Media Kit February, 2017

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1 Media Kit February,

2 20 Years of Premium Fantasy Sports News Since 1997, RotoWire has delivered award-winning sports content via web sites, mobile apps, s and magazines. Fantasy Sports is growing by leaps and bounds. Ride the wave of popularity and build your brand with RotoWire. Promotions include: Home Page & Sport Page Takeovers Web Site Banners Sponsorships Mobile App Banners Magazine Print Ads Radio Ads Podcast Sponsorships 2

3 Align your brand with RotoWire s Award-Winning Content With 18 years of experience, RotoWire dominates the industry in awards for quality content, with more awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: 45 awards from Fantasy Sports Writers Association (FSWA) since 2004, 24% of all awards since awards from Fantasy Sports Trade Association (FSTA) since 1999, more than any other organization 2014 FSTA Winner of Best Service/Tool (Lineup Optimizer), Best Content App and Best Print Publication RotoWire's news team features seven full-time editors and a network of 160+ experienced writers covering each pro team and college conference. * Sources: FSWA and FSTA 3

4 Why Fantasy Sports? 56.8 million people playing fantasy sports in North America* The average fantasy sports player has these demographics* 66% male Average Age % have a Household Income of $75K or higher College Degree or More 57% The typical Fantasy Sports fan spends $465/year on fantasy sports Buying Habits** 79% buy beer, versus 49% for average sports fan 93% buy fast food, versus 86% for average fan 90% own athletic shoes, versus 81% for average fan 58% own game console, versus 42% for average fan Sources: * FSTA ( ), 2015 ** Fantasy Sports Trade Association 4

5 Home Page & Sport Page Takeovers Prices heavily depend on seasonality and availability 5

6 Banners (web site & newsletters) Web Site Newsletter Example 6

7 Banner Rates Banner Size CPM 728x90 Leaderboard $ x50 Billboard $ x250 Medium Rectangle $ x600 Filmstrip $ x600 Wide Skyscraper $ x35 Mini-Leaderboard $ x60 Button $ x1080 Wallpaper / Skin Ad TBD Click Here For Ad Specs 7

8 Sponsored Blasts 8

9 Sponsorship Rates Sponsored Blasts CPM 250K Opted-In Fans $9.00 Daily Reports Cost Two Weeks $300 One Month $500 Two Months $800 Classified advertising in our reports. The reports are a digest of the news on our web site and are actively read by our users. They elect to sign up for delivery of the news. We send out nearly 50,000 reports per week. All advertisements are five lines of text, 68 characters across with a sixth line of the site s URL. Weekly Headliner Reports Cost 728x90 Leaderboard $600/ month 300x250 Medium Rectangle $475/ month Banner placement in weekly HTML report to over 35K opted-in fans 9

10 Mobile Ads Mobile Opportunities 320x53 Banner Let us build an App for you! Cost $3.50 CPM TBD 10

11 RotoWire s Fantasy Football Guide has been a fan favorite since 1999 For 18 years, our Fantasy Football Guide has been the must-have publication for fantasy football players Print Placement Rate Back Cover $4,080 Inside Front Cover $3,550 Inside Back Cover $2,700 Page Three $2,600 Page Five (Table Of Contents) $2,350 Full Page, 4-color $1,900 Full Page, black & white $1,260 Half Page, 4-color $1,180 Half Page, black & white $950 Quarter Page, black & white $750 Click Here For Ad Specs 11

12 RotoWire s Fantasy Baseball Guide has been a fan favorite since 1999 For 18 years, our Fantasy Baseball Guide has been the must-have publication for rotisserie baseball players Print Placement Rate Back Cover $3,650 Inside Front Cover $3,025 Inside Back Cover $2,330 Page Three $2,250 Page Five (Table Of Contents) $1,900 Full Page, 4-color $1,600 Full Page, black & white $1,050 Half Page, 4-color $1,050 Half Page, black & white $850 Quarter Page, black & white $650 Click Here For Ad Specs 12

13 Radio ads on Sirius XM Live Reads :10, :30 and :60 second ad spots available Integrate show content sponsorships Radio Ads Cost :30 Ad (Pre-produced) $140 each :60 Ad (Pre-Produced) $225 each :60 LIVE Read $300 each Segment Sponsorships TBD 13

14 Fantasy Sports Podcasts Sponsorship includes: Two (2) Presented by Brand X 10-second sponsor mentions each show (Show Open and Show Close) One (1) 60-second Live Read per show Segment Sponsorship Facebook and Twitter brand social media mentions when the podcasts are published 14

15 Shannon McKeown VP of Advertising Sales O: (608) x121 C: (517) F: (608)

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