German manufacturer of backup and restore software

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1 NovaBACKUP xsp

2 NovaStor Who we are. German manufacturer of backup and restore software Owner-managed and profitable - on the market for over 20 years Offices in Germany, Switzerland and the USA Nearly 100 employees Support & Development in Hamburg and the US

3 NovaStor What is our business? Focus on backup & restore only 3 core areas: single server, cloud, network/data center 100% channel commitment, distribution through partners More than 1,000 cloud partners We do not compete with our partners Service, trainings and support for partners (no PS team)

4 NovaStor s Mission NovaStor provides the fastest, most scalable and cost effective data center backup/restore solutions for protecting data residing on both sides of the cloud.

5 Both Sides of the Cloud Outside the Data Center Pull Centralized backup of remote data Data protection for laptops, PCs and servers located outside of the Data Center Typically small to mid size businesses with critical data Medical/Dental Office Legal offices Accountants USP Inside the Data Center Push backup of data within Data Center to local storage device Data protection for servers being managed/hosted within the Data Center Typically mid size company or hosting provider (additional revenues)

6 How we address the market

7 NovaStor USPs Only NovaStor fulfills all backup needs in one organization. Only NovaStor enables administrators to manage all company-wide NovaStor solutions at one central interface. Cloud Storage Network Storage (NAS, SAN, LAN) Local Storage Central Management & Reporting Provision of Cloud Services Data Centers Heterogeneous Network Remote Locations PC & Laptop Backup

8 NovaBACKUP DataCenter Complete data protection system for heterogeneous environments Fast, reliable and scalable For 5 servers and more Supports different operating systems physical and virtual systems all standard applications all major databases all major backup devices

9 Low Cost Saving High NovaBACKUP DataCenter Marktpositioning NovaBACKUP SMB NovaBACKUP DataCenter Backup Exec DataProtector NetBackup SMB (Single Server Environments) Enterprise (Large data volume/ heterogeneous environments)

10 Enterprise Backup Key Characteristics Maximum Speed Separation of Data Movers from central management for high backup speed Data Movers programmed in C that has been streamlined and optimized over years Consistent Use of multithreading for backing up large data loads without speed reduction Maximum Scalability Seamless handling of unlimited numbers of backup servers and clients Distributed meta data, not just one central database Hardware-neutral allowing the use of low cost storage and simple replacement of outdated storage technologies. Maximum Stability Fault tolerance: System failure anticipated, e.g. if one LTO fails, another picks up automatically Sophisticated Alert-System informs administrators about any problem. Else no attention is required. Combination of 10+ years development and experienced, highly qualified German engineers Global service provider Tieto protects one of the largest corporate data loads worldwide with NovaBACKUP DataCenter. Recent tests confirm a data flow rate of 6.5 TB / hour After installing NovaBACKUP DataCenter, the software continues to convince us of its stability and performance every day. Marc-Philip Jamborek, Technical Director with PHONONET

11 Enterprise Backup Key Characteristics Maximum Reduction of Administrative Effort Maximum Cost Stability Transparent Price-per-Server-license model Easily adaptable to future needs, e.g. integration of new applications and technologies Hardware-neutral allowing the use of low cost storage and simple replacement of outdated storage technologies. Transparent Price-per-Server-license model Easily adaptable to future needs, e.g. integration of new applications and technologies Hardware-neutral allowing the use of low cost storage and simple replacement of outdated storage technologies.. By partnering with NovaStor we will save hundreds of thousands of dollars and new opportunities gained will be worth millions. Travis Carter, Co-Founder and VP Technology with US Internet.

12 NovaStor Ideal Partner Backup/Restore technology Focus - be the best at what we do Architecture Designed for easy integration Fast, reliable, scalable and value driven (or price/value leader) Partner where we fall short Work with experts/market leaders Best solution vs. having a checkbox Partner friendly Complementary solutions Non compete solution selling Easy to do business with executive access/quick decisions Professional support infrastructure OOBE - make both our products better by making something people love

13 Enterprise Partner with NovaStor Personal Account Management First implementations as joint project Simple pricing models and real margins Technical support from Hamburg & Agoura Hills, CA We do not compete with our partners Joint marketing- & sales initiatives (Toolbox) Objective: Creation of a partner network, because we want to serve medium-sized businesses optimally as and with local partners

14 NovaBACKUP SMB

15 NovaStor SMB Products NovaBACKUP Professional - $49,95 Complete data protection for Windows workstations NovaBACKUP Server $299,95 Complete data protection for Windows servers NovaBACKUP Business Essentials $399,95 Complete data protection for Windows servers incl. Microsoft SQL/Exchange support VMware & Hyper-V support NovaBACKUP Business Essentials Network $1.499,95 Central network backup for physical and virtual systems 3 NovaBACKUP Business Essentials Central management console for up to 25 clients *All prices are recommended retail prices incl. VAT.

16 NovaBACKUP Cloud

17 Reference Online Backup Services - NovaBACKUP xsp Fasthosts Internet Limited Leading Web Hoster Location: UK customers distribution partners Distribution channel: Small and medium companies Network of distribution partners Solution: NovaBACKUP xsp

18 Reference Managed Cloud Backup Services - NovaBACKUP xsp 3K Informatik AG Medium sized IT-solution company Local SMB customers Services: Consulting, implementation, IT-operation Managed Server Backup Services & Data recovery Solution: NovaBACKUP xsp

19 NovaBACKUP DataCenter Enterprise Backup

20 NovaBACKUP DataCenter Competitive Advantages Fast because of Multistreaming A backup job can stream simultaneously to multiple drives Backing up over 6.5 TB/h in a customer environment Distributed meta- and index-data More efficient communication between the client and backup server The active client has its own meta- and index-data. The clients can use any server. Passive backup server / asynchronous communication The backup server executes the client requests and thus serves only as a data mover to the storage medium Asynchronous communication reduces overhead between the client and the backup server Easy because of Simple and clear interface User interface based on the Backup & Restore scenarios the user typically needs. Simple pricing model - "All inclusive" licensing Clear Reporting Users can switch directly from graphical representation of the key figures to a detailed but clear tabular report Reliable because of Distributed and redundant meta-data management Meta data is stored on the backup server, the client and on the backup medium. A restore is possible even after failure of the backup server. Failover Media Pools Because of the passive backup server architecture, the client automatically switches to the secondary backup server or media pool when the primary backup server or media pool is not available. German development and support Enterprise Features Future-proof, secure investment The solution scales seamlessly with the requirements. Ideally suited for the backup of small networks but still offers all important "enterprise" features for the effective protection of greater infrastructure environments. Client, backup server and centralized management can run on all supported operating systems. Location-independent central management

21 NovaBACKUP DataCenter - Overview Operating Systems Applications Databases Backup Storage Infrastructures Clients Backup Server Central Management Windows 64-Bit/32-Bit Win2000 bis Server 2012 Linux (all Distributions) UNIX HP-UX, Solaris, AIX... MS SQL, MySQL, Oracle, Informix, DB2... MS Exchange VMware Hyper-V Lotus Notes SAP R/3 Nativer Interface Support All operating systems supported by the drives such as DLT, LTO, IBM 3592 Oracle D10k and others Disk systems (Disk2Disk) Virtual Tape Libraries Appliances Alle noteable Library Systemy SAN Infrastructures NAS Infrastructures WAN support LANless Backup Disk2Disk2Any Support Support Virtual environments

22 Reference NovaBACKUP DataCenter Dolder Resorts (CH) Systems: Windows, VMware Infrastructure: 45 virtual hosts on VMware ESX, Windows 2008 Server R2, SharePoint, SQL Server, Exchange 2010, Citrix XenApp Server 4 server farm Backup Data: 3 TB/week Backup strategy: D2D2T Backup Hardware: HP LTO3 Tape Library, 36 Slot, 1 Drive 5 TB Disk Storage (Patrick Stäheli, Director of Engineering, Dolder Resort) Fast reactions and individual solutions characterize our cooperation with NovaStor. NovaStor is a reliable partner who takes our demands seriously.

23 PHONONET Big Data Millions of Files Leading IT service provider for the German music industry 29 million file (10 TB) data load crashed several other backup software programs. NovaBACKUP DataCenter assures the full availability of business-critical data. Low administrative effort through automation and ease of use Predictable, long-term low cost 23

24 Partnership with NovaStor in the Enterprise segment

25 Partnership for joint success! Phase I Introduction NovaStor Company & Product Information Partner team gets acquainted with NovaStor Sales Training Lead qualification until closure Technical Training Focus on PreSales / 1st Level Support Account Mapping / Joint lead generation Phase II Start Business Plan bases on initial market feedback Joint Business Plan Define targets and expectations Milestones & Definition of responsibilities Phase III Partnership Sales & Technical Certification Further Account Mapping Individual Marketing Sales & Marketing Execution Professional Services Training

26 Perfect Partner Project with NovaStor Partner leads the project, NovaStor is involved by 10% (special tasks) Partner manages the project, NovaStor is involved by 30% (quality assurance) NovaStor and the partner lead the project, NovaStor is involved by 50% (project - coaching) Typ III Projekt > 3 successful NovaStor projects Typ II Projekt 1 to 3 NovaStor projects have been completed successfully Typ I Project 1 st NovaStor project

27 NovaBACKUP Enterprise Partner Services Premium Services for Partners Support during the evaluation phase Technical product training workshops Support in architecture planning Support the rollout planning installation Support Professional Services

28 Examples Marketing Toolbox

29 Thank you for your attention! NovaStor Corporation Canwood St. Suite 200 Agoura Hills, CA United States Phone: +1 (805) Fax: +1 (805) NovaStor GmbH Neumann-Reichardt-Str Hamburg Germany Phone: +49 (40) Fax: +49 (40) NovaStor Software AG Baarerstraße Zug Switzerland Phone: +41 (41) Fax: +41 (41)

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