1 Stephanie Laura Jacobsen 16 Marshall Way Rumford RI Experience: January 11- University of Massachusetts Dartmouth, North Dartmouth, MA Present Lecturer in Management/Marketing Department Responsible for teaching required classes for Marketing majors including of Marketing Intelligence, Principles of Marketing, Advertising and the capstone Marketing Research class. Focused on teaching primary and secondary research methods through project-oriented courses. Classes also include written and oral communication of research findings. MBA Coordinator Responsible for recruitment, enrollment, advising and all communication with interested and matriculated MBA students. Make marketing and recruitment decisions based on current data and trends, liaise as necessary with various other departments including Admissions, the Business College, the International Office, Financial Aid and the Registrars Office. Responsible for creating marketing materials, attending graduate fairs and open houses, and increasing promotion and recognition for the program as well as the University. September 09- Rhode Island College. Providence, RI May 10 Adjunct Faculty (2 courses) Taught Principles of Marketing and Advertising/Public Relations at Sophomore/Junior level, emphasizing basic concepts as well as the real world application of marketing, including public speaking skills and the ethics involved in decision making. October 08- New Bedford Area Chamber of Commerce. New Bedford, MA January 11- Director of Education and Workforce Development Recruited area businesses to participate in the Connecting Activities program which placed high school students in business environments. Held events, created marketing materials, and made frequent presentations to businesses and government leaders regarding program benefits. Coordinated efforts with area high school students and faculty to achieve the best match for student at an internship site.
2 September 04- UMD Center for Marketing Research. Fairhaven, MA May 08 Research Associate Create and conduct telephone and survey intercepts, input and tabulate data, analyze frequencies, draw conclusions and make recommendations for companies across the country. Marketing Research Consultant for Madico, Inc. Woburn, MA Designed and implemented a customized marketing research study including survey construction, sample design, data collection and analysis. Summer South Kingstown Parks and Recreation. Wakefield, RI 07, 08 Summer Concert Coordinator Main contact for performers, handled all onsite communications and logistics, hosted and greeted up to 300 people. January 08- May 08 Buttonwood Park Zoo. New Bedford MA Marketing/Public Relations Consultant Researched and created a press kit, evaluated attendance statistics, wrote press releases, assisted with event planning, performed marketing research, managed volunteers, and assisted with online marketing. September 07- North Dartmouth Mall. North Dartmouth MA December 07 Marketing Assistant Input and evaluated store sales and performance data, performed marketing research, and assisted with marketing events. September University of Massachusetts Dartmouth, North Dartmouth MA Admissions Office Head Tour Guide/ Tour Guide and Office Assistant Spoke with incoming students and parents in both small and large group situations, provided extensive tours, disseminated materials, managed and trained other students to provide information and tours to campus visitors, assisted in all marketing efforts including open houses and college fairs, processed applications and maintained contact with interested students. Education: 2013-Present University of Rhode Island, Kingston, RI College of Business Administration Ph.D. in Marketing University of Massachusetts Dartmouth, North Dartmouth MA Charlton College of Business MBA with a concentration in Marketing GPA: 3.8
3 University of Massachusetts Dartmouth, North Dartmouth MA Charlton College of Business Major: Marketing GPA: 3.8 Minor: Writing, Communications and Rhetoric Teaching Specialties: Principles of Marketing Intro to Business Marketing Research Marketing Intelligence Business Communications Marketing Management Internet Marketing/Social Media Public Relations Advertising Consumer Behavior Publications: Barnes, Nora and Stephanie Jacobsen. Adoption of Social Media by Fast-Growing Companies: Innovation Among the Inc Invited by the Journal of Marketing Development and Competitiveness. Vol 7(1), Barnes, Nora and Stephanie Jacobsen. The Missing Link in Social Media Use Among Top MBA Programs: Tracking Prospects, Journal for New Communications Research. Summer Barnes, Nora and Stephanie Jacobsen. Word of Mouth: Are Marketers Missing the Boat When it Comes to Monitoring their Reputation Online. Journal of Marketing Communications, Special Issue on Social Media, Vol 20 (1-2), Barnes, Nora and Stephanie Jacobsen. Fish Where the Fish Are: Higher Ed Embraces New Communications Tools to Reach the Wired Generation. Journal of Higher Education Theory and Practice. Vol 12 (1) (108) (2012). Proceedings: Barnes, Nora and Stephanie Jacobsen. Missed ewom Opportunities: An Analysis of Online Monitoring Behavior Among US Colleges and Universities and Top MBA Programs. Proceedings of the MMA (Marketing Management Association) International Conference. Chicago, Spring Jacobsen, Stephanie. Teaching Effective Communication to Millennials. Proceedings of the MMA (Marketing Management Association) International Conference. Minneapolis, Fall, 2012.
4 Barnes, Nora and Stephanie Jacobsen. Adoption of Social Media by Fast-Growing Companies: Innovation Among the Inc Proceedings of the MMA (Marketing Management Association) International Conference, Chicago, (Selected best paper in Social Media track). Jacobsen, Stephanie. Presenting Marketing Research Projects. Proceedings of the MMA (Marketing Management Association) Conference. St. Louis, Fall, Barnes, Nora and Stephanie Jacobsen. Fish Where the Fish Are: Higher Ed Embraces New Communications Tools to Reach the Wired Generation. Proceedings of the MMA (Marketing Management Association) International Conference, Chicago, Barnes, Nora and Stephanie Jacobsen, The Game has Changed: The First Longitudinal Study of Social Media Adoption in College Admissions Offices. Proceedings of the MMA (Marketing Management Association) International Conference, Chicago, White Papers/ Online Reports: Barnes, Nora and Stephanie Jacobsen. The Missing Link in Social Media Use Among Top MBA Programs: Tracking Prospects, (White Paper, 2012). Available at (Picked up by many sites including: Yahoo! News, MarketingProfs.com, and ReadWriteWeb.com) Jacobsen, Stephanie. The Missing Link in Social Media Use Among Top MBA Programs: Tracking Prospects- The Infographics. Available at Contributor to Reaching the Wired Generation: How Colleges and Universities are Using Social Media, National Association of College Admission Counselors (White Paper, 2007). Available at Work In Progress: Reflections on Life in Higher Education. Book in progress. To be published Student Satisfaction for Business Students: Are we making changes Millenials need? Reviewer of several submissions for MMA (Marketing Management Association) International Conference. Chicago 2013, Achievements/Honors: International Marketing Management Association Research Conference- Selected Best Paper in the Social Media Track (Spring 2012) Member of Beta Gamma Sigma International Honor Society Member of Golden Key International Honor Society
5 Technological Skills: Microsoft Office Suite including proficient in PowerPoint Statistical Package for the Social Sciences (SPSS) Experience with social media Proficient In: Public speaking Organizing and planning academic events Business writing Relating to diverse populations
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