Is Your CMS Ready for CXM?
|
|
- Timothy McGee
- 8 years ago
- Views:
Transcription
1 ebook Is Your CMS Ready for CXM? 7 Recommendations Web
2 Is Your CMS Ready for CXM? 7 Recommendations 2 Is your CMS ready for CXM? 7 Recommendations Customer Experience Management (CXM) is a hot topic in today s boardrooms. Organizations now realize the digital disruption of today s empowered connected consumer is not a threat, but an opportunity for them to understand and to engage their customers like never before. Your opportunity to engage is no longer limited to your company website. Contemporary marketing requires a mastery of social, rich media, local and global microsites. By using the insight gained from all the data at their fingertips, today s marketers can orchestrate this multi-channel engagement, crafting highly targeted campaigns and relevant, personalized digital experiences. Your customers experiences are driven by content. To make the experience personal, you need to create multiple versions of your message to speak to specific audience segments, on the device of their choice and in their own language. Within many organizations, fulfilling this need for relevant, localized, targeted content has created a content explosion. The primary enterprise systems that can bring order to this chaos are the web content management systems that now sleepily publish web pages, often to static brochureware websites. What if we can get more from these systems? What should we ask from a contemporary content management system (CMS) in order to support CXM? Your content whether it s a white paper, a video, an infographic, a blog or even a tweet should make a great first and lasting impression. It should give your prospects and customers what they need, not what you think sounds good. Stefanie Stahl, Head of Content Marketing, UBM Tech Every two days now we create as much information as we did from the dawn of civilization up until Eric Schmidt, Google CEO This paper explores seven critical content management and delivery capabilities that can both provide a contemporary customer experience and meet strategic business requirements.
3 Is Your CMS Ready for CXM? 7 Recommendations 3 Customer Experience: What is it anyway? Your brand is defined by the sum of all experiences your customers have with you at every touch point from awareness, discovery, attraction, interaction and purchase, through to use, cultivation and advocacy. Customer Experience Management (CXM) means truly engaging with customers and providing them with a relevant, consistent and immersive experience.. CXM is your differentiator.
4 Is Your CMS Ready for CXM? 7 Recommendations 4 1 Your CMS should drive rich media engagement According to Internet Retailer, 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. Video is now a critical part of a consumer s digital experience, providing a compelling experience that gets their attention and which now is an essential part of buying decisions. YouTube is full of unboxing videos where people share their first experience of a product, typically consumer electronics, but the value of video is not limited to B2C brands. Whether you sell robots to car manufacturers and want to show them at work, or are a software vendor sharing customer testimonials, video is an essential weapon in the battle for your messagesaturated, time-poor customer. Marketers want to maximize their visitors engagement, enabling them to interact with the video itself through overlays and interactivity elements. Managing video places special demands on the organization s content operations, with large files requiring re-sizing and optimization for varying consumer device capabilities. In addition, it is often difficult to localize video without considerable post editing expense. A CMS ready for CXM needs to efficiently manage video, creating and managing the variants needed to support consistent cross-device experiences. It needs to provide interactivity and it needs to support the localization of layovers, voiceovers and subtitles.
5 Is Your CMS Ready for CXM? 7 Recommendations 5 2 Your CMS should engage your visitor across multiple web channels In a broad range of organizations, managing multiple websites is a fact of life not just those titans of consumer packaged goods with multiple brands and products being marketed in multiple geographies in hundreds of languages. Today s B2B and B2C organizations equally share the challenge of geographically diverse, experience hungry, convenience driven customers. The disruption to traditional marketing means that a contemporary multi-site web strategy is far more than brochureware sites in another language. Instead, it includes self-service extranets, social sites, audience-specific sites, partner/distributor sites and blogs. Many of these channels share some basic content, like terms and conditions, legal statements and branding, and are also a part of a network of common shared content. While this seems like an obvious need that content management systems already solve, the ability to manage content across many websites varies drastically between content management systems, since each site is often managed as a content silo, sharing little to no content directly. Today, consumers and the social media expect organizations to provide a uniform experience. Marketers no longer have time to change multiple sites and channels one by one. Instead, they need to update them across the board with a single click. A CMS ready for CXM needs to be able to manage content forward and not page backwards, meaning that content can be created once and easily deployed and reused in many places. A web page is just one of many potential destination outlets.
6 Is Your CMS Ready for CXM? 7 Recommendations 6 3 Your CMS should take your brand global and stay local The need to be global, but act local, is a paradox that exists in many global organizations. On the one hand, there are brand components that through significant promotional investment in branding define an organization and must be strictly and consistently maintained to restate that brand identify, qualities and positioning. Logos, brand colors and user experience consistency are great examples of the things that are controlled centrally, but must be shared across a global matrix of local websites, product microsites and business unit portals. A central marketer needs to control these things, rebrand when necessary and reflect any changes throughout the company s web properties. On the other hand, relevant engagement starts with being local. In addition to addressing audiences in the right language, real engagement entails localization that takes into account local context and culture. This may include local regulatory and legislative environments, nuance, cultural norms, local product variants, and local market and competitive conditions. Organizations therefore need to balance giving their marketers enough local autonomy to be relevant, while ensuring global consistency and commitment to the brand. A CMS ready for CXM needs to be able to simply manage the complexity of these different layers of content inheritance, sharing and governance. It must also enable central brand teams to disseminate mandatory brand elements, content and its translation, while allowing local teams to create and manage their own local variants.
7 Is Your CMS Ready for CXM? 7 Recommendations 7 4 Your CMS should engage your visitor with relevant content Call it personalization, relevant content or contextual content, a compelling customer experience hinges on the right content, delivered to the right visitor, adapted to their delivery channel of choice - whether a desktop web application, smartphone, Facebook or even . Content Management Systems often face two primary problems with this scenario. The first is managing content in a way that allows you to easily repurpose it. Too many systems have a web page centric view of content management. Content stored in a big page container for a desktop web world. In fact, real content repurposing requires content broken down into components and assembled to create an experience appropriate for a specific visitor on a specific device and channel. The next problem is that once you have broken the content down and created context-appropriate variants, how do you manage these versions? For example, how do you manage a localized version for the visitor s region, a version of navigation for a smartphone, or a special promotional homepage for existing customers. How do you ensure that when the English version changes, someone changes the French Canadian version of the same content? Aside from a content management problem or two, this scenario also presents an issue for content delivery. Many content management systems are left floundering when it comes to simply recognizing the visitor context and delivering the right content to them. A CMS ready for CXM needs to be able to efficiently manage multiple variants of content components, not pages, and then assemble them as a relevant experience, based on the visitor s context.
8 Is Your CMS Ready for CXM? 7 Recommendations 8 5 Your CMS should easily connect to the enterprise A small team of marketers can no longer satisfy the extreme needs for relevant, targeted content for customers that expect a richer conversation with an organization. Today s customer wants real engagement, not just sales pitches and marketing messages. Customers buying decisions are now based on product details that are not in the brochure, the connection they have with an engineer that posts technical details in a forum, or a look through the online owner s manual. Often organizations have these nuggets of content that are priceless to the this consumer locked away in various departments, in Document Management Systems, SharePoint, Digital Asset Management systems and shared cloud drives, like DropBox. Enterprises seeking solutions should keep in mind that a 21st-century view of integration doesn t focus on the technology, but rather on the business design needs. Digital customer experience decision-makers should ask themselves how their current solution portfolio compares with a potential digital experience platform when it comes to delivering digital business design capabilities David Aponovich and Mark Grannan in Market Overview: Digital Customer Experience Delivery Platforms, Forrester Research, November 2013 A CMS ready for CXM needs to be connected with the enterprise, it needs to be able to access these repositories, to provide connectors that seamlessly expose the silos of content to web operations and ultimately to the visitor.
9 Is Your CMS Ready for CXM? 7 Recommendations 9 6 Your CMS should intelligently deliver to mobile Responsive design has solved the mobile problem. Websites can now consistently display correctly on every single device, one size fits all, with some simple code and this is all a marketer needs. Or is there more to it? The fact the visitor is on a mobile device might be a critical piece of information that informs the experience you want to present them. For example, if your visitor is on the move when they access your mobile site, and typically look for the nearest service center, it makes sense to adapt the web experience for not only screen size, but also to provide a top navigation link, using the phone s GPS, to point the visitor to the closest location. This simple act can significantly improve the experience. Knowledge about how, when and where your customers engage with you on a mobile device means that this experience requires intelligence that extends beyond a website on a small screen. A mobile device provides context and opportunity that a desktop web experience can never provide. Native functionality combined with action-oriented mobile use means the opportunity is actionable. How about if a retailer knew that a consumer was accessing the web from within their store? This kind of intelligent delivery doesn t come from responsive design. It comes from fine-tuning the mobile experience to customer context. A CMS ready for CXM needs to be the brains behind intelligent responsive design, powering experiences that are based around the entire context of the visitor and not just assuming they want to engage with your website on a smaller screen.
10 Is Your CMS Ready for CXM? 7 Recommendations 10 7 Your CMS should help you orchestrate collaboration across teams In this e-book, we ve established that CXM makes significant demand on content production and delivery to engage with the digital-savvy customer in their channel and location of choice for a relevant experience. Now, digital marketers and their faithful webmasters can create the critical path that places this content in the hands of the customer; a consumer who no longer just wants to speak to sales and marketing through the website, but now wants to interact with the engineers behind a product, subject matter experts and peers through a plethora of digital channels. Content management needs to democratize the content creation and publication process to now allow the right people across the organization to contribute to satisfying these new customer expectations. What does this require from a CMS? Three things: 1. Tools that are intuitive, easy-to-use and familiar 2. A governance, permission and workflow framework so authors are free to create, preview and experiment 3. Appropriate approval processes to provide quality checks prior to publication Beyond the simple workflow process you associate with a press release, this requires a workflow that groups campaign assets, manages translations and coordinates approval and publishing. A CMS ready for CXM needs to be able to democratize the content creation and publication process, for a bigger pipeline of relevant content from a broader range of authors, within an appropriate governance and permission model that provides a framework for this creativity.
11 Is Your CMS Ready for CXM? 7 Recommendations 11 A CMS ready for CXM: Drives rich media. Efficiently manage video, creating and managing the variants needed to support consistent cross-device experiences. It needs to provide interactivity and it needs to support the localization of layovers, voiceovers and subtitles. Engages your visitor across multiple web channels. Manage content forward and not page backwards, meaning that content can be created once and easily deployed and reused in many places. A web page is just one of many potential destination outlets. Takes your brand global while supporting local. Manage the complexity of different layers of content inheritance, sharing and governance simply. Engages visitors with relevant content. Efficiently manage multiple variants of content components, rather than pages, and assemble them as a relevant experience, based on visitor context. Easily connects to the enterprise. Connected with the enterprise, the CMS accesses the many content repositories, providing connectors that seamlessly expose, and thereby remove, the content silos to web operations, and ultimately to the visitor. Intelligently delivers to mobile. Power experiences based on the visitor s context beyond just your website on a smaller screen. Orchestrates collaboration across teams. Democratize content creation and publication for a bigger, more relevant content pipeline from a broader range of authors, while providing an appropriate governance and permission model.
12 Is Your CMS Ready for CXM? 7 Recommendations 12 Managing customer experience is not a single initiative. It s about using customer insights to create meaningful experiences, regardless of how or where customers engage with you. It s multilingual, multi-device and multi-channel. It s for the entire customer journey and it s critical to your success. We have flexible tools, services, strategy and experience to help you coordinate your customer experience efforts on a global scale. To find out more: Explore more about SDL s Customer Experience Management at: /cxc Over 1,500 organizations, including 72 of the top 100 global brands, rely on us to deliver locally relevant customer experiences throughout the customer journey. We can do the same for you. For more information, visit SDL (LSE: SDL) allows companies to optimize their customers experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices. SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 global brands. SDL_eBook_Is Your CMS Ready for CXM_Recommendations_EN_A4
Is Your CMS Ready for Customer Experience Management?
Is Your CMS Ready for Customer Experience Management? 7 Recommendations Is Your CMS Ready for Customer Experience Management? 7 questions to consider Customer Experience Management (CXM) is a hot topic
More informationTop 10 tips when selecting a web content management system. www.sdl.com
Top 10 tips when selecting a web content management system The Top busy 10 tips life when of a translation selecting a project web content manager management system 2 Looking to implement an effective
More informationHow to Choose the Best Web Content Management System for Customer Experience Management:
white paper How to Choose the Best Web Content Management System for Customer Experience Management: A Guide for Both Marketers and Developers Table of Contents Choosing a Web CMS is about more than Content
More informationGet results with modern, personalized digital experiences
Brochure HP TeamSite What s new in TeamSite? The latest release of TeamSite (TeamSite 8) brings significant enhancements in usability and performance: Modern graphical interface: Rely on an easy and intuitive
More informationThe New Global Customer Experience Management Mandate
The New Global Customer Experience Management Mandate SECTION 1: INTRODUCTION AND OVERVIEW Introduction Customers, along with technology, have evolved in the information age. As individuals, they expect
More informationThe Executive s CXM Strategy Guide
The Executive s CXM Strategy Guide Cut through the CXM noise Customer Experience Management (CXM) is a strategy and practice for delivering online and offline customer experiences to acquire and retain
More informationMULTICHANNEL MARKETING
REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION
More informationez Marketing Automation
ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase
More informationHow to deliver a superior multi channel experience including the new Web Channel Experience Management 3.0
How to deliver a superior multi channel experience including the new Web Channel Experience Management 3.0 Matthias Göhler Vice President Product Management Multi Channel, SAP AG Learning Points In this
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationThe Case for Commercial Data The Time to Act is Now
Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More informationHP Autonomy s ecommerce Solution Architecture
Technical white paper HP Autonomy s ecommerce Solution Architecture A detailed look inside the combination of HP Autonomy s Customer Experience Management market offering and leading multichannel ecommerce
More informationBrochure Create superior digital experiences
Brochure Create superior digital experiences Drive revenue with HP TeamSite and Marketing Optimization What s new in TeamSite? The latest release of TeamSite (TeamSite 8) brings significant enhancements
More informationElastic Path Commerce for Adobe Marketing Cloud Integrated Experience-Driven Commerce
Elastic Path Commerce for Adobe Marketing Cloud Integrated Experience-Driven Commerce Elastic Path Commerce For Adobe Marketing Cloud is the only enterprise software product designed specifically to add
More informationCMS -A Critical Solution For Today s Ecommerce
CMS -A Critical Solution For Today s Ecommerce ecommerce + WCMS = CXM. How Savvy Businesses Are Transforming Their Business From Selling Products In An Online Brochure To Assisting Customers Across A Buyer
More informationI D C V E N D O R S P O T L I G H T
I D C V E N D O R S P O T L I G H T B r i n g i n g D i gital Experience Management to S h a r e P oint October 2012 Adapted from Worldwide Content Management Software 2012 2016 Forecast by Melissa Webster,
More informationHow to Plan Your Content with Purpose and Ease
A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid
More informationBUSINESS WHITE PAPER. Contextual e-commerce: The key to an optimized e-commerce channel. www.coremedia.com
BUSINESS WHITE PAPER Contextual e-commerce: The key to an optimized e-commerce channel www.coremedia.com BUSINESS WHITE PAPER THE CONTEXTUAL JOURNEY Today s online customers are empowered like never before,
More informationContent Marketing Increase engagement, consumption, conversion and measurement with interactive content experiences.
Content Marketing Increase engagement, consumption, conversion and measurement with interactive content experiences. Interactive Content Marketing Content marketing is incredibly effective at generating
More informationHigher user satisfaction: customers can navigate website content and usergenerated content on a single site.
Evoq Engage: Interactive websites to drive customer engagement According to Forrester Research, 2015 will see a renewed focus on customer engagement in owned media channels: in other words, on your website
More informationManaging Brands for Maximum Profit: A Guide to Brand Asset Management Solutions
Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions Managing Brands for Maximum Profit executive summary In today s competitive global marketplace, enterprise brand managers
More informationElevate Customer Experience and Engagement in the New Digital World
Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,
More informationBUSINESS WHITE PAPER. Contextual e-commerce: The key to an optimized e-commerce channel. www.coremedia.com
Contextual e-commerce: The key to an optimized e-commerce channel www.coremedia.com THE CONTEXTUAL JOURNEY Today s online customers are empowered like never before, engaging with companies across a range
More informationWHITE PAPER BUILDING AND OPTIMIZING MULTI-CHANNEL WEB EXPERIENCES
BUILDING AND OPTIMIZING MULTI-CHANNEL WEB EXPERIENCES PUBLISHED MAY 2013 WHITE PAPER Leading enterprises strive to achieve higher levels of customer engagement through online channels, and this means they
More informationIBM Coremetrics Web Analytics
IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content
More informationEmerging Consumer Engagement Models in Healthcare
An egain White Paper Emerging Consumer Engagement Models in Healthcare Better Healthcare Journeys by Design 2015 egain Corporation. All rights reserved. Changing healthcare industry landscape The Patient
More informationwww.coremedia.com CoreMedia 6
COREMEDIA 6 PRODUCT BROCHURE www.coremedia.com CoreMedia 6 COREMEDIA 6 PRODUCT BROCHURE CoreMedia 6: Because contextualization is about people CoreMedia 6 empowers your Marketing, Business and IT teams,
More informationThe Next Generation of Channel Marketing
The Next Generation of Channel Marketing Authored by Chris Carroll Edited by Courtney Wiley This whitepaper discusses how technology resellers can take advantage of the next generation of channel marketing
More information8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics
8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics TABLE OF CONTENTS 3 5 7 8 9 10 11 12 13 14 15 Introduction 8 Tips for Google Analytics Don t let Google
More informationDesigning and Delivering Customer Journeys
An egain White Paper Designing and Delivering Customer Journeys 10 Steps to Delight 2015 egain Corporation. All rights reserved. It s the age of the empowered, multichannel consumer. Armed with multiple
More informationwhat is Interactive Content & why it works
what is Interactive Content & why it works About SnapApp SnapApp s content marketing platform gives companies the power to drive engagement, generate leads and increase revenue by easily creating, publishing,
More informationThe Future of One to One Marketing
The Future of One to One Marketing 1 Introduction How context aware content, personalization and conversation create the opportunity for web engagement and is the future of personalized marketing. We ve
More informationWhite Paper Managing Compliance with Digital Asset Management
White Paper Managing Compliance with Digital Asset Management 1 Brand & Regulatory Compliance with Digital Asset Management Digital marketing has forever changed the way companies communicate with employees,
More informationHow to Optimize Your Web Presence for Lead Generation
How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that
More informationLead Generation - what it takes to make a sale. B2B marketing, PR & digital content
Lead Generation - what it takes to make a sale What it takes to make a sale Successful business development and sales require skill, focus, commitment and unbounded enthusiasm and persistence Selling anything
More informationEloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.
Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly
More informationWhat s New in Analytics: Fall 2015
Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest
More informationGet Social: Engage Everyone with Exceptional Experiences. Copyright 2012, Oracle and/or its affiliates. All rights reserved.
Get Social: Engage Everyone with Exceptional Experiences 1 Key Trends Impacting Your World Social Multi-Channel Mobile Self-Service Personalization Consumerization 2 Every 60 Seconds 695,000 new searches
More informationIBM Cognos Insight. Independently explore, visualize, model and share insights without IT assistance. Highlights. IBM Software Business Analytics
Independently explore, visualize, model and share insights without IT assistance Highlights Explore, analyze, visualize and share your insights independently, without relying on IT for assistance. Work
More informationDigital Messaging Platform. Digital Messaging Platform. AgilityHarmony. Orchestrate more meaningful relationships between you and your customers
Digital Messaging Platform Digital Messaging Platform AgilityHarmony Orchestrate more meaningful relationships between you and your customers By marketers for marketers Epsilon Agility Harmony brings together
More informationHow to Drive Maximum Returns on Content Marketing with Effective Distribution
How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building
More informationAccenture Interactive Joint Point of View with Adobe. Making it Relevant Optimizing the Digital Marketing Experience
Accenture Interactive Joint Point of View with Adobe Making it Relevant Optimizing the Digital Marketing Experience Making it Relevant Optimizing the Digital Marketing Experience Digital is no longer a
More informationebook The Essential Guide to Content Personalization: the Science That Drives It and How to Start Using It Written by Asaf Rothem @asaf_rothem
ebook The Essential Guide to Content Personalization: the Science That Drives It and How to Start Using It Written by Asaf Rothem @asaf_rothem Page 2 Table of Contents Executive Summary 3 The Challenge:
More informationAdobe Experience Manager integrates with e-commerce platforms for personalized shopping experiences
Adobe Experience Manager: Commerce Solution Brief Adobe Experience Manager integrates with e-commerce platforms for personalized shopping experiences Customers want to experience your products through
More informationAgenda Overview for Digital Commerce, 2015
G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.
More informationEngage your customers
Business white paper Engage your customers HP Autonomy s Customer Experience Management market offering Table of contents 3 Introduction 3 The customer experience includes every interaction 3 Leveraging
More informationFive Strategies to Build a Successful Email Marketing Campaign
Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for
More informationCustomer Engagement Platform. Engage your audience in cross-channel conversations
Customer Engagement Platform Engage your audience in cross-channel conversations Customer Engagement Platform Engage Audiences Across Web, Email, Mobile and Social Today audiences are crossing digital
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationAdobe Experience Manager: Web content management
Adobe Experience Manager: Web content management Datasheet Adobe Experience Manager: Web content management Adobe Experience Manager web content management capabilities provide an open, standards-based
More informationEmpowering Agents to Employ Digital as a Competitive Weapon
Empowering Agents to Employ Digital as a Competitive Weapon 2 Empowering Agents to Employ Digital as a Competitive Weapon For most personal lines insurers, agents bring a hands-on advisory role that can
More informationBeyond the Click : The B2B Marketer s Guide to Display Advertising
Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales
More informationWHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business
WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing
More informationWinning with BIG DATA Drive Marketing ROI across all Channels & Campaigns
Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns @tkahlow @BOLoptimized Why Big Data? Why now? /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationHow to Make your (B2B) Website a Lead Generation Powerhouse
FROM BRAND TO FANS: How to Make your (B2B) Website a Lead Generation Powerhouse For High Technology Companies Brand Positioning User Experience Design Website Marketing Thesis: You can t do credible web
More informationSix Big Things to Watch in Marketing in 2013
Six Big Things to Watch in Marketing in 2013 1 Technology is the catalyst for new marketing trends 2 3 4 5 Technology isn t inventing completely new things it s inventing new expectations about things
More informationGoing Beyond The Obvious With Predictive Analytics
Going Beyond The Obvious With Predictive Analytics How Progressive Marketing Organizations Are Looking Beyond Behavioral Triggers To Truly Understand Their Best Potential Customers In the world of B2B
More informationTHE B2B FULL-FUNNEL MARKETER S HANDBOOK
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
More informationFUTURE OF DIGITAL MEDIA CONTENT
WHITE PAPER FUTURE OF DIGITAL MEDIA CONTENT Authors: Sudhakar Kamalakar Practice Head, Enterprise Collaboration Aspire Systems Rupak Jana Enterprise Collaboration Consultant Aspire Systems 1 The digital
More informationAnalysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies
Analysis April 2011 Marketing Automation: Adding Science to the Art of Marketing Service Area Business Development Strategies Comments or Questions? Table of Contents Key Highlights... 2 Introduction...
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationMarketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform
Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform 4 Contents 1 Executive Summary 2 Defining Marketing Automation 2.0 3 Marketing Automation 1.0:
More informationMarketing Hole In One
Marketing Hole In One How GolfHQ married customer acquisition and retention to acquire and keep more customers About GolfHQ Golf Headquarters, better known was GolfHQ, is a multi-channel retailer specializing
More informationContent Marketing Platform (CMP) & 9.1 release
Content Marketing Platform (CMP) & 9.1 release AGENDA What is the Ektron CMP Ektron v.9.1 Pricing and packaging for the CMP We are focused on Providing the best tools for the inbound marketing recipe Empowering
More informationWHITE PAPER 7 REASONS WHY CRAFTER SHOULD BE ON YOUR WEB CMS SHORTLIST
7 REASONS WHY CRAFTER SHOULD BE ON YOUR WEB CMS SHORTLIST PUBLISHED SEPTEMBER 2013 The evolution of the Web over the years has deeply immersed us into a new era of engagement, and enterprises are striving
More informationDIALOGTECH. The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING
DIALOGTECH The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING DIALOGTECH INSIGHTS RESEARCH REPORT The 49% ROI Mistake Marketers Don t Know They
More informationBuyer s Guide: Evaluating Content Marketing Solutions
Buyer s Guide: Evaluating Content Marketing Solutions Evaluating Content Marketing Solutions 2 Executive Summary Across industries, companies are looking for smarter ways to attract and engage customers
More informationPowering the Cross-Channel Customer Experience with Oracle s Complete Commerce
Powering the Cross-Channel Customer Experience with Oracle s Complete Commerce Contents Overview. 1 The Trends are Clear 2 Business Challenges 3 Complete Commerce 4 Customer Successes 8 Why Oracle?. 9
More informationWhitepaper. SDL Media Manager. An introduction
Whitepaper SDL Media Manager An introduction Table of contents 1 SDL Media Manager 2 Media Asset Management 3 Media Applications 4 Media Distribution Management SDL Media Manager ii 1 SDL Media Manager
More informationDon t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people
Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people But we can talk about us later If one more digital marketer tells me You should be creating an immersive
More informationReturn on Responsive Web Design
Return on Responsive Web Design Table of contents 1: Introduction 1: Growth in mobility the driving force for responsive web design 2: Return on responsive design 4: Three keys to successful responsive
More informationThe Top B2B Marketing Trends to Prioritize
The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving
More informationAn Introduction to Digital, Traditional and Interactive Marketing Trends for 2014
An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business
More informationTransforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend
Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from
More informationTop 6 Strategies to Build Your Marketing Communication Plan
Top 6 Strategies to Build Your Marketing Communication Plan Introduction With the plethora of new marketing tools available it can be difficult to know whereto begin. Do you start with a company Facebook
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationA Business Owner s Guide to: Lead Nurturing
A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of
More informationThe Consumer Is Not a Moron, She s An Individual
The Consumer Is Not a Moron, She s An Individual How To Get Started On Individualized Marketing October 2014 VIEWPOINTS The Consumer Is Not a Moron, She s An Individual How To Get Started on Individualized
More informationIntroducing Microsoft SharePoint Foundation 2010 Executive Summary This paper describes how Microsoft SharePoint Foundation 2010 is the next step forward for the Microsoft fundamental collaboration technology
More informationB2B Web Analytics. Account-Level Visibility for True Business Intelligence
B2B Web Analytics Account-Level Visibility for True Business Intelligence I. Summary Because the modern website is an increasingly integral component to any organization s sales and marketing process,
More informationAmplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationSocial Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing
Social Media and the Data Management Platform Understanding Data-Driven Social Media Marketing 1 Discover the Benefits of Powering Your Social Media Marketing Efforts with Data In 2013 it became clear
More informationModern Marketing Transformation
Modern Marketing Transformation How Five Tenets of Modern Marketing Can Help Health Insurance Marketplaces Successfully Meet Their Enrollment Objectives HOW WILL YOU CONVERT HEALTH CARE APPLICATIONS TO
More informationLeveraging Media with SAP CRM
n o v e m b e r 2 0 1 2 Leveraging Media with SAP CRM OpenText Digital Asset Management Connector for SAP CRM I n today s business landscape, marketers are faced with a mountain of challenges to ensure
More informationAdobe s Approach to Customer Experience Management
Adobe s Approach to Customer Experience Management Table of contents 1: Introduction 2: What is not working 3: Adobe s Approach 4: Getting Started 6: Summary 7: For more information Introduction In recent
More informationLeveraging Big Social Data
Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationWHITE PAPER. CRM Evolved. Introducing the Era of Intelligent Engagement
WHITE PAPER CRM Evolved Introducing the Era of Intelligent Engagement November 2015 CRM Evolved Introduction Digital Transformation, a key focus of successful organizations, proves itself a business imperative,
More informationContent without boundaries
Content without boundaries Software to drive your web, social or commerce site Be creative and focus on your message With EPiServer you ll be able to focus on what s important: the message. At last you
More informationMarketing Automation. Peter Yeung // London, UK, 20 June 2013
Marketing Automation Peter Yeung // London, UK, 20 June 2013 Image: EPiServer Not Tom Peter Yeung Director of Business Development peter.yeung@episerver.com Source: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html
More informationThe Emergence of Internet Marketing. white paper
The Emergence of Internet Marketing white paper Traditional marketing relies on decisions in four basic controllable categories labeled the four P s : Product, Price, Place and Promotion. In this marketing
More informationWho s ready to buy now? Who s a warm prospect? Who s been left behind? Top Producer has the answers.
Who s ready to buy now? Who s a warm prospect? Who s been left behind? Top Producer has the answers. Top Producer - the easy-to-use CRM Follow up with prospects and leads wherever you are A professional
More informationHow to Create a Content Strategy to Drive Each Stage of the Sales Funnel
How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re
More informationIBM Customer Experience Suite and Predictive Analytics
IBM Customer Experience Suite and Predictive Analytics Introduction to the IBM Customer Experience Suite In order to help customers meet their exceptional web experience goals in the most efficient and
More informationGet on the Fast Track with RSS-Driven Automation.
Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately
More informationMultichannel analytics and discovery
Brochure Multichannel analytics and discovery Gain greater insight with Multichannel Discovery from HP Autonomy A better way to understand multichannel activity Autonomy ExploreCloud highlights Social
More informationT-Mobile, breaking barriers to service.
T-Mobile, breaking barriers to service. Major wireless provider goes against the grain by ditching contracts and delivering the digital experiences that customers want. Deploying Adobe Marketing Cloud
More information