THE ICFAI UNIVERSITY JAIPUR Faculty of Management Studies Course Handout Second Semester:

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1 THE ICFAI UNIVERSITY JAIPUR Faculty of Management Studies Course Handout Second Semester: Course Code/No. Course title L P U SL MM 502 Marketing Management II Instructor-in-charge : Prof. Sharad Kamra Instructor(s): Room no Mob : Scope & Objective of the course: To equip students with a basic level of understanding on the importance and role of marketing in the managerial decision making process of an enterprise. Further, for such of those students who would wish to specialize in marketing, each topic should create curiosity leading to selection of appropriate electives for deeper understanding. At the end of the course, the student should be able to: 1. Define concepts of MM-II 2. Identify how these concepts appear in cases/practical situations 3. See the link between MM-I and subsequent concepts 4. See the inter-relation between concepts/situations 5. Use this knowledge to arrive at solutions to practical situations 6. Try to use them in live marketing projects 7. Learn to work in teams through project work/presentations 8. Outline the strategic planning process and identify the role of marketing in the planning process 3. (a) Textbook(s): T1 Marketing Management, Feduni, 2004 (b) Reference book(s): R1 Marketing Management, Philip Kotler, eleventh edition, Pearson, 2004 R2 Marketing Management, Kotler, Keller, Koshy and Jha, 13 th edition, Pearson, 2009 R3 Marketing, etzel, Michael J et al. Mc Graw-Hill, 13 th edition, 2004 R4 Marketing Management: Global Perspective - Indian Context, 4 th e, Ramaswamy, V S / Namakumari, S. Macmillan India Limited, 2009 R5 The CRM Handbook, Jill Dyche, First Edition, Pearson, 2002 C1 (Cases) Case Studies in Marketing, Volume III, Feduni, 2004 C2 (Cases) Case Studies in Management: Volume V, Feduni, 2007 C3 (Cases) Case studies in Management: Volume VII, Feduni, 2007 C4 (Cases) Case studies in Management: volume II, Feduni, 2004

2 Course Handout -Marketing Management II (Session ) (c) Other readings: websites Magazines Brand Equity, an Economic Times Supplement every Wednesday, Sunday Economic times 4Ps, Business Today, Business India, Business World 4.Lecture-wise plan Lecture/ Session Nos. Learning Objectives 3 1. To identify with fundamentals of Marketing Research 2. To be acquainted with the scope and various types of Marketing Research and its application in Profession of Marketing 2 1. To make students familiar with and understand the use of Customer Databases 2. To grasp the applications and development of Data warehouses and process of Data Mining in Marketing 3 To understand how to: 1. Develop Product classification 2. Manage Product Lines & Product Line extensions 2 To comprehend: 1. Challenges in new Product Development 2. New Product Development Process 3. Stages in New Product Development 3 To recognize and appreciate: 1. Brand as a concept & its significance 2. Brand Management 3. Types of brands & the challenges 4. The concept of Brand equity 5. Branding decisions, packaging & Labelling Topics to be covered Marketing Research Customer Databases & Database Marketing Product Line & Product Mix decisions Case: ITC Foods Growth & future Prospects New Product Development Case: New Product Development at Schwan Food company: Innovation through Communication Branding Decisions Case: The Maggi Brand in India: Brand Extension & Repositioning Reference (Chapter/Sec./Page Nos. of Text/Ref. Books) T1: Ch.7/Pg R1: Ch.5/Pg T1: Ch.24/Pg R1: Ch. 2/Pg R3: Ch.7/Pg T1: Ch.11/Pg R1: Ch.14/Pg C3 : Case 2/Pg T1: Ch.13/Pg R1: Ch. 12/Pg C2: Case 8/Pg T1: Ch.14/Pg R1:Ch.14/Pg C3:Case3/Pg Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur Page 2

3 Course Handout -Marketing Management II (Session ) 3 1. To comprehend the Internal and External Factors Affecting Pricing Decisions. 2. To be acquainted with the Pricing Objectives - Pricing Approaches - Costbased Pricing - Buyer- based Pricing - Competition-based Pricing. 3. Learn to develop New Product Pricing Strategies - Product-mix Pricing Strategies - Price Adjustment Strategies - Price Changes 4. To discern how to Set the price initiating and responding to price changes, price bidding To appreciate Importance and role of marketing communication 2. Learn to develop effective marketing communication 3. To know how to decide the appropriate marketing communication mix 2 1. To become skilled at how to Develop and manage advertising, 2. To appreciate how to make Decisions on media and measurement. 2 To gain knowledge of the methods and tools of: - Sales Promotion - Publicity - Public Relations 2 To appreciate: 1. Nature, role and functions of Marketing channels 2. channel Design decisions 3. channel Management decisions 4. channel dynamics 5. channel behaviour 6. marketing systems 7. channel Conflicts 2 To ascertain: 1. Objectives of Market Logistics 2. logistics decisions 3. Strategic issues in managing logistics 4. Functions and types of Warehousing Wholesaling & its growth 5. Classification of Wholesalers 6. Changing patterns of wholesaling & market decisions. 2 To be acquainted with: 1. Types of retailers 2. Retailer Marketing decisions 3. Global trends in Retailing & its impact on India 4. Future of retailing in India. Pricing Decisions Case: Air Deccan: India s First Low cost Airlines Integrated Marketing Communication Advertising Case: Unilever s Real beauty campaign for Dove Promotions Case:Glace au: Marketing Vitamin Water Marketing Channels Case : Pepsico s Distribution & Logistics operations Logistics & wholesaling Case: Unilever restructures its Supply chain Management Retailing Case: Crossroads Retailing Lessons T1: Ch. 15/Pg R1: Ch. 16/Pg C 3: Case 7/ Pg T1: Ch. 19/ Pg R1: Ch. 19/Pg T1: Ch. 20/Pg R1:Ch.20/Pg C2: Case 2/Pg T1: Ch.20/Pg R1: Ch. 20/Pg C3 :Case 5/Pg T1: Ch.16/Pg R1: Ch. 17/Pg C1: Case 3/ Pg T1:Ch.17/Pg R1: Ch.18/Pg C1: Case 8/Pg T1: Ch.18/Pg R1: Ch. 18/Pg C1: Case 10/Pg Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur Page 3

4 Course Handout -Marketing Management II (Session ) 2 To ascertain: 5. Nature & importance of personal Selling 6.Types of Sales Persons 7.Personal Selling Process 8.Improving Personal Selling Efforts 9.Sales force Management 2 To get acquainted with: 1.Trends in business environment 2.Marketing organizations 3.Linkages with other departments 4.Strategies for organization wide marketing orientation 5.Marketing implementations 6.Evaluation & Control 2 To understand how to analyze & prepare : 1. Marketing Costs 2. Customer Profitability 3. Budgeting for Sales force Deptt To be familiar with the Importance and Environment of Rural Marketing 2. identify with Rural Consumer Demand, Size & Composition. 3. Acknowledge 4As in Rural Marketing 2 To become skilled at the concept and applications of CRM with focus on Defining & Delivering CRM 1 To comprehend: 1. The concept of Direct Marketing 2. Reasons for Growth of direct marketing 3. Relationship between Customer database and direct marketing 4. Channels of direct marketing 5. Online marketing -Internet and E- commerce. 2 To gain knowledge of 1. Economics of International Marketing 2. Global Markets 3. Export Marketing Strategies 4. The role of the Government and the Government sponsored support system 2 To recognize: 1.The value of Ethics in Marketing. 2.The responsibilities of a marketer towards imbibing ethics in marketing practices Personal Selling & Sales Force Management Developing & Managing Marketing Department & Organization T1: Ch.21/Pg R1: Ch. 21/Pg T1: Ch.22/Pg R1: Ch. 22/Pg Marketing Budgets & Cost T1: Ch.4/Pg R1: Ch. 3/Pg Rural Marketing Case:Coca cola s thirst for Rural Market R4: Ch.48/Pg C4: Case 6/Pg CRM R1: Ch.3/Pg R5: Ch.1/pg Ch.2/Pg Direct and Online Marketing Case :Harnessing the Power of Online social communities for branding & market development Global Marketing Case: IKEA s Global Marketing Strategy Responsibility and Ethics in Marketing Case: Glaxosmithkline s Marketing Strategy for requip T1: Ch. 24/Pg R1: Ch. 20/Pg C3: Case 4/Pg T1: Ch. 23/Pg R1: Ch. 13/Pg C2: Case 11/Pg T1: Ch.27/Pg R3: Ch. 1/Pg C3: Case 1/Pg Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur Page 4

5 Course Handout -Marketing Management II (Session ) 5.Evaluation Scheme: Component Individual Assignment Case analysis Assignment I (group) Duration (hr/min) Weightage (%) Course coverage/ Syllabus 5 Marketing Research 5 Branding Decisions Test I 30 min 6 Session 1-16 Mid Term Examination Marketing Quiz Project (Group + individual) Case analysis Assignment-II (Group) Academic Interaction Regularity in class End Term Examination 90 min 20 Session Ps Session Rural Marketing continuous continuous 4* TOTAL 100 Date /Time Tuesday, 17 th Jan :10 PM onwards Tuesday, 31 st Jan :10 PM onwards Tuesday, 14 th Feb :30 4:00 pm Tuesday, 28 th Feb :30 5:00 PM Tuesday, 13 th Mar :10 PM onwards Tuesday, 27 th Mar :10 PM onwards Tuesday, 10 th Apr :10 PM onwards Tuesday, 8 th May :00 AM to I:00 PM Remarks Field/ Library/web research followed by Presentation and submission Case analysis submission followed by Presentation (Group Activity) Closed book written Test Closed book written Examination To be organized by students Outdoor Project followed by Presentation & report submission Case analysis submission followed by Presentation (Group Activity) Evaluated by the instructor in the middle and at the end of the semester Evaluated by the instructor * * These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance. 6. Chamber Consultation Hours: Every Thursday (5:00 PM to 6:00 PM) 7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances. However, there has to be a Prior and proper intimation to the undersigned or the Program Coordinator ---- Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur Page 5

6 Course Handout -Marketing Management II (Session ) 8. General: a) Individual Assignment: A home Assignment on a particular syllabi topic is given to each student to understand and evaluate their understanding of the topic. b) Case Discussion & Analysis : This is a group assignment. The groups can be of 2 to 4 participants. The students will be allotted a case, which first they need to discuss amongst the group members and then submit type written assignment. c) Written Test: A closed book Written Test as per the coverage of syllabus d) Quiz : An in Class room Marketing Quiz Competition, Organized and participated by students e) Marketing Project: The students will be given a Team project, which will be essentially an outdoor assignment. In this assignment, the students may be assigned the task to go and interview people with the help of questionnaires and later compile the report on the basis of Secondary/Primary data. This will be followed by Class room Presentations. The students presentation will be in form of not more than 8 power point slides. The presentation will be for 10 minutes and it will be followed by a 5 minute Q&A session. The written Report should be between pages (including exhibits) Sources of information: Secondary data: Participants are expected to gather sufficient information from newspapers, magazines, published company and industry reports and from the internet. Primary data: Participants may get in touch with other industry professionals, entrepreneurs and others who can provide insights on the intended business. An interim performance report is due by the 7 th day of the start the project. This interim report may include: Initial Outline Questionnaire Design Interview records Current information needs Date: 5 th January 2012 Form: GT/2 Sd/ Prof. Sharad Kamra Name & Signature of I/C Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur Page 6

7 THE ICFAI UNIVERSITY JAIPUR Faculty of Management Studies Course Handout MBA Second Semester: Course Code/No. Course title L P U SLRM502 Business Research Methods Instructor-in-charge : Shradha Banga Instructor(s) : Room No. 25 id: Mobile No. : Scope & Objective of the course: To help understand the process and significance of research work in business decisions making. At the end of the course, the student will be able to:- Formulate problems, design the research process, collect required information, analyze, interpret and apply research to arrive at the solution of business related problems Use appropriate software for scientific analysis of data. 3. (a) Textbook(s): T1: Business Research Methods Icfai University Publication 2005 (b) Reference book(s): R1: Statistics for Management, 2 nd ed Levin and Rubin Prentice Hall of India 2008 (c) Other readings: Economic and Business daily: The Economic Times, Business Standards etc. Business Magazines: Business India

8 COURSE HANDOUT BRM THE ICFAI UNIVERSITY, JAIPUR Lecture-wise plan Lecture/ Session Nos. Learning Objectives 1-2 To understand: Significance of Research in business. Types of Research. Ethics in research Consequences of Plagiarism 3-4 To recognize the importance of: Review of literature and Identification of problem/opportunity in research process. 5-7 To know formulation of constructs, statement of objectives, statement of hypothesis, identification of variables, data collection, data analysis, report writing. Topics to be covered Introduction to Research Meaning & definition of Research Relevance and. Introduction to critical review of literature: identification of research problem Research processes Reference (Chapter/Sec./ Pg. Nos. (of Text/ Ref. Books) T1:Chapter 1/ Pg T1:Chapter 2/ Pg T1:Chapter 2 Pg To understand: Types of Research Design: descriptive, exploratory and causal. Research design T1:Chapter 3 Pg To know the Types of measurements in research. Scales and Measurements: T1:Chapter 4 Pg Developing Scales Classification of scales Types of Errors in measurement Scales and Measurements: T1:Chapter 5 Pg To recognize sampling processidentification of sampling frame, Sampling T1:Chapter 6 Pg P g.

9 COURSE HANDOUT BRM THE ICFAI UNIVERSITY, JAIPUR sampling techniques To understand sample size determination. To understand the significance and techniques of collection of data. Test of reliability and normality. To understand Secondary data analysis To know about survey research To understand Questionnaire making Sampling T1:Chapter 6 Pg Sampling T1:Chapter 6 Pg Secondary Data T1:Chapter 7 Pg Survey research T1:Chapter 8 Pg Questionnaire Design T1:Chapter 9 Pg To understand Data Preparation: Data Coding, Data Cleaning, To Identify Outliers, Handling Missing Values, frequency tables, cross tabulation. Data Preparation with statistical package Data Preparation with statistical package T1:Chapter 12 Pg T1:Chapter 12 Pg To Practice the same on data collected by every student 28 To know about Basics of Hypothesis Testing 29 To understand Cross Tabulation and chi square test Data Preparation with statistical package Hypothesis Testing: Basic concepts Hypothesis Testing: Test of differences T1:Chapter 12 Pg T1:Chapter 13 Pg T1:Chapter 14 Pg P g.

10 COURSE HANDOUT BRM THE ICFAI UNIVERSITY, JAIPUR 30 To understand Hypothesis Testing about single mean and ANOVA Hypothesis Testing: Test of differences T1:Chapter 14 Pg To understand multivariate analysis:- Multiple regression, Factor analysis, cluster analysis, Discriminant analysis, conjoint analysis, MDS, correspondence analysis. Introduction to Multivariate techniques T1:Chapter 16 Pg To know Multiple regression on SPSS Multiple Regression T1:Chapter 16 Pg To put into practice Multiple regression on SPSS Multiple Regression T1:Chapter To put into practice Factor analysis on SPSS Factor analysis T1:Chapter To know Factor analysis on SPSS Factor analysis T1:Chapter To understand Types of reports planning and organizing a research project, Harvard system of referencing Bibliography footnotes checklist - evaluation of report. Report writing T1:Chapter 17 Pg P g.

11 COURSE HANDOUT BRM THE ICFAI UNIVERSITY, JAIPUR 5. Evaluation Scheme: Component Duration (hr/min) Weightage (%) Course coverage/ Syllabus Test I 50 mins 10 Lectures 1-15 Date 3/2/ pm Friday Remarks Closed book test will include: 10 Short answers and 2 descriptive questions Assignment and Viva 5/2/ /2/ Lectures Viva 17/2/ pm Friday Evaluation criteria: conceptual understanding of topics covered in sessions Mid term Examination 90 min 20 Lectures /03/2012 Friday Closed Book Written Examination am Test II 50 min 10 Lectures /4/ pm Friday Closed book test will include: 10 Short answers and 2 descriptive questions Assignment and Viva 21/3/ /04/12 Research Paper Submission and Presentation (4+3) 7 Model Building and testing it. Report Writing and Presentation Presentation on 27/4/ pm Friday Student will submit Research Paper (softcopy and hard copy) and deliver presentation of the same Academic Interaction continuous 4 Regularity in class Comprehensive Examination 5 P g. Evaluated by the instructor in the middle and at the end of the semester continuous 4 Evaluated by the instructor * 03 hrs 40 Full Syllabus Lectures Monday 10am -1pm Closed Book Written Examination * These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance.

12 COURSE HANDOUT BRM THE ICFAI UNIVERSITY, JAIPUR 6. Chamber Consultation Hours: 12-1 pm every Friday. 7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances. However, there has to be a Prior and proper intimation to the undersigned or the Program Coordinator. 8. General: a. Assignment topics will cover the given syllabus but it should be aligned with the current economicscenario. Date: _ Name & Signature of I/C Form: GT/2 6 P g.

13 THE ICFAI UNIVERSITY JAIPUR Faculty of Management Studies Course Handout Second Semester: Course Code/No. Course title L P U SL IT 502 Enterprise Wide Information Systerms Instructor-in-charge : Prof. Mukesh Srivastava Instructor(s) : Room No. 28 id: Mobile No. : Scope & Objective of the course: The objective of this course is to help students acquire basic understanding of enterprise wide business processes and their integration through IT applications to gain competitive advantage. To enable the students, design and develop information systems using MS-Access. Learning Outcomes On successful completion of the Course, the students will be able to do the following: 1. Demonstrate the understanding of process view of organization, its problems and need for reengineering. 2. Apply database principles, in designing and developing information systems using MS-Access. 3. Identify and understand different enterprise applications like ERP, SCM, CRM and their integration for gaining competitive advantage. 4. Describe current advancements in enterprise applications like Data Warehousing, Data Mining, Business Intelligence and Green Computing 3. (a) Textbook(s): T1 Information Technology & Systems, 2 nd Edition FedUni Publication, 2007 T2 Information Technology in Management ICMR Publication, 2008 (b) Reference book(s): R1 MIS: Managing the Digital Firm Latest Edn Laudon, K.C. / Laudon, J.P. Prentice Hall R2 Enterprise Systems For Management Latest Edition, Luvai.F. Motiwalla, Jeff Thompson, Pearson Education. R3 Introduction to Database System Latest Edition, C. J. Date R4 Modern Database Management Latest Edition, Jeffery. A. Hoffer, Mary Prescott, Heikki Topi, Prentice Hall R5 Microsoft Access 2007 Plain and Simple Frye, Curtis. Microsoft Press 2007 (Plain and Simple Series) R6 Enterprise Resource Planning Mary Sumner. Pearson Education, LPE.

14 Lecture-wise plan Lecture/ Session Nos. Learning Objectives 1-2 Introduction to Business Process, Problems of functional division, Business Process Reengineering, Process redesign and mapping Topics to be covered Process View of Organization Reference (Chapter/Sec./ Page Nos. (of Text/ Ref. Books) T2:Ch1/Pg Basic concepts, Data Models, Advantages of Database Approach, Overview of E-R Modeling, Data Flow Modelling, Entity, Attributes, Relationships, key Concepts, Normalization, Basic Normal Forms (restricted up to 3 NF), overview of SQL 7-10 Database design process, building Databases with MS-Access- Implementation and Presentation of MIS - Forms, Queries and Reports. Imports and Export from /to MS Database management systems Information System Development Access/ MS Excel Exercises to be provided by the instructor MIS Building handson classroom exercise Exercises to be provided by the instructor MIS Project Execution T1:Ch8/Pg R3:Ch2/Pg 115 R5:Ch3/Pg 216 R5:Ch. 3 to 6 R5:Ch. 3 to Operational advantage of enterprise wide applications, Overview of Finance & Accounting, Manufacturing, Sales & Distribution, HR modules, ERP-II Overview of Supply and Demand Chains, SCM Framework, RFID in SCM and how it aids in Business process re-design and optimization, e-scm Introduction to CRM Applications, Growth of CRM Applications, CRM as an enabler of Customer Centric Strategy, e-crm ERP T1:Ch. 18/Pg T2 : Ch. 3 /Pg SCM Applications T1:Ch. 17/Pg T2 : Ch. 4 /Pg CRM Applications T1:Ch. 19/Pg T2 : Ch. 5 /Pg Integration of ERP, SCM and CRM applications E-Business models viz B2B, B2C, C2C, E- Commerce Data Warehousing, Data Mining, Business Intelligence, Green Computing Integration among Enterprise Solutions T1:Ch. 16/Pg T2 : Ch. 9 /Pg E-Business T1:Ch. 16/Pg T2 : Ch. 6 /Pg Trends Video Case Studies & Power Point Presentation Total Number of Sessions 40

15 4.Evaluation Scheme: Component Test I Assignment-I Presentation Duration (hr/min) 50 Min Weightage (%) Min 8 Course coverage/ Syllabus Session 1 10 Session Session Date/ Time 27-Jan :10 PM to 5:00 PM 6-Feb-2012 by 6:00 PM 17-Feb-2012 to 24-Feb-2012 Remarks Closed book written Test Hand Written Home Assignment Individual Presentation Mid Term Examination Test II ERP Quiz Assignment-II 90 min Min 8 30 Min min Academic Interaction continuous 4 Regularity in class End Term Examination 4 continuous Min 40 TOTAL Feb-2012 Session :30 PM to 5:00 PM Session Mar-2012 Open TQM & Project Management 4:10 PM to 5:00 PM 13-Apr :10 PM to 5:00 PM 4-May-2012 Closed book written Examination Open book written Test Closed Book Hand Written Home Assignment By 5:00 pm ---- Evaluated by the instructor in the middle and at the end of the semester ---- Evaluated by the instructor * 12-May-2012 Closed book comprehensive Examination 10:00 AM to 1:00 PM * These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance. 6. Chamber Consultation Hours: Wednesday & Friday (4:30 PM to 6:00 PM) 7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances. However, there has to be a Prior and proper intimation to the undersigned or the Program Coordinator Date: _ Name & Signature of Instructor

16 THE ICFAI UNIVERSITY JAIPUR Faculty of Management Studies Course Handout MBA Second Semester: Course Code/No. Course title L P U SLFI502 Financial Management-II Instructor-in-charge : G. D. Rathod Instructor(s) : Room No. 47 id: Mobile No. : Scope & Objective of the course: Develop a framework to evaluate key decision in respect of capital structure, dividend policy, working capital management and decision involving alternate choices. At the end of the course, the student will be able to:- Explain the need of Financial Forecasting and prepare Pro-Forma Financial Statements Understand concepts of Leverage and measures of Leverage Understand the concepts and theories of capital structures. Analyze the Capital Structure Policies and Decisions Understand and analyze models of dividend policies of management Understand theories and concepts of Inventory management and Receivable management Understand the Working Capital Management concepts and develop working capital cycle. Explain the role of a treasury manager by understanding cash Understand and evaluate CVP analysis and evaluate the decision making using different cost accounting techniques 3. (a) Textbook(s): T1 Financial Management, Feduni, 2005 (b) Reference book(s): R1 R2 R3 R4 Financial Management: Theory & Practice. Chandra, Prasanna. Tata McGraw-Hill 2007, 7e Case Studies in Management: Volume VIII, Fed Uni., August 2007 Cost Management, Ravi M. Kishore, Taxmann-2007, 3e Cost Management, Jawaharlal, Tata Mc Graw-Hill Publishing Company Limited, (c) Other readings:

17 COURSE HANDOUT FM-II THE ICFAI UNIVERSITY, JAIPUR Websites of leading companies, BSE, NSE, Private and PSU banks, NBFCs etc. Financial daily The Economic Times, Business Standards etc. ( e-copy of finance news papers can be read from the respective websites) Finance Magazines: Business India, Business World, Business Today etc. Lecture-wise plan Lecture/ Session Nos. Learning Objectives 1-2 To understand financial planning and forecasting and to know how to prepare Pro-Forma Income Statement and Balance Sheet and derive External Funds Requirements 3 To understand the concept of External Funds Requirements (EFR) and estimate the EFR from the given financial data of the Pro Forma statements 4-5 To understand the concept of Net Income Approach - Net Operating Income Approach -Traditional Approach and solve related problems. Topics to be covered Financial planning and Forecasting Growth and External Funds Requirement - EFR Capital Structure Theories Reference (Chapter/Sec./ Page Nos. (of Text/ Ref. Books) T1: Ch.9/Pg R1: Ch.5/Pg T1: Ch.9/Pg R1: Ch.5/Pg T1: Ch.1/Pg R1: Ch.19/Pg To know the formal theory of capital structure by studying Modigliani-Miller Model (MM), Miller Model - Criticisms of MM and Miller Models to understand Financial Distress & Agency Cost 8-9 To understand Business & Financial Risk and Determinants of Capital Structure Decision To analyse the Approach to Estimating the Target Capital Structure 10 To analyse the given case so as to understand the underlying concepts of capital structure theories. Capital Structure Theories Capital Structure Policy EBIT / EPS Analysis and ROI / ROE Analysis Case analysis: Dressen (Abridged) (A) T1: Ch.1/Pg R1: Ch.19/Pg T1: Ch.4/Pg R1: Ch.20/ T1: Ch.4/Pg R1: Ch.20/ R2: Case 3/Pg To Measure and analyze the implications of Leverage - Operating Leverage, Financial Leverage and Total Leverage. Leverage T1: Ch.8/Pg R1: Ch.20/Pg P age

18 COURSE HANDOUT FM-II THE ICFAI UNIVERSITY, JAIPUR To understand the concepts of dividend policy by studying Traditional Position - Walter Model - Gordon Model - Miller- Modigliani Position - and Rational Expectations Model. Dividend Policy T1: Ch.12/Pg R1: Ch. 22/ To analyse the given case so as to understand the underlying concepts of dividend policy To understand the objectives of Working Capital and know the factors affecting the Composition of Working Capital Independence among Components of Working Capital - Operating Cycle Approach to Working Capital. Case Analysis: Hero Honda s Dividend Policy Estimation of Working Capital Needs R2:Case 1 /Pg.3-16 T1: Ch.13/Pg R1: Ch. 26/Pg To analyse the given case so as to understand the underlying concepts of dividend policy To understand the nature of Inventory and its Role in Working Capital and study the Purpose of Inventories and know types and costs of Inventory Case Analysis: Intel: Managing Working Capital Inventory Management R2: Case 2/ Pg T1: Ch.15/Pg R1: Ch. 29/Pg To know Inventory Management Techniques with solving problems and understand Pricing of Investments - Inventory Planning and Control To understand the Purpose of Receivables, Cost of Maintaining Receivables and Credit Policy Variables (Credit Standard, Credit Period, Cash Discount, Collection Program) with problems 28 Credit Evaluation - and Monitoring Receivables Inventory Management Receivables Management Receivables Management T1: Ch.15/Pg R1: Ch. 29/Pg T1: Ch.16/Pg R1:Ch.11/Pg T1: Ch.16/Pg R1:Ch.11/Pg P age

19 COURSE HANDOUT FM-II THE ICFAI UNIVERSITY, JAIPUR To understand the behaviours of Current Assets and Pattern of Financing -Accruals and also study the concepts Trade Credit - Provisions - Short-Term Bank Finance - Factoring. 31 To analyse the given case so as to understand the underlying concepts of current assets. Financing Current Assets Case Analysis: The Fall of United Western Bank T1: Ch.14/Pg R1: Ch.26/Pg R2: Case5/Pg To understand the concepts of Treasury Management and Control involving Cash Management - Meaning of Cash - Need for and Objectives of Cash Management - Cash Forecasting and Budgets - Cash Reports - and Efficient Cash Management. Treasury Management and Control T1: Ch.17/Pg R1:Ch.627/ To analyse the given case so as to understand the underlying concepts of cash management To understand the relationship of Costs and Profits with Volumes- and Uses of CVP Analysis in managerial decisions involving solving problems Case Analysis: Allied Irish Banks: The Currency Derivatives Fiasco Cost- Volume- Profit Analysis R2: Case4/ Pg R3: Ch.3/Pg R4: Ch.4/Pg To understand the technique of Marginal Costing and know the differences of Marginal Costing and Absorption Costing. To understand Break-even Point Contribution Margin Approach in taking managerial decisions To understand the nature of managerial decision making by analysing make or buydecisions, line replacement and decisions regarding selling or further processing. Cost- Volume- Profit Analysis Decisions involving Alternate choices R3: Ch.2/Pg Ch.3/Pg R4:Ch3/Pg R3: ch.2/pg. 45 R4: Ch.5/ P age

20 COURSE HANDOUT FM-II THE ICFAI UNIVERSITY, JAIPUR 5. Evaluation Scheme: Duration Component (hr/min) Individual Assignment -- Test -I Weightage (%) 6 50 min 10 Mid Term Examination 90 min 20 Individual Assignment Test-II quiz Academic Interaction Regularity in class End Term Examination min 6 20 min 5 5 continuous 4 continuous 4 40 TOTAL 100 Course coverage/ Date/ Time Syllabus Based on the Announcement topic related to date: 18/01/12 pre-mid-term Submission date: syllabus 06/02/2012 Monday Up to 12 15/02/12 sessions pm Wednesday Session /02/ am Tuesday Based on the post mid-term syllabus Announcement date: 13/03/12 Submission date: 23/03/2012 Friday sessions 28/03/12 Wednesday pm sessions 18/04/ pm Wednesday Lecture nos. 1-42, entire course 14/05/12 Monday am pm Remarks Library/web research followed by Viva in Common House. MCQ, Problems & theories Closed book written Examination Library/web research followed by Viva in Common House Problems & theories Multiple Choice Questions Evaluated by the instructor in the middle and at the end of the semester Evaluated by the instructor * Closed book written Examination * These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance. 6. Chamber Consultation Hours: Every Wednesday between 5.0 pm to 6.00 pm 7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances. However, there has to be a Prior and proper intimation to the undersigned or the Program Coordinator 5 P age

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