Over 24,850 RESEARCH: 63% of SN s print subscribers also receive SN s daily e-newsletter 35% Average Open Rate w/ peaks up to 58% 75% find SN s ENewsletter most useful when making food industry decisions! More than half visit the SN website daily They re an e-savvy audience 88% visit business websites to keep up with industry news Nearly half of subscribers are from companies with annual sales of $500+ million Example of SN s Daily E-newsletter MARKETING

21 E-Blasts & E-Postcards YOUR CUSTOM MESSAGE DELIVERED TO OUR TARGETED AUDIENCE E-blasts & e-postcards are an effective way to keep in touch with customers and prospects quickly and efficiently. In most cases, an e-blast can go from approved concept to delivery! Timely delivery let s you address immediate issues and solutions. E-blasts & e-postcards are a great way to drive traffic to your website, microsite and/or clients. Economical - unit costs are efficient compared to direct mail. Results are quick and measurable - unlike direct mail, you ll know in a matter of days, not weeks or months, how many readers opened and took action. E-postcard Example E-BLASTS: We work with your production team to make sure your E-blast meets mailing and anti-spamming requirements. Delivery, open rates and click-through metrics are fully measurable. Yesmail Express is our deployment and measurement software. E-POSTCARDS: Use this online vehicle to showcase a new product, make a special offer, send prospects to your website and more - the possibilities are endless. Customize your message now! Prices vary, primarily depending on list selection size and frequency MARKETING E-blast Example

22 Total Access Blog Sponsorship A BLOG BY THE EDITORS OF SN & SN WHOLE HEALTH SN s Total Access Blog is THE destination for retail decision-makers seeking up-to-the-minute news & coverage of all that s happening at the food industry s biggest shows. Live coverage from: Natural Products Expos East & West FMI Conferences & Events United Fresh Produce IDDBA AND MORE!!! Sponsorship Exclusivity: Only a single sponsorship is available for each Total Access blog. Sponsor receives the following ad units, which appear on SN s Total Access blog homepage and all linked pages: Leaderboard (728 x 90) Premium Boombox (300 x 250) Total Access Blog & Promo Eblast Example ADDED VALUE: Promotional exposure within SN s E-newsletters and print products SOCIAL MEDIA

23 Refresh: The Week in Whole Health A BLOG & WEEKLY E-NEWSLETTER BY THE EDITORS OF SN WHOLE HEALTH SN Whole Health s REFRESH offers unique content on the subjects of supermarkets, wellness and sustainability. The interactive format attracts retail food industry professionals, lifestyle advocates and everyday consumers. We invite you to read on and get REFRESHed! Targeted health & wellness website and weekly e-newsletter ADDED VALUE: Additional promotion includes quarterly eblasts, weekly enewsletter advertisements and exposure within our print edition SN WH REFRESH Blog whrefresh.com: The WH website that keeps you in the know on a vital retail sector! Ad units are: Leaderboard (728 x 90) Boombox (300 x 250) REFRESH Blog Example REFRESH Weekly E-Newsletter Example SN WH REFRESH Weekly E-Newsletter: Weekly e-newsletter offers attention grabbing banner options to align your brand with unique content on all subjects health & wellness. Ad units are (468 x 60 and/or 300 x 250, and/or 180 x 150) and are sold by position: Positions 1 & 2 Position 3 Position 4 FREQUENCY: Weekly, Every Wednesday OPT-IN SUBSCRIBERS: Over 10,700 SOCIAL MEDIA

24 Video DELIVER THE QUALITY, IMPACT & ELEGANCE OF TV STYLE ADVERTISING IN AN INTERNET SETTING. PROVIDE YOUR COMPANY WITH EXTRA VISIBILITY, CREDIBILITY & BE SEEN AS A LEADER BY HOSTING YOUR PRE-PRODUCED VIDEO ON SUPERMARKETNEWS.COM Online video is the fastest growing medium today - educate SN s decision-making audience on your company s products and services. Video is powerful because it is demonstrative, can clearly depict procedures and techniques or visual info such as charts & graphs. The information provided is also retained longer because it is visual. SN can create branded messages designed to integrate with SN s tone and content while delivering a clear call to action on behalf of the advertiser. Promotional video exposure and 728x90 ad unit on video player page Video Example ADDED VALUE: Promotional exposure within our E-newsletters and print product VIDEO CAPABILITIES

25 Video E-Blast PROVIDE YOUR COMPANY WITH EXTRA VISIBILITY, CREDIBILITY & BE SEEN AS A LEADER BY HOSTING YOUR PRE-PRODUCED VIDEO ON SN TV Take your e-blast and give it a boost by incorporating one of the most popular mediums today video. Video player landing page Video player Company logo Two display ads - (728 x 90), (300 x 250) Display up to 5 minutes of video SN Video E-Blast Examples ADDED VALUE: Promotional exposure within our E- newsletters and print product VIDEO CAPABILITIES

26 Leadership: Custom Research Research Parameter: 3 rd Party Research Study commissioned by Supermarket News with no mention of your company as a sponsor We prepare studies designed to measure preferences for brands, products and services, buying behavior and changes in purchasing patterns Our capabilities in this area include helping create strategy t formulations, advertising evaluation, consumer panel designs and product placement studies questions Survey mailed to Targeted Audience Measure Perceptions of your company & key competitors relative to this criteria Supermarket News will tabulate the results for review Benchmark Opportunities against Future Studies

27 Custom Media: Utilize SN in Print & Digitally for the Most Influential & Complete Marketing Platform MOVE BEYOND MEDIA TO A PROJECTS PLATFORM If you want to engage your audience while creating a useful resource for your clients and the industry, custom media is the platform for your business. Custom media allows you to target new audiences, position your company as a thought leader on topics that align with your core businesses and offer a non-traditional way to build your brand and gather leads. Supermarket News can provide you with turnkey, end-toend creation from writing to design to marketing and promotions. Custom Examples BUSINESS GROWTH DRIVERS: New Corporate Story Opportunities Leveraging consumer research Executive changes/promotions New brands/acquisitions Company & brand anniversaries Channel migration Custom Publishing Customized concepts Key category/subject/channel/industry event Corporate brochures Targeted direct mail New product launch support Custom messaging direct to executives Industry research & reports Online projects

28 Print Opportunities FOR TOTAL COMMAND OF YOUR BUSINESS CONNECT WITH YOUR CUSTOMERS AT EVERY LEVEL IN PRINT. When retailers research their next product or service, they turn to Supermarket News industry leading coverage to guide them. For food marketers, the success of reaching these important decision-makers greatly depends on how you use these media channels and your advertising campaign to create a fully integrated marketing program. Through synergy of print, online and in person products, Supermarket News gives you the tools to consistently reach the key industry leaders at every level of the buying process. ONLINE. IN PERSON.