Managing the innovation of one of the worlds leading trading platforms"

Transcription

1 Managing the innovation of one of the worlds leading trading platforms" 12 th September 2013 Mikael Munck CIO Saxo Bank september 13, 2013

2 Agenda q One minute on Saxo Bank q Technologies today and tomorrow q Innovation - Foundation - The Saxo Way of Working q A example of innovative thinking q Conclusions What are the dynamics behind the scenes running a multi asset trading platform, supporting 33 exchanges and more than instruments, distributing several hundreds of thousands of tradable prices a second. What are the technologies in use today and tomorrow How does Saxo Bank keep at forefront of innovation leveraging internal and external competencies, and what will Saxo Bank be offering our clients in the next generation 2

3 3 Saxo Bank Business Model

4 SAXO Bank Asset Classes STOCKS n 30 exchanges n 14,997+ stocks n Real-time access n NEW: Equity Research Stock trading on the SaxoTrader provides real-time access to the most well-known, liquid and dynamic market movers worldwide. Clients may access advanced research and screening tools usually reserved for professional clients. CFDs n 23 exchanges n single stock CFDs n 18 Commodity CFDs n 20 index-tracking CFDs for major indices n CFDs DMA (Direct Market Access) CFDs enable traders to sell short and go long on the underlying security providing for diversification and hedging strategies for active traders and investors. FX n n n n n 160+ crosses (Majors, Minors, Exotics) Spot (plus spot gold and silver) Forward outrights Streaming FX options NEW: FX Options Board Aggregated liquidity from tier 1 providers means consistent and stable pricing through market movements and toward the close of business on Fridays. Real-time charting and data enables FX trading at the edge of the market. FX Options Board is an innovative Saxo Bank innovation changing the way FX Options are traded, providing direct streaming prices in multiple expiries and strike prices all in one screen. FUTURES n 24 exchanges n 190+ base contracts n Online and offline commodities trading The platform provides a broad suite of the most popular financial, energy and precious metals futures contracts. More than 170 base contracts are tradable online with volume-discounted pricing. The platform offers commodities for diversified futures strategies. ETFs & ETCs n ETFs and ETCs Easy Access to ETFs by Region, Sector, Theme, Money Markets & ETCs (ETFs on Commodities) 4

5 Technology today and tomorrow Why do some companies succeed allocate the majority of their IT spend on develop versus maintain? Saxo Bank: Build in-house Microsoft technology Strong EA discipline -> Principles -> Manifesto General: Latency - still a arms race Technologies we developed 10 years ago, now readily available on the street Still technology spend is not decreasing! 5

6 6 Foundation - IT Strategy and Culture

7 Foundation - Structure, Principles and Culture Ø The way we are organized Ø The way we think and work Ø The way we model (prioritize and execute Projects) ü Agile Manifesto ü Little Process, but Structure ü No IT Projects ü Value chain thinking ü Also when hiring! 7

8 8 The Saxo Way of Working

9 The Saxo Way of Working The Saxo Way of Working a way for Business and IT to collaborate on projects The Saxo Way of Working: Is a collaboration model Is a service approach the underlying value is We are here to help! Is the Business Analysts Tool Box to help Business and IT in projects Is about Handshakes Underlying 7 Principles of The Saxo Way of Working 1. Agile Mindset not Waterfall 2. Collaboration model not a Governance model 3. Handshakes not Gates 4. Faster time to market not processes and tools 5. Rationality not theoretical 6. Clear Roles and Responsibilities 7. Designed for and by Saxo Bank 9

10 10 Trading platform - Innovation

11 Three portals in one A media portal with content for traders A social community of traders A trading platform with copy & auto trading 11

12 Challenges we want to address #1 Lower cost of acquisition #2 Engage dormant clients #3 Enable social trading #4 Remove complexity and educate traders 12

13 How TradingFloor.com fits in with the other platforms Tool driven trading (featuring content) Content/community driven trading (featuring trading tools) SaxoTrader SaxoWeb Trader Trading Apps TradingFloor.com 13

14 14 Main features of the new TradingFloor.com

15 Main features of the new TradingFloor.com Financial calendar Asset class sections Most traded instruments in real time Saxo TV + CMBC and Bloomberg TV live Top traders lists (copy/auto trading) Trading ideas News Must Reads VIP blogs Quotes and charts Sentiment watch: Open orders/positions Education 15

16 One-Click-Trading within content meet the embedded trade ticket 16

17 17 Leaderboard and Social Feed Column

18 18 Copy-trading and Trade Ticket

19 Outsource Innovation or part of it? september 13, 2013

20 20 Openness and Open API

21 Conclusions Technology choices are as important as ever for your innovation capacity Cost and complexity are not decreasing Foundation and uniqueness Strategy -> Structure -> Principles -> Culture Agile Think full Value Chain When hiring The??? Way of Working Dynamic between IT and Business Open mind, Open API and listen 21

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