Integrating Social Media & Direct Mail. Diana Keim, Associate Vice President of Development Emily Dubin Field, MBA, Director of Development
|
|
- Arthur Ryan
- 7 years ago
- Views:
Transcription
1 Integrating Social Media & Direct Mail Diana Keim, Associate Vice President of Development Emily Dubin Field, MBA, Director of Development
2 Goals of our Presentation To demonstrate how multiple departments can work together To demonstrate how online and offline efforts can and should compliment one another We will accomplish this through detailing for you: An integrated fundraising and marketing contact strategy for patients at City of Hope
3 Integrated Contact Strategy for Patients Opportunity Roughly 40,000 mailable patients About 18,000 with Two departments already used direct marketing to communicate with patients: Annual Giving Planned Giving How do we fit in Next Generation?
4 Challenges Who would own the patient calendar and contact strategy? What buy-in did we need from management? Concerns from management about too many patient touches How do you take a new program and have it succeed in an already existing robust contact environment?
5 Organizational Structure Philanthropy Paul, SVP Next Gen/Chapters/Regions Alan, SVP Major Gifts/Grateful Patients Tina, VP Planned Giving Amy, VP Next Generation Emily, Director Annual Giving/Employee Giving Diana, AVP
6 Distinct Calls to Action Planned Giving lead generation Engagement to cultivate or retain current donors to make an estate gift through these action steps: Complete a survey Request information about Planned Giving Learn about recognition Tell us of your intent Annual Giving renewable and sustainable giving Make a donation
7 Distinct Calls to Action Next Generation of Fundraising peer-to-peer fundraising; people generator Share your story and create awareness and raise money on behalf of City of Hope Do your own fundraiser and create awareness and raise money on behalf of City of Hope
8 Planned Giving Lead Generation Samples
9 Survey Mailing and
10 Request Information Mailing
11 Recognition Opportunity
12 Engagement Mailing
13 Annual Giving Patient Fundraising Samples
14 2012 December Patient Appeal and Acquisition Appeal Mailed: 13,259 Response rate: 1.3% Average gift: $85.59 Acquisition Mailed: 22,440 Response rate: 1.9% Average gift: $125.90
15 2012 December Component ed: 16,241 Three series following mailed appeal Average gift: $190.48
16 2013 April Wish Tree Appeal Mailed: 38,789 Response rate: 1.34% Average gift: $55.94
17 2013 November Appeal and Acquisition Appeal Mailed: 13,480 Response Rate: 0.75% Average Gift: $ Acquisition Mailed: 24,122 Response Rate: 1.0% Average Gift: $149.83
18 Next Generation Patient Contact Strategy
19 ourhope Microsite
20 Personal Fundraiser
21 Personal Fundraiser
22 Personal Fundraiser
23 Personal Fundraiser
24 Personal Fundraiser
25 Personal Fundraiser
26 Engagement s
27 Key Examples of How to Overcome Challenges Tangible assets to show Key constituents want this type of program Tackling the credit issue Tackling the these are my people issue Roadshow Management Staff Meeting Faculty Philanthropy Committee Meeting Demonstrating success Share success stories
28 More Integration E-Appeals Newsletter articles Point of Connection/Passion Donor Impact Reports Prospect Research Tours Plaques on campus Blood & Platelet Donors Patient referrals National awareness
29 Slow Roll-out Receipt Inserts
30 Annual Giving HopeCONNECTION Newsletter Tie-in
31 Employee Giving Tie-in
32 Employee Giving Tie-in
33 Social Media Integration
34 Digital Integration
35 Digital Integration
36 Take It Personal
37 Take It Personal Campaign Components May and June Incentives Direct marketing Mailings s Digital assets Social Media Digital Signage Website Hero Tiles Engagement s and Follow-up s
38 Announcement
39 Announcement Letter
40 Take It Personal Invitation
41 Take It Personal Mail Invitation
42 Take It Personal Mail Invitation
43 Digital Assets
44 Emily Diana
BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES
BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES Randy Brewer, President and CEO of Brewer Direct Inc., presented this paper via a webinar in the fall
More informationCreating a MultiChannel Marketing Plan & Timeline for Annual Fundraising
AFP DFW Philanthropy in Action Conference June 13, 2014 Creating a MultiChannel Marketing Plan & Timeline for Annual Fundraising Jennifer Hawthorne Hawthorne@UTA.edu Hawthorne.JL@gmail.com MultiChannel
More informationSample questions for a development audit
12-00 Sample questions for a development audit These questions demonstrate the scope of issues you should consider if you want to evaluate your fund development program. Often a development audit is conducted
More information17/11/2013. 20 Things You Should Know Before planning your next direct response campaign. 20 Quick Things. What is Direct Response?
Association of Fundraising Professionals Greater Toronto Chapter Congress 2013 20 Things You Should Know Before planning your next direct response campaign 20 Quick Things 4 minutes per thing, so 1 or
More informationShallow Review of Direct Mail Fundraising
Shallow Review of Direct Mail Fundraising Direct mail fundraising is sending mail with the aim of raising money. There are two types of direct mail fundraising: donor renewal mail and donor acquisition
More information6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations
6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,
More informationBuilding Your Annual Giving Program. Introductions. Some Types of Fundraising Programs
Building Your Annual Giving Program Annual Fund Advisory Committee Training November 5, 2010 Lincoln, NE Introductions Your Name Your Affiliated Fund Why you care about your affiliated fund (no more than
More informationJewish Family and Children s Service of Minneapolis. Guide to Giving Opportunities
Jewish Family and Children s Service of Minneapolis Guide to Giving Opportunities Donor Directed Support JFCS has a budget of nearly $8.5 million. Donor directed support totals just over $2.2 million.
More informationIS NOW THE FUTURE. Moving Donors UP The Giving Pyramid. JANN SCHULTZ, Operation Smile ANGEL A. ALOMA, Food For The Poor MARK RHODE, Russ Reid
THE FUTURE IS NOW STRATEGIES & TECHNIQUES FOR INTEGRATED PROGRAMS Moving Donors UP The Giving Pyramid JANN SCHULTZ, Operation Smile ANGEL A. ALOMA, Food For The Poor MARK RHODE, Russ Reid The problem we
More informationMID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End
MID-YEAR PREPARATION 10 Simple Steps to Get You Ready for Year-End IMPLEMENT SIMPLE STRATEGIES NOW THAT WILL MAZIMIZE YOUR YEAR-END FUNDRAISING EFFORTS. Did you know that most organizations receive half
More informationMajor Donor Development: 101
101 U n d e r s ta n d i n g & C u lt i vat i n g R e l at i o n s h i p s w i t h M a j o r D o n o r s As harsh as it sounds, no one cares about your needs. Every nonprofit organization on the planet
More informationThink About the Big Picture
TITAN CROWDFUNDING Titan Crowdfunding is a Cal State Fullerton program that gives students, faculty and staff the ability to showcase and raise funds for projects that allow them to remain at the top of
More informationDirect Mail Marketing
Direct Mail Marketing Benefits, Strategies and Expectations Kimberly Knab President Beyond Direct Marketing What are some of the benefits of direct mail? What are some of the benefits of direct mail? Introduces
More informationWelcome to Active Giving Fundraising!
Welcome to Active Giving Fundraising! Managing Your Personal Fundraising Page You will be notified by email when your personal fundraising page has been set up. Please follow the easy steps below to manage
More informationRecord Breaking Major Gifts In 2016
Record Breaking Major Gifts In 2016 Roy C. Jones, CFRE Development Advisor to Russ Reid January 29, 2016 Top 3 Takeaways! You will learn how to create a six week campaign to targeted hicapacity donors
More informationDONOR STEWARDSHIP PROGRAM FY 2013
DONOR STEWARDSHIP PROGRAM FY 2013 THE CASE FOR DONOR STEWARDSHIP The Merriam Webster Collegiate Dictionary tells us that the word stewardship first appeared in the 15th century, and is defined as the conducting,
More informationFaculty & Staff Fundraising Policy and Process
Faculty & Staff Fundraising Policy and Process Like all higher education organizations, Cornell College increasingly relies on philanthropy to enhance its academic programs, faculty and student research
More informationPolicy: Campus Fundraising
Policy: Campus Fundraising CITATION REFERENCE Official Title: Campus Fundraising Policies and Procedures Abbreviated Title: None Volume: CCGA Policies Responsible Office: Advancement Office Originally
More informationPOSITION DESCRIPTION SAVE THE CHILDREN AUSTRALIA KEY PURPOSE OF POSITION. Gifts in Wills Manager. Direct Reports: East Melbourne - Melbourne Office
POSITION DESCRIPTION Title: Reporting to: Direct Reports: Location: Gifts in Wills Manager National Partnership Advisor None East Melbourne - Melbourne Office SAVE THE CHILDREN AUSTRALIA Save the Children
More informationSecrets to Fundraising Success with Individual Donors
Secrets to Fundraising Success with Individual Donors Individual Giving 101 USA CHARITABLE GIVING IN 2013 $335.17 BILLION TOTAL CONTRIBUTIONS LISTED BY SOURCE (IN BILLIONS OF DOLLARS ALL FIGURES ARE ROUNDED)
More informationMonthly Giving Marketing Kit
Monthly Giving Marketing Kit The Secrets to Gaining and Retaining Monthly Donors Part 2 of the Monthly Giving Series Prepared by DonorPerfect and Contributing Author Erica Waasdorp A Direct Solution Welcome
More informationThe Event Manager s TeamRaiser Companion
The Event Manager s TeamRaiser Companion This document is intended to provide suggestions and assistance for getting the most out of Convio s TeamRaiser, and maximize event participation and fundraising
More informationHow to Get the Most Out of Your Fundraising Database. Robert Weiner
How to Get the Most Out of Your Fundraising Database Raising Change: A Social Justice Fundraising Conference July 25, 2008 Robert Weiner Consulting robert@rlweiner.com www.rlweiner.com 415.643.8955 My
More informationThe Development Plan Matrix
The Development Plan Matrix Mission, Vision, Results Marketing: Branding, Messaging Organizational Infrastructure Development Plan Successful fundraising campaigns are built on four important elements
More informationDonor Relations and Stewardship Defined
Donor Relations and Stewardship Defined Donor relations is the comprehensive effort of any nonprofit that seeks philanthropic support to ensure that donors experience high-quality interactions with the
More informationNonprofit Sustainability 1
Nonprofit Sustainability 1 Every nonprofit organization is successful in a unique way. A nonprofit s success often depends on a unique set of circumstances and uniquely adept decision making. This is all
More informationVice President, Development and Communications Washington, DC
Vice President, Development and Communications Washington, DC About Rails-to-Trails Conservancy Rails to Trails Conservancy (RTC) is a nonprofit organization that builds healthier places for healthier
More informationUniversity Advancement Annual Giving. Program Review
University Advancement Annual Giving Program Review 2010 Prepared By: Mike Welch Associate Vice President, Annual Giving and Alumni Relations Faculty Advisor: Dr. Jack Meek, Professor of Public Administration
More informationBFB-G-42: Gifts Presented to Non- Employees on Behalf of the University
BFB-G-42: Gifts Presented to Non- Employees on Behalf of the University Responsible Officer: AVP - Systemwide Controller Responsible Office: FA - Financial Accounting Issuance Date: 10/17/2011 Effective
More informationDevelopment Strategy Overview. Jake Bland Vice President of Development & Marketing Youth For Christ USA April 23, 2015
Development Overview Jake Bland Vice President of Development & Marketing Youth For Christ USA April 23, 2015 Three objectives: 1) Strategic overview of the pipeline and how it will be used 2) What should
More informationfree to breathe FUNDRAISING TIPS FUNDAMENTALS
& free to breathe FUNDRAISING TIPS FUNDAMENTALS TABLE OF CONTENTS pg. 3 Steps for Fundraising pg. 4 Enhance Fundraising Efforts Seven Ways to Boost Your Fundraising Efforts One-A-Day: How to Raise $100
More informationgroup Grants and Fundraising for Your Organization
June, 2014 Part I. Information about the Organization Staff and Board American University Grantseeking Survey 1. Organization 2. Please list the number of employees your organization employed in 2013 in
More informationDonor Acquisition Campaigns for Small Nonprofits
SMART A N N U A L G I V I N G The Smart Guide to... Donor Acquisition Campaigns for Small Nonprofits The guide to designing and managing an affordable, small-scale direct-mail campaign that will recruit
More informationThe Pursuant Approach to Partnership
The Pursuant Approach to Partnership AGENDA The Pursuant Group Story Pursuant Group s Approach to Partnership Q & A / Next Steps UNDERSTANDING Your Needs Finding the next generation of major donors? Converting
More informationEXAMINING DIRECT & INTERACTIVE MARKETING APPLICATIONS IN A VARIETY OF SECTORS
1 CHAPTER 14-2E EXAMINING DIRECT & INTERACTIVE MARKETING APPLICATIONS IN A VARIETY OF SECTORS Summary The applications of direct and interactive marketing are almost endless. This chapter has explored
More informationSenior Director of Development
Idaho Humane Society Job Description Senior Director of Development The Idaho Humane Society is a community-supported open-door facility that provides shelter, medical care, adoption services, humane law
More informationUsing Your Fundraising Software to Effectively Manage Your Prospects
Using Your Fundraising Software to Effectively Manage Your Prospects Learning Objectives How do we use our fundraising software to help manage our prospects more effectively? Note that this presentation
More informationHow To Use Digital Media Marketing to Boost Fundraising
How To Use Digital Media Marketing to Boost Fundraising Lucy Sytov Marketing and Annual Fund Manager, Central Scholarship LSytov@central-scholarship.org Before You Jump In Determine what you want to get
More informationGUIDE TO CREATING A CAPITAL CAMPAIGN PLAN: CONTENTS
GUIDE TO CREATING A CAPITAL CAMPAIGN PLAN: CONTENTS NOTE (9-17-10): This Guide wasn t designed as a template for a capital campaign plan. It was originally created as a tool and proposal attachment for
More informationSteveMaggio ChiefCreativeOfficer Steve@davinci-direct.com 508.746.2555,ext.511
SteveMaggio ChiefCreativeOfficer Steve@davinci-direct.com 508.746.2555,ext.511 TonyGenovese ChiefExecutiveOfficer Tony@davinci-direct.com 508.746.2555,ext.512 CopyrightDaVinciDirect2015 Test New Formats
More informationHow and Where to Get Started. with Business Intelligence (BI)
How and Where to Get Started with Business Intelligence (BI) Paul & Lisa Paul Keogan Founder and Principal at BackOffice Thinking Leading technology consultant for the past 20 years. pkeogan@backofficethinking.com
More informationWriting an Effective Direct Mail Appeal
Writing an Effective Direct Mail Appeal The 6 main characteristics Key preparation steps Cardinal rules Tips, examples and resources Writing an Effective Appeal 2 Other topics? Securing funds to support
More informationVice President for Resource Development
Resource Development cultivates philanthropic gi s to sustain MIT s excellence in education and research, and supports the programmatic and capital infrastructure of a thriving, learning community. We
More informationEmployee Campaign Coordinator (ECC) Handbook. Be the One. It takes just one person to change one life.
It takes just one person to change one life. Employee Campaign Coordinator (ECC) Handbook How to Be the ONE at your company that leads a great LIVE UNITED Campaign Be the One. unitedwaycassclay.org Be
More informationBest Practices to Establishing a Grateful Patient Program
Best Practices to Establishing a Adam Wilhelm Vice President Campbell & Company Holly Gibout Vice President Northwestern Memorial Foundation November 20, 2014 Webinar Best Practices 1. Close any programs
More informationGetting Started in Planned Giving: Developing a Program on a Budget
Getting Started in Planned Giving: Developing a Program on a Budget Raising Funds for Your Organization s Future: Part III of A Series of Webinars about Planned Giving Sponsored by DC Bar Pro Bono Program
More informationStrategic Planning for Your Organization and Its Fund Development
Strategic Planning for Your Organization and Its Fund Development 2003 Rural Tourism Conference Morgan City, LA Lori Bertman ljb@bertmanandassociates.com (225) 806-9109 Strategic Planning for Your Organization
More informationDIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact:
CompanionBooklet 10/10/06 12:45 PM Page 1 COMPANION BOOKLET THE POWER OF DIRECT MAIL Developing your direct mail program... For more information, contact: 2819 Saint Paul Street Baltimore, MD 21218-4312
More informationApplying the Art & Science of Direct Marketing to Planned Giving
Applying the Art & Science of Direct Marketing to Planned Giving Published in The Journal of the Direct Marketing Association Non-Profit Federation One of the silver linings of the recent economic downturn
More informationCrowdfunding the Smithsonian. Inside the Together We re One Campaign
Crowdfunding the Smithsonian Inside the Together We re One Campaign Presenters Miranda Gale Public Affairs and Marketing Specialist Freer Gallery of Art and Arthur M. Sackler Gallery galem@si.edu, @mirandagale
More informationCampaign Tool Kit. Change is possible. You can help. United Way of Central New Mexico
Campaign Tool Kit Change is possible. You can help. United Way of Central New Mexico Planning and Running Your Campaign Table of Contents p. 2 Role of Employee Campaign Manager p. 3 10 Steps to Success
More informationCreating the Ask: Red Cross Clubs: Recruit, Retain and Recognize Club Members
s: Recruit, Retain and Recognize Club Members There are many different stages in the life of a club. Some of you might just be starting a while others have a well-established program. Regardless of how
More informationIndividual Giving 1. Direct Mail contributions solicited and received through the mail
There are many activities that can support the funding needs of an organization. The diversity of funding sources can be essential to an organization s funding stability. The following activities can be
More informationParticipant Instruction Guide
Participant Instruction Guide Thank you for participating in Raising the Turf fundraising project! With your participation and help we can join together to raise enough funds to install the donation of
More informationMonitor. Track. Built. Repeat.
Monitor. Track. Built. Repeat. Exploring the Disciplines of Successful Major Gift Fundraising with Moves Management Tuesday, June 11 and Thursday, June 13, 2013 Join the conversation: #movesmanagement
More informationUCR Alumni Chapters and Networks
Chapter Criteria To be chartered and recognized as an alumni constituency group of the UCR Alumni Association (UCRAA) the following is required of new charters: Regionally based chapters must have at least
More informationSage Nonprofit Solutions. Email Marketing Report 2012
Sage Nonprofit Solutions Email Marketing Report 2012 In December 2011, an email was sent to nonprofit development leaders inviting them to take an online survey designed to discover how nonprofits are
More informationMaria College Communications Policy
Maria College Communications Policy The Office of Maria College s Marketing and Communications (Maria Marcom) is responsible for telling the college s story and upholding its image and reputation, as expressed
More informationServes as in-house expert on congressional issues and processes. Establishes and maintains relationships with key congressional
Public Affairs University of Kansas Job Title Descriptions Job Family Definition: Increases awareness and promotes KU's image, projects and programs through all forms of media. Supports solicitation of
More informationThe Non-Profit Board of Directors Purpose and Responsibilities
The Non-Profit Board of Directors Purpose and Responsibilities BOARD PURPOSE The purpose of a governing board of Directors is to accept and act on the legal authority given them to govern and carry out
More informationPlan 2016 The Strategic Plan of University Advancement NC State University
Plan 2016 The Strategic Plan of University Advancement NC State University Introduction Higher education across the country is under enormous pressure to change. This pressure is especially acute for public
More informationThe 5 Keys to Successful Fundraising by Sandra Sims
The 5 Keys to Successful Fundraising by Sandra Sims 2 nd Edition Copyright 2005 The 5 Keys to Successful Fundraising Page 1 Introduction The 5 Keys to Successful Fundraising covers the essential elements
More informationCapital Campaign Clinic
ANNUAL MEETING HANDOUT Capital Campaign Clinic A team of consultants and practitioners shared stories from successful capital campaigns, with break-out sessions addressing approaches to the Planning, Quiet,
More information2012 Communications & Development Plan
2012 Communications & Development Plan Community Relations Department Staff Lisa Fuller, director of community engagement Lindsey Smith, outreach services/volunteer coordinator Hillary Kline, communications
More informationEmployee Campaign Coordinator Guide
Employee Campaign Coordinator Guide unitedwaylm.ca 2014 Give. Volunteer. Act. 2014 Employee Campaign Coordinator Guide Page 2 Table of Contents Where do the dollars come from?... 4 Employee Campaign Coordinator
More informationBeyond the Referral: The Growing Role of Customer Advocates in Technology Marketing
Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing Barb Pfeiffer Senior Consultant & Chief Channel Expert The Partner Marketing Group Beyond the Referral: The Growing Role
More informationPart 2: How Can I Develop a Successful Event email Marketing Strategy?
Part 2: How Can I Develop a Successful Event email Marketing Strategy? November 16, 2010 Presenters: Amy Braiterman, Blackbaud Pamela Snyder, Zuri Group Events Boot Camp Series Blackbaud Events Boot Camp
More informationcampaign guide Leading the way
Leading the way campaign guide Now a part of United Way of Southwestern Pennsylvania Serving Allegheny, Westmoreland, Fayette & Southern Armstrong Counties United Way of Westmoreland County STRATEGIESFORSUCCESS
More informationThe Role of Direct Mail in Philanthropy Marketing
The Role of Direct Mail in Philanthropy Marketing Wayne Gurley President & Creative Director Allegiant Direct, Inc. Brentwood, TN www.allegiantdirect.com The Allegiant Direct Philosophy: Developing a Successful
More informationUsing the Internet to Raise Funds and Mobilize Supporters: Lessons Nonprofits Can Learn from the Dean for America Presidential Campaign.
white paper December, 2003 Introduction In early 2003, Democratic presidential hopeful and former Vermont Governor Howard Dean faced a challenge: How could he make the most of a small staff and a limited
More informationStop Coordinating Your Multi-Channel Fundraising and Start Raising More Money. DMAW Digital Day 10.21.2014
Stop Coordinating Your Multi-Channel Fundraising and Start Raising More Money HOW TO MAXIMIZE THE STRENGTHS OF EACH CHANNEL TO BOOST RESULTS DMAW Digital Day 10.21.2014 Welcome to our session! Introductions:
More informationSAMPLE Sandy s Animal Rescue Annual Fundraising Plan
SAMPLE Sandy s Animal Rescue Annual Fundraising Plan Assumptions: This organization has a big dream to save more animals. They have a GREAT reputation and strong relationships with donors and supporters.
More informationUndoing mediocre marketing
Undoing mediocre marketing IT S TIME TO REVOLUTIONIZE YOUR EMAIL PROGRAM By: Tim Kachuriak SVP, Innovation and Optimization 5151 Belt Line Road Suite 900 Dallas, Texas 75254 214-866-7700 Revolutionizing
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationAltru. A Clear View. The most comprehensive and effective single solution for managing your arts and cultural organization
Altru A Clear View The most comprehensive and effective single solution for managing your arts and cultural organization 800.443.9441 solutions@blackbaud.com www.blackbaud.com 2000 Daniel Island Drive
More informationBest Practices in Donor Recognition:
Best Practices in Donor Recognition: Donor recognition, as a practice, offers three things to your audience of donors: (1) Access, (2) Information; and (3) Recognition. We offer all of these things to
More informationBuilding a Fund Development Model in Your Nonprofit Organization
Building a Fund Development Model in Your Nonprofit Organization With over 80,000 registered charities and another 80,000 nonprofit entities seeking donations each year, it is little wonder that Canadians
More informationMOTLOW STATE COMMUNITY COLLEGE
Page 1 of 5 MOTLOW STATE COMMUNITY COLLEGE SUBJECT: SOLICITATION AND ACCEPTANCE OF GIFTS FUNDRAISING POLICIES AND PROCEDURES The President of Motlow State Community College, as Chief Executive Officer,
More informationGIVECENTRAL SURVEY REPORT. Predictions for Nonprofit Giving
GIVECENTRAL SURVEY REPORT 2015 Predictions for Nonprofit Giving Table of Contents WELCOME FROM GIVECENTRAL CEO 3 EXECUTIVE SUMMARY AND DATA INFOGRAPHIC 4-5 1 THE SURVEY POPULATION 6-7 2 DONOR GIVING TRENDS
More information114 Tips to Raise More Money By Mail
114 Tips to Raise More Money By Mail Direct mail is by far the source of most gifts to nonprofits. And it s one of the most important communications vehicles your organization has. Raise all the money
More informationAssessing Organizational Readiness for Fundraising From Non-Grant Sources
Assessing Organizational Readiness for Fundraising From Non-Grant Sources While many organizations have a history of successful fundraising from grant sources, they often seek to diversify their funding
More informationAlumni Database Management: American International School of Lagos. Deputy Director of Alumni Relations Lagos, Nigeria November 2015
American International School of Lagos Deputy Director of Alumni Relations Lagos, Nigeria November 2015 American International School Lagos, an independent pre-k to high school located on Victoria Island
More informationNon-Profit Direct Mail
Guide to a Successful Non-Profit Direct Mail Campaign The face of fundraising has changed in recent years a change which non-profit organizations have acutely felt. The internet has made access to donors
More informationBest Practices to Build a Multichannel Campaign Plan. @AmyRSWard SocialChangeAny5meEverywhere.com @RadCampaign
Best Practices to Build a Multichannel Campaign Plan Why is multichannel so important? Mobile Facts to Know Fact: 5.2 Billion Mobile Accounts Worldwide Fact: 1 in 2 Mobile U.S. Subscribers Own a Smartphone
More informationDo More With Less: The Complete Toolbox for Small & Growing Nonprofits. 2011 Convio, Inc. Page 1
Do More With Less: The Complete Toolbox for Small & Growing Nonprofits 2011 Convio, Inc. Page 1 Introductions Don Roach Art Director, Creative Services, Convio 9 years of experience consulting with nonprofits
More informationBeyond Prospects: How Data Mining can Uncover Insights and Guide Program Decisions
Beyond Prospects: How Data Mining can Uncover Insights and Guide Program Decisions Christopher Seguin Vice-President, Advancement, Thompson Rivers University Celeste Bannon Waterman Vice-President, Research
More informationUsing Analytics to Increase Efficiencies of Portfolio Growth and Management
Using Analytics to Increase Efficiencies of Portfolio Growth and Management Cindy McGirk, RN, MBA, JD Manager, Strategic Initiatives H. Lee Moffitt Cancer Center Foundation Michael C. Hibler, MPA Sr. Associate
More informationThe Benefits of Fundraising Software For Nonprofits
Raise More Dollars in Less Time - Why the Right Software Matters! There are approximately 1.5 million nonprofits in the US, according to the National Center for Charitable Statistics, and fewer than 100,000
More informationby John Roland Director of Alumni Services & Student Success Email: jroland@lru.edu or Twitter: luther_rice
by John Roland Director of Alumni Services & Student Success Email: jroland@lru.edu or Twitter: luther_rice FOLLOW THE PLAN Steering Committee Volunteer Recruitment Prospect & Evaluation Education Kick
More informationAdvertising by Mail. When to say YES! That s Canada Post Personalized Mail (Addressed Admail )
Advertising by Mail When to say YES! That s Canada Post Personalized Mail (Addressed Admail ) That s Canada Post Personalized Mail (Addressed Admail )When to say YES TABLE OF CONTENTS Introduction.....................................................
More informationGOOD LAND TRUST Fundraising Plan
GOOD LAND TRUST Fundraising Plan OVERVIEW OF THE FUNDRAISING PLAN Background The Good Land Trust is a land trust working in Ecotopia actively protecting natural resources and the open landscapes that define
More informationCSM Foundation Overview 02/26/2015. Presented by Brian Winkelbauer
CSM Foundation Overview 02/26/2015 Presented by Brian Winkelbauer 1 CSMF Mission, Vision and Values Mission The Colorado School of Mines Foundation advances the university s mission by maximizing private
More informationThe Basics of a Capital Campaign
The Basics of a Capital Campaign What is a Capital Campaign? A set of fundraising and outreach activities focused on raising money for a specific defined need. Traditionally this need has been a large
More informationQm 2 A community of consultants helping museums and cultural nonprofits www.qm2.org Reviving and Revising Your Membership Program
By Anita Nowery Durel, CFRE Durel Consulting Partners As you begin to outline your membership program and create a plan for change, draft an introductory statement that describes what membership is and
More informationDirect mail principles: 101
Direct mail principles: 101 D o e s D i r e c t M a i l S t i l l W o r k? When it comes to communicating with donors both current and prospective it s hard to know the best course of action to take to
More informationFundraising Strategies that Eliminate Year-Round Budgeting Angst
Georgia Charter Schools Association Fundraising Strategies that Eliminate Year-Round Budgeting Angst with Karin Douglas Presenter Karin Douglas Senior Consultant Private Nonprofit Organizations Children
More informationNonprofit Fundraising 2010 - Change in the Number of Companies
The 2010 Nonprofit Fundra aising Survey Funds Raised in 20100 Compared with 2009 March 2011 The Nonprof fit Research Collaborative With special thanks to the representatives of 1,845 charitable organizations
More information2016 State Council Planning Document. SHRM Affiliate Program for Excellence
2016 State Council Planning Document SHRM Affiliate Program for Excellence Dear State Council Leader: Welcome to the new SHRM Affiliate Program for Excellence (SHAPE) planning document. Utilizing the input
More informationDevelopment Assistant Catholic Partnership Schools
Association of Fundraising Professionals Greater Philadelphia Chapter 100 North 20 th Street, Suite 400, Philadelphia, PA 19103 T: 215-320-3871; F: 215-564-2175 E: chapter@afpgpc.org; W: www.afpgpc.org
More informationGrow Your Business with Email and Social Media
Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact
More information