Assessing national policies to support Software and Software based Services in Europe

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1 Assessing national policies to support Software and Software based Services in Europe & Michael Friedewald EuroCPR Conference March, 29th 2010 Brussels Page 1

2 Defining SSBS Software and Software based Services are: Excluded: In-house Software Embedded Software Packaged + Custom Software (NACE 62) Cloud Computing SBIS Web 2.0 Page 2

3 Defining SSBS Software industry undergoes change: new products and business models but also new delivery and implementation models Page 3

4 Introductive remarks Aim to identify and assess policies in support of SSBS industry demand and supply side special focus on emerging segments (SBIS) Challenges few works on Software (Industry) Policy mostly generic approaches no clear differentiation of demand/supply etc. collecting of data difficult sources varied in number and qality no clear separation between IS/ICT and SSBS related policies Page 4 Slide 4

5 Analytical Framework focus on policies in support of ICT/SSBS sector policy classification on basis of OECD ICT policies Fostering ICT Innovation Increasing ICT diffusion/use Maintaining a healthy ICT business environment Enhancing the Infrastructure Promoting Trust Online R&D Programmes Technology Transfer Incubators and Innovation Diffusion to businesses Organisational Change Professional/Managerial Competition in ICT markets Intellectual Property Rights Broadband Standards Electronic Payment/ Security of information systems and networks Privacy Protection Networks Provision of data, market analysis & supporting studies ICT Skills Diffusion to households and individuals E-Government Government Procurement Trade and FDI International co-operation Fiscal incentives Settlement General Network Infrastructure Consumer Protection Page 5

6 Classification of Countries based on quantitative and qualitative assessment 3 groups: Independents, Intermediaries, Dependents Page 6

7 Initial Classification based on a first screening on existing general programs in the field of IS/ICT/SSBS dedicated SSBS policies IS/ICT policies with dedicated SSBS programs with SSBS related programs without specific SSBS programs non ICT sector-specific policies Conclusions there are no dedicated SSBS policies but there are also non ICT-sector specific policies in follow-up of the i2010 strategy most EU member states introduced IS/ICT strategies, but with different foci Independents/Intermediaries dedicated/related SSBS programs Dependents mostly focused on demand-side measures (without) Page 7 Slide 7

8 Further Analysis in-depth analysis of a selected set of countries from each group Independents: DE, FI, NL, SE Intermediaries: AT, DK, IE, ES Dependents: EE, PT, GR, PL, SK, RO, MT, CZ, BG Differentiation of policies Vertical initiatives which have exclusive orientation to the ICT sector including programs specially orientated to the SSBS industry (S), Vertical initiatives which have an exclusive orientation to the ICT industry (V), Quasi-horizontal initiatives are oriented to the SSBS/ICT industry as part of a cross-industry innovation framework (Q), Horizontal initiatives are available to any industry on the same terms (H). Page 8

9 Synthesis of results Generalized overview Page 9

10 In-Depth and beyond - special interest analysis Policies in support of SBIS technologies and businesses few initiatives in the area of fostering innovations Austria FI-IT Semantic technologies Germany Internet of Services (SAP driven) Finland Verso, program in order to create new technology based businesses no dedicated support for new business f.e. initiatives on regulations concerning online services Policies in support of SSBS sector outside EU same broad scope of as within the EU member states, f.e. US and Japan as Independents similar to European Independents Case of India: attracting FDI to grew in the 1990s and 2000s Case of China: demand driven creation and Buy Chinese Case of Israel: specialization on niche products, healthy business environment Case of South Korea: enforcing SSBS sector with mixed results Page 10 Slide 10

11 Outlook Markets are changing, but also policy changes re-emergence of industrial policies 2005 Communication on a new framework for industrial policy Integrated matrix-like approach to horizontal and vertical policies new instruments raise of the System of Innovation (SI) approach 2006 Communication on a broad based innovation strategy also in forthcoming EU 2020 and new innovation policy reflected e.g. in the report and follow-up of ICT Task Force Page 11

12 Conclusions less activities in support of ICT and in particular of SSBS producers after i2010 number of activities raised (IS programs) orientation towards demand side factors, strong focus on diffusion of ICT in order to profit from merit good status in other areas mostly quasi-horizontal or only pure horizontal initiatives lack of support for SSBS programs in support of SSBS focus on R&D and early stage development lack of SSBS/SBIS ecosystem development other factors like managerial education neglected no further incentives or at least regulation efforts EU member states lacking of support for software business, not for software technologies Challenge ahead: develop innovation driven industrial policy, that: fits in the existing framework addresses in specific the change of SSBS (SBIS) Page 12 Slide 12

13 Thank you for your Attention Contact: Fraunhofer ISI CC Breslauer Str Karlsruhe, Germany +49 (0)721/ Page 13

14 Initial Classification Page 14 Slide 14

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