3 the channel to watch Partner of TV5Monde, TV5 is a Montreal-based Canadian channel that celebrated its 25th anniversary in TV5 supports the promotion and recognition of the cultural, social and linguistic diversity of the Canadian and international Francophonie. TV5 offers smart, fun-filled programming. TV5 is open to the world and takes a unique look at our changing society. Programming Viewer Profile Professionalism Convenience UNIS
4 Weekly reach: 2.3 m individuals * Average audience: 43,300 evening viewers with spikes up to 200,000 Market share: 1.5% in prime time REACH & MARKET SHARE Source: BBM Surveys, PQ Franco, T2+, Mo Su 6 p.m. 11 p.m., December 31, 2012, to December 29, *Average weekly reach 1 min., Mo Su 2a 2a, Total Canada, December 31, 2012, to December 29, 2013.
5 SUSTAINED GROWTH IN AVERAGE AUDIENCE in prime time A % 28.5 ADULTS over the last 5 years % Source: BBM Surveys, PQ Franco, Mo Su 6 p.m. 11 p.m., A18+ and A25 64, average audience (000), to , to , to , to and to
6 A SOUGHT- AFTER AUDIENCE PROFILE Audience profile: adults Higher education High household income Decision-makers men 54.7% Index: 112 Decisionmakers (mops * ) 41.1% Index: 130 women 45.3% Index: 89 $100,000 and % Index: 172 UNIVERSITy degree 43.2% Index: 168 Source: BBM Surveys, Mo Su 6 p.m. 11 p.m., A25 54, Québec Franco, December 31, 2012, to December 29, Indices based on A25 54 vs Total TV. Figures rounded off. *Managers, Owners, Professionals
7 HOUSEHOLD INCOME $100K + University degree UNIQUE POSITIONING Source: BBM Surveys, PQ Franco, Mo Su 6 p.m. 11 p.m., A25 54, A25 54 HI $100,000 +, A25 54, university degree, broadcast year Indices based on A25 54: (weight of the segment in the network profile/weight in the pop)*100.
8 STANDS OUT BY ITS AUDIENCE OF ACTIVE CONSUMERS
9 Finance & Technology Real Estate Most often use banking services to obtain RSSPs 130 Contribute an average of over $10,000 per year to RSSPs 169 Own non-registered investments 168 Own shares 152 Own assets between $100,001 and $250, Own property with a resale value between $400,000 and $500, Own property with a resale value of over $500, Own a second home 121 Have spent between $20,000 and $50,000 in renovations on their primary residence 131 index a18+ Travel Have taken vacations outside Canada during the last 3 years 173 Have spent over $5,000 during their last vacation outside Canada 126 Have travelled by plane in the last year 121 Enjoy trips with cultural and physical activities 131 Leisure Theatre between 3 and 9 times over the last 12 months 167 Classical music concerts between 3 and 9 times over the last 12 months 166 Pop music concerts between 3 and 9 times over the last 12 months 172 Museum visits between 3 and 9 times over the last 12 months 199 Movie theatres 4 to 5 times over the last 3 months 132 Fine dining restaurants over the last 12 months 125 Health & Food Love to cook 120 Make regular exercise a part of their lives 121 Prefer buying low-fat or light foods 143 Prefer buying organic products 144 Pay careful attention to food s nutritional value 144 Source: PMB Spring years, based on Québec Francophone, 18+.
10 34 nominations + 8 prix gémeaux Best female lead: drama Best documentary series Élise Guilbault EN THÉRAPIE BURLESQUE Best cinematography and best original music LE PHOTOGRAPHE DES LOUPS
11 back this year
12 THE MOST URBAN SPECIALTY CHANNEL reaches an average of nearly 1.1 million Montreal viewers per week. 61.6% of s audience is made up of residents of the greater Montreal market. Index: % 61.8% of A25 64 who watch the channel in prime time live in Montreal. Index: 121 Source: BBM Surveys, PQ Franco and Montréal Franco EM, T2+ and A25 64, Mo Su 2a 2a and Mo Su, 6 p.m. 11 p.m., December 31, 2012, to December 29, Average weekly reach 1 min. Indices vs analog, digital and pay specialty networks.
13 Number of immigrants admitted to Quebec in ,000 Percentage of Francophone immigrants 63 Don t watch much TV Media quintiles Quebeckers born outside Canada 1 % light A VEHICLE FOR TALKING TO ALL QUEBECKERS Source: Ministry of Immigration and Cultural Communities. PMB Fall 2013, Adults 18 +, Province of Quebec.
14 Percentage of total audience generated by cultural communities* FRENCH-LANGUAGE CHANNELS AUDIENCE COMPOSITION 13% 9% 6% 5% 4% 3% 2% 1% TV5 MOI&cie Teletoon Fr. V / Météomédia / ICI RDI / TQ RDS Info / MusiMax / Canal D / VRAK / Évasion Séries+ / TVA Sports / Casa / Canal Vie / ICI Radio-Canada Télé / ICI Explora / MusiquePlus TVA / RDS / RDS2 / addik / LCN / ICI ARTV / Historia / Zeste / Ztélé Argent / Prise 2 * Cultural communities: Francophones whose native language is other than French. Source: BBM Canada, InfoSys, broadcast year , Province of Quebec Francophone, Mo Su 2a 2a.
15 new programs
16 A VARIETY OF CREATIVE FORMATS Countdowns Evening presentations (15 sec.) Program presentations with clips (15 sec.) Integration into content Pre- and post-break billboards Closed-captioning sponsorships Program sponsorships Crawls (10 sec.) (15 sec.)
17 *Google Analytics, March COMPLETE REVAMP of our digital properties in adaptive mode Launch: fall 2014 over 200 hours of exclusive content Average length of sessions in video section: 19 min * 48,700 downloads TV5 application ON ALL YOUR SCREENS
18 Surveys and SECOND SCREEN DUO Extra content synchronized in real time with the broadcast An innovative, real-time placement opportunity with on-air ads Duo integrated into several programs this fall New loyalty program Exclusive photo and video gallery Complementary information on the subjects at hand Contests games
19 Facebook 35,060 FOLLOWERS Increase in one year % Overview of competing Francophone channels (as of May 15, 2014) CHannel Number of Facebook followers Facebook engagement Number of Twitter followers TV5 35, % 17,500 ICI ARTV 30, % 46,500 twitter 17,500 FOLLOWERS Increase in one year 62% Historia 26, % N/A Évasion 19, % 24,700 ICI Explora 14, % 1,718 Télé-Québec 14, % 8,918 ICI Radio-Canada Télé 36, % 39,200
20 Persona Alice is a 32-year-old French expat. She arrived in Canada five years ago to study finance at HEC Montréal, where she met Julien, an old-stock Quebecker. They now have a 3-year-old son. The three of them live in a new condo on the Plateau Mont Royal. Alice enjoys walks with the family, parties with friends and cultural outings. To Alice, TV5 is a bridge between her native country and her country of adoption. Joanne, 44, lives in Lévis with her partner Luc and their two teenage children. She has been in charge of fundraising for the Opéra de Québec for six years and is still just as enthusiastic about her job. Joanne and Luc are both passionate about arts and culture. When they aren t spending time at their cottage in Saint-Ferréol-les-Neiges with their sons, they like to visit Quebec City s galleries, exhibitions and concerts. To Joanne, TV5 is a cultural showcase open to the world. Richard is a 58-year-old executive who seems to get younger every day. Since his daughter moved out of their Boucherville home, he and his partner Jacinthe have taken up cycling again and now ride 3,000 km a year. Richard has reduced his work schedule to a four-day week and uses the extra time to take correspondence courses in history. He and Jacinthe have always been big travellers. They plan to take a sabbatical to tour Asia. To Richard, TV5 is like travelling without leaving home.
22 New programs 21 jours À table avec l ennemi Bêtes curieuses To understand other people s lives and imagine how they think, you have to walk a mile in their shoes. That s the idea behind the series 21 jours. Journalists Myriam Fehmiu and Hugo Meunier and the multitalented Eza Paventi take up an unusual challenge: living someone else s life for 21 days. They ll spend time on a Native reserve, in a nursing home, at the SPCA, in palliative care, on a farm, in a wheelchair... Everyone knows good food brings people together. But can we resolve major conflicts by sitting down to eat together? That s what international journalist Frédérick Lavoie and colourful chef Charles-Antoine Crête try to find out in this series adapted from the Norwegian original. In Gaza, Rwanda, Sri Lanka, Chiapas, Colombia and the US/Mexico border, they invite people from opposing sides to discuss issues and look each other in the eye over a good meal. Sharing a meal with rats in India, riding a buffalo in Thailand and communing with bats in Israel are just some of the unsettling experiences had by Sébastien Kfoury in this program that highlights the complex and often bizarre relationships between animals and humans around the world. Each episode, focused on one particular country, takes viewers into unfamiliar territory.
23 back this year En thérapie Season 2 On passe à l Histoire Season 2 Hôpital vétérinaire Season 3 A critical and audience hit that garnered eight Gémeaux nominations, this fictional series once again slips into the private world of psychologist Philippe Jacob and his patients old and new. Directed by Louis Bélanger, the program has a glittering cast: François Papineau, Élise Guilbault, Isabelle Blais, Macha Limonchik, Sébastien Ricard, Étienne Galloy, Roger Léger and Sophie Desmarais. Every week, Chantal Lamarre, three stars, a historian and a musician take a light-hearted look at a famous person s history and times. They delve into the lives and secrets of figures who ve left their mark in a variety of ways, including Beethoven, Elvis Presley, Sissi, Frida Khalo, Toulouse-Lautrec and Andy Warhol. Whose job is it to get pets, farm animals and wildlife back on their paws? The caring professionals of the Centre hospitalier universitaire vétérinaire in Saint-Hyacinthe! Catch up with them in season 3 of this popular series and get insight into a veterinary clinic that helps its furry patients get healthy as a horse.
24 back this year Ports d attache Season 5 Des écoles pas comme les autres Season 2 The hip, laid-back and inspired Sophie Fouron is back as host of the program. This season, she sets course for destinations far and wide and drops anchor in 13 bustling port cities. With renewed enthusiasm, Julie Laferrière hits the road to explore the world s most fascinating and inspiring schools. In the second season, she visits a classical ballet school for the blind in São Paulo, a California zoo s teaching facility, a Noh theatre school in Japan and a school for safari guides in Tanzania. NEW DEStINATIONS Athens Palermo Dakar Budapest Glasgow Portland Taipei Montevideo Guayaquil Kuala Lumpur Phnom Penh San Diego Sydney
25 Nouveautés back this year Thalassa Partir autrement en famille Season 2 The leading magazine for lovers of travel and the sea for the past 39 years. As passionate as ever, Georges Pernoud and his crew reveal the secrets of oceans around the world. They cross sea and land to bring us out-of-theordinary maritime adventures and unforgettable stopovers. The great adventure of sustainable tourism continues in the company of Quebec personalities and their families, who will be bringing back many happy memories. Join them in their rewarding experiences of people and cultures in locations off the beaten track. Pour comprendre la vie des autres, pour imaginer ce qu ils pensent, il faut se mettre dans leurs souliers. C est ce que propose la série 21 jours. Les journalistes Myriam Fehmiu et Hugo Meunier ainsi que la polyvalente Eza Paventi se lancent dans une aventure hors du commun : vivre 21 jours dans la peau d un autre. On les retrouvera à tour de rôle dans une réserve amérindienne, une résidence pour aînés, à la SPCA, aux soins palliatifs, à la ferme, en fauteuil roulant C est bien connu : la bonne bouffe rassemble le monde. Mais se réunir autour d une bonne table peut-il régler les grands conflits? C est ce que tente de découvrir le journaliste international Frédérick Lavoie et le coloré chef Charles-Antoine Crête dans cette série adaptée d une émission norvégienne. De Gaza au Rwanda, en passant par le Sri Lanka, le Chiapas, la Colombie et la frontière États-Unis/ Mexique, ils invitent les parties opposées à dialoguer PERSONALITIES AND DESTINATIONS Pascale Montpetit Martinique Maude Guérin Nicaragua et à se regarder dans les yeux le Josée temps Deschênes d un repas. Ireland Isabelle Richer Corsica Partager un repas avec des rats en Inde, se promener à dos de buffle en Thaïlande, s entourer de chauvessouris en Israël Voici quelques-unes des expériences déconcertantes que vit Sébastien Kfoury dans cette émission mettant en lumière les rapports complexes et parfois bizarres entre humains et animaux aux quatre coins du monde. Chaque épisode a son pays attitré et son Luc lot Picard de dépaysement. Corsica Jean-René Dufort Poland Anaïs Favron Namibia Luc Guérin Iceland
26 back this year Des racines et des ailes Envoyé spécial For 17 years, this magazine has been introducing viewers to enchanting locales where they experience the magic and mystery of centuries-old cultures. To the delight of history lovers, Patrick de Carolis travels the world in search of natural and architectural splendours of the past and present. Now in its 24th year, this investigative journalism magazine presented by Guilaine Chenu and Françoise Joly takes an objective look at our changing societies through hard-hitting features that shed new light on current events.
27 back this year news Des camions et des hommes Les routes de l impossible Every day, our full-length, jam-packed newscasts, each with a different vision and point of view, help thoughtful, news-hungry viewers understand the crux of international current events. Journal belge Journal suisse Journal Afrique Journal TV5Monde Télématin This popular series invites intrepid viewers to travel the world on the most dangerous roads in existence, accompanied by truckers unlike any you ve seen before. These everyday adventurers contend with the most hostile regions, the most extreme conditions and the most dubious-looking roads. Danger lies in wait at every turn. Yet they plough on ahead... In this hit series, people risk their lives to make a living by driving a vehicle on harrowing roads across the planet.
28 documentaries L épreuve de la banquise Planète glace L évolution en marche In Canada s Far North, Samson Qaunaq, a young Inuit, must take on the challenge that all young people dread: a physical confrontation with the unforgiving frozen desert. Are glaciers in danger of disappearing? On four continents, teams of glaciologists address the issue in a four-stage fabulous voyage into the heart of planet ice. Baboons that domesticate dogs, wolves that swim and fish and chimpanzees that set out to conquer the savannah are going through a phenomenal evolutionary leap. A fascinating spectacle taking place in Saudi Arabia, Canada and Senegal in this three-part series.
29 documentaries Omo Circus 1812, de feu et de glace, la campagne de Russie In the Omo Valley, a remote region in the far south of Ethiopia, tribes put on a primitive show for tourists unaware of the complex realities in the Horn of Africa. June Under Napoleon s orders, the Russian campaign is launched. Through newspapers and letters from soldiers, politicians, Russian civilians and Napoleon himself, this two-part documentary takes a dramatic look at the Emperor s first real defeat.
30 More women Younger More families A new realm for your creativity 12 original productions this fall
31 TV5 data, phone survey among 1,212 Canadian Francophones, May 2012, Substances Stratégies. OUR STUDIES SHOW THAT 90% OF RESPONDENTS WOULD BE INTERESTED IN THE CONTENT ON THE NEW CHANNEL.
32 Persona Samuel is a 34-year-old Quebecker who moved to Toronto six years ago for his job. During his time there, he married Kristen and they moved into the Liberty Village neighbourhood. They have two young children, Olivia and Nathan. He and Kristen intend to come back and live in Quebec as soon as his employer works out the details of his transfer to Montreal. To Samuel, UNIS is a fun way for his kids to improve their French. Sylvie is a native of St-Boniface, but moved to Laval eight years ago. Today, Sylvie, 52, is a single mother of two children, ages 16 and 21. The eldest left home to study political science in Ottawa. Sylvie works as an educator at a local daycare. She regularly visits her parents in Manitoba. To her, UNIS means feeling as at home in Laval as in St-Boniface. Marc, 44, lives in an airy studio apartment in southwest Montreal. He works as a freelance translator. His experience with Katimavik 25 years ago got him interested in foreign languages... and Canada! Over several months, he traveled the country from sea to sea, skiing in Whistler and working as a farmer in Saskatchewan. Marc is a perpetual teenager, always keeping up with the latest trends in culture and entertainment. To Marc, UNIS means the diversity of what Francophone Canada has to offer.
34 New programs Pense vite! J habite ici Do you want to make a quick $300? asks host Nicolas Ouellet to a passerby. And the adventure begins: three questions, three prizes and three ways to win. Here s a fun game show for the whole family, shot in busy neighbourhoods in Canada s major Francophone cities. This original series presents a mosaic of people and encounters that gives viewers a glimpse into everyday life in Francophone neighbourhoods and villages in Canada. Strolling through a neighbourhood, taking its pulse, getting to know the people who live there and sharing carefree moments in places like Ottawa, Dubreuilville, Kapuskasing, Hawkesbury, Casselman and L Orignal.
35 New programs Fous des animaux Vu de l intérieur Ma caravane au Canada Whether they roar, trumpet, squawk or neigh, whether they fly, crawl, trot or swim, we re crazy about them! In this original series, you re guaranteed to meet all kinds while dropping in on the daily lives of people passionate about strange fauna like snakes, rats, iguanas and spiders. The go-to program for trend-spotters, design fans and lovers of beautiful houses. Hosted by Sophie Bérubé, this original program offers a panorama of the Canadian art of living and showcases beautiful interiors, well-thought-out spaces and all kinds of decorating tips and discoveries. Got an urge to get away and wander through charming locales? Get on board with Quebec actor Vincent Graton and Franco-Ontarian musician Damien Robitaille in their red trailer for an outlandish road trip. From Cape Breton to Vancouver, by way of Beauce, the Niagara Valley, the Badlands and St. Boniface, enjoyable encounters and cultural quirks are on the itinerary.
36 New programs La route des jardins 5 e élément Qu est-ce qu on sauve? This original series features 13 of the most beautiful Canadian gardens blooming with prized flowers, the people who take care of them, the enthusiasts who love them and the Francophone communities where they re located. A journey through the byways of the country that s a testament to its incredible diversity. Shot in natural settings, this new youth program takes the form of a game that showcases kids 6 to 9 as they face four challenges requiring physical effort, judgement, dexterity, imagination, general knowledge and cooperation. On each episode, the host welcomes two teams made up of three kids from various regions of Canada. From abandoned horses to the last remaining village grocery store, hares on their last legs and endangered bees, there are a lot of threatened animals, plants and buildings. This documentary series features passionate Franco-Ontarians determined to save them.
37 New programs Mixeur Season 6 Canada plus grand que nature Ground zero for all the latest in fine dining and the culinary arts, this fun-filled, innovative Canadian series breaks down the trends, meets with groundbreaking chefs and visits the places where creative cooking comes alive. This eye-popping Canadian series is aimed at hikers, nature lovers and globetrotters of all stripes. They re treated to excursions into Canada s big national parks, a source of unexpected discoveries and never-ending awe.
38 New programs Champs libres Le goût du pays This series explores the new food revolution. Shot on Patrick Thibeault s farm in New Brunswick, it follows the farmer throughout the seasons as he cultivates his land and raises his livestock. The subjects broached parallel current trends, including self-sufficiency, voluntary simplicity, health, fair trade, locavorism and food sourcing. Hardcore food lover Vincent Graton takes a culinary tour across the country accompanied by chefs and local producers and store owners. A tasty foray that takes him to 13 destinations, including a maple syrup farm in Beauce, a lighthouse off the coast of Halifax and a restaurant up a mountain in Whistler.
39 New programs Balade à Toronto Case Chalets This musical series follows up-and-coming Francophone artists who leave their home towns for Toronto. Intimate portraits alternate with performances by musicians such as Acadian troupe Les Hôtesses d Hilaire, Quebec s Chloé Lacasse, Ontario s Mehdi Cayenne Club and Alberta duo Post Script! A magazine devoted to architecture, renovation and cottage life that offers a wealth of ideas and good times at various idyllic spots across the country, whether a shack in the woods or a luxury cottage on a lake, river or ocean.