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1 English-taught subjects / School of Art and Communication / Degree programme Code Course name Spanish course name ECTS Semester Year of study confirma r ARTE History of Contemporary Art Historia del Arte Contemporáneo ARTE D Molding & Animation I Modelado 3D y Animación I ARTE Colour Theory and Practice ARTE + DISEÑO MDA Drawing objects, space and information Dibujo del espacio, del objeto y de la información ARTE + DISEÑO MDA Graphic Design I: Typography Diseño gráfico I. Tipografía ARTE + DISEÑO MDA Colour Theory and Practice Teoría y práctica del Color ARTES ESCÉNICAS Developing movement skills ARTES ESCÉNICAS Developing movement skills II 6 2 1

2 CAV Film analysis Análisis cinematográfico CAV Animation and Video Games Animación y videojuegos CAV Film Direction Dirección cinematográfica CAV Sound Design and Music Setting Diseño de sonido y ambientación musical CAV Photography CAV Creative Tools CAV English for Audiovisual Studies Inglés audiovisual 1 4 CAV Pre- and Postproduction in Animated Films Preproducción y postproducción en cine de animación CAV Film Production, Distribution and Exhibition Producción, Distribución y Exhibición Cinematográfica CAV Fiction programmes on TV Programas de ficción en TV CAV Integrated Creation Lab 6 2 2

3 CAV Communication techniques and Strategies CAV All News on TV Todo noticias en TV CAV + Artes escénicas MCAE Photography CAV + Artes escénicas MCAE Communication techniques and Strategies DISEÑO Drawing I. Genesis of Form, Theory and Practice of Color Dibujo I. Génesis de la Forma. Teoría y Práctica del Color DISEÑO Photography/Digital Imaging Fotografía / Imagen digital comprob ar código DISEÑO Two-dimensional representation workshop Taller de Representación Bidimensional DISEÑO Image analysis Análisis de la imagen DISEÑO Linguistic expression and theoretical methodologies Expresión lingüística y metodologías teóricas DISEÑO Drawing II: Space and Volume Dibujo II: Espacio y volumen DISEÑO Geometric representation systems Sistemas de representación geométrica DISEÑO Three-dimensional representation workshop Taller de representación Tridimensional Contemporary Art, design and DISEÑO architecture I DISEÑO Professional Orientation Historia del arte, diseño y arquitectura contempráneos I 6 2 1

4 Dibujo del Espacio, del Objeto y de la Información DISEÑO Drawing objects, space and information DISEÑO Drawing, representation and analysis of spaces and objects Dibujo, representación y análisis de espacios y objetos 6??? 2 DISEÑO Graphic Design I: Typography Diseño Gráfico I. Tipografía 6??? 2 PERIO + CAV??? Film analysis Análisis cinematográfico PERIO + CAV M International Political Communication Comunicación Política Internacional PERIO + CAV M Film Direction Dirección cinematográfica PERIO + CAV M Journalistic Documentation and Sources Documentación e investigación periodística confirma r PERIO + CAV??? Creative Tools Herramientas Creativas PERIO + CAV M English for Communication Studies Inglés especializado 6 1 4

5 PERIO + CAV M TV Lab Laboratorio TV PERIO + CAV Pre- and Postproduction for Animation Preproducción y postproducción en cine de animación PERIO + CAV M TV Production and Edition Producción y Realización en TV PERIO + CAV M Film Production, Distribution and Exhibition Producción, Distribución y Exhibición Cinematográfica PERIO + CAV Fictional TV programmes Programas de ficción en TV PERIO + CAV Fictional Radio Programmes Radio Ficción PERIO + CAV All Radio News Todo Noticias en radio PERIO + CAV All News on TV Todo noticias en TV PERIO + ECONOMÍA MPYE Journalistic Documentation and Sources Documentación e investigación periodística PERIODISMO International Political Communication Comunicación Política Internacional 6 1 3

6 PERIODISMO Journalistic Documentation and Sources Documentación e investigación periodística PERIODISMO Communications Offices Gabinetes de Comunicación PERIODISMO English for Journalism Inglés Especializado PERIODISMO TV Lab Laboratorio TV PERIODISMO Economic Journalism Periodismo económico PERIODISMO Multimnedia Platforms for Journalism Plataformas de periodismo multimedia 6 1 3

7 PERIODISMO Production and realisation in TV Producción y Realización en TV PERIODISMO Fictional Radio Programmes Radio Ficción PERIODISMO All Radio News Todo Noticias en radio PERIODISMO + RRII MPRI Human Rights and Development Cooperation PUBLICIDAD E-Commerce Comercio electrónico PUBLICIDAD Consumer Behaviour Comportamiento del Consumidor PUBLICIDAD Multimedia Advertising Design Diseño Publicitario Multimedia PUBLICIDAD Distribution, Product and Container Distribución, Producto y Envase PUBLICIDAD Digital and Interactive Strategies Estrategia Digital e Interactiva PUBLICIDAD Advertising Photography Fotografía Publicitaria 6 2 3

8 PUBLICIDAD Product and Brand Management Gestión de Productos y Marcas PUBLICIDAD English for Advertising Inglés del negocio publicitario PUBLICIDAD Strategic Research on Media Formats Investigación Estratégica de Medios y Soportes PUBLICIDAD Laboratory for visual creation and development Laboratorio de creación y desarrollo visual PUBLICIDAD Graphic Creation Lab PUBLICIDAD Multimedia Creativity Lab PUBLICIDAD Advertising Strategy Lab PUBLICIDAD Media Planning Lab Laboratorio de creatividad en entornos gráficos Laboratorio de creatividad en entornos multimedia Laboratorio de Estrategia Publicitaria Laboratorio de planificación de medios PUBLICIDAD International Strategic Marketing Marketing Estratégico en Entornos Internacionales PUBLICIDAD Advertising media, support and formats Medios, Soportes y Formatos Publicitarios PUBLICIDAD Advertising Production Producción Publicitaria PUBLICIDAD Creation Techniques Técnicas de Creación 6 1 3

9 LICENCIA TURA PUBLICIDAD Digital Advertising LICENCIA TURA PUBLICIDAD + CAV M Consumer Behaviour Comportamiento del Consumidor LICENCIA TURA PUBLICIDAD + CAV M Film Direction Dirección cinematográfica LICENCIA TURA PUBLICIDAD + CAV M Product and Brand Management Gestión de Productos y Marcas PUBLICIDAD + CAV M English for Advertising Inglés del negocio publicitario PUBLICIDAD + CAV M Visual Creation Lab PUBLICIDAD + CAV M Multimedia Creativity Lab Laboratorio de creación y desarrollo visual Laboratorio de creatividad en entornos gráficos PUBLICIDAD + CAV M Graphic Creation Lab Laboratorio de creatividad en entornos multimedia PUBLICIDAD + CAV M Advertising Production Producción Publicitaria 6 1 3

10 PUBLICIDAD + CAV M Film Production, Distribution and Exhibition Producción, Distribución y Exhibición Cinematográfica PUBLICIDAD + CAV M Integrated Creation Lab Taller de Creación Integrada PUBLICIDAD + CAV PUBLICIDAD + M Creation Techniques Técnicas de Creación CAV M Digital Advertising TRIPLE T Film Direction Dirección cinematográfica Computer design for TRIPLE T Advertising Diseño publicitario por ordenador Journalistic Documentation and Documentación e investigación TRIPLE T Sources periodística TRIPLE T Photography Exspresión Fotográfica TRIPLE??? Communications Offices Gabinetes de comunicación English for Communication TRIPLE T Studies Inglés especializado TRIPLE T TV Lab Laboratorio TV TRIPLE T Journalistic Production Producción periodística 6 1 5

11 TRIPLE T Advertising Production Producción Publicitaria TRIPLE T TV Production and Edition Producción y Realización en TV 6 2 TRIPLE T Film Production, Distribution and Exhibition Producción, Distribución y Exhibición Cinematográfica pendient e TRIPLE T Integrated Creation Lab Taller de Creación Integrada TRIPLE T Creation Techniques Técnicas de Creación 6 2 4

12 This list is not final and still liable to change! Course description This subject presents an analysis of the most important artistic manifestations of the 20th century and athe beginning of the 21st century. It no only deals with the traditional genres but also the new expressive forms and artistic codes. At the same time it also provides a view of the historical graphic models of contemporary art. 1º curso: 8:30-12:30 Introduction to 3D Modeling and Animation: Basic modeling, texture mapping and lighting techniques and basic animation. Basic Composition and Render settings. Within the context of computer vision, theory and practice of virtual spaces.virtual and augmented reality applications. 3º curso: 8:30-12:31 The aim is to understand and handle the materials and techniques of painting as well as the physics of color and the physiology of color perception, designate and organize colors, understand and handle the harmony and chromatic conrtrast, understand the psychological dimension of color and handle the autonomous and plastic function of color and composition. 2º curso: 12:30-16:30 Drawing of space, object and information Students will go into the practical learning of drawing in depth as an expressive tool of design which will allow to deal with informative and descriptive content of the object, the graphical representation of the meaning (subjective and abstract) of the project, and the intention of the own design. The course will focus on the graphic education of the student from a private optical view and self-sufficient of the drawing phenomenon, encouraging a creative attitude and widening of their visual universe, as well as the development of critical vision. 4º curso: 16:30-20:30 We will study the fundamentals of typography, written languages and the creation of the alphabet we use today without thinking of it, considering its use in print, its stylistic development with regard to the major art movements. 5º curso: 16:30-20:31 The aim is to understand and handle the materials and techniques of painting as well as the physics of color and the physiology of color perception, designate and organize colors, understand and handle the harmony and chromatic conrtrast, understand the psychological dimension of color and handle the autonomous and plastic function of color and composition. confirmar créditos confirmar créditos

13 Evolution and development of film analysis from different perspectives: social, historical, artistic, aesthetic and technical. Know the fundamental elements of a film and its informative characteristics and its position in the historical trajectory. Technical structure. Structure of the visual image. Syntax of the image. The spectator and the evoker. The camera and its points of view. Evolution and development of universal animation film in its different aspects: social, historical, artistic and aesthetic. Analysis or narrative structures of different short films, movies and animation series. Analyze its recent content, with a general animated systems and videogames vision. Development of vocabulary specific to videogame animation. Creation of scenes generated by the combination of synthesis elements and its implementation in virtual environments. Interactivity. Direction and planning foundations. Vision of the systems and organizational structure. Mise-en-scène, filming and directing actors. Directing and editing. Film as the product of foundation of creation. Development of vocabulary specific to film production. Use of the necessary tools for the production of audiovisual pieces in the register phase as well as in postproduction and broadcasting. This way the student will learn how to use professional equipment and soundtrack material, and carry out production and postproduction. Analysis of the criteria and use of the musical production for radiophonic spaces as well as for expressive functions. Control photographic techniques to produce satisfactory visual results. Theoretical and practical content is developed, through the analysis and synthesis of the principles that form, capture and register photographs. Introduction to creation techniques. Tools for the generation and production of creative ideas. Specialized English, study of vocabulary, syntax, pragmatics, etc. of the English language applied to mediarelated jobs. existe Preproduction processes of animation. Management. Filming schedule, production files, budgets. Idea, designing characters, script and storyboard, personal, revising storyboards, layout. Animation postproduction processes. Titles, credits, edition, designing music and sound, final composition with audio and output to video or cinema. Development of vocabulary corresponding to preproduction and postproduction activities in animation films. Foundations of production, distribution and exhibition. Vision of the systems and organizational structures. Definition of the agents and of digital markets. Film as a product of the three main foundations of creation: producer, distributer and exhibitor. Agents that intervene in the triple process. Vocabulary specific to the three cinematographic categories. Analysis. Study and practice of fiction techniques on television in its different formats. Characterization of series, movies, telefilms and soap operas. Evolution and development of classic and current fiction programs in all its different aspects: historical, artistic and aesthetic, and analysis of the narrative structures of different Tv projects. Practical integration of creative thought and the creative tools applied to the different fields of the audiovisual sector.

14 The main purposes of this subject are: analysis of the elements, forms, processes and structures of communication, and also of their working and research methods, in order to allow a global knowledge and understanding of human communication phemomenon (related not just to the communicative fact, but also to the social reality of information). The historical study of different systems of communication from their origins, and their implications in the political, economic and social development in human society through its different stages of evolution will also be considered. Provide students with the technical and practical knowledge needed to create news for television, covering writing the news to its broadcast, including its production. se ofrecen Control photographic techniques to produce satisfactory visual results. Theoretical and practical content is developed, through the analysis and synthesis of the principles that form, capture and register photographs. The main purposes of this subject are: analysis of the elements, forms, processes and structures of communication, and also of their working and research methods, in order to allow a global knowledge and understanding of human communication phemomenon (related not just to the communicative fact, but also to the social reality of information). The historical study of different systems of communication from their origins, and se ofrecen Basic drawing techniques. Habits of observing and perceiving. Fundamental elements of composition. Perception and analysis of objects. History of drawing. Knowledge of technical photographic tools. Practice and handling of the different processes of photographic development. Technical aspects of retouching and digital manipulation. Methodology and management of information prior to a project. Organization of work. Application and understanding of the basic principles of visual, graphic and composite expression. Analysis of works of art and texts on aesthetics. Readings of works on analysis and reflection on the artistic phenomena. Basic oral and written communication skills. Advanced techniques and materials for drawing. Perception and analysis of the human body. Analysis of spaces and perspectives. falta descriptor Mastering the system of spatial representation and its relation to graphic creation and visual expression of the various phases of design and architecture. History of modernity. Impressionism. Divisionism. Vanguards of the 20th century: Expressionism, Abstract Expressionism, Futurism, Dadá, Surrealism. falta descriptor

15 Drawing of space, object and information Students will go into the practical learning of drawing in depth as an expressive tool of design which will allow to deal with informative and descriptive content of the object, the graphical representation of the meaning (subjective and abstract) of the project, and the intention of the own design. The course will focus on the graphic education of the student from a private optical view and self-sufficient of the drawing phenomenon, encouraging a creative attitude and widening of their visual universe, as well as the development of critical vision. no está en internet We will study the fundamentals of typography, written languages and the creation of the alphabet we use today without thinking of it, considering its use in print, its stylistic development with regard to the major art movements. Evolution and development of film analysis from different perspectives: social, historical, artistic, aesthetic and technical. Know the fundamental elements of a film and its informative characteristics and its position in the historical trajectory. Technical structure. Structure of the visual image. Syntax of the image. The spectator and the evoker. The camera and its points of view. This subject provides knowledge on the theoretical and practical topics and procedures needed in international communication. It is characterized by the application of the knowledge in journalistic features, articles and papers. The contents include issues about international conflicts and wars; global terrorism; international elections; information and diplomacy or communication and development. Direction and planning foundations. Vision of the systems and organizational structure. Mise-en-scène, filming and directing actors. Directing and editing. Film as the product of foundation of creation. Development of vocabulary specific to film production. Documentation Services in Media Archives Libraries and Documentation centres Introduction to creation techniques. Tools for the generation and production of creative ideas. Specialized English, study of vocabulary, syntax, pragmatics, etc. of the English language applied to mediarelated jobs.

16 Study of current standards of creativity and innovation processes in television. Students will see new opportunities in emerging fields like Internet, as well as the synergies between traditional models and the latest trends. In addition, students will become familiar with hybrid codes (TV + Internet) and content distribution in the new audiovisual platforms. Preproduction processes of animation. Management. Filming schedule, production files, budgets. Idea, designing characters, script and storyboard, personal, revising storyboards, layout. Animation postproduction processes. Titles, credits, edition, designing music and sound, final composition with audio and output to video or cinema. Development of vocabulary corresponding to preproduction and postproduction activities in animation films. Provide the students with the knowledge necessary to produce an audiovisual product. In this process, the student will learn AV language and terminology and use AV tools to create TV programs. Foundations of production, distribution and exhibition. Vision of the systems and organizational structures. Definition of the agents and of digital markets. Film as a product of the three main foundations of creation: producer, distributer and exhibitor. Agents that intervene in the triple process. Vocabulary specific to the three cinematographic categories. Analysis. Study and practice of fiction techniques on television in its different formats. Characterization of series, movies, telefilms and soap operas. Evolution and development of classic and current fiction programs in all its different aspects: historical, artistic and aesthetic, and analysis of the narrative structures of different Tv projects. Radiophonic drama. Planning and creation, production and post-production. Technical script and dramatic scripting. Dramatic direction. Provide students with the technical and practical knowledge needed to create news for the radio, writing the news to broadcast, including production. Provide students with the technical and practical knowledge needed to create news for television, from writing the news to broadcasting it, including production. Documentation Services in Media Archives Libraries and Documentation centres This subject provides knowledge on the theoretical and practical topics and procedures needed in international communication. It is characterized by the application of the knowledge in journalistic features, articles and papers. The contents include issues about international conflicts and wars; global terrorism; international elections; information and diplomacy or communication and development.

17 Documentation Services in Media Archives Libraries and Documentation centres The press and public relations are the methods and activities employed to establish and promote a favorable relationship with the public and mass media. The press and public relations are the practices of managing the flow of information between an organization and its publics Effective communication is key to succeeding in today s business and institutional environment. Public relations activities include helping the public to understand the organization and its products. Often, public relations are conducted through the media public: that is, newspapers, television, magazines, etc. A solid media and PR department team includes important roles: a media coordinator, a writer, a spokesperson. Each is critical to the others, and each is also vital independently to the process of effective media management. Specialized English, study of vocabulary, syntax, pragmatics, etc. of the English language applied to mediarelated jobs. Study of current standards of creativity and innovation processes in television. Students will see new opportunities in emerging fields like Internet, as well as the synergies between traditional models and the latest trends. In addition, students will become familiar with hybrid codes (TV + Internet) and content distribution in the new audiovisual platforms. The goal of the course is to provide the students with a good knowledge and understanding of the fundamental concepts of economy, learn how to interpret information and figures used by economic journalists and develop the necessary skills to be able to translate this appropriately for various mediums and audiences. The course introduces students to the current reality of the media to analyse a variety of media creation processes. Synergies across different media, production processes and implementation of various multimedia tasks required from journalist today are presented.

18 Provide the students with the knowledge necessary to produce an audiovisual product. In this process, the student will learn AV language and terminology and use AV tools to create TV programs. Radiophonic drama. Planning and creation, production and post-production. Technical script and dramatic scripting. Dramatic direction. Provide students with the technical and practical knowledge needed to create news for the radio, writing the news to broadcast, including production. The main objective of this course is to help students to acquire the necessary knowledge and values that are necessary to understand the way foreign aid works and also the most important definitions and concept of Human Rights issues, as both areas have suffered important transformations in recent decades. How to plan and develop a Strategic Plan for Electronic Commerce; Start up: How to create or adapt an online business? Commissioning: How to establish a successful online presence? Legal aspects of electronic commerce. Funding projects: online sales. Loyalty in E-commerce: how to increase customer sales. How to internationalise electronic commerce. How to manage logistics in e-commerce. Security in online payment methods. This course is a continuation of other courses such as Introduction to Marketing and Market Research, providing global knowledge regarding the behaviour of the individual consumer, considering his culture and social group. Students will learn to recognise typical psychological reactions to an advertising message, such as the decision to buy. Use and management of HTML + CSS. Use of the program Dreamweaver. Theoretical information on online advertising formats. Theoretical information on practical applications and the creative possibilities of the online environment. Distribution as a component of marketing. Distribution through intermediaries. The franchise company in the field of distribution. Distribution channels. Selection, location and logistics. Packaging. Software necessary for the implementation of the packaging and product distribution. Fundamental concepts of communication networks: Internet, Network GSM. Application of products and services to the networks. MySpace, Facebook... Online formats, teletext, CD-i, CDROM, interactive DVD, with extensions for PC, WAP platforms, embedded browsers, messaging, MMS. Flash, interactive PDF, MPEG-1, MPEG-2, MPEG-4, H.263, H.264, 3GPP... Promotions applications. Portals: Gmail, Google, MSN Messenger, Windows Live Mail, Yahoo... Social Networking: Flickr, Facebook, Blogs... Implementation of telecommunication technologies in communication. Development of projects online. Lighting. Cameras and formats. Fashion photography, beauty and portraits. Applications of the major photographic techniques to the field of advertising.

19 Theoretical basis of Advertising, overview of the advertising and brands system, principles of organizational structures and operation, definition of stakeholders; introduction to product and brand management, vocabulary development activities. Advertising, agents involved in the advertising process: agency, advertiser, media. English for specific purposes, study of vocabulary, syntax, grammar, etc. of the English language applied to the field of advertising communication. Introduction to theories and applications for the implementation of media planning campaigns. Operational classifications of media and media advertising. Introduction to channels and alpha channels. Layers, layer adjustment, layer masks. Tools for clipping, blending and retouching. Images: relocating an element, rearranging parts, defining edges, clean text and logos, adding and repairing, removing unwanted items and improving others. Composition. 3D Connection. Basic Principles of banner and communication. Combining text and graphics. Using layers and styles. Creating more complex art. Fused forms for shading. Design with FreeHand and Illustrator page. Multipage documents. Animation settings. Principles of 3D. Information theory and practical applications of the creative possibilities of on-line environments. Online ad formats. HTML and Flash CS3 skills. Flash concepts : Timeline, frames, layers. Creating buttons and behavior customization of frames, buttons and movie clips. Navigation, movie clips, sounds and Web. JavaScript Preparing an advertising strategy. Development stages of dvertising strategies. Verification and Control of Advertising Strategy. Communication measures in media planning. Communication media in media planning. Software used in the entire process of media planning. Analysis of the export market. International product placement policy, pricing, distribution. International fairs. International Marketing Plan. Basic objectives of a marketing plan. SWOT Analysis. Basic strategies. How to access international markets. Introduction to advertising, the advertising media, cutting-edge view of the media, media and current guerrilla media, a taxonomy of media and advertising development, development and design of advertising media, an introduction to media planning operations. Specific advertising legislation. Salaries, wages or monthly/annual fee, agency / media discount and other accounting concepts. How to negotiate: communication strategies and resources. The final artwork: spot colors, process colors, dyes, resolutions, audio formats, video and image, etc.. Introduction to photographic techniques, illustration and editing. Introduction to creative techniques. Tools for generating creative ideas. The world of ideas. What is an idea? The creative process. Development of a creative attitude. Learning to think. Inspiration. Simplicity. Recognition of artist s blocks.

20 What is the digital era of communication networks? Internet, GSM networks. Online social networking formats, network implementation of products and services, new platforms and formats for digital advertising, digital and interactive TV, instant messaging, micro, blogs, etc., development of online projects. This course is a continuation of other courses such as Introduction to Marketing and Market Research, providing global knowledge regarding the behaviour of the individual consumer, considering his culture and social group. Students will learn to recognise typical psychological reactions to an advertising message, such as the decision to buy. Direction and planning foundations. Vision of the systems and organizational structure. Mise-en-scène, filming and directing actors. Directing and editing. Film as the product of foundation of creation. Development of vocabulary specific to film production. Theoretical basis of Advertising, overview of the advertising and brands system, principles of organizational structures and operation, definition of stakeholders; introduction to product and brand management, vocabulary development activities. Advertising, agents involved in the advertising process: agency, advertiser, media. English for specific purposes, study of vocabulary, syntax, grammar, etc. of the English language applied to the field of advertising communication. Introduction to channels and alpha channels. Layers, layer adjustment, layer masks. Tools for clipping, blending and retouching. Images: relocating an element, rearranging parts, defining edges, clean text and logos, adding and repairing, removing unwanted items and improving others. Composition. 3D Connection. Basic Principles of banner and communication. Combining text and graphics. Using layers and styles. Creating more complex art. Fused forms for shading. Design with FreeHand and Illustrator page. Multipage documents. Animation settings. Principles of 3D. Information theory and practical applications of the creative possibilities of on-line environments. Online ad formats. HTML and Flash CS3 skills. Flash concepts : Timeline, frames, layers. Creating buttons and behavior customization of frames, buttons and movie clips. Navigation, movie clips, sounds and Web. JavaScript Concepts: Object Model, Events. Versions or Dialects JavaScript: ECMAScript, ActionScript, JScript, JavaScriptCore. ActionScript concepts: actions, behaviors, events. Tools: Flash CS3 use and management. Tools: Flash animations by ActionScript. Specific advertising legislation. Salaries, wages or monthly/annual fee, agency / media discount and other accounting concepts. How to negotiate: communication strategies and resources. The final artwork: spot colors, process colors, dyes, resolutions, audio formats, video and image, etc.. Introduction to photographic techniques, illustration and editing.

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