THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT MBA COURSE OUTLINE
|
|
- Griffin Bailey
- 8 years ago
- Views:
Transcription
1 THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT MBA COURSE OUTLINE OME 611- STRATEGIC MARKETING INTRODUCTION: As a result of accelerating technological change and the growth of international competition, the discipline of strategic marketing has assumed primary importance in the shaping and implementation of business strategy. Numerous studies confirm that marketing orientation with its focus on customer needs and benefits is critical to the development of effective longterm competitiveness and the creation of sustainable competitive advantage. The managers should understand buyer s needs and wants and effectively combine and direct their skills and resources to provide high levels of customer satisfaction. The role of marketing is to enable organizations to provide quality services to maintain customer loyalty. This can be achieved through application of marketing strategies to overcome competition in the market place. OBJECTIVES OF THE COURSE The course in Strategic Marketing is intended to broaden your view on the role of Strategic marketing in organization. It will also enable you understand how strategic marketing is practiced in organization as well as equipping you with knowledge on strategic marketing issues in organizations. The course will enable you to apply strategic marketing to organizations in the private, public and not for profit sectors. It will examine strategic marketing in service organization and the issues that arise from the differences between the market of tangible products and the marketing of services. It will address the need for understanding consumer behavior as it applies to the strategic marketing. LECTURE ONE: CONCEPTS DEFINITION AND FRAMEWORK OF MARKETING 1.1 Overview Organization success depend on marketing ability to make decision such as what features to design in to the new product, what prices to offer to customers, where to sell and how much to serve in advertising. 1.2 Learning Objectives: Discuss the changing role of marketing actions and philosophies in contemporary business. Discuss customers behavior in the market place Apply the new marketing concepts to solving marketing problems. Develop market driven strategies. Implement and manage strategic marketing programs in organizations. 1.3 Sub Lectures Role of Marketing in the firm Market Orientation Strategic Marketing Operational Marketing 1
2 LECTURE TWO: STRATEGIC CORPORATE PLANNING 2.1 Overview Corporate planning is a term used to denote a formal, comprehensive and systematic appraisal of internal environment to achieve organization objectives. It helps in formulation of plans, strategies and policies on the basis of the allocated resources. 2.2 Learning Objectives: Establishing corporate mission, objective and goals Establishing strategic business unit Assigning resources to business unit Planning for business growth 2.3 Sub Lectures Corporate mission, objective and goal Strategic Business Unit(SBU) The Boston Consulting Group-Share Matrix (BCG) Planning for business growth LECTURE THREE: MARKETING AUDITING AND CONTROL 3.1 Overview The marketing audit is designed to provide the strategist with the clear understanding of organization current position, nature of environment opportunity and threats and organization s ability to cope with environmental demand 3.2 Learning Objectives: The nature, structure and purpose of the market audit The nature of the contribution made by thee marketing audit to the overall management audit The need for a regular review of marketing effectiveness and how such a review might be conducted Why a regular review of strength, weakness, opportunities and threats is necessary How the marketing effectiveness review, SWOC analysis and the marketing audit contribute to the marketing planning process 3.3 Sub Lectures The structure and focus of the audit The stages of auditing and its scope and frequency Reviewing marketing effectiveness The role of SWOC analysis Competitive advantage and the value chain 2
3 LECTURE FOUR: ENVIRONMENTAL ANALYSIS 4.1 Overview The firm needs to study environmental analysis for the business unit to change with market and competition. 4.2 Learning Objectives: Discuss opportunities and challenges of external environment Discuss the strength and weaknesses of internal environment Apply SWOC as a tool for environmental analsis 4.3 Sub Lectures External environment Internal environment SWOC, PEST, EPISTEL LECTURE FIVE: FORMULATING BUSINESS STRATEGIES 5.1 Overview A company chooses a particular strategy depending upon its strengths and goals set for the business unit. Goal indicate what is to be achieved and strategy is a plan used to achieve these goals 5.2 Learning Objectives: Discuss Michael Porter s three generic strategies Explain how situational analysis is conducted Explain steps involved in formulating and implementing various marketing strategies 5.3 Sub Lectures Cost Situation analysis Differentiation and Focus strategy Marketing programs Strategic market implementation LECTURE SIX: ANALYISIS OF MARKETING AND COMPETITION 6.1 Overview Organization today operates in a dynamic environment; the players of the environment are called actors as they affect market decision. The interactive process that occurs in the market place is known as competitive environment 3
4 6.2 Learning Objectives: Discuss marketing analysis Explain internal corporate analysis Discuss competitor analysis 6.3 Sub Lectures Marketing analysis Corporate analysis Competitor analysis LECTURE SEVEN: OPERATIONAL MARKETING STRATEGIES 7.1 Overview The marketer s task is to devise marketing activities and assemble fully integrated marketing programs to create, communicate and deliver value for customers. 7.2 Learning Objectives: To explain product and brand strategies Explain how marketing mix tools can be used in overall marketing strategy formulation for an organization 7.3 Sub Lectures Product, Branding and Customer service strategies Pricing Strategies Distribution Strategies Promotion Strategies LECTURE EIGHT: MARKETING RESEARCH 8.1 Overview Marketing researchers spend most of their time in marking decision, which influence survival and growth of organizations. No decision is made without proper marketing information. There is a need for marketing managers to collect analyze and evaluate information through marketing research 8.2 Learning Objectives: Discuss the role of marketing research in making marketing decision Differences of marketing research studies Conceptual framework for conducting marketing research Steps involved in marketing research process 8.3 Sub Lectures Marketing research Steps in marketing research Users of marketing research Problems in conducting marketing research 4
5 LECTURE NINE: DEVELOPING MARKETING STRATEGIES 9.1 Overview A key ingredient of the marketing management process is creative marketing strategies. Developing the right marketing strategy over time require discipline and flexibility. Organization must stick to a strategy and find new ways to improve it. 9.2 Learning Objectives: Discuss how marketing affect customer value Explain how strategic planning carried out at different levels of the organization Identify contents of marketing plan 9.3 Sub Lectures Marketing and customer value Strategic planning Marketing planning LECTURE TEN: STRATEGY SELECTION 10.1 Overview Strategic selection is a useful tool when you are in the very early stages of strategy development. It helps you look at possible alternatives related to the three primary strategic variables 10.2 Learning Objectives: Select target group (Customer) Defining product class (Competitive Set) Message Emphasis (Product) Evaluate alternative strategies 10.3 Sub Lectures Product Class identification Target Group Selection Message Element Selection Rationale based on information and/or judgement on alternative strategies REFERENCES Jean Jacques Lambin (2000). Market Driven Management, Palgrave, Kottler P. & Keller K.L. (2006). Marketing Management, 12 th edition, Upper Saddle River, New Jersey Lovelock C. and Wirtz J.(2007), Services Marketing: People, Technology and Strategies, 6 th edition, Pearson Education Inc. 5
6 Mercer D. (1998) Marketing Strategy: the Challenge of the External Environment, SAGE publication Inc. Panda T.K.(2007). Marketing Management, 2 nd edition, New Delhi Jean Jacques Lambin (2000). Market Driven Management Palgrave, Philip Kotler(2006). Marketing Management, Analysis, Planning and Control, Prentice Hall, Inc. Subhash Jain(2005). Marketing Strategy and Planning South Western Publishers K. Okoso Amaa Handouts Wilson R.M.S. and Gilligan C., (2002). Strategic Marketing Management: Planning, Implementation and Control, 2 nd Ed., the Bath Press, Great Britain 6
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 212: BUSINESS ENVIRONMENT AND STRATEGIES COURSE OUTLINE
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 212: BUSINESS ENVIRONMENT AND STRATEGIES COURSE OUTLINE 2010 1 INTRODUCTION This course focuses on the external and internal environment
More informationOPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT
1 OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 512: MARKETING MANAGEMENT COURSE OUTLINE INTRODUCTION This course introduces students to the concepts and principles marketing management.
More informationStrategic Marketing Management
Unit 7: Strategic Marketing Management Unit code: QCF Level 7: Y/602/2065 BTEC Professional Credit value: 10 Guided learning hours: 30 Unit aim This unit provides the learner with the understanding and
More informationOPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT
OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 211: PRINCIPLES OF MARKETING COURSE OUTLINE INTRODUCTION This course introduces students to the concept and principles of marketing. In doing
More informationMARKETING MANAGEMENT & STRATEGY
MARKETING MANAGEMENT & STRATEGY Equivalent QCF level: Level 7 Credit Value: 30 Learning time (hours): 300 UNIT PURPOSE This unit provides the learner with an understanding about the importance of creating
More informationFACULTY OF BUSINESS MANAGEMENT
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OLG 622- PROJECT PROCESS, PLANNING AND CONTROL INTRODUCTION: Experience in recent decades has shown that failure of most of projects is attributed
More informationin nigerian companies.
Information Management 167 in nigerian companies. Idris, Adekunle. A. Abstract: Keywords: Relationship Marketing, Customer loyalty, Customer Service, Relationship Marketing Strategy and Nigeria. Introduction
More informationThe Role of Market Analysis in Developing Efficient Marketing Audit
Abstract The Role of Market Analysis in Developing Efficient Marketing Audit Violeta Radulescu Lecture, PhD, Academy of Economic Studies, Bucharest E-mail: vio.radulescu@yahoo.com Marketing Audit is an
More informationMarketing (Marketing Principles)
Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the
More informationDesigning a Competitive Business Model and Building a Solid Strategic Plan
CHAPTER 3 Designing a Competitive Business Model and Building a Solid Strategic Plan Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall A Major Shift... From financial capital to intellectual
More informationBA 655: Marketing Management and Strategy in Life Sciences Summer, 2012 (May 14 July 6)
BA 655: Marketing Management and Strategy in Life Sciences Summer, 2012 (May 14 July 6) Faculty Information Fred Roedl Clinical Associate Professor of Marketing Director, MBA Business Marketing Academy
More informationCollege of Business Administration The University of Rhode Island. MBA 505 - Marketing Management Summer 2004
College of Business Administration The University of Rhode Island MBA 505 - Marketing Management Summer 2004 Professor: Deborah Rosen Office: 339 Ballentine Phone: 401-874-4393 Fax: 401-874-4312 email:
More informationTHE OPEN UNIVERSITY OF TANZANIA FACULTY OF ARTS AND SOCIAL SCIENCE Department of Journalism and Media Studies
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF ARTS AND SOCIAL SCIENCE Department of Journalism and Media Studies OJO/OMC 323 MEDIA MANAGEMENT COURSE OUTLINE COURSE DESCRIPTION This course is designed to acquaint
More informationQuestion bank relating to each chapter
Question bank relating to each chapter Chapter 1 Development of a strategic approach to marketing its culture; internal macro- and external micro-environmental issues 1. What factors have given rise to
More informationFred R. David. twelfth edition Strategic Management CONCEPTS AND CASES. Prentice Hall PEARSON FRANCIS MARION UNIVERSITY FLORENCE, SOUTH CAROLINA
twelfth edition Strategic Management CONCEPTS AND CASES Fred R. David FRANCIS MARION UNIVERSITY FLORENCE, SOUTH CAROLINA PEARSON Prentice Hall PEARSON EDUCATION INTERNATIONAL Contents Preface 12 Acknowledgments
More informationOnline Executive Certificate in Global Marketing
Global Marketing Truly Global Focus. Truly Global Delivery. Thunderbird Online s facilitated online professional development programs provide you with a comprehensive education in core global business
More informationTHE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT DEPARTMENT OF MARKETING AND ENTREPREURSHIP OME 321: SALES MANAGEMENT COURSE OUTLINE
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT DEPARTMENT OF MARKETING AND ENTREPREURSHIP OME 321: SALES MANAGEMENT COURSE OUTLINE INTRODUCTION: Sales management is a course that focuses
More informationHow To Teach Marketing
Unit Information Form (UIF) UIF1314 The UIF provides essential information to students, staff teams and others on a particular Unit. Please refer to the University s Guidance notes on Unit Information
More informationManagement. PLANNING Internal and External Organization Environment SWOT analysis
Management PLANNING Internal and External Organization Environment SWOT analysis Planning 1. Definition 2. Contributions 3. Types of plans 4. Draw up the plan 5. Principles of planning Planning Planning
More informationStrategic Marketing Planning Audit
Strategic Marketing Planning Audit Violeta Radulescu Lecturer, PhD., Academy of Economic Studies, Bucharest Email: vio.radulescu@yahoo.com Abstract Market-oriented strategic planning is the process of
More informationCOURSE OUTLINE OLG 611 : STRATEGIC HUMAN RESOURCE MANAGEMENT THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUINESS MANAGEMENT
COURSE OUTLINE OLG 611 : STRATEGIC HUMAN RESOURCE MANAGEMENT THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUINESS MANAGEMENT DEPARTMENT OF LEADERSHIP AND GOVERNANCE MASTER OF BUSINESS ADMINISTRATION PROGRAMME
More informationModule Documentation
Module Documentation MARK07010 Contents of this document are copyright of Galway Mayo Institute of Technology Page 1 of 5 MARK07010 Short Title Full Title Attendance N/A Discipline 342 MARKETING & ADVERTISING
More informationModule 7 8/12/2010. What types of strategies are used by organizations? How are strategies formulated and
Module 7 Module 7 Strategy and Strategic Management What types of strategies are used by organizations? How are strategies formulated and implemented? 7.1 Types of organizational strategies Comprehensive
More informationGE/McKinsey Matrix. GE/McKinsey Matrix www.viplavkambli.com. Brief History
GE/McKinsey Matrix Brief History In the late sixties and early seventies, while the Boston Consulting Group were devising the BCG or Growth Share matrix, General Electric, a leading corporation in the
More information2012/2013 Programme Specification Data. Engineering. The programme aims to:
2012/2013 Programme Specification Data Programme Name Programme Number Programme Award QAA Subject Benchmark Statements MSc Civil Engineering P11093 MSc Engineering Programme Aims The programme aims to:
More information1. The competition in the Romanian market of marketing higher education
Marketing Communication Strategies Focused on High School Graduates. Case Study: The School of Marketing of the Academy of Economic Studies from Bucharest Abstract: The major goal of the paper consists
More informationIn this economy, college and university continuing education units will
Improving the Relationship between Continuing Education Leadership and Marketing Directors Jim Fong Diagnostics Plus Introduction In this economy, college and university continuing education units will
More informationcompany mission organisational objectives business objectives/business strategy marketing objectives marketing strategy operational objectives
Key Issues marketing planning process marketing audit SWOT analysis strategic management strategic planning business objectives Ashridge mission model Ansoff matrix BCG matrix strategic thrust strategic
More informationMARKETING IN LIFE SCIENCES. Module Director: Yannick Drolet
43 Executive MBA in Management of Technology MoT MARKETING IN LIFE SCIENCES Module Director: Yannick Drolet February 17 19, 2015 at EPFL, Innovation Park, Building E, 1st Floor Module Leaders Yannick L.
More informationGlobalization, Technological Advances and Activities of Marketing Companies in Nigeria
Globalization, Technological Advances and Activities of Marketing Companies in Nigeria Chris C. Chukwurah Department of vocational and Special Education University of Calabar, CALABAR. churac2006@yahoo.com
More informationONE YEAR PG DIPLOMA COURSE IN THE FACULTY OF COMMERCE
Appendix -A COURSE AND EXAMINATION SCHEME POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT (PGDMM) ONE YEAR PG DIPLOMA COURSE IN THE FACULTY OF COMMERCE Sr. No. Subject Course Scheme No.of Credits Examination
More informationProfessional Diploma in Marketing Syllabus
Professional Diploma in Marketing Syllabus 05/06 www.cim.co.uk/learningzone 1: Marketing Research & Information Aim The Marketing Research and Information subject covers the management of customer information
More informationBlackblot PMTK Marketing Review. <Comment: Replace the Blackblot logo with your company logo.>
Company Name: Product Name: Date: Contact: Department: Location: Email: Telephone: Blackblot PMTK Marketing Review Document Revision History:
More informationTHE OPEN UNIVERSITY OF TANZANIA OME 621: SALES MANAGEMENT
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT MBA PROGRAMME OME 621: SALES MANAGEMENT COURSE OUTLINE 1 INTRODUCTION Sales Management programs are very important in today's business. If
More informationStrategic Planning. Credit value: 15 Guided learning hours: 45. Unit aim. Unit introduction
22727C Strategic Planning Unit code: QCF Level 7: H/602/2330 BTEC Professional Credit value: 15 Guided learning hours: 45 Unit aim This unit provides the learner with an understanding of how to review
More informationTHE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT MBA PROGRAMME OME 626: TRANSPORT AND LOGISTICS MANAGEMENT COURSE OUTLINE
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT MBA PROGRAMME OME 626: TRANSPORT AND LOGISTICS MANAGEMENT COURSE OUTLINE INTRODUCTION The course outlines the historical background of Transport
More informationFred R. David. twelfth edition Strategic Management CONCEPTS. Prentice Hall FRANCIS MARION UNIVERSITY FLORENCE, SOUTH CAROLINA
.\>l.'*q twelfth edition Strategic Management CONCEPTS Fred R. David FRANCIS MARION UNIVERSITY FLORENCE, SOUTH CAROLINA HOCHSCHULE LIECHTENSTEIN BlWlothek PEARSON Prentice Hall PEARSON EDUCATION Contents
More informationFoundations in Marketing 6-8 February, 2012 MBA at Pforzheim University
Foundations in Marketing 6-8 February, 2012 MBA at Pforzheim University A) Aim of the course The course will provide the students with a comprehensive understanding of the concepts and principles of Marketing
More informationFLORIDA GULF COAST UNIVERSITY LUTGERT COLLEGE OF BUSINESS DEPARTMENT OF MARKETING Summer A, 2016 INTRODUCTION TO MARKETING COURSE SYLLABUS
FLORIDA GULF COAST UNIVERSITY LUTGERT COLLEGE OF BUSINESS DEPARTMENT OF MARKETING Summer A, 2016 MAR 3023 (CRN 50193) MWF: 3:30-5:50 Room 1202, Lutgert Hall Dr. Van Auken INTRODUCTION TO MARKETING COURSE
More informationCOURSE OUTLINE OLG 611: STRATEGIC HUMAN RESOURCE MANAGEMENT THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUINESS MANAGEMENT MASTER OF PROJECT MANAGEMENT
COURSE OUTLINE OLG 611: STRATEGIC HUMAN RESOURCE MANAGEMENT THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUINESS MANAGEMENT MASTER OF PROJECT MANAGEMENT OLG 623: Project Human Resource Management 1 1.0.
More informationKotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position,
More informationINTERNATIONAL MARKETING MANAGEMENT
INTERNATIONAL MARKETING MANAGEMENT Equivalent QCF level: Level 4 Credit Value: 30 Learning time (hours): 300 UNIT PURPOSE This unit provides the learner with an understanding of marketing on a worldwide
More informationShaping. Business Strategy. Through. Competitive Intelligence. Strategic Use of. Intellectual Property Information
Shaping This project is funded by the EU Business Strategy Through Competitive Intelligence Strategic Use of Intellectual Property Information Strategic Planning Process Business Strategy Definition This
More informationMBA. Specialization. 601 Prerequisites: None. 05B Prerequisites: None. 609 Prerequisites: BUS508. MIB International Business
MBA s Management MIB International Business 601 Prerequisites: None The course provides an overview of the means of conducting international business. The course will explore the effects of social, political
More informationAdvanced Diploma in Purchasing and Supply. Marketing for Purchasers. L5-10/May-08 LEVEL 5 MARKING SCHEME. May 2008. Carrington
Advanced Diploma in Purchasing and Supply Marketing for Purchasers L5-10/May-08 LEVEL 5 MARKING SCHEME May 2008 Carrington SECTION A Q1 to test candidates knowledge and understanding of the marketing mix
More informationThe Effectiveness of Trade Shows in Global Competition
ISSN 2286-4822, www.euacademic.org The Effectiveness of Trade Shows in Global Competition JONIDA KELLEZI European University of Tirana Tirana, Albania Abstract: Trade shows industry has experienced a rapid
More informationHuman Resources Management (HRM5081) Syllabus. Winter semester 2015/16
Human Resources Management (HRM5081) Syllabus Winter semester 2015/16 Time: November 26 13:45 17:00 November 27 11:30 17:00 November 28 08:00 13:00 January 8 11:30 18:45 January 9 09:45 13:00 Room: start
More informationThe role of dominant power in supply chains
Tamás Brányi (Hungary), László Józsa (Hungary), Renáta Machová (Slovak Republic) The role of dominant power in supply chains Abstract Companies within the supply chain have to cope with power structures
More informationThe Entrepreneurial Way
The Entrepreneurial Way Workshop Wednesday 30 January The Essentials of Marketing Fiona Mulliner Today s Session What marketing is Where marketing fits into a business How to develop a robust marketing
More informationMARKETING INTERMEDIATE LEVEL
Syllabus MARKETING INTERMEDIATE LEVEL Proposed for examinations sessions starting May 2017 INTERMEDIATE Level, Marketing, MATSEC 1 Syllabus objectives The syllabus is intended to encourage candidates to:
More informationCUSTOMER SERVICE THE IMPORTANT GOAL OF LOGISTICS
CUSTOMER SERVICE THE IMPORTANT GOAL OF LOGISTICS Associate Professor Adriana SCRIOŞTEANU, PhD University of Craiova Faculty of Economics Craiova, Romania Professor Daniela POPESCU, PhD University of Craiova
More informationFormed by merger of Bell Atlantic and GTE in June 2000. $67.8b - 2003 Revenue - from four business segments: Domestic Telecom Fiber Optic Network
1. BACKGROUND Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. Verizon Communications, Inc. has many
More informationCourse Outline. BUSN 5050/1-3 Marketing Management (3,0,0)
Course Outline Department of Marketing, International Business, Entrepreneurship School of Business and Economics BUSN 5050/1-3 Marketing Management (3,0,0) Calendar Description Students examine the key
More informationQUT Digital Repository: http://eprints.qut.edu.au/27709
QUT Digital Repository: http://eprints.qut.edu.au/27709 Kuhn, Kerri-Ann and Alpert, F. (2004) Applying Keller s brand equity model in a B2B context : limitations and an empirical test. In: ANZMAC 2004
More informationLearning Objectives. Strategic Planning Concepts for Marketing Communications. Strategic Planning. Business Planning Process.
CHAPTER 4 Strategic Planning Concepts for Marketing Communications Learning Objectives Identify the distinctions and relationships between the various types of planning Describe the key variables that
More informationSubject: Business Studies. www.bized.co.uk www.theguardian.com/uk/business
www.bized.co.uk www.theguardian.com/uk/business Autumn Term Spring Term Summer Term understand customer How can new businesses sport a gap in the market? How can business add value to their products or
More informationSolBridge International School of Business
SolBridge International School of Business MBA Curriculum for Members: Sung Tae Kim* Chia-Hsing Huang YoungHack Song Tahir Hameed 1/15 SolBridge International School of Business Master of Business Administration
More informationSAMPLE. Office Hours: Office: Room WDC 205D. M: 2:30-3:30pm. Office Phone: 410-572-8719. T: 12:30-3:30pm Eamil: gojie-ahamiojie@worwic.
HOTEL-MOTEL-RESTAURANT MANAGEMENT Hospitality Marketing Course Number: HMR 5-D0 Time/Day: Mon/Wed: 0:45-:45 Syllabus: Spring 05 Credit: 3 Instructor: Dr. George Ojie-Ahamiojie Office Hours: Office: Room
More informationM.B.A. Advertising & Sales Promotion 2012-13 & onwards Page 1 of 7
M.B.A. Advertising & Sales Promotion 2012-13 & onwards Page 1 of 7 BHARATHIAR UNIVERSITY: COIMBATORE-641 046 M.B.A Advertising and Sales Promotion (For the SDE students admitted during the academic year
More informationMidterm Exam. Hagen Ziemer. California International Business University. February 9, 2009. CIBU 729: Marketing Management. Thomas Matula, Ph.D.
Midterm Exam 1 Midterm Exam Hagen Ziemer California International Business University February 9, 2009 CIBU 729: Marketing Management Thomas Matula, Ph.D. Midterm Exam 2 Table of Content I.Table of Content...
More informationStrategic planning and business development of tea industry in Iran (Case study: Senic Tea Company) MSc of MBA 2.
Journal of American Science0;9(s) Strategic planning and business development of tea industry in Iran (Case study: Senic Tea Company) Saeedeh Seyadat (Corresponding author), Alireza Pirali. MSc of MBA.
More informationPromotion Orientation Verus Market Orientation
Promotion Orientation Verus Market Orientation Lawrie Drysdale Senior Lecturer in Educational Administration Centre for Organisational Learning and Leadership University of Melbourne Introduction All schools
More informationCoggin College of Business Marketing & Logistics Course Descriptions
CATALOG 2010-2011 Undergraduate Information Coggin College of Business Marketing & Logistics Course Descriptions MAR2905: Special Topics in Marketing v. 1-3 Prerequisite: Permission of instructor. Special
More informationFACULTY OF BUSINESS MANAGEMENT
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OAF 626: PROJECT PORTFOLIO AND RISK MANAGEMENT COURSE OUTLINE Introduction Project portfolio and risk management is a level VI course which
More informationProgramme: BSc Hons International Hospitality Management Course Title: STRATEGIC MANAGEMENT
Programme: BSc Hons International Hospitality Management Course Title: STRATEGIC MANAGEMENT Course Code: STMT 401 Scheduled for semester: One Prerequisite/s: Nil Credit hours: 3 Co-requisite/s: Nil Nominal
More informationCURRICULUM PROPOSAL. Activities To carry out The Plan
COURSE TITLE: Business Ethics To cover the important moral issues that arises in various business contexts and provides students with the understanding of the moral social and economic environments when
More informationCourse Syllabus. 1. Program of Study B.B.A. (Tourism and Hospitality Management) Faculty/Institute/College Mahidol University International College
Course Syllabus 1. Program of Study B.B.A. (Tourism and Hospitality Management) Faculty/Institute/College Mahidol University International College 2. Course Code ICTM 201 Course Title Principles of Marketing
More informationGraduate Diploma in. Management. (Grad.Dip.Mgmt)
cmi-ireland.com T: 01 492 7070 Graduate Diploma in Management (Grad.Dip.Mgmt) CMI Page 1 Graduate Diploma in Management About the Course CMI have teamed up with the ICM Institute of Commercial Management
More informationUnit 4: Marketing Principles
Unit 4: Marketing Principles Unit code: F/601/0556 QCF level: 4 Credit value: 15 credits Aim This unit aims to provide learners with understanding and skills relating to the fundamental concepts and principles
More informationMarketing Plan. Contents. Introduction: Using the Marketing Planning Framework. The Elements of the Marketing Planning Framework
Marketing Plan Contents Introduction: Using the Marketing Planning Framework The Elements of the Marketing Planning Framework Terms of Reference Executive Summary 1. Business Mission 2. External Marketing
More informationTHE PLACE OF MARKETING STRATEGIES IN THE CONSOLIDATION OF ROMANIAN BAKERY FIRMS
THE PLACE OF MARKETING STRATEGIES IN THE CONSOLIDATION OF ROMANIAN BAKERY FIRMS PhD Full, Professor Filimon Stremţan PhD Candidate, Lecturer Andreea Muntean 1Decembrie 1918 University Alba Iulia Abstract:
More informationStudy program Master of Business Administration - MBA (120 ECTS)
Study program Master of Business Administration - MBA (120 ECTS) Faculty Cycle Business and Economics Postgraduate ECTS 120 Offered in Tetovo Description of the program The SEEU MBA program is envisioned
More informationChicken Cottage Expansion Strategy 1
Chicken Cottage Expansion Strategy 1 Global Business in Emerging Regions Case Study of Chicken Cottage Expansion in India Name Course Instructor Institution Location Date of Submission Chicken Cottage
More informationAnalyze the Hotel Industry in Porter Five Competitive Forces
Analyze the Hotel Industry in Porter Five Competitive Forces Dr. David S. Y. Cheng, Faculty (Business) Upper Iowa University Hong Kong Campus ABSTRACT This article is going to discuss the strengths and
More informationII B.Com(International Business) [2014-2017] Semester III Core:International Business Strategy-317C Multiple Choice Questions.
1 of 22 8/8/2015 12:22 PM Dr.G.R.Damodaran College of Science (Autonomous, affiliated to the Bharathiar University, recognized by the UGC)Reaccredited at the 'A' Grade Level by the NAAC and ISO 9001:2008
More informationServices Marketing 2011/12. Master of Science Program Code Msc Services Management. Ana Côrte-Real. Topics and Objectives
2011/12 Academic Year dd/mm/aaaa Master of Science Program Code Msc Services Management MsScience Course Code Services Marketing Course Ana Côrte-Real Course Coordinator Ana Côrte-Real acortereal@porto.ucp.pt
More informationMASTER OF BUSINESS ADMINISTRATION (MBA) 800 Series
MASTER OF BUSINESS ADMINISTRATION (MBA) 800 Series BBA 820: Managerial Functions Natural and scope of management of organizations operations. Systems approach to organizations. The management process planning,
More informationCompulsory Course: Strategic Management Semester: 3 rd
PROGRAMME: Interdepartmental Programme of Postgraduate Studies in Business Administration (M.B.A.) Instructors: Demetres Subeniotis Professor Off:206 tel: 2310 891 580 e-mail : subedim@uom.edu.gr Compulsory
More informationMKTG 809. Marketing Logistics
MKTG 809 Marketing Logistics Lecturer: Gareth Jude Semester 1, Year 2009 1 MACQUARIE UNIVERSITY FACULTY OF BUSINESS AND ECONOMICS UNIT OUTLINE Year and Semester: 2009 Semester 1 Unit convenor: Gareth Jude
More informationfor BSNL internal circulation only
E4-E5 E5 (MANAGEMENT) Marketing of Services AGENDA Define marketing Describe service and its difference from product List the services marketing mix Apply the marketing mix to BSNL services Understand
More informationUNDERSTANDING INTERNAL AND EXTERNAL ENVIRONMENT FOR A FLEXIBLE PRODUCTION APPROACH
UNDERSTANDING INTERNAL AND EXTERNAL ENVIRONMENT FOR A FLEXIBLE PRODUCTION APPROACH Cătălin Cristian BABALÂC The Bucharest University of Economic Studies, Bucharest, Romania babalac.catalin@gmail.com Abstract
More informationHow To Teach A Sales Management Course
THE AMERICAN UNIVERSITY IN CAIRO SCHOOL OF BUSINESS DEPARTMENT OF MANAGEMENT SYLLABUS SALES MANAGEMENT (MBA) MARKETING 523 (01) FALL SEMESTER 2012 Instructor name: Mohamed Radwan Office number: BEC 2047
More informationStrategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules.
Module Specification: Strategic Marketing Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a
More informationTHE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT COURSE OUTLINE
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OLG 111: PRINCIPLES OF HUMAN RESOURCE MANAGEMENT AND ADMINISTRATION 1.0 INTRODUCTION COURSE OUTLINE Human resource is a very important resource
More informationSyllabus BA 4722 Marketing Strategy METU Department of Business Administration
Syllabus BA 4722 Marketing Strategy METU Department of Business Administration Instructor: Cengiz Yılmaz Office: H106 Office Hours: Monday-Wendesday 13:00-14:00 Phone: 3066 Course Materials: http://uk.groups.yahoo.com/group/yilmazcourses/
More informationIMPACT ANALYSIS OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN GROCERY STORE CHAINS-AN EMPIRICAL STUDY OF EMPLOYEES PERSPECTIVE.
IMPACT ANALYSIS OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN GROCERY STORE CHAINS-AN EMPIRICAL STUDY OF EMPLOYEES PERSPECTIVE. Sudhir Kumar Singh Research Scholar, RTM Nagpur University, PhD (Pursuing),
More informationBrand Management in Business to Business Markets - Particularities of Business to Business Markets, Branding and Brand Equity -
Brand Management in Business to Business Markets - Particularities of Business to Business Markets, Branding and Brand Equity - Lecturer Andrei BUIGA PhD Assistant Raluca DRAGOESCU PhD Student ARTIFEX
More informationInternational Business Programme, Bachelor Course Descriptions 2015-2016
International Business Programme, Bachelor Course Descriptions 2015-2016 The following course descriptions briefly describe the course contents, how many credits the course is worth, if the course is given
More informationa. Languages: English will be the primary language of the collection. b. Chronological Guidelines: Current and recent topics are of major interest.
Georgia State University University Library Collection Development Policy Department of Marketing Purpose: To provide guidance in the selection of library materials to support the curriculum for the program
More informationCUSTOMER EXPERIENCE MANAGEMENT THE MOST IMPORTANT DIMENSION OF THE SERVICE FIRM STRATEGY
CUSTOMER EXPERIENCE MANAGEMENT THE MOST IMPORTANT DIMENSION OF THE SERVICE FIRM STRATEGY Ra iu Monica Paula Romanian-American University, Faculty of Internal and International Tourism Economy, 1B, Expozi
More informationStrategic Brand Management Exeter MBA and MSc CRM and its impact on Service Sector Brands Customer Relationship Management CRM deals with learning about the needs and behaviour of consumers in order to
More informationPROJ H4001: Project Management
Short Title: Full Title: Project CONDITIONAL APPROVAL Project Module Code: PROJ H4001 Credits: 5 NFQ Level: 8 Field of Study: Electricity and energy Module Delivered in no programmes Reviewed By: JAMES
More informationLevel 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus
Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus Contents Page 1. The Level 4 Diploma in Advanced Hospitality and Tourism Management Syllabus 4 2. Structure of
More informationMBA (Master of Business Administration) Syllabus 2011 (Term 2)
MBA (Master of Business Administration) Syllabus 2011 (Term 2) Course Code: D M G T 4 0 4 Course Title: RESEARCH METHODOLOGY 1. An Introduction to Research: Meaning, Process, Defining, Research Problem:
More informationTHE PROGRAMME PROGRAMME STRUCTURE ADMISSION REQUIREMENTS LANGUAGE MEDIUM
THE PROGRAMME INTRODUCTION This programme aims to provide participants a fundamental understanding of marketing with a strong focus on digital marketing. With more than 4.87M and 2.45B netizens in HK and
More informationTCMG 510. Foundations of Marketing for Engineers Fall 2015 08/24/2015 12/04/2015 Course Syllabus
School of Engineering Department of Technology Management TCMG 510 Foundations of Marketing for Engineers Fall 2015 08/24/2015 12/04/2015 Course Syllabus Tuesday 6:15-8:45 pm Full Semester, Room: Tech
More informationSenior Honors Thesis Project ABSTRACT
Senior Honors Thesis Project ABSTRACT Author: Nakia M. Watkins Department: English Language and Literature Area: Public Relations Supervising Instructor: Lolita Hendrix Honors Adviser: Lolita Hendrix Title:
More informationInternational Journal of Advance Research in Computer Science and Management Studies
Volume 3, Issue 11, November 2015 ISSN: 2321 7782 (Online) International Journal of Advance Research in Computer Science and Management Studies Research Article / Survey Paper / Case Study Available online
More information