A B2B Journey. Gene Joswick. Classification: PUBLIC

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Marshall Stone
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1 A B2B Journey Gene Joswick Classification: PUBLIC

2 Contents A brief introduction The Syngenta Story How Elemica fits with the Syngenta strategy 2 Classification: PUBLIC

3 A brief Introduction 3 Classification: PUBLIC

4 The Syngenta Story Gene Joswick Classification: PUBLIC

5 Syngenta - Dedicated to one clear purpose 5 Classification: PUBLIC

6 Demand for food is driven by population growth and rising calorie consumption World population > 80% of growth happens in emerging markets Developed Emerging billion World demand for major crops* bn tonnes Food Feed billion % billion 1 Source: FAO, Syngenta analysis * Includes cereals, rice, corn and soybean 6 Classification: PUBLIC

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8 With passionate people and a strong platform Over $1.25 billion annual R&D investment and more than 5,000 R&D staff Over 27,000 employees in some 90 countries $14.2bn sales in 2012 The Syngenta Story 8 Classification: PUBLIC

9 We are developing solutions that link technology, people and land Improving farm productivity Enabling the right choices Accelerating innovation Sharing knowledge Reducing agriculture s environmental footprint Preserving the land Saving water Protecting biodiversity Building rural prosperity Building markets Valuing farm work Community development The Syngenta Story 9 Classification: PUBLIC

10 The Syngenta Story Some of the major brands that we consume are made from Syngenta crops. Seventy percent of Scotch Whiskey and 50 percent of all Guinness beer comes from Syngenta barley. In Europe, 20 billion liters of Europe s beer comes from Syngenta barley. Every 7 th tomato in the world comes from Syngenta. We spend more than $2.5 million per day on research and development. Our products are more rigorously tested than medicines. On average, it costs $200 million, 10 years and more than 180 studies to bring a product to market. 10 Classification: PUBLIC

11 Developing fully integrated offers on a global crop basis Corn Soybean Cereals Rice Sugar cane Diverse field crops Vegetables Specialty crops Lawn and Garden 11 Classification: PUBLIC

12 Syngenta North America EDC Strategic Program

13 What is EDC? What is M2M? What is a marketplace? EDC = Electronic Document Communication M2M = Machine-to-Machine - another commonly used acronym for same purpose - These are the transactions which can flow from a trading partner (distributors, dealers) into Syngenta, and from Syngenta back out to them.. Marketplace = Vendor which processes transactions, with multiple formats, translates when required to other formats, and transfers to intended destination(s) on a near-real-time basis ECC = SAP transaction systems 13

14 Syngenta existing environment landscape 14

15 Syngenta North America EDC Overview Syngenta supports about 240 distinct transactions (unique integration) with external partners, managed by the three channels: EDI messages are scheduled for transfer daily About 35 functional message types (use-cases) are being supported which include Order Create, Ship Notice, PMR, Invoice Majority of messages follow AGGATEWAY standards (about 19 messages don t follow the standard) The legacy EDC architecture supports integration to/from 90 partners and 3 external solutions - About 17 Data/File formats supported 15

16 How Elemica fits with the Syngenta strategy The strategy is to grow the business. This involves M2M connections with many more partners and extending the transaction menu. What is the business case for leveraging Elemica s services? - Current platforms are fragile Current platforms require extensive support, hand-holding to keep running Errors / dropped messages are difficult to troubleshoot / recover - Bottom Line: The current environment is not scalable It is expensive to maintain Why use a transaction hub service? - Transaction hub services have proven capability in our industry - Enables scale - Reduces costs - Improves customer intimacy 16 Classification: INTERNAL USE ONLY

17 How Elemica fits with the Syngenta strategy The strategy is to grow the business. This involves M2M connections with many more partners and extending the transaction menu. Why Elemica? - Strong industry experience - Active in the industry M2M standards - Elemica adapts to our customer s needs - Unlimited scalability - They can handle many different file formats beyond XML and EDI, and make the necessary translations / business logic, within their platform - They have a 24x7 support model, Elemica solves the problem of scalability, maintainability and enables Syngenta to extend M2M to more partners 17 Classification: INTERNAL USE ONLY

18 Syngenta existing environment landscape 18

19 Elemica Hub Implementation Conceptual end to end landscape 19

20 Achieving Syngenta Business Growth while containing costs Strategicl M2M Capability Commercial Unit Initiatives Foundation Seeds SAP NAFTA SAP EAME & APAC GSAP Latam SAP Common M2M transactions Dealer Sales Order Create/Change Grower Sales order Create/Change Order status Ship Status Shipment Notification Invoicing Payments Grower Licensing Dealer Sales Product movement Elemica Transaction Hub Regional Capabilities USA Hungar y Distribu tor Retailor s Dealers Distribu tor Retailor s Dealers Grower s Grower s Bulk Shipment status Price sheets Distribu tor Common SAP transactions Customer Connections Brazil Retailor s Dealers Grower s 20 Classification: INTERNAL USE ONLY Conceptual Diagram

21 How Elemica fits with the Syngenta strategy Meets customer expectations Scalable Maintainable A complete end-to-end solution with support services 21 Classification: PUBLIC

22 Questions?

The IS Graduate Program March 2011. For application and further information, please visit www.syngenta.com

The IS Graduate Program March 2011 For application and further information, please visit www.syngenta.com Syngenta Crop Protection AG, Basel, Switzerland The IS Graduate Program Build your career in the