Dell Cloud Solutions

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1 Dell Cloud Solutions Freedom to choose any blend of cloud platforms with the reassurance of end-to-end control.

2 Dell cloud solutions - independent, secure and manageable Today organisations of all sizes and types are trying to interpret what cloud computing means to their businesses, how to use it to empower their workforce and engage their customers, how to optimise application delivery and deliver service-centric IT. However, we are hearing from organisations that understanding the best strategy for delivering value is not a straightforward process. What they are looking for is an independent partner, without vested interest in their own cloud solution, which also has the expertise and capability to deliver an end-to-end cloud solution. It is this market demand that has defined Dell cloud solutions based on: A choice of open, end-to-end scalable solutions Cloud solutions that are agnostic, avoiding lock-in to any particular vendor or technology and enabling you to leverage what you currently have A simplified journey to the cloud using an end-to-end solutions provider capable of delivering hardware, software and services Services that provide specific guidance, advice, and support, helping your organisation optimise the right cloud mix; private, public, hybrid Technology to help customers manage their single and multiple clouds Reference architectures based on best-of-breed technologies from partners such as Intel, which are designed to help customers address key challenges, including power management, security and compliance This guide is designed to give an overview of Dell cloud solutions and provide some insight into our approach and what makes us different. We know that every organisation s cloud requirements are unique, however we hope that this guide will demonstrate our understanding, commitment and unique position and that it will serve to start a conversation between our organisations. If you would like to discover more about how we can help you with cloud, please speak with your Account Manager, visit Dell.co.uk/dell-cloud-solutions or call Tim Griffin CEO / VP & General Manager Dell UK

3 The Dell difference Delivering the freedom to choose any blend of cloud platforms combined with the reassurance of end-to-end control. Consult Accelerating the realisation of cloud benefits and reducing risk with proven, independent best practice principles tailored to your situation. Broker Providing the broadest choice of hosted cloud services to satisfy your workloads, ensuring appropriate SLAs and the optimal delivery model. Build Leveraging expertise, reference architectures and proven technology from Dell, builder of many of the world s largest cloud services. Secure Delivering a connected security framework that provides the control and visibility required to fully embrace the cloud. Manage Enabling the management of multiple public and private cloud infrastructures within a single, intuitive pane of glass.

4 Over 50% of organisations will leverage cloud services from more than one vendor and 62% will use multiple platforms. Forrester Research Customer Cloud Adoption: From Development to the Data Center, a Custom Technology Adoption Profile commissioned by Dell, September 2013.

5 The Dell difference The Dell difference The need for a new approach With more and more organisations considering cloud solutions on the basis that they can improve business agility, drive-down costs and enhance infrastructure performance, it is becoming clear that no single cloud service or platform can satisfy all those requirements while meeting the different demands of disparate disciplines within the business. For example, while building a private cloud within national jurisdiction might be the perfect solution for protecting valuable IP, patient records or customer data, it would be significantly more flexible and cost effective to use a public or hybrid cloud option for less sensitive data like that associated with and collaboration. As a result, companies face the double challenge of having to deal with cloud sprawl while grappling with the complexities of unifying the governance, support and management of different cloud services and platforms. The Dell difference Dell is different. Our approach makes cloud adoption simpler than with any other vendor, by giving you the greatest choice in cloud options completely independent of any individual provider, service, or platform and by helping you identify which of them form the right mix for your needs. From our solutions centre in Limerick, we can even provide proof-of-concept architectures, using your own applications for absolute peace of mind. Crucially, unlike any other vendor, at Dell we then manage the blend of services using our own world-leading IP and cloud technologies, providing total governance and security, management and support via a single, simple contract that delivers a comprehensive, integrated end-to-end solution. Support Global support services from Dell help you manage both public and private cloud environments including problem isolation and escalation for your multi-vendor environment or for collaborative assistance on select third-party operating systems and middleware. Security The adaptive security framework from Dell enables organisations to adopt/select a blended cloud approach by providing a connected security framework that encompasses data, device, network, location, application and, importantly, context. Security Management Cloud Manager from Dell offers a centralised management console to make using, tracking, and managing multiple cloud services, both private and hosted, easy and painless. Support Management Only Dell delivers the freedom to choose any blend of cloud platforms combined with the reassurance of end-to-end control.

6 Consult The challenge While most IT departments face pressure to deploy some form of cloud service, they are increasingly aware of the dangers of shadow IT (the proliferation of cloud services being bought by individuals and departments) and fragmented, uncoordinated cloud sprawl. However, transforming business processes and IT infrastructures in order to avoid the issues and make effective use of the cloud often entails a journey from current state to future state that is difficult to plan and execute for a variety of reasons: Lack of internal technical expertise or resource Inadequate current state system analytics Problems translating business requirements into technical solutions Lack of partners in an integrated process of business transformation, solution design, implementation and support The workshops we ran together with Dell gave us an excellent foundation for the project and ensured it ran smoothly. We particularly liked the solutionbased approach Dell offered. Martin Mittler IT Director Commerz Real

7 Consult The Dell solution Our unique position of being cloud-independent with consultancy skills tuned to transformational change, combined with the necessary technology assets and IP, enables us to navigate organisations to the cloud in a pragmatic, results-based fashion. Proven methodology Dell has developed the WADIM methodology (Workshop, Assessment, Design, Implementation, Management) which is designed to minimise business risk and ensure effective governance throughout the transformation. During the process, Dell will consider: Security requirements Available migration options for each application workload (e.g. virtualize, re-engineer, web-based etc.) Choice of public or private cloud or a combination of both Legislation in regard to where the data is held Legacy DC investments Integration with the existing infrastructure Business Impact of moving to a new consumption model Operational management/ capacity planning impacts Practical tools In addition to user consultation, our tools-based discovery capabilities provide detailed workload capacity analysis and connectivity mapping, both vital for the design phase. Technology assets At Dell we combine cloud consultancy with a deep understanding of our own market-leading security and management software solutions. This understanding gives organisations the freedom to select the most appropriate blend of cloud services and bridge the technology and operational change agenda with the appropriate IT governance, policies, processes and standards. Deployment experience Today many of the best-known hyper-scale and cloud platforms around the globe run on Dell solutions. This includes most of the large search engines, various hyperscale retail and social media platforms such as ebay and Facebook, and many cloud infrastructure platforms such as Microsoft Azure. As a result, customers can de-risk their transformation by leveraging our experience, backed as it is by a decade of building cloud environments and delivering specialised cloud services, including cloud to lawyers and more than six billion diagnostic pages securely to hospitals and physicians. Best practices and technology distilled and applied to your situation to accelerate benefits and reduce risk Deployment assets experience Technology Dell cloud consulting Proven methodology Practical tools Take a closer look Consulting workshop Spend half a day with a Dell Cloud subject matter expert to brainstorm and blueprint your organisation s unique technology and related business challenges as well as your requirements. You ll also learn how other organisations have undergone successful cloud deployments working with us. Please ask your Dell Account Manager for details.

8 Broker The challenge Despite hosted and public cloud services being useful parts of a blended cloud strategy, it is not always clear which cloud service will be the best for workload and application optimisation. Organisations can spend a great deal of time and resource trying to fully evaluate the technical and financial options available across a broad spectrum of cloud service providers. In addition, procurement and billing processes can become fragmented, making it harder to manage and control run-rate costs. With Dell we got insightful, independent advice, and leveraged their broad cloud partner ecosystem to arrive at a cloud solution that meets our constantly growing requirements Steve Brown CTO Fusion Experience

9 Broker The Dell solution To help you address this part of your cloud strategy, we have formed the Dell Cloud On-demand Partner Ecosystem a broad range of global, regional and local Cloud Service providers that will allow you to select the right cloud platform, or combination of platforms, to meet your organisation s exact blend of workload requirements. Through the Dell Cloud On-demand Partner Ecosystem you can: Discover, explore and compare offerings from industryleading cloud providers so you can find the best cloud or cloud combination to suit your unique needs. Receive assistance and advice on how best to migrate your workloads or virtual machines to the cloud for your specific project. Map the cloud purchasing process to your normal procurement methods, while choosing the billing model that works best for your business. Maintain and manage multiple clouds from a single dashboard within Dell Cloud Manager. Rest easy with best-in-class support from Dell or directly from the cloud provider themselves. Leverage the breadth, agility and capability of the Dell full cloud partner ecosystem without incurring any additional broker fees or paying a premium. To further enhance this Ecosystem, later this year we will be releasing the Dell Cloud Marketplace - an online portal which will enable you to intelligently compare, purchase, use and manage cloud solutions from a variety of leading public cloud vendors and cloud-based applications. The Dell Cloud Marketplace combines our experience as a cloud broker with our broad cloud partner ecosystem of cloud providers, along with special analytics, expert service and support from Dell Services. We also simplify how you control your public cloud management services with the award-winning Dell Cloud Manager. Take a closer look In order to provide you with as much information as possible about Dell Cloud Brokering solutions, we have put together these resources to enable you to take a closer look. Dell Cloud Broker briefing You can take a discovery meeting with one of the Cloud Broker team to identify your key requirements and find out more about how our expertise and experience can help you select and adopt the right cloud platform for your needs. Dell Cloud Broker data sheet For details on our Cloud Broker services and partners, request a data sheet from your Dell Account Manager.

10 Build The challenge Within a blended cloud model there is frequently a requirement for an element of private, on-premises cloud. The challenge is to transform the existing infrastructure to a cloud model that can deliver the simplicity and flexibility needed to satisfy the demands of the business, while not eroding central control and governance. It is also desireable to ensure that any private cloud infrastructure you build is based on open standards that can easily be integrated into additional off-premises cloud services. Dell is the #1 provider of cloud infrastructure over 1 million servers shipped.

11 Build The Dell solution Dell can help you transform your data centre from one that is infrastructure-centric to one that is service-centric. As part of the build phase we take a practical approach to leveraging your existing investments, combining them with our flexible and modular portfolio of intelligent platform building blocks and leveraging proven reference architectures so that organisations can apply cloud capabilities incrementally and efficiently. New cloud capacity can easily be added using solutions built on technologies like Intel Xeon processors that deliver unmatched performance and have built in capabilities to support virtualized deployments. As a global partner with all the leading cloud ISVs, Dell then gives you a choice of software platforms on which to build your cloud, including: Microsoft Cloud OS VMware vcloud OpenStack Dell Red Hat OpenStack Private Cloud Solution Having built your on-premises cloud for highly sensitive information, Dell enables you to easily adopt additional public, private hosted and hybrid cloud computing solutions to improve IT agility, enhance resource utilisation and reduce costs. This flexibility doesn t come at the expense of ease of management or security. Dell cloud management solutions enable organisations to unify their cloud environments from within their own data centres for greater agility, governance and choice, while Dell Cloud Manager offers a centralised management console to make using, tracking, and managing multiple cloud services both easy and painless. At the same time, the Dell security framework delivers a connected security framework that can be mapped to a set of standardised business process and policies across the entire cloud environment. Build cloud environments Manage single multi-cloud environments Deliver cloud services OpenStack Microsoft Azure Red Hat Open-source VMware vcloud Cloud management Dell Cloud Manager Cloud integration Dell Boomi Cloud security Dell security framework International Cloud Ecosystem Google, Microsoft, Amazon, CenturyLink Local Cloud Ecosystem Six Degrees Cloud infrastructure Cloud clients On premises Build, integrate and secure cloud solutions premises Take a closer look In order to provide you with as much information as possible about Dell cloud-building capabilities, we have put together these resources to enable you to take a closer look. Discovery workshop You can take a discovery meeting with one of the Dell cloud solution architects to identify your specific requirements, share critical success factors and learnings as well as indicative timelines and expectations.

12 Secure The challenge The convenience and accessibility of commodity cloud services like Dropbox, Amazon Web Services and Microsoft Azure has resulted in many organisations having countless, fragmented points of exposure driven by the uncoordinated behaviour of individuals and departments accessing ad hoc services. This cloud sprawl leaves many organisations with shadow IT - little or no visibility of when and where their data has been compromised and with no consistency relating to governance and access. To combat this exposure, management teams need to ensure consistent, organisation-wide cloud policies and procedures and give themselves the assurance that they know: Where data is being held Who is accessing the data What device is being used Where the data is being accessed from In what context the data is being accessed Most of today s security infrastructure is static enforcing policies defined in advance in environments where IT infrastructure and business relationships are relatively static. This is no longer sufficient in an environment that is highly dynamic. Neil MacDonald Gartner

13 Secure The Dell solution The Dell security framework eliminates the blind spots associated with a siloed point solution approach. Instead it delivers a connected security framework that can be mapped to a set of standardised business process and policies across the entire organisation. This approach provides the control and visibility required to fully embrace the cloud, not in a fragmented fashion, but in a co-ordinated and compliant manner. The adaptive security framework from Dell enables organisations to implement access controls that can satisfy the diverging demands of IT and business. By combining securityfocused software and services with hardware that incorporates Intel enhanced system security Dell provides robust vulnerability-resistant platforms with security features embedded in the Intel Xeon processors. These features can enable a trust-based policy environment in which certain applications only run in trusted compute pools and can be audited to demonstrate data compliance. This combination of security elements liberates the business, enabling agility while retaining control. The Dell security framework provides the flexibility to choose the most appropriate blended cloud services while retaining compliance and governance, including: Identity and Access Management controls access to enterprise systems with policy-driven identity and access management and information, and empowers business users with key security functions Network security prevents intrusions while ensuring productivity and compliance Endpoint security encrypts data and enforces policies across all endpoints Device security manages and controls device data with ability to wipe data remotely Business transformation Whether an organisation is using internal resources or external business consultancies to transform their business processes and routes to market using cloud technologies, Dell can help. At Dell we complement such initiatives, providing the infrastructure consulting, solutions and support that combine in a solution that provides the right level of control and governance - one that is equal to or superior to one applied to internal applications. Network Next-gen firewall Secure remote access security PROTECT & PREDICT Identity Identity governance Privileged management Access management EMBED Data Encryption Protected workspace Security tools Configuration and patch management RESPOND Security services Incident response Managed security services Security and risk consultation Threat intelligence Take a closer look In order to provide you with as much information as possible about Dell Cloud Security solutions, we have put together these resources to enable you to take a closer look. Discovery workshop Spend half a day with a Dell Cloud Solutions Architect to brainstorm and blueprint your organisation s unique needs and requirements and see how they can be mapped with the Dell Cloud Security solution. You ll also learn from other organisations and the specific benefits that they have realised in working with us. Please ask your Dell Account Manager for details. Cloud Security demo Visit the Executive Briefing Centre in Bracknell and see at first-hand a demonstration of Dell Cloud Security solutions in action. To schedule a visit please speak to your Dell Account Manager.

14 Manage The challenge Today, organisations are adopting hybrid or multi-cloud models, using a combination of public and private clouds. As a result, the IT function must either shift from its traditional role of implementer to become a service provider, or risk users bypassing them in favour of fast and easy self-service public cloud services, which can compromise: Compliance Cost controls Security Risk avoidance The majority of IT leaders expect cloud to help them to innovate, not just save money. This transformation results in a new form of service delivery, one that avoids individual silos of infrastructure, applications and business processes. Instead it follows a brokerage model in which the CIO manages relationships across technologies and providers and is responsible for delivering a unified, integrated experience across all of them. Managing this type of environment can be difficult, especially if IT does not have an all-encompassing management framework that keeps pace with the organisation s demands and enables selected users to self-serve while still enforcing controls and governance. This multicloud trend creates complex on- and off-premises IT estates that need careful management, creating a growing set of challenges. Paul Miller Gigaom Research

15 Manage The Dell solution Dell provides an integrated management framework that enables organisations to unify the management and monitoring of their applications irrespective of where they reside, using key solution building blocks Boomi, Foglight and Cloud Manager. Dell Boomi Listed as a leader in the Gartner Magic Quadrant, Dell Boomi allows you to connect and integrate any combination of cloud, SaaS or on-premise application without appliances, software or coding. Foglight Performance Monitoring Foglight simplifies application, database, and infrastructure performance management to help lower operational costs, improve compliance and mitigate risk. Cloud Manager Cloud Manager from Dell offers a centralised management console to make using, tracking, and managing multiple cloud services both easy and painless. Available as SaaS, managed hosted, or deployed on-premises, Cloud Manager supports all leading public and private clouds, enabling organisations to manage multiple accounts across a single cloud, or within a hybrid cloud environment, which enables: Self-service provisioning using pre-approved templates Budget controls centrally tracking usage and spend across hard and soft quotas Fine-grained, role-based access controls that comply with your security framework Service delivery rapidly deploy and scale applications in one or multiple clouds Integration with leading configuration management tools Chef and Puppet, plus the ability to integrate with LDAP, Active Directory, billing, ticketing, monitoring, and other existing back end tools via our RESTful API Dell Cloud Manager enables the management of multiple public and private cloud infrastructures within a single pane of glass. Take a closer look To provide you with as much information as possible about Dell cloud management solutions, we have put together these resources to enable you to take a closer look. Solution test drives Our solution test drives allow you to evaluate any of the featured solutions, including: Dell Boomi Foglight Performance Monitoring Dell Cloud Manager To arrange a free trial, simply ask your Dell Account Manager.

16 For more information visit Dell.co.uk/dell-cloud-solutions Dell, Dell Boomi, Foglight and the Dell logo are trademarks of Dell Inc. registered in the United States and other countries. Intel, Xeon and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Microsoft and Azure are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Dell service offerings do not affect customer s statutory rights. Availability and terms of Dell Services vary by region. Terms and Conditions of Sales, Service and Finance apply and are available on request or at Dell.co.uk/terms. Dell Corporation Limited. Registered in England. Reg. No Dell House, The Boulevard, Cain Road, Bracknell, Berkshire, RG12 1LF.