54% of consumers would prefer to receive s Rather than telemarketing.

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2 Tpics f Discussin What is marketing? Why use marketing? What is CAN-SPAM? Challenges. marketing steps. Best practices. Technical cncerns. Sftware slutins. Etc. 54% f cnsumers wuld prefer t receive s Rather than telemarketing.

3 Why use marketing? It is 6 t 12 times less expensive t sell t an existing custmer. A 5% increase in retentin yields prfit increase f 25 t 100%. Repeat custmers spend mre. Turning prspects int custmers can be cstly. Easy, affrdable, timely, and effective. Brand identity and increased sales.

4 CAN-SPAM ACT f Usage Over 35% f Internetuser time is spent with . -Frrester Research Business relatinship within last 3 years. Functinal return . Clear unsubscribe ptin. Unsubscribe within 10 days. Truthful subject line. Physical address.

5 Challenges Cllectin and maintenance f addresses. Operating multiple databases. Qualifying the lists. Obtaining permissin. Getting yur s read. Turning pens t clicks. Turning clicks t sales.

6 Marketing Steps Spending By the end f 2003, e- mail spending std at $4.6 Billin. -e-marketer Cllect accurate addresses. Obtain Permissin. Set clear bjectives. Identify target audience. Chse the apprpriate cntent. Track and maintain lists. Keep track f trends.

7 Marketing Best Practices Spending In 2004 small and medium size cmpanies reprted an average f 48% grwth as a result f marketing campaigns. -Direct Marketing Assciatin. Gain and keep permissins. Frm line. T line and dynamic cntent. Subject line. Effective design fr better respnse. Effective cpy fr better respnse. Increase deliverability. Increase pen rate. Ask fr feedback.

8 Obtaining s and permissins. Web subscriptin bxes. Online frms. Welcme letters that can be frwarded. Online prmtins, drawings, etc. Prmtins at tradeshws, cnferences, and cmmunity fairs. Direct-mail. Membership pprtunities. C-branding and c-registratin. Banner ads and targeted Internet advertising. Recurring cntests and prmtins. BE WEARY OF LIST SELLERS.

9 Keeping permissins. Recurring cntests and prmtins. Prviding infrmatin withut a sales pitch. Online prmtins, drawings, etc. Tell custmers why they are receiving s. Cnsider custmer interests. Clear privacy statements. Carefully cnsider frequency and cntents. Keep custmer recrds current.

10 Frm Line 65% f recipients, pen s based n Frm line. Cnsistency and recgnitin are key. Becme a trusted sender. Dn t put prmtins in yur Frm line, ie, unbelievabledeals@xyzcartridge.cm

11 Subject Line 35% f recipients, pen s based n Subject line. Branding, branding, branding. 60% pen discunt ffers, 50% pen news & inf. Send limited time ffers. Use shrt descriptins with impact. Avid capital letters.

12 T Line Persnalized direct-mail respnse rates are triple that f generic nes. Use dynamic features. Make sure the address & name are accurate.

13 Effective Cpy & Design Decide n the type f . Chse the apprpriate design fr the cntent. Address What, Why, and Hw. Use apprpriate graphics. Use effective verbs. Offer incentives. Stress urgency. Cnsistency between campaigns and crrespnding web pages. Bullets are yur friends! Limit chices fr readers. Check links and spelling

14 Increase Deliverability & Open Rate 50% f all is spam! Individual address bks. Avid trigger wrds (Free, Sex, etc.) and symbls. If yu must use them, cmbine trigger wrds r misspell! Prvide a physical address and phne number. Empty Frm r Subject lines. Use services that have relatinships with ISPs. Get white listed. Ask fr feedback frm yur custmers.

15 Technical and sftware Issues Stand-alne sftware vs. nline e-marketers. Reprts. Blck rates. Putting a subscriptin bx n yur site. Event/Trigger Based- s Demgraphic Recrds & Segmentatin Filters Detailed Reprting/ Web-Site Activity Tracking Histrical Tracking by Recipient Dynamic Message Assembly CRM Integratin/ API Interface Dedicated ISP Relatins Built-in CAN-SPAM Cmpliance Features System Training/Respnsive Custmer Supprt Enterprise -Level Security and Reliability

16 Misc. Issues When t send yur campaigns? Day f the week. Time f the day. Be aware f hlidays. frequency.

17 E-marketing Prviders Online E-Marketing Prviders: Cnstant Cntact. Vertical Respnse. Subscribermail. Stand alne sftware: MailWrkz Labs These are simply a listing f sme available services and prducts. HOW Crprate Slutins, is nt in any way respnsible fr its custmers r prspects relatinship r experience with any f these prviders. HCS is a reseller fr Cnstant Cntact and we have utmst cnfidence in Cnstant Cntacts ability t prvide utstanding e-marketing slutins. Fr further infrmatin please cntact us at: r visit ur website at: T visit Cnstant Cntact, click here.