Always-On Real Estate Increasing the Value of Greenfield Real Estate Projects

Transcription

1 Always-On Real Estate Increasing the Value of Greenfield Real Estate Projects

2 Telecommunications are perceived today as absolutely critical to our everyday lives. The end customer is demanding access to advanced communication services from all technologies, from any location, and at any time. To support this demand for continuous coverage, the basic conditions in which we live and work must evolve to comply with the requirements of continuing breakthroughs in modern telecommunications. As a result, advanced telecommunications infrastructure is rapidly becoming an essential part of the global design for large Greenfield Real Estate projects, on a par with plans for electricity supply and running water. Real Estate owners and their tenants are demanding seamless coverage and easy access in buildings, making communications key to increased value of Real Estate assets, and crucial to keeping ahead of the competition. Reliable broadband connectivity has become the essential component - the backbone - of commercial real estate transactions, and without it, tenants will look elsewhere. No longer are broadband services an amenity; they have become a necessity. Communications infrastructure is the currency in today s commercial Real Estate market - on a par with electricity supply and running water. Telecommunications coverage as an integral part of Greenfield Real Estate projects, brings a significant number of benefits: Increases value of Real Estate property Improves lifestyle of tenants and Real Estate owners, users and guests Attracts both domestic and international capital investment through a competitive and differentiated offer

3 Communications Infrastructure at the Heart of Large Greenfield Projects Alcatel-Lucent partners with Real Estate companies to design complete and integrated solutions, based on standards-based and multi-vendor products to assure the seamless integration of different sub-systems over a single telecommunications infrastructure. Alcatel-Lucent s greenfield broadband network solution provides reliable high bandwidth connectivity to any residential/business entity, facilitating communications in terms of: Access to Telecommunications, Internet and Video Service Providers for residential and business users Development of multi-site business solutions, specialized for hospitals, schools, offices, airports, banks, convention centers Building Automation and Control Networks, Lighting, Energy, Access and Security Networks constitute fundamental building blocks of the Real Estate eco-system. To successfully operate, control and maintain them, Alcatel- Lucent provides a reliable and secure infrastructure that ensures the alwayson and real-time exchange of information. Greater efficiency is gained through the creation of an all-ip communications infrastructure that creates a convergent network among buildings and IT systems, seamlessly integrating wireless and wireline technologies. Integrated IP infrastructure represents a secure and reliable framework, accommodating specialized multi-site business solutions. According to the size of the project, Alcatel-Lucent s communication network enables the interconnection of specific city building blocks (i.e.homes, offices, hospitals, universities, airports, stadiums, etc.). This approach helps Real Estate companies to size the investment in telecommunications on the characteristics and time-to-market of specific projects, minimizing costs and speeding-up project development phases. Real Estate companies can rely on Alcatel-Lucent s communications infrastructure to create the expected level of efficiency and quality required by different investors, belonging to both the Residential and Business communities: fully connected greenfield developments attract new owners searching for high standards of living, and optimum conditions enabling them to develop a competitive business (for example, offering rapid Return on Investment). House/Hotel/Villa Hospital/School O ce Greefield RE Project

4 A Modular Approach to the Telecommunication Project for Greenfield Cities Residential Business & Public Service Providers RESIDENTIAL& SOHO LOCAL AREA NETWORKS FINANCE UTILITIES LOCAL TRANSPORTATION EDUCATION HOSPITALITY HEALTHCARE LOCAL COMMUNITY PUBLIC SAFETY & SECURITY MOBILE/ NOMADIC MCS RESIDENTIAL 3PLAY RADIO & TV BROADCASTING Greenfield Broadband Network Advantages of Alcatel-Lucent s Modular and Flexible Approach Alcatel-Lucent s modular and flexible solutions enable Real Estate companies to escalate the value chain while ensuring clear design and fast project development. Maximum level of sophistication can be reached in the solutions targeting both residential and business customers: o Scalability, to support future growth in the number of private and business users o Modularity and flexibility, to meet a large variety of telecommunication bandwidth requirements o Safety and security o Future-proof network infrastructure, to enable today s and tomorrow s telecommunication-based services Cost minimization and fast project implementation: o Clear and optimized telecommunication network design o Innovative business models to generate new market opportunities o Minimization of Total Cost of Ownership of the Real Estate property through the application of telecommunications to the distribution and use of utility services. o Clear definition of Telecommunications packages for Residential, Enterprises and other Private or Government-related entities such as Education, Transportation, Utilities, Healthcare. Clear model for Service Providers access (Carriers, ISPs, Cable-TV) to the population. Specialized service practices to deliver turnkey integrated solutions including Consult, Design, Integrate, Deploy, Operate and Maintain, depending on Real Estate developers requirements.

5 The Benefits for Residential Community Advanced communications infrastructure allows residents to access a range of services, customized to specific profiles and needs. Families are able to benefit from access to the latest applications and services, employees are able to work efficiently from home, households can feel protected, students can follow training sessions, and the elderly can be remotely assisted and monitored. It s not just about downloading a high-resolution movie in almost the blink of an eye, it s about enabling everyone residents, businesses and consumers alike to access information that is fundamental to live, to work, to grow, and to thrive in the 21st century. Access to broadband telecommunication takes people from the home out into the wide world, with the help of e-applications. e-applications for Residential Community to enable: e-home (home office, home working, home automation) e-education (distance learning) e-health (tele-medicine, tele-assistance) e-entertainment (video calls, video-on-demand, high speed internet, high definition TV) e-commerce (video shopping, ticket booking) e-government (voting, documents)

6 e-applications for Healthcare (Hospital, Healthcare Center) to enable: Healthcare Operations: Managed Business Communication Services Managed Employee Interaction Services Business Triple Play Applications (Multimedia collaboration: IP voice, video, data) Fixed Mobile Convergence and RFID Databases Remote local and remote replications, EMR (electronic medical records) Remote Diagnosis Customer relations and patients entertainment Patient access to Triple Play services from Hospital campus Managed Customer Interaction Services Tele-medicine Tele-assistance Web Portals Public Safety in Hospital Campus Networks Video Surveillance Access Control Data Security The Benefits for Public Community Schools, universities, hospitals, clinics and public offices are all essential sources of services for the whole community. Alcatel-Lucent s capacity to seamlessly integrate these buildings into Greenfield Real Estate projects, granting citizens access to telecommunications infrastructure, is a strong push to convince investors and to attract citizens and businesses. Specialized telecommunication applications allow healthcare, education and public service providers to enhance interaction and collaboration among different entities, granting always-on communications to all, or to activate turnkey security projects including Data Security, Radio Frequency Identification (RFID), Border Control, Video Surveillance and Image Recognition. Hospitals and medical clinics are looking to improve the patientcentric experience, as well as enhance internal operations and employee relationships. Universities and schools recognize the importance of advanced communications to increase collaboration among teachers, for continuous program improvement, and for access to school or campus communication tools from any location. e-applications for Public Offices to enable: Local Operations: Managed Business Communication Services Managed Employee Interaction Services Business Triple Play Applications (Multimedia collaboration: IP voice, video, data) Fixed Mobile Convergence Databases Remote replication Citizen Relations and Services (e-gov) Managed Customer Interaction Services Remote access to public services for citizens (request and delivery of certificates) Citizen Services (Learning, Broadcasting of relevant Events via TV Channels) Traffic Control, Public Safety (Video Surveillance, Access Control) Intelligent Control over delivery of Utility Services (Power, Water, Gas) Healthcare services Data Security

7 e-applications for Education (University, Tech. Labs, School, Campus) to enable: Education Campus Operations: Managed Business Communication Services Managed Employee Interaction Services Business Triple Play Applications (Multimedia collaboration: IP voice, video, data) Fixed Mobile Convergence and RFID Databases Remote local and remote replications Remote access to computer grids e-learning: Distant Learning Multimedia training Public Safety in Research & Education Campus Networks Video Surveillance Access Control

8 e-applications for Industries (Banks, Financial Institutions, Small & Medium size agencies) to enable: ICT advances to achieve excellence in internal operations, data sharing among remote sites, business continuity, employee collaboration Easy management of interaction with partner companies and easy management of partial operations outsourcing Customer interaction tools enabling the improvement of customer satisfaction The benefits for Business Community (Hospitality & Industries) Hotels, resorts, villages, and banks are highly competitively industries, increasing the need to differentiate and strengthen brands to survive and remain competitive. Hospitality and Industry executives can no longer consider business strategies in isolation from the technology infrastructure required to deliver them. With the general public increasingly technology-aware, they expect easy access to the latest technology when staying at a hotel or making a reservation. Customers require the ability to interact and transact, leveraging new technologies, contact centers, the Internet and mobile connectivity. e-applications for Hospitality (Hotels, Resort, Village,..) to enable: Customized Call Centers Integrated hotel networks (voice, data, door-locks, environmental controls, information and video services) to reduce operating expenses Personalization of in-room phone capabilities (e.g. language display, customized information, etc.) Guest identification via RFID, guest wireless phones, etc., to enable delivery of personalized experience. Integrated wireless communications for mobile workers e.g., maintenance, concierge services, event planning, hotel executives. IP Phone High Speed Internet Wi-Fi Private IP Video on Demand Distribution High Definition TV Services Electronic Gaming and Multimedia Applications Multi-point Video Conferencing

9 Partnering with Communication Service Providers Real Estate developers can proactively inter-work with Service Providers/ Operators/TV-Broadcasters to find new, advanced voice and multimedia solutions. Telecommunications infrastructure deployed on greenfield sites is ready to host Service Providers operations and immediately allows them to deliver high quality services to citizens and businesses. e-applications provided to citizens from: Carrier: Telephony Package (Voice offer, fixed & mobile) for family & friends Single number for Personal Assistance Mobile Operator: Geo-localization services (GSM, Wi-Fi / WiMAX / geo-localization, RFID on objects (Car, belongings...) for Protection & Domotics (web cam/consumer electronics management, pool/garden etc ) IP Service Provider: Triple play, Quadruple play package for Entertainment & Purchasing e-applications provided to enterprises from: Carrier: Managed WAN/LAN, Managed communications, Fixed/Mobile convergence for business communication Single number for Personal Assistance ATM connectivity for Banking Companies Financial services for shop owner / automatic vending machine / transportation for finances for retail business Virtual Contact Center for Customer Relationship Solution Provider & Mobile Operator: Mobile data service with geo-localization for Transportation / Fleet Management Mobile Application for Sales force automation Information Systems Outsourcers: Hosting Center services, centralized storage & Central Processing Unit for Information System outsourcing

10 Alcatel-Lucent Committed to Greenfield Real Estate Projects As a leader in fixed, mobile and converged broadband access, carrier and enterprise IP technologies, applications, and services, Alcatel-Lucent collaborates with Service Providers worldwide deploying solutions that enable compelling communications services for people at home, at work and on the move. Field-proven technical expertise, global industry leadership, wide IT integration capabilities and a broad product portfolio uniquely position Alcatel- Lucent to support Real Estate developers and professionals in designing and building communication infrastructure and integrated applications that meet the most stringent requirements. For each individual case and for any size project, Alcatel-Lucent s flexibility in working with Real Estate developers and landlords/owners results in delivery of tailor-made solutions and business models that best fit their strategies. Alcatel-Lucent s comprehensive portfolio of broadband communications solutions and services fully meets Real Estate requirements and includes: Multi-service, convergent, carrier-grade network infrastructure (IP/MPLS, universal access ) Communications systems (VoIP, Unified Communications, Collaboration, IP Telephony ) Multimedia contact centers Security solutions Network management software Turnkey specialized solutions providing the best of telecommunication into Houses, Hospitals, Universities, Banks, Hotels, Public Offices Moreover, standards-based technologies and multi-vendor capabilities allow Alcatel-Lucent s Real Estate solution to be seamlessly integrated with existing specialized systems (building automation, healthcare, education, finance ) and/or easily extended at any time to support future applications and services. To satisfy the needs for a customized and fully scalable communication solution, Alcatel-Lucent assumes partial or even full responsibility to integrate and run the supported system throughout the project lifecycle. Alcatel-Lucent is committed to serving Real Estate customers around the globe, connecting building to city, providing specialized solutions in different sectors (from residents to healthcare, from education to hospitality) based on robust, reliable and secure products & applications, and supporting Real Estate customers during each step of the greenfield city project.

11 Extensive end-to-end services & support capabilities On specific project basis, a set of professional services can be provided:global Project Management, including third-party vendor management Telecommunication solutions packages targeting specific customer type (e.g. residential, business, education, healthcare...) Consultancy for the design of the global telecommunication solution for large greenfield Real Estate projects. Hardware and Software installation, commissioning, homologation Network maintenance (after warranty periods) Specific Hardware/Software and Network release upgrades Swap & Repair Total or partial outsourcing of Telecommunication Network Operation and Maintenance Network Operating Center local and/or remote surveillance Outsourcing of Managed Communication Services Operations versus end customers Outsourcing of wholesales business operations (when applicable) Design, implementation and maintenance of global security projects Design, integration and outsourcing of specific OSS/BSS projects Leadership in Delivering Industry-Specific Solutions Worldwide Alcatel-Lucent has a reputation for excellence in network innovation, technology and leadership for vertical industries worldwide. With the networking expertise and technological knowledge of Bell Labs and our global Research & Innovation centers as well as our extensive cross-industry knowledge, Alcatel-Lucent meets the secure, reliable, next-generation communications needs of up-to-date Real Estate projects through a portfolio of industry-specific, customizable, end-to-end carrier-grade solutions and our robust partner and application eco-system. Alcatel-Lucent is a global, multi-vendor network integrator, with local reach in 130 countries and 20,000 network experts, leveraging unparalleled network expertise and solutions to manage the most complex and business critical network requirements, and providing professional services that encompass the entire network lifecycle: Consult and Design, Integrate and Deploy, Operate and Maintain. Today, more than 250,000 enterprise and government customers worldwide use Alcatel-Lucent solutions, which allow them to optimize investments, enhance safety and security, increase operational efficiency and improve the end-customer experience.

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