Campus Mumbai Dubai 2015

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1 Campus Mumbai Dubai 2015

2 Johanne Brunet, Ph.D CGA UBC Academia MBA HEC Montreal PhD Warwick Business School UK Chair of Marketing department Previous Campuses: Australia (Sport, Wine and Creativity) California (Entertainment and Wine) India (Entertainment and IT) Research: Innovation, creativity, new product development International marketing Marketing strategy Teaching: MBA Executive (Montreal, Algeria, China ) EMBA Medias : Professional Radio-Canada/CBC TV5 international Consultation Board of directors: Radio-Canada/CBC SAQ, SHDM, Liquid Nutrition, Le devoir Théâtre du Rideau vert Regent s College (UK), AIM (UK)

3 The objective of the course is to spend one week in Mumbai and one week in Dubai to understand how these two very different cities: Develop their infrastructure to enhance the quality of life and business activity; Are able to position themselves as international/regional financial service centers, a leading industry of the 21 st century in a shifting world economy; Brand their city as a dream factory with the entertainment business in Mumbai and the tourism industry in Dubai.

4 Entertainment Infrastructures Financial Services Tourism

5 Infrastructure two worlds MUMBAI 2012

6 Dubai and Mumbai are competing to establish themselves as regional IFC leaders. The Indian government s goal is to have Mumbai as an IFC by 2020 The Dubai IFC opened in 2004 and is one of its major free zones 1039 registered firms workers in the district Home to 21 of the world s top 25 banks

7 Entertainment and Tourism Industries Largest producer of films globally Financed by private funds (Hollywood) Dubai focuses on 3 trends of the tourism industry: safety, accessibility, shopping Still preferred movies by Indian consumers Tourism revenue represents more than 30% of Dubai GDP 5 million guests annually in 2003 to 10 millions in 2012

8 Organisations visited in 2015 Infrastructure Entertainment Financial Services Tourism

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12 Course Evaluation Participation - 20% Be on time for meetings. Participate in all preparation meetings. Prepare a one-pager of one of the firms visited. Manage the visit to that firm. Be an active listener /asking questions. Be a team player. Group projects (group of 4) - 30% Report, analysis of a sector of the economy. Organise a business meeting or fundraising event in Mumbai for your group and write a report on that meeting and the activities of the organization met. Personal reflection on the Mumbai and Dubai business environment, your experience and what you have learned. - 50%

13 Timeline (July February) 4 or 5 pre-departure activities (July March): Seminars on the socio-political, cultural and economic background of both cities/countries Conferences on the themes of the Campus Group dinner February 26 th March 12 th 2016: Trip to Mumbai and Dubai

14 Tentative calendar: 26 February 12 March 2016

15 Logistics HEC Montréal takes care of: All academic and business activities Accommodation (15 nights incl. breakfast and WIFI) Mumbai-Dubai flight ticket Local transport for group visits Local guide throughout the program You take care of: Your Montréal-Mumbai / Dubai-Montréal flight ticket Visa for India (done online) Your meals (although some of them are included) Your free time activities

16 Hotels Double occupancy room (2 twin beds). Breakfast and WIFI is included Mumbai: Taj Lands End 5* 7 nights Dubai: Park Regis 8 nights

17 Tentative Budget* *Based on a group of 16 students To be paid to HEC Montréal Administrative fees 204$ Program fees (visits, 15 nights, breakfast, local flight, charter bus with guide) $ TOTAL $ Flight ticket, Indian visa, and insurances** **Arranged by the students Around 1300$ Grand Total $ Scholarships of 1000$ for the participation to the Campus Abroad programs are available

18 This Campus Abroad (Business Trip) is for students who: Have an interest in deepening their understanding of the course thematic and the Mumbai/Dubai business environment. Are curious, responsible and mature. Should shopping, pub crawls and beach time be your top three priorities in applying for this program, please reconsider your choice; this program is not for you.

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