Deutsche Börse Cloud Exchange AG First vendor-neutral platform for IaaS cloud computing products. October 2013

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1 Deutsche Börse Cloud Exchange AG First vendor-neutral platform for IaaS cloud computing products October 2013

2 Deutsche Börse Cloud Exchange AG 1 Deutsche Börse Cloud Exchange AG What if Deutsche Börse AG standardised IaaS products and turned computing power and data storage into a commodity?

3 Deutsche Börse Cloud Exchange AG 2 Agenda 1 Introduction: exchange services and motivation 2 IaaS resources as an exchange-traded product 3 Deutsche Börse Cloud Exchange AG eco-system 4 Wrap-up

4 Deutsche Börse Cloud Exchange AG 3 From idea to market Milestones Deutsche Börse AG motivation enter new markets DBCE AG founded prototype available identification of new resources which can be commoditized project kick-off upselling of existing products and services feasibility study finalized trading idea for IaaS resources international strategic positioning

5 Deutsche Börse Cloud Exchange AG 4 Offering & benefits of exchanges today Exchange standard product definition different contract lengths and future settlement dates standard legal framework Offering unified settlement admission process unified billing unified trading platform competitive order book mechanism monitoring / SLA surveillance

6 Deutsche Börse Cloud Exchange AG 5 Agenda 1 Introduction: exchange services and motivation 2 IaaS resources as an exchange-traded product 3 Deutsche Börse Cloud Exchange AG eco-system 4 Wrap-up

7 Deutsche Börse Cloud Exchange AG 6 Compute and storage are the first products tradable on the DBCE IaaS as basis for other cloud-services with a high potential of standardization Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model is composed of five essential characteristics, three service models, and four deployment models. * cloud computing Software as a Service (SaaS) Platform as a Service (PaaS) compute Infrastructure as a Service (IaaS) storage network * Defined as in NIST Special Publication , P. 2.

8 Deutsche Börse Cloud Exchange AG 7 Granular product offering enables flexible and unified IaaS resource trading compute asset class parameter + + contract length governing region performance open end fixed end EU US DE regular service level service level agreement basic + + memory contract length governing region performance open end fixed end EU US DE regular service level agreement basic + + storage contract length governing region performance open end fixed end EU US DE high medium archive service level agreement basic Over the counter combination of parameters and asset classes enables customisation of contracts

9 Trading cloud capacities as easy as online banking Deutsche Börse Cloud Exchange AG 8

10 Deutsche Börse Cloud Exchange AG 9 Agenda 1 Introduction: exchange services and motivation 2 IaaS resources as an exchange-traded product 3 Deutsche Börse Cloud Exchange AG eco-system 4 Wrap-up

11 Deutsche Börse Cloud Exchange AG 10 Own technical implementation with the ability to integrate common cloud management stacks cloud provider cloud broker cloud consumer demand* API Deutsche Börse Cloud Exchange admission cloud management software trading settlement monitoring / SLA surveillance billing settlement software CIMI, vcloud, Openstack, supply cloud provider hosting provider IT service provider *Market roles defined as in NIST SP

12 Shorter time-to-market when trading on DBCE Deutsche Börse Cloud Exchange AG 11 An IaaS resource Marketplace will simplify the existing bilateral workflow enormously old bilateral workflow 1. RFI/ RFP 2. legal assessment high cost of sales / procurement (recurring) 3. SLA establishment 3-6 months 3-6 months 3-6 months 4. monitoring high monitoring costs non-neutral, nonportable up to 1.5 years duration to close contract new DBCE workflow 1. admission requirements 2. neutral cloud architecture software setup Cloud Exchange standards: products legal SLAs settlement & monitoring any seller is able to contract with any buyer and vice versa. on-demand resources contracting in less than 60 seconds

13 Deutsche Börse Cloud Exchange AG 12 Agenda 1 Introduction: exchange services and motivation 2 IaaS resources as an exchange-traded product 3 Deutsche Börse Cloud Exchange AG eco-system 4 Wrap-up

14 Deutsche Börse Cloud Exchange: wrap-up Deutsche Börse Cloud Exchange AG 13 DBCE... launches the first vendor-neutral marketplace for trading of Compute and Storage DBCE... spot market goes live in Q in Europe followed by a later US launch Providers profit... from DBCE trust and increased, maintenance-free sales channel, optimized utilization Consumers profit from reduced time-to-market, market transparency and onecloud access to all provider considering different governing regions

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