Text Analytics for Competitive Analysis and Market Intelligence Aiaioo Labs

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1 Text Analytics for Competitive Analysis and Market Intelligence Aiaioo Labs Bangalore, India Title

2 Text Analytics Introduction Entity Person Comparative Analysis Entity or Event Text Analytics

3 Text Analytics Breakup Analytics Content Aggregation Services CRM BI Dashboards and Reporting Tools Text Analytics Breakup

4 Aiaioo Labs Specialization Text Analytics Computation Psychology Study of Language If - then Hypothesis testing Linguistics Grammar based Countable Statistics Text Analytics Natural Language Processing ML Bayesian inference A BCD Information Retrieval Bayesian Discriminative WWW Social Media Documents Text Analytics Research Topics

5 Aiaioo Labs Solutions SAS JMP IBM Cognos Oracle BI CAMI - Competitive Analysis and Market Intelligence VOCA - Voice of Customer Analysis MEMI - Media Miner Offerings

6 Text Analytics Use Cases Social Media Analytics 1. Brand Reputation Monitoring Social Media, Blogs, News sites 2. Advertising Performance Metrics Social Media, Blogs 1. Complaint Tracking Social Media, Blogs, News 2. Call Center Analytics Call Center Transcripts 3. Competitive Analysis Communication, Surveys 4. Market Research Surveys, Feedback CRM Predictive Analytics 1. Prediction of Stocks Financial News, Newspapers 2. Prediction of Election Results Social Media 3. Movie Intake Twitter Use Cases

7 CAMI Focus Area 1. Brand Reputation Monitoring Social Media, Blogs, News sites 2. Advertising Performance Metrics Social Media, Blogs 1. Complaint Tracking Social Media, Blogs, News 2. Call Center Analytics Call Center Transcripts 3. Competitive Analysis Communication, Surveys 4. Market Intelligence Surveys, Feedback CAMI 1. Prediction of Stocks Financial News, Newspapers 2. Prediction of Election Results Social Media 3. Movie Intake Twitter Uses

8 CAMI Open Survey Responses Machine Learning Use 1 Discriminative Generative Bayesian A BCD Automatically process open survey responses using machine learning tools Rule-Based We can also verify automated results using crowd-sourcing tools Competitive Analysis

9 CAMI Brand Reputation Monitoring Our text analytics APIs can be used to compute metrics for loyalty. The graph below shows the frequency of users expressing a desire to quit Facebook and join Google+ during the week after Google+ launched. Use 2 Brand reputation monitoring Competitive Analysis

10 CAMI Product Launches and Trends IBM announced a new product dedicated to helping customers perform sentiment analysis of social media data on Thursday, Use 3 As Advani noted, even the U.S. Bureau of Labor has said analytics jobs will increase 24 percent over the next eight years. Identifying launches and tracking industry trends Sentiment Analysis

11 Intention Analysis What is it? Identification of intentions from text Document Level Granularity Sentence Level Object Aspects Alternative Holder Recipient Extra Negation Handling Intention Analysis

12 Sentiment Analysis Identification of opinionated text Steps Identification of polarity of the opinion positive or negative Document Level Granularity Sentence Level Entity Level Object Aspects Holder Extra Negation Handling Sentiment Analysis

13 Event Analysis What is it? Identification of events from text Document Level Granularity Sentence Level Company Aspects Competitor Product Feature People Time Intention Analysis

14 Fact Analysis What is it? Identification of facts from text Document Level Granularity Sentence Level Company Aspects Competitor Product Feature People Prices and other Numbers Intention Analysis

15 Identifiable Intentions List Categories Parent Category Department Urgency Solution Purchase Sales High SODA, VOCA Sell Procurement Medium SODA, VOCA Inquire Help/Sales High VOCA Direct Operations High VOCA Compare Market Research Low CAMI Suggest Market Research Low CAMI, VOCA Opine Design Low CAMI Praise Opine Design Low CAMI Criticize Opine Design Low CAMI Complain Customer Service High VOCA, CAMI Accuse Customer Service Critical VOCA, CAMI Quit Customer Service Critical VOCA, CAMI Express Call Center Training Low VOCA, CAMI Thank Express Call Center Training Low VOCA Apologize Express Call Center Training Medium VOCA Empathize Express Call Center Training Medium VOCA Categories of Intentions

16 Identifiable Events List Categories Acquisition Merger Spin Off Sale Partnership Formation Declaration of Bankruptcy Renaming Closing Down Opening Facility Closing Facility Business Deal Product Launch Product Withdrawal Employee Joining Employee Resignation Employee Change of Position Categories of Events

17 Sources of Information Forums Surveys CRM News Sites Corporate Facebook Page Blogs Twitter Categories of Intentions

18 Crowd-Sourcing Infrastructure Data Annotation Tool Crowd-Sourcing Infrastructure

19 DAT 1. Import Raw Content Files, Archives, Feeds 2. Publish Internally Web Access 3. Access Control View/Edit rights Raw Content Sources (Output of Crawlers and Feeds) Data Annotation Tool 1. Annotate Content Document Level Word Level Entities and Relations Tree Structure Word-Parallel 2. Annotation Workflow Validation Strategies Annotation (by Annotators) or Filtering (by Editors) 1. Export Processed Content XML Files, Zip files, Feeds To Consumer or Publisher (Users) Data Annotation Tool

20 DAT Benefits Data Annotation Tool 1. Reduce Administrative Costs Automatic task distribution. Progress tracking. 2. Scale the Annotation Team Annotators can work anytime. Use an on-demand annotator model. Bring in annotators as needed. 1. Export-time Customization Remap tags to create different views of the same processed content. 2. Support for External Approvals Process Allow the client to have the final say. 3. Scalability of Client Projects Supports multiple projects and fine visibility control and separation. Annotation Project Manager 1. Work whenever and wherever Instead of being in the office all the time 2. Get paid for quantity of work done Annotator Account Manager Data Annotation Tool

21 Document Enrichment Workflow Ingest raw documents Define labels and rules for labeling Add annotators Add administrators Annotators reserve documents, annotate them, then mark them completed Enrichment Editors check the work and mark verified documents as validated. Administrators map the tags as required for export feeds or files Intelligent engines can be plugged back in to provide suggestions to annotators Externalization The annotated corpus is exported Data Annotation Tool

22 Evaluation APIs Aiaioo Labs Click on the Vaksent or Vakintent demo or API link from the Data Annotation Tool Go to Click the Sentiment Analysis button on our website Register to get your own API Key. APIs

23 Thank you Aiaioo Labs Contacts: , , Bangalore, India Thank You

Text Analytics Industry Use Cases (& the Path Forward for Text Analytics) Aiaioo Labs - 2012. Bangalore, India. team@aiaioo.com

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