Cover Page. GOHS 2016 Surprise Fire-Medical Traffic Safety Campaign

Transcription

1 Cover Page Project Title Total Grant Funding Requested GOHS 2016 Surprise Fire-Medical Traffic Safety Campaign $20, Total ERE Percentage 0 Agency Name: Contact Information: Surprise Fire Department W Statler Plaza Suite 101 Surprise, AZ Phone: (623) Governmental Unit: City of Surprise Address: West Statler Plaza Ste. 101 Project Director: Contact Information: Project Administrator: Contact Information: Fiscal/Financial Contact: Contact Information: Michael White Fire Chief W. Statler Plaza Surprise, AZ Phone: (623) michael.white@surpriseaz.com Janeen Gaskins Grant Administrator West Civic Center Drive Surprise, AZ Phone: (623) Fax: (623) janeen.gaskins@surpriseaz.gov Janeen Gaskins Grant Administrator West Civic Center Drive Surprise, AZ Phone: (623) Fax: (623) janeen.gaskins@surpriseaz.gov Please upload a cover letter addressed to the Director of the Governor s Office of Highway Safety on agency letterhead. This cover letter must be signed by a representative of your agency authorized to commit your agency to conduct the grant should it be approved for funding. Any proposal received without a cover letter will not be considered for funding by GOHS. Page 1 of 11

2 Cover Page For GOHS Office use only Total Proposal Page 2 of 11

3 Jurisdiction Select the Type of Jurisdiction: City Select the Type of Agency: Law Enforcement a Fire Department / District Non-Profit / Other Select the County Served: Maricopa County Page 3 of 11

4 Proposal Summary Proposal Summary: Please include a summary of funding requested by program area (Alcohol, Aggressive Driving, Occupant Protection etc ). This proposal is a request for $21,000 in grant assistance from the Arizona Governor s Office of Highway Safety for the City of Surprise s Fire-Medical Department to support the 2016 Surprise Traffic Safety Campaign which will highlight traffic safety awareness to our most vulnerable driving population, high school students; through training, a mock drill, traffic safety mediums and social media. This program falls under the Governor s Office of Highway Safety Emergency Medical Services, which is a top priority for Surprise s Fire-Medical Department. If funded, Surprise s Fire-Medical Department will perform a safe "DUI and Distracted Driving Mock Crash" in conjunction with the Surprise Police Department and the Dysart Unified School District. During this event, the Fire-Medical Department will demonstrate extrication equipment and advanced life saving (ALS) measures. The ALS measures will involve immobilization boards and supplies purchased from this grant as well as using the two Crash Kelly mannequins purchased with the 2015 GOHS grant. These specialized mannequins will allow two sectors to work simultaneously on one mannequin in a training scenario. Distracted driving pledge sheets will be collected from the participating high school students and distracted driver finger bands will be handed out to remind students to not text and drive. The drill will be videotaped to be used for future distracted driving campaigns and shared with the other schools. This drill will be strategically planned to take place in the spring to optimize effectiveness of the message around the Prom season and it will be staged on the football field of one of the four high schools in the Dysart Unified School District (DUSD) located in Surprise or the nearby community of El Mirage. This event will have a media, communications plan as well as a social media campaign and plan. In addition, SFMD will also host a distracted driving slogan contest prior to the drill. The winning slogan will be printed on t-shirts to get the message out with the GOHS logo also imprinted on the shirts. These shirts will be distributed at the other high schools in the DUSD along with videos of the mock drill (non-participating). Pledge sheets will also be collected from the students at these high schools as well. This grant also provides the overtime needed to plan and implement this valuable exercise. Supply costs such as printed reusable event table covers, printer cartridges, water and other office supplies are included. The Surprise Fire-Medical Department s estimated project costs are as follows: Demo Cars for Mock Drill, Banners, Promotional Distracted Driver "fingers", OT Fire-Medical 8 staff, OT PD SRO's, IT/Communications, Video developing, editing and copying, Planning meetings, Replacement of moulage, Hydration at event, Distracted Driving Contest T-shirts, Immobilization backboards, Table event covers, toner cartridges, office supplies, flyers, pledge sheets. Background/Problem: Provide general characteristics of the agency, including information on population, demographics, and a description of streets and highways in the agency s jurisdiction including road mileage. Surprise Fire-Medical Department (SFMD) has 119 professionals dedicated to providing fire suppression, emergency medical services, code enforcement, public education, fire prevention, and technical rescue to the people who reside within or pass through the City of Surprise s borders. Services are delivered by full-time personnel operating out of seven engine companies, one air/light support truck, one battalion chief and a host of support staff. Surprise Fire-Medical participates in a Valley-wide automatic aid system which encompasses 26 different municipal fire departments and fire districts. The City of Surprise is located northwest of the City of Phoenix, nestled along the east and north sides of the White Tank Mountain Range. The City of Surprise encompasses approximately 104 square miles of desert terrain with annexation plans of an estimated 150 square miles over the next several years. The typical climate Page 4 of 11

5 Proposal Summary for Surprise, Arizona is an average summer temperature of 105 degrees with July typically being the hottest month of the year. Cooler temperatures are experienced from December thru March. The current population for the City of Surprise is 123,797 (MAG 2014). The City has experienced tremendous growth over the past ten years, resulting in an estimated 281% increase in population. Vehicular traffic enters Surprise via four main routes; State Highway 60/Grand Avenue, which cuts through the City s southeast to northwest, providing motorists travel between Phoenix and Las Vegas, Nevada. Bell Road cuts through the northern heart of the city, running east and west. Greenway Road cuts through the southern heart of the city, also running east and west. State Route 303 cuts through the City s north and south and is currently completing an extensive expansion to increase the flow of traffic through Surprise. This expansion will bring more motorists and allow traffic to travel through Surprise to Interstate 10 to the south, which leads to California and New Mexico and north to Interstate 17 to Flagstaff. The median age of the represented population is 36. The City has four high schools which add additional young and inexperienced drivers to our roadways as well as several active adult communities. Surprise has the fourth largest 65+ population in the nation (per-capita) which has increased the amount of vehicle, bicycle, and pedestrian traffic in and around the city. Surprise s City Council recently approved the Fire-Medical Department s name change, which emphasized the medically related importance of Fire Professionals. SFMD is committed to reducing traffic injuries though educating the public on community life safety initiatives, to include traffic safety initiatives. During the financial recession SFMD and Dysart School District suffered budget cuts with a direct impact on staffing, equipment and training initiatives like this project proposal. Problem Statement: What problem is your agency looking to solve with this grant? Provide appropriate data to support funding. In 2014, Surprise Police Officers arrested 381 impaired drivers and 21 of those arrested were drivers under the age of 21. Our dedicated officers work diligently to detect impaired drivers traveling on our streets to intervene before they are involved in a collision or injure another. Aggressive enforcement of impaired driving laws is a top priority for the City of Surprise Police Department. The Surprise Fire-Medical Department is committed to reducing traffic injuries though educating the public on community life safety initiatives, to include traffic safety initiatives. The Centers for Disease Control and Prevention reports that nine persons are killed daily and 1,153 are injured each day due to distracted drivers and in 2012, 421,000 were injured due to traffic accidents involving distracted drivers. This is an increase of 9% from There are three types of distraction, visual, manual and cognitive. All of which are extremely dangerous. It is further reported that close to half the high school students in the US today, aged 16 and up, admit to texting while driving. (National Highway Traffic Safety Administration, October 9, 2014). These are alarming statistics. The Dysart Unified School District has four high schools of which three are located in Surprise and the forth just bordering Surprise in El Mirage. The current total student population at these four high schools is 7,625 students. This adds an increased amount of young drivers to our roadways. When you factor in technological advancements, social trends, peer pressure, and drunken driving cases, this creates a desperate need for educational training in the various traffic safety situations facing our citizens today. In FY14, SFMD responded to 9,130 emergency medical calls in the city. Of those, 5,520 were advanced life support in nature and 6,168 had to be transported to the hospital. Of those reported incidents, 629 were initially reported as traffic accidents with 239 of those accident patients being advanced life support with one fatality and seven of them reporting immediate extrication needs. If funded, Surprise s Fire-Medical Department will reduce traffic calls for service by educating the youth in our community on the reality of drinking and driving and the realities of distracted driving. The City of Surprise s Page 5 of 11

6 Proposal Summary Public Safety Departments will be partnering with the Dysart Unified School District, Rural Metro Ambulance, Helicopter Air Logistics Operations and other emergency response agencies to ensure the reality of the message is received to the target audience. The requested extrication equipment will be utilized during the event as well as the equipment that was gained from the 2015 GOHS grant funding. SFMD has no doubt that this funding will have a profound impact on residents in the hopes of encouraging good traffic safety habits for the future. If you have additional information, please upload: Page 6 of 11

7 Attempts to Solve Problem Attempts to Solve Problem: Identify past attempts to solve the problem identified in your proposal. Surprise Fire-Medical Department currently does not own their own spine immobilization boards. The ones that are on all seven apparatus are borrowed from different departments in the valley. If we were able to purchase our own, we would label them accordingly and return the ones we have to their respective departments, it would help to eliminate potential hardships on other neighboring departments. SFMD has tried to host public safety events in the past by partnering with other agencies. These public safety events always prove to be very successful as they engage the public and usually have very large turnouts to help get the department's message out. The Dysart Unified School District used to have a program to address drinking and driving. They had it for two years and SFMD would try to help with resources (available apparatus) when feasible. However, with the recession and cuts in staffing and supplies, etc, both agencies have suffered severe budget cuts. Both agencies have restructured their departments and reprioritized initiatives and programs. DUSD cut this program two years ago and has no immediate plans to re-implement it. They are focused on a bond election for staffing and core curriculum needs, as they should be. SFMD has also suffered a 50% reduction in civilian staffing and has combined two divisions into one and cut their supplies budgets in those divisions while they are trying to maintain core service needs. This would be an enhancement to current the Community Life Safety Education program. SFMD feels strongly that it is desperately needed, will be greatly received with a lasting impact to the public. In addition, this mock drill would meet two of the National Highway Safety Administration's (NHTSA) emerging highway safety opportunities of distracted driving and drunk or impaired driving. By hosting this event on a high school football field and by strategically monitoring and managing social media, SFMD will be able to reach out to not only high school students but citizens of all ages. In FY14, SFMD responded to 9,130 emergency medical calls in the city. Of those, 5,520 were advanced life support in nature and 6,168 had to be transported to the hospital. Of those reported incidents, 629 were initially reported as traffic accidents with 239 of those accident patients being advanced life support with one fatality and seven of them reporting immediate extrication needs. SFMD understands all to well the upward trend of distracted driving, they experience it daily on scene. There have to be some mitigation efforts. Getting the student population involved with contests, pledges and allowing them to take ownership of the problem and be a part of the solution is a start to the mitigation effort. SFMD wants to be a part of the mitigation rather than always being the responder. It would be nice to be proactive rather than reactive for a change. Page 7 of 11

8 Organization: Surprise Fire Department Project Objectives, Methods of Procedure, Performance Measures: Project 1 Title: Project 1 Objectives of the projects in your proposal should follow the SMART method. They should be: S = Specific M = Measurable A = Action-Oriented R = Realistic T = Time-Framed Project Objectives: The project objectives should be stated in measurable terms directly related to the identified problem, concise and deal with a specific item, realistic, with a reasonable probability of achievement and related to a specific time frame. Project Objectives: 1. To increase the Fire-Medical Departments ability to effectively respond to Emergency Medical Services that require extrication assistance by purchasing spinal immobilization boards for each front line response apparatus in the City. 2. To increase the dangers and awareness of DUI/impaired and distracted driving by hosting one mock drill in conjunction with the Dysart Unified School District within the grant performance period. 3. To host one distracted driving slogan contest in conjunction with the DUSD during the grant performance period. 4. To get 3,500 students to sign a Distracted Driving pledge sheet 5. To reduce the number of traffic accidents within the City of Surprise by educating the public and the dangers of both Dui/impaired and distracted driving. Method of Procedure: Detail how your agency will solve the problem and meet the objectives you have set. If granted this award from GOHS, SFMD will meet our first objective of effectively responding to Emergency Medical Services that require extrication assistance by purchasing the requested 14 spinal immobilization boards and deploying them in each of our front line response apparatus in the City. These spine boards will be used first at our mock drill and on training initiatives with first responders but also on all emergency incidents as needed. SFMD will ensure to paint/decal them with our name and GOHS as the donor so when they are used at hospitals, they can be returned to SFMD inventory. SFMD will host the mock drill in conjunction with the Dysart Unified School District in the spring time to optimize the efficiency of the traffic safety message. This is when students will be going to Prom and likely be tempted most to drink and drive and also be texting and not paying attention to the roads. This is also the time when parents and other drivers on the roads will be at risk as well. We will use media and technology to get our message out to more than just the high school population. This will also help SFMD achieve their goal to increase the awareness of DUI/impaired and distracted driving by hosting one distracted driving slogan contest in conjunction with the DUSD. This contest will be done prior to the mock drill so that the slogan can become part of the campaign that is used during the drill. Since only one of the four high schools will actually partake in the mock drill, the t-shirts will be used to get the other schools involved in pledging that will still be taking place throughout the 2016 Traffic Safety Campaign. The City's Communication Department, IT, City's Attorney Department and Police Department will also be involved in this Page 8 of 11

9 Organization: Surprise Fire Department Project Objectives, Methods of Procedure, Performance Measures: Project 1 project. SFMD will develop a video of the drill that will be copied on a DVD and shared with all the high schools where pledge sheets will also be collected throughout the campaign. The department's goal is to get over 3,500 students to complete a distracted driving pledge sheet. Distracted Driving finger bands will also be given to everyone who completes a pledge sheet to reminding them not to text and drive. All of this will be done in an effort to hopefully reduce the number of traffic accidents within the City of Surprise and on the roadways throughout the state of Arizona. SFMD believes that education and training initiatives are invaluable when it comes to traffic safety efforts. Performance Measures: Establish measurable goals for your proposal. Example: To decrease alcohol related fatalities 10% from the 2012 base year average of 250 to 225 by September 30, To increase DUI arrests 10% above the 2008 base year average of 5,000 to 5,500 by September 30, Your agency should enumerate the objectives of the project in this section. Example: To participate in 4 DUI Task Forces by September 30, To participate in 8 speed enforcement details by September 30, To increase the Fire-Medical Departments ability to effectively respond to Emergency Medical Services that require extrication assistance by purchasing spinal immobilization boards for each front line response apparatus in the City. 2. To increase the dangers and awareness of DUI/impaired and distracted driving by hosting one mock drill in conjunction with the Dysart Unified School District within the grant performance period. 3. To host one distracted driving slogan contest in conjunction with the DUSD during the grant performance period. 4. To get 3,500 students to sign a Distracted Driving pledge sheet 5. To reduce the number of traffic accidents within the City of Surprise by educating the public and the dangers of both Dui/impaired and distracted driving. Page 9 of 11

10 Traffic Data Summary - Fire District Only fill out these following questions if your agency is a Fire Department/District. Description Traffic Calls for Service Injuries Fatalities Crash To Hospital Arrival Times Page 10 of 11

11 Personnel Services Description Funds will be used for Personnel Services (Overtime) and Employee Related Expenses (ERE) to support the planning and actual day of the mock DUI/distracted driving mock drill that will take place at one of the selected high schools in Surprise. It is anticipated that at a minimum 8 SFMD staff will be needed for 5 hours at an average OT rate of $53.02/hour, 2 Police Officers at an average rate of $55.32/hour, 2 IT/Communication staff members for 3 hours at $40/hour and 2 videographers for an estimated 8 hours to do set up and editing at $60 plus an additional 16 hours of $50 for a total of an estimated $4,674. Personnel Services: Employee Related Expenses: Description Requested Amount ERE % ERE Amount Overtime Amount OT - staff for video, editing, IT staff, communications $1,200 0% $1,200 OT Fire-Medical 8 5 hours each for Drill $2,120 0% $2,120 OT PD SRO - 5 hours each for Drill $550 0% $550 Planning meetings (2 staff- 4 meetings 2 hours each) $800 0% $800 % % % % % % Total: $4,670 $4,670 Page 11 of 11

12 Materials and Supplies Description Materials and supplies for the grant project include water for the workers at the event at $36, reusable table event covers, toner cartridges for flyers, pledge sheets, brochures and incident command planning, paper and other office supplies is $2,000. All office equipment and meeting rooms provided by the department. The winning slogan from the contest will have distracted driving t-shirts printed up with GOHS logo on it as well and distributed to the high schools students that pledge (example attached) for $7,500 to be approved by GOHS prior to printing. Two demo cars will be needed for the mock drill (towed to and from the scene) $800. Promotional distracted driver fingers at $1,250 to be given away to the students to remind them not to text and drive. Replacement EMS supplies from the drill, gauze and IV supplies used on the Crash Kelly manikins that were purchased from the 2015 GOHS grant for $300. Description Quantity Price Per Unit Tax Shipping Amount Hydration at event for workers (water) 6 6 $5.00 $30 $5 = $30 Table event covers, toner cartridges, 1 $2, $2,000 office supplies, flyers, pledge sheets Distracted Driving Contest - T-shirts 500 $15.00 $7,500 Demo Cars for Mock Drill w/ towing to 2 $ $800 and from Promotional Distracted Driver "fingers" $1,250 Replacement of moulage (manikin) EMS supplies 1 $ $300 Total $11,880 Page 1 of 2

13 Capital Outlay Description The capital outlay will consist of the 14 spine immobilization boards that will be purchased and placed on SFMD's front line apparatus at a cost of $2,940. The final cost is the 10 reusable Traffic Safety banners that will be printed up and placed at the high schools and the fire stations each year to remind citizens to drive safely. The estimated cost for these 5 color banners is $150 each. Description Quantity Price Per Unit Tax Shipping Amount Immobilization backboards 2/apparatus 14 $ $2,940 $210 each = $2,940 Banners (5 color w/ 2 logos) reusable $150 ea = $1, $ $1,500 Total $4,440 Page 2 of 2

14 Total Estimated Cost Budget Item Amount Personnel Services $4,670 Employee Related Expenses 0% Professional and Outside Services Travel In-State Travel Out-of-State Materials and Supplies $11,880 Capital Outlay $4,440 Total Estimated Cost $20,990 Page 1 of 1