N/A. Yes. Students are expected to review and understand all areas of the course outline.

Transcription

1 Course Outline School: Department: Course Title: Business Legal and Administrative Studies Executive Communications Course Code: OAEX 243 Course Hours/Credits: 56 Prerequisites: OAGN 116, OAGN 118, OAGN 119, OAGN 127 Co-requisites: Eligible for Prior Learning, Assessment and Recognition: Originated by: Revised by: N/A Yes Katie West Katie West Revision Date: Fall 2013 Current Semester: Summer 2015 Approved by: Chairperson/Dean Students are expected to review and understand all areas of the course outline. Retain this course outline for future transfer credit applications. A fee may be charged for additional copies. This course outline is available in alternative formats upon request.

2 Course Description This course is designed to prepare students who wish to work in an executive setting for working with social media tools and visual editing software. It will introduce the student to social media and guide them through how to define it, its purpose, and how to use it successfully for business. It will also cover how to communicate online, the different types of social media, developing social media policies, and how to research and measure the efficacy of social media tools. It will also facilitate a working knowledge of Microsoft Publisher 2013 and implement experiential learning to aid in understanding of software. Program Outcomes Successful completion of this and other courses in the program culminates in the achievement of the Vocational Learning Outcomes (program outcomes) set by the Ministry of Training, Colleges and Universities in the Program Standard. The VLOs express the learning a student must reliably demonstrate before graduation. To ensure a meaningful learning experience and to better understand how this course and program prepare graduates for success, students are encouraged to review the Program Standard by visiting For apprenticeship-based programs, visit Course Learning Outcomes The student will reliably demonstrate the ability to: Define and recognize the objectives of social media. Maintain and edit a social media tool using a number of different methods and applicable skills. Edit online communications for complete information, accuracy of facts, consistency in style and format, and correct word usage. Research and evaluate the efficacy of different methods of internet communication and interaction for business purposes. Cultivate an ongoing method of communicating effectively online. Confidently use Microsoft Publisher Apply previously learned skills concerning software to new tasks. Produce error-free documents of both printed and online copy. Essential Employability Skills (EES) The student will reliably demonstrate the ability to*: 1. Communicate clearly, concisely and correctly in the written, spoken, and visual form that fulfills the purpose and meets the needs of the audience. 2. Respond to written, spoken, or visual messages in a manner that ensures effective communication. 4. Apply a systematic approach to solve problems. 5. Use a variety of thinking skills to anticipate and solve problems. 6. Locate, select, organize, and document information using appropriate technology and information systems. 7. Analyze, evaluate, and apply relevant information from a variety of sources. 8. Show respect for diverse opinions, values belief systems, and contributions of others. 9. Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals. 10. Manage the use of time and other resources to complete projects. 11. Take responsibility for one's own actions, decisions, and consequences. THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 2

3 *There are 11 Essential Employability Skills outcomes as per the Ministry Program Standard. Of these 11 outcomes, the following will be assessed in this course. Global Citizenship and Equity (GC&E) Outcomes N/A Text and other Instructional/Learning Materials Text Book(s): Gregg Reference Manual, Sabin, Millar, Sine, Strashok, McGraw-Hill Ryerson. (Students should have purchased this text in first year) Online Resource(s): Various social media sites Various articles from online sources Evaluation Scheme In-class assignments: A variety of in-class assignments assigned weekly. Case Study: Students will complete this assignment in groups of 2-3 and will be assigned two companies to compare the efficacy of their respective online presence. Social Media Maintenance Project: Students will work in groups to create, develop, and maintain a specific social media profile for two weeks. Publisher Project: Create a document using Publisher Test 1: Tested on materials covered in weeks 1-6. Test 2: Tested on materials covered in weeks Evaluation Name CLO(s) EES Outcome(s) 1, 2, 4, 5, 6, 7, 8, 9, 10, 11 In-class assignments 1, 2, 3, 4, 5, 6, 7, 8 GCE Outcome(s) Weight/100 Case Study 1, 4, 7, 8 1, 5, 6, 7, 20 9, 10 Social Media Maintenance Project 2, 3, 5, 7, 8 1, 2, 4, 5, 15 8, 9, 10, 11 Publisher Project 6, 7, 8 1, 6, Test 1 1, 3, 5, 8 1, 5, 6, 7 20 Test 2 1, 3, 5, 6, 7, 8 1, 5, 6, 7 20 Total 100% If students are unable to write a test they should immediately contact their professor or program Chair for advice. In exceptional and well documented circumstances (e.g. unforeseen family problems, serious illness, or death of a close family member), students may be able to write a make-up test. 15 All submitted work may be reviewed for authenticity and originality utilizing Turnitin. Students who do not wish to have their work submitted to Turnitin must, by the end of the second week of class, communicate this in writing to the instructor and make mutually agreeable alternate arrangements. When writing tests, students must be able to produce official College photo identification or they may be THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 3

4 refused the right to take the test or test results will be void. Student Accommodation It is College Policy to provide accommodation based on grounds defined in the Ontario Human Rights Code. Accommodation may include modifications to standard practices. Students with disabilities who require academic accommodations must register with the Centre for Students with Disabilities. Students requiring accommodation based on other human rights grounds should talk with their professors as early as possible. Please see the Student Accommodation Policy. Use of Dictionaries Any dictionary (hard copy or electronic) may be used in regular class work. Program or School Policies N/A Course Policies N/A College Policies Students should familiarize themselves with all College Policies that cover academic matters and student conduct. All students and employees have the right to study and work in an environment that is free from discrimination and harassment and promotes respect and equity. Centennial policies ensure all incidents of harassment, discrimination, bullying and violence will be addressed and responded to accordingly. Academic honesty is integral to the learning process and a necessary ingredient of academic integrity. Academic dishonesty includes cheating, plagiarism, and impersonation. All of these occur when the work of others is presented by a student as their own and/or without citing sources of information. Breaches of academic honesty may result in a failing grade on the assignment/course, suspension or expulsion from the college. For more information on these and other policies, please visit Students enrolled in a joint or collaborative program are subject to the partner institution's academic policies. PLAR Process This course is eligible for Prior Learning Assessment and Recognition (PLAR). PLAR is a process by which course credit may be granted for past learning acquired through work or other life experiences. The PLAR process involves completing an assessment (portfolio, test, assignment, etc.) that reliably THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 4

5 demonstrates achievement of the course learning outcomes. Contact the academic school to obtain information on the PLAR process and the required assessment. This course outline and its associated weekly topical(s) may not be reproduced, in whole or in part, without the prior permission of Centennial College. THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 5

6 Topical Outline (subject to change): Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Name 1 Intro to course Course Outline Understand course expectations and Lecture demands Demonstration Introduction to Social A definition of social media Media Myths and facts about social media Popular terms and lingo 2 Communicating Online 3 Different Types of Social Media 4 Utilizing Social Media for business 5 Evaluating Social Media Efficacy Ongoing: various applicable articles, online resources, etc. Understand the 6 C s of communication Lecture/Discussion Describe how the communication cycle works and how to apply it to online communication Discover the subtle nuances of communicating online Distinguish the differences between speaking in real life situations and typing online Formulate ways of troubleshooting internet communication problems Examine ways to identify your target online audience Identify and assess ways to approach your online audience Discover what it means to listen using social media Determine the difference between social networking sites and normal sites online Introduction to social networking sites such as Twitter, YouTube, Facebook, Tumblr, Instagram, etc. Evaluate the strengths and weaknesses of each social media tool Understand how to sign up for a variety of social media sites and how to use them successfully Explore the objectives of social media Determine why social media is working for businesses Explore how businesses can use social networking to their advantage Demonstrate knowledge of criteria for effective social media usage Define social media goals and strategies Become familiar with SEO, metrics, Lecture/Discussion Lecture/Discussion Lecture/Discussion Ongoing: In-class assignments (15%) Evaluation Date THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 6

7 Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Name Media Efficacy Become familiar with SEO, metrics, analytics, and ROI data Create a rubric for evaluating a business s social media presence Research two businesses existing participation with social media and compare Create a research report on the two businesses Develop recommendations for identified weaknesses with both businesses social media plans 6 Social Media Policies Identify possible problems associated with Lecture/Discussion Case Study social media (20%) Troubleshoot for potential misuses by creating social media policy Research existing policies and complete a case study Develop a social media policy 7 Test 1 Understand social media and using internet for business well enough to succeed in Test 1 Lecture/Discussion Test 1 (20%) 8-9 Operating social media 10 Introduction to Publisher 11 Formatting different projects Various social media sites Microsoft Publisher 2013 Demonstrate knowledge of social networking Lecture/Discussion by preparing and producing a social networking profile Cultivate this web presence and maintain it for the next 2 weeks Apply knowledge learned to date to create and effective social media profile Discover what Publisher is used for Lecture/Discussion Become familiar with publisher management Demonstration terminology Identify and become familiar with the different areas of the home screen Check and change default settings Enter tasks and save a project Use Backstage view and the Page Setup dialogue box Understand the fundamentals of the software such as open, closing, saving, starting new projects, etc. Discover different formatting techniques Understand how to use text boxes Discover and implement the drawing and Lecture Demonstration Social Media Maintenance Project (15%) Evaluation Date THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 7

8 Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Name graphic tools Creating a Publisher Publisher project Project (10%) Apply knowledge of previous two week to create a brochure Assemble information to include on brochure Include knowledge of social media to create a brochure that promotes using social media to businesses 14 Test 2 Understand social media and Microsoft Publisher 2013 well enough to succeed at Test 2 Lecture Demonstration Lecture/Discussion Test 2 (20%) Evaluation Date THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 8