Learn How to Defend Your Online Marketplace from Unwanted Traffic
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- Eustacia McGee
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1 Learn How to Defend Your Online Marketplace from Unwanted Traffic
2 Speakers Rami Essaid CEO & Co-founder
3 Distil in Classifieds
4 The Basics of Bots A Bot is an automated program that runs on the internet Good Bots Search Engine Crawling Power APIs Check system connectivity and status Bad Bots Steal content Scan for vulnerabilities Perform Fraud etc.
5 Three Layers of Business Damaged Caused by Malicious Bots Bots hurt your KPIs... Slowdowns, downtime and poor CX Decline in website traffic Loss of revenue and customer base
6 What Is Web Scraping? Web Scraping Also known as screen scraping, web scraping is the act of copying large amounts of data from a website either manually or with an automated program. Legitimate Scraping Scraping can sometimes be benevolent and totally acceptable. For example, the search engine bots that index your website Malicious Scraping A systematic theft of intellectual property accessible on a website, including pricing, content, images, and proprietary data
7 What is Contributing to the Growth in Web Scraping? Cheap scraping software Inexpensive cloud computing resources Botnet-as-a-Service
8 Scraping Online Marketplaces Has Never Been Easier Scraping resources just a click away... Anyone with basic computer skills can get into the game Inexpensive relative to the value of the content they steal Difficult or impossible to prosecute
9 The Going Rate for Scraping Less than $130/day Freelancer.com Rates Scraping two classified ad websites Data Manipulation (de-duping, etc.) Importing into Oxyclassified Average Cost - $130 USD
10 Posting Stolen Data is Quick and Easy due to Turnkey Platforms Classified ad platforms start at $201 including installation, upgrades, and support
11 The Cost of Replicating your Website Scraped Data $130 Classified Ad Website $201 $331
12 Competitive Scraping and Data Mining Duplicating your Product Portfolio Bots can easily gather product and supplier lists for replication elsewhere Undermining your Prices Bots monitor your prices, ensuring competitors can undercut with lower price listings Availability Tracking Identifying when your supply has been exhausted provides competitors a unique opportunity to raise the price of their goods
13 Duplicate Content Results in Diminished SEO Negative SEO Attacks Bots steal content, product lists, and prices for duplication elsewhere on the Internet Duplicated content reduces your company s uniqueness and thus quality score SEO damage may result, especially if Your prices are undercut The content is repurposed on a more popular site
14 Skewed Analytics Present an Inaccurate Picture of Website Traffic
15 Bots and Security Breaches Brute Force Account Takeover Using a bot to try stolen usernames and passwords from breaches at other websites on your site Newly compromised accounts are then used for various forms of fraud/theft
16 Bots and Transaction Fraud Carding Creating micro-transactions with stolen credit cards against e-commerce sites to test their validity
17 StubHub Case Study StubHub is an online marketplace which provides services for buyers and sellers of tickets for sports, concerts, theater and other live entertainment events. Largest secondary ticket marketplace in the world An ebay company Processes nearly 500 transactions per second
18 StubHub Bot Challenges Bot Challenges Bots were used for brute force account takeovers Competitors tried to game the system, scraping prices, and monitoring inventory and customer behavior Random spikes in bot traffic were causing increased utilization of resources Tested multiple competitor solutions, but they were difficult to configure and in some cases broke our website
19 StubHub Bot Selection Criteria Bot Detection and Mitigation Solution Requirements Block web scrapers without impacting human visitors Accurately identify good bots vs. bad bots Cannot solely rely on rule based system Must include automated learning to self tune for defending against emerging and unknown threats Needs to include Distil community to improve accuracy of bot detection Must seamlessly co-exist with existing solutions (SIEM, CDN, WAF, etc.)
20 StubHub Results with Distil Networks Reduced competitive data mining and fraud Drastically reduced competitive data mining, increased SEO rankings, and protected our marketplace ecosystem Distil is a key piece of our fraud detection and prevention suite of tools
21 StubHub Results with Distil Networks Improved traffic quality and enriched analytic data Cut pageviews in half, without impacting human users or ad deliveries Quality of traffic has greatly improved by stopping unwanted bots and limiting site access for trusted bots
22 Negative Security Model - Blocking Bad Bots
23 Positive Security Model - Whitelisting Trusted Sources
24 The Importance of No False Positives / Negative Impact on Humans
25 The First Easy and Accurate Way to Defend Websites Against Malicious Bots
26 The World s Most Accurate Bot Detection System Inline Fingerprinting Fingerprints stick to the bot even if it attempts to reconnect from random IP addresses or hide behind an anonymous proxy. Known Violators Database Real-time updates from the world s largest Known Violators Database, which is based on the collective intelligence of all Distil-protected sites. Browser Validation The first solution to disallow browser spoofing by validating each incoming request as self-reported and detects all known browser automation tools. Behavioral Modeling and Machine Learning Machine-learning algorithms pinpoint behavioral anomalies specific to your site s unique traffic patterns.
27 How Online Marketplaces Benefit from Distil Increase insight & control over human, good bot & bad bot traffic Block 99.9% of malicious bots without impacting legitimate users Protect data from web scrapers, unauthorized aggregators & hackers Slash the high tax bots place on internal teams & web infrastructure
28 Two Months of Free Service + Traffic Analysis Offer Ends: November 6th
29 QUESTIONS.COMMENTS? I N F D I S T I L N E T W O R K S. C O M OR CALL US ON
30 White paper w/ source material Dwv3yyEKlrB1SZKUeoJp-xw3TE0ULQEvM/edit
31 Abstract length: 30 minutes type: classifieds/marketplaces Speaker: Rami Website: Title: Changing Threats to Website Security(approved) Learn How to Defend Your Online Marketplace from Unwanted Traffic Abstract: Building an attractive, efficient and popular classifieds and marketplace website is no easy task and the build isn t over when the website goes live. Webmasters need to be aware that threats lurk around every corner, looking to infiltrate a website, alter their stats, change their metrics, and garner important information for another website or company s gain. Bad bots are an evolving problem in addition to other major issues that legitimately ruin your marketplace. In this session, you will learn the most malicious threats that site owners face in ensuring their company and website s security and how to protect yourself from them. Rami Essaid - CEO & Co-founder of Distil Networks - Thieves and unauthorized aggregators use web scraping bots to steal marketplace listing data, repackage it for sale in the form of lead gen programs, or they place it on unauthorized sites-- all of which hurt SEO, negatively impact your brand, and reduce your ability to monetize your content. Massive bot requests skew your analytics and can even take portions of your site down for extended periods of time. Fake registrations, spammy product listings, and comment spam pollute your site and backend systems. Attend this session to learn key strategies and techniques for defending your site.
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