TRANSFORM THE DATA CENTER E-GUIDE

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1 TRANSFORM THE DATA CENTER E-GUIDE

2 2 Synopsis In this guide 3 For IT organizations in large businesses seeking a greater return on their enterprise storage investments, a transformed data center is a virtual one with a large virtual pool of resources. The net result is superior data center efficiency, manageability and cost savings. In order to achieve this, enterprises must rely on key technologies that are cloudready, virtualized, automated, and sustainable to meet enterprise demands Transformation through Virtualization Transformation through Automation Transformation for Cloud Transformation for Sustainable IT

3 4 One Platform for All Data Transformation through Virtualization 5 Simplify complex storage environments and control data and storage growth with the Hitachi Virtual Storage Platform - one platform for all data. IT organizations can expect to realize the following benefits: Lower operating costs and TCO Less administrative effort to manage more data Higher return on storage assets Efficient deployment of storage capacity Reduced power, cooling and space requirements Server virtualization + storage virtualization + dynamic provisioning = IT agility Server Virtualization When organizations use intelligent storage platforms to eliminate virtual server build-up and create a centralized end-to-end (server to storage) virtualization environment, data centers can be better protected and controlled under unified management. Storage Virtualization Storage virtualization gives the IT administrator choice over how to dynamically configure, move, leverage, safeguard and grow the IT infrastructure. 6 7 Simpler, cohesive management and security of systems Extensive data mobility Thin Provisioning Even with virtualization, server power densities have grown 10x over the last 10 years creating a challenge in data center power and cooling.

4 Hitachi Virtual Storage Platform Virtualized vs. Non-virtualized Storage Services 6 7 3D scaling is enabled by Hitachi Virtual Storage Platform and allows for optimal infrastructure growth in all dimensions. Virtualized Storage Services Non-virtualized Storage Services Scale UP Scale OUT Scale DEEP NAS CAS VTL Virtual Servers Physical Servers ENTERPRISE CLOUD Dynamically to manage your growing workloads Dynamically to increase your performance, capacity, connectivity Dynamically virtualize external storage and simplify management NAS CAS VTL MIDRANGE The HDS tiered storage strategy allows customers to separate the data and the storage for greater flexibility. Optimize and utilize the available storage first then couple it with dynamic provisioning to use that storage much more effectively.

5 8 Transformation through Automation Hitachi Command Suite 9 Transform your data center with the best storage and information infrastructure for virtualized environments n Automate your most labor-intensive data management operations n Deliver capacity and compute resources as quickly as your virtual servers n Reduce costs while increasing asset utilization at the pace of your business 3D management is enabled by Hitachi Command Suite with efficient storage management that lowers costs and properly manages all data types. n Reduce OPEX costs through simplified management and increase use of automation n Enable a scalable management architecture for larger data centers, storage capacities and virtual servers n Maintain application s availability to its critical data and eliminate costly operational errors Manage UP Manage OUT Manage DEEP Unified management scales for the largest infrastructure deployments Single management framework with the breadth to manage storage, servers, and the IT infrastructure Deep integration within the Hitachi Command Suite for the highest level of operational efficiency to manage the complexities of today s data centers

6 10 Improve performance, monitoring and reporting too 3D management is enabled by Hitachi Command Suite with efficient storage management that lowers costs and properly manages all data types. n Faster access to data, simplified management n Dynamic tiering equals faster data access for business critical data Automatically moves data to the appropriate media according to workload and usage to improve performance for mission critical data Adjusts performance for low-activity data to give applications optimal performance while storing up to 80% of data on cheaper storage n Simplified management through use-case oriented operation built around user experience for up to 50% fewer steps for faster operation performance. Twice the performance of Hitachi Universal Storage Platform V, using half the floor space and 40% less power. 11

7 Transformation for Cloud Cloud Virtual Resource Center Hitachi Data Systems solutions allow you to adopt or evolve to cloud computing models or IT-as-a-service at your own pace with minimal risk n Scale and provision dynamically and cost-effectively n Optimize operations by consolidating and aggregating storage, server, networking and middleware assets n Enable storage services while maintaining enterprise-class security and privacy With these (Hitachi) cloud solutions, we re taking the guesswork and risk out of the equation for customers looking to adopt cloud. We re really excited to help customers get there by providing a pragmatic, incremental path that doesn t disrupt their existing investments or operations while delivering real business value. Miki Sandorfi, Chief Strategist, File and Content Services, Hitachi Data Systems A short list of the characteristics key to cloud enablement includes: n The ability to rapidly provision or de-provision a service n A consumption model where users pay for what they use n The agility to flexibly scale flex up or flex down the service without extensive pre-planning n A secure, direct connection to the cloud without having to recode applications n Multitenancy capabilities that segregate and protect the data If you are considering cloud within your IT organization, the Hitachi Data Systems portfolio of cloud technologies simplifies the adoption of cloud environments. At your own pace, review these resources to build a cloud environment that best addresses your particular cloud needs. Cloud Virtual Resource Centre

8 Transformation for Sustainable IT Sustainable IT refers to efforts that increase the useful life and reduce environmental impacts of IT systems, and together offer cost benefits to the business. n Achieve energy efficiency without compromising reliability, availability or security of your infrastructure n Centralize and consolidate data management and data protection to lower TCO and power consumption n Deliver sustainability: This is a series of decisions and investments, not any single product or technology Achieve up to 40% better power efficiency for more sustainable data centers with Hitachi Data Systems. For the enterprise seeking to transform the data center with sustainable IT, here are some key boxes to check: n Use virtualization to avoid data center hot spots n Centrally manage storage across the data center n Allocate virtual capacity without dedicating physical storage n Tier storage to reduce the load on electrical and cooling systems n Maximize capacity in the least amount of floor space n Minimize use of toxic materials such as batteries n Utilize services to help design the right infrastructure n Select vendors with an environmentally friendly track record Hitachi Data Systems Vision: Data Drives Our World Watch now

9 Sustainability Increase Data Center Efficiency Increase Data Center Efficiency Relieve your business of expensive power and cooling costs in the data center while increasing efficiency with Hitachi Virtual Storage Platform. n The highest scale-up industry performance as measured by the Storage Performance Council, reduced CAPEX and OPEX in virtual server environments due to better server consolidation n The most flexible tiered storage scale-out capabilities: 10-20% lower OPEX cost due to management of one platform vs. multiple individual nodes, 15-20% fewer ports and cache resulting in lower CAPEX n Unique virtualization scaling for externally attached multivendor storage: at least 20% CAPEX savings due to lower cost Tier 3 and Tier 4 compared to competitive architectures for increased ROA of existing assets n Creates a more agile storage infrastructure, increases the productivity of IT operators, reduces storage costs and increases return on storage assets n Supports efficient and scalable management for growing and complex storage environments using fewer resources n Enables the move to a new storage platform with up to 80% less effort and cost; increases performance and lowers operating cost with automated data

10 Hitachi Virtual Storage Platform Summary n Storage Economics helps the enterprise quickly zero in on the cost efficiencies and best ways to optimize data operations, even as new cost dimensions continue to emerge. n Using Storage Economics, Hitachi Data Systems is able to map its innovations and technologies such as controller-based virtualization and Hitachi Dynamic Provisioning to your service level objectives and business goals, leading the way to an agile data center with lowered TCO. Hitachi Data Systems, the world leader in storage virtualization, offers the only storage architecture that flexibly adapts for performance and capacity, and it extends to multivendor storage. With the unique management capabilities of Hitachi Command Suite software, it transforms the data center. Economic Evolution of Enterprise Storage: Hitachi Virtual Storage Platform: One Platform. One Solution. One Obvious Choice. Discover the 3D Scaling Advantage:

11 Additional Resources Blogs, Twitter and Contact Resource Center: Hitachi Data Systems Corporation ENTERPRISE VIRTUALIZATION ONE PLATFORM FOR ALL DATA Enterprise Virtualization: One Platform for All Data E-Guide: Strategies for Greater Sustainability in the Data Center: Hitachi Command Suite Solution Overview - 3D Management: Corporate Headquarters 750 Central Expressway, Santa Clara, California USA Regional Contact Information Americas: or Europe, Middle East and Africa: +44 (0) or Asia Pacific: or Hitachi is a registered trademark of Hitachi, Ltd., in the United States and other countries. Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd., in the United States and other countries. All other trademarks, service marks and company names in this document or website are properties of their respective owners. Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or implied, concerning any equipment or service offered or to be offered by Hitachi Data Systems Corporation. Hitachi Data Systems Corporation All rights reserved. October 2010.

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