EMV Issues with Restaurant and Bar POS Systems

Transcription

1 EMV Issues with Restaurant and Bar POS Systems introducing the new ExpressCheck self-checkout solution by: Express Check Bruce Reisman 1465 Northside Dr., Suite 210 Atlanta, GA c: o: f: e: w: ffsatl.com

2 NEW EMV STANDARDS 1) Legacy POS systems must be upgraded or replaced with new chip and pin reader terminals that can read microchips that are embedded in credit cards. 2) In order to handle busy restaurant and bar workloads these systems must be integrated into the POS systems. 3) New POS system hardware will cost retailers $5k to $15k per venue. Desktop and mobile card reader terminals run $400 to $1,200 per unit EuroPay, VISA and MasterCard (EMV) cards embedded with NFC chips 2

3 POS SYSTEMS AND EMV Many POS developers did not build a EMV solution Logic: 1) Their is too much friction with chip and pin technology at restaurants and bars - this is true. 2) Very few chargebacks at restaurants and bars - this is true 3) Assumption - Rather than paying to upgrade their systems, retailers would opt to take the losses Then, something happened that they didn t anticipate 3

4 ROGUE CUSTOMERS Rogue consumers figured out that they can dispute any restaurant and bar purchase that is not processed with a chip card reader swiped VS card reader 4

5 POS SYSTEM CRISIS IS LOOMING 30 customers charge $50 = $1,500 - then dispute the charges 300 customers charge $50 = $15,000 - then dispute the charges When this happens retailers will quickly purchase: a) ingenico card readers b) new POS systems 5

6 INGENICO CARD READERS Owners & Servers dislike INGENICO card readers/scanners because a) they are expensive and are easily broken or stolen b) they take more time to process for the server c) they create friction b/c server must ask for the tip in advance 6

7 THE EMV PAYMENT PROCESS NFC readers take 10 to 12 minutes per table ApplePay & AndroidPay and chip card readers are actually slower than swiping 1. Server asks if the patrons are finished. 2. Server goes to POS system to print customer check 3. Server delivers check to the table in the leather binder 4. Server either brings a mobile scanner to the table or asks the patron to come to POS station. 5. Server must ask for their tip in advance in order to enter it into the ingenico scanner - AWKWARD. 6. Server inserts Visa chip card OR scans phone NFC chip, then asks patron to enter personal code. 7. The chip scanners are very slow, compared to the old card readers. 8. When the server completes the payment process, they return to the POS station to close the ticket. the new EMV payment process is much slower 7

8 THE TIPPING PROBLEM The new scanners require the server to obtain the tip in advance before they process the patron s payment. This process eliminates the possibility of the server entering a higher tip amount after the patron signs their check. Servers dislike asking their patrons for their tips 8

9 THE NEW MARKET DEMANDS Express Check ANY MOBILE DEVICE ANY POS SYSTEM 1. Consumers want ONE APP that pays anywhere. 2. Retailers want ONE APP that integrates to their POS systems 3. ISO s are looking for ONE APP that processes to all POS systems 4. VISA and MasterCard want payment solutions that comply with the EMV standards. 9

10 EXPRESS CHECK SELF-CHECKOUT Step 1: Patron Checks in Step 2: Server assigns the ticket Step 3: Patron Tips & Pays or the server can use the tablet Erin $43.62 $7.85 $51.47 Taps the ExpressCheck tab and the Patron is checked-in to the Retailer s POS or tablet When the Server assigns the ticket to the Patron, they no longer have to process their credit card ONE STEP completes the payment process Taps the ExpressCheck tab Taps the tip amount and taps Pay Now The Self-Checkout Process takes less than 5 seconds for both the server and the patron 10

11 ONE STEP PAYMENT PROCESS ExpressCheck Payment Process for the Server After the Server enters the Order Server taps the ExpressCheck tab and assigns the ticket and they are done or the server can use the tablet ONE STEP - completes the entire payment process for the server Mobile SELF CHECKOUT is the future of restaurant and bar payments 11

12 ExpressCheck 1. ExpressCheck works on any mobile device 2. ExpressCheck works with all POS systems - integrated into the POS systems - tablet based - along side the POS systems 3. ExpressCheck can be activated in one day ExpressCheck takes the physical credit card out of the transaction Express Check 4. ExpressCheck is compliant with new EMV standards 5. ExpressCheck gives POS Resellers a generous compensation plan 12

13 ExpressCheck RETAILER BENEFITS: Prevents Patrons being stuck waiting for their check Patrons can pay when ready Patrons will choose an ExpressCheck venue because they will save time - if they are in rush Servers don t have to process credit cards Servers can spend more time selling an increasing sales Mobile payments are proven to increase Server tips Eliminates Server errors and theft Turns tables more quickly and increases revenues Existing merchant processing rates can be matched 13

14 POS SYSTEM PARTNERSHIPS POS System Manufacturer Partnerships The top POS system manufacturers want to integrate a CRM that drives marketing and promotional events for retailers The top POS system manufacturers want to integrate with CityCheers - right now POS System Independent Sales Organizations Resellers The top POS system Resellers have hundreds of independent sales and support teams nationwide. POS system Resellers all over the United States will be able to resell the CityCheers ExpressCheck solution - starting in January 14

15 ExpressCheck native APP CityCheers is embedding the ExpressCheck payment solution into all of its retailer s Apps. Once we reach critical mass in any given market, CityCheers is going to launch its native App to those markets. Express Check The native App will allow consumers to use one App to pay their check at hundreds of venues in each market. Cameron s Pub Retailer branded Apps Can be used at each individual Venue ExpressCheck Apps Native Apps Can be used at any Venue 15

16 ExpressCheck native APP The ExpressCheck native APP enables: at local venues Mobile Ordering Search tool to find local restaurants and bars by category, cuisine or entertainment Browse what s happening on a real-time basis at hundreds of local venues. A geolocater to discover new restaurants bars that are nearby Aggregates specials & events at local venues Aggregates coupons and rewards at favorite venues Express Check ExpressCheck provides direct access to all of the live, real time content managed by CityCheers at hundreds of venues in each market. For example: Daily specials and events Happy Hour Deals and featured Craft Beers Coupons and loyalty rewards Menus, Beer, Wine and Spirits Lists Phone numbers and Maps/Directions See employment opportunities at local restaurants and bars Reservations & Wait List and OpenTable access Receive push notifications about special offers and events from select locations. 16

17 INDUSTRY SNAPSHOT NFC enabled devices NFC scanners ApplePay and Google Wallet payment solutions have serious issues at restaurants and bars 1) NFC devices require desktop or portable scanners Desktops are non-starters because patrons have to get up from their table to get their NFC chips scanned. Mobile scanners are expensive and can be easily dropped or stolen. 2) These solutions require the server to ask for the tip in advance - which creates an uncomfortable situation for both the patron and the server. Near Frequency Chips are embedded into these devices 17

18 THANK YOU We developed, tested and deployed our platform. We have recruited an experienced management team to deploy our solution nationally. We are now in the process of building a national sales organization. Bruce Reisman 1465 Northside Dr., Suite 210 Atlanta, GA c: o: f: e: bruce@ffsatl.com w: ffsatl.com