2015 International ECHO TM Awards Sample Entry form

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1 The Campaign Overview Campaign title * Agency Name * Who was the campaign for? * (Insert Client Company/Organization) Categories* Each category counts as a separate entry Please add each of your categories as a comma separated list from the listing on step 1 of the entry process. Dates (Campaign must have launched and run between October 1, 2013 through March 31, 2015)* From (DD/MM/YYYY): To (DD/MM/YYYY): Website (optional) URL Username: Password: Country: Country Where Program Ran

2 The Team First Name: Who was involved in the campaign? Optional (list up to 10 people) Last Name: Job Titles: Company: Company: Who are the external contributors? (optional) Involvement: Who are you collaborating with? (optional) Company:

3 Campaign Summary Product Description*: Briefly provide some details about the advertiser/client to help ECHO judges understand the primary product or service that you were promoting in this campaign. (50 word limit) Objective of the Campaign*: A short description of the business problem you were trying to solve, your target audience, and the measurable goals/objectives you were trying to achieve. (500 word limit) Target Audience*: Please specify whether your campaign target audience was Business-to-Business or Business-to- Consumer. Please also indicate the size of your target audience. (50 word limit)

4 Campaign in Detail Enacted Solution*: Describe all the strategies that you employed in designing this campaign. Consider providing information on key insights you used that influenced your positioning, messages, creative, media selections, and offers. Include information about any other strategic actions taken that were designed to help you meet your objectives. Explain tactical implementation details, including campaign timeline, sequence of media, channel selection rationale etc. if you believe it will help an ECHO judge understand your marketing actions better. (500 word limit) Results as They Relate to the Objective(s) of the Campaign*: What happened as a result of this marketing effort? Report results that relate to campaign objectives that you noted above, with as much detail as possible. Use meaningful, quantitative terms (e.g., response rates, conversion rates, cost per customer, average gift size, percent improvement over previous campaign(s), reduction in costs, etc.). To help put them into perspective, explain why results are noteworthy for your industry or product category. ONLY provide results that were achieved during the campaign dates noted above. (325 word limit) Significance of Campaign*: Provide any reasons why you believe this campaign has the Wow! factor and deserves an ECHO Award, considering there are hundreds of other entries in this category. (100 word limit) Upload supporting material Was direct mail or any physical materials part of this campaign? (If yes; Please submit a sample to the DMA by Friday, July 10, 2015). If all your work for this campaign was digital, please upload each element. Add supporting URL's Upload images (maximum of 5 images). Maximum file size of 1MB Upload a video. Maximum file size of 100MB Showcase image. This may appear in print, online, during the awards presentation and in the winners materials. Maximum file size 10MB All supporting material will be viewed by judges online using ipads. However, judges DO expect hard copy material if it was used in the campaign, such as direct mail or brochure examples. All hard copy materials must be delivered to ECHO Awards, Direct Marketing Association, 1120

5 Avenue of the Americas, 13th flr., New York, NY Make sure your package is clearly labeled with your entry #, agency/entrant name and campaign title and delivered by 6pm Friday, July 10, 2015.

6 Completion Who is this campaign for? Please provide the details of your client (unless this is self-promotion) * First Name: Last Name: Job Titles: Declaration * I certify that all the information submitted is true and that its content has been approved by the Advertiser for submission in the DMA International ECHOTM Awards Competition. I further certify that the submission is in all respects original and does not violate the rights of any other party. I understand that all entries will be retained by the DMA and the specific results related to the campaign being submitted will only be accessible to the ECHO Board of Governors and the ECHO judges. I understand that the entry form containing strategy and creative and the creative work itself may be made available for public inspection. Also, my submission of the entry form constitutes my authorization to permit the DMA International ECHOTM Awards to reproduce, disseminate my entry, by any means or media, and to authorize others to do so without any further obligation of any sort to me. This includes but is not limited to displaying my entry at the Awards Ceremony and/or other public places; to include my entry in any ECHO publication; to show my entry as part of any audio and/or visual promotion of the DMA International ECHOTM Awards; and to make my entry available to others, alone or in conjunction with other materials, for commercial or noncommercial purposes in the sole discretion of the Direct Marketing Association, Inc.

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