Opportunities for UK Publishers in the Middle East. David Perry, Consultant D&J Perry publishing services

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1 Opportunities for UK Publishers in the Middle East David Perry, Consultant D&J Perry publishing services

3 Why look to the Middle East? Education is held in the highest regard Governments are investing heavily, even in difficult economic circumstances Young populations mean opportunities across all sectors trade, schools & ELT, and universities The market is receptive to UK-originated product

heavily, even in difficult economic circumstances Young populations

4 Government Expenditure Saudi Arabia 25% of GDP in 2015 ($57.9bn); $3.28bn for Higher Education, with 3 new universities UAE 21% of GDP in 2014 ($2.6bn) Turkey 2.5% of GDP in 2014 ($30bn) Regional average is 4.2% The OECD average is 1.5%

5 Top Ten Countries by Revenue Country UAE 31,570,000 37,693,383 Turkey 14,870,000 20,765,849 Saudi Arabia 19,300,000 16,147,227 Egypt 10,580,000 20,603,030 Jordan 4,930,000 5,017,876 Qatar 3,598,000 4,143,050 Lebanon 5,285,000 5,415,918 Kuwait 3,514,000 6,255,818 Bahrain 3,750,000 4,129,996 Israel 4,250,000 4,296,009

20,603,030 Jordan 4,930,000 5,017,876 Qatar 3,598,000 4,143,050 Lebanon 5,285,000

6 What s Driving Sales Growth? Population 42% of the region s 355m people are under 18 (World Bank data) Educational Spending by governments Boom in private schooling, particularly in the Gulf New universities with English as the medium of instruction Literate expatriate workforce

data) Educational Spending by governments Boom in private schooling,

7 That s all very well, but...isn t it dangerous? Occasionally. Advice is readily available. Join the PA s Middle East Working Party Check the travel advisory from HMG on Twitter UKTI site find the link via Local & industry contacts once you have them Regional specialists

Join the PA s Middle East Working Party Check the travel advisory from HMG

8 How Do I Engage? Personal recommendation Visits and meetings on territory Attendance and meetings at Book Fairs (London, Frankfurt, Cairo, Riyadh, Tehran, Abu Dhabi, Sharjah) Trade shows (GESS, Gulf SLA) Local office Local media, and do read up about the region

9 Local English-language Media Al Ahram (Egypt) Arab News (Saudi Arabia) Gulf News (Dubai) The National (Abu Dhabi) Jerusalem Post Hurriyet (Turkey) Daily Star (Lebanon)

10 Recommended Reading No-one expects you to be an expert, but memories are long and some perspective on the region helps. Orientalism, by Edward Said (Penguin) A Concise History of the Arabs, by John McHugo (Saqi) OUP s Very Short Introductions offer concise guides to Islam, Judaism, and Islamic History

Orientalism, by Edward Said (Penguin) A Concise History of the Arabs, by

11 A Bit More About Book Fairs Regional & National fairs are about selling books. Cairo January, 1m plus visitors Riyadh March, 375,000 visitors, $1,6m sales Abu Dhabi April, 200,000 plus visitors Tehran May, 1m plus visitors, $38m sales Sharjah November, 1.4m visitors Rights deals are possible, too.

12 Professional Fairs & Conferences Gulf SLA (Special Libraries Association) March, location varies Kuwait this year. 500 plus professionals, international panels discussing the latest developments in online access, journals, etc. TESOL Arabia March, Dubai. A must-attend for anyone serious about ELT in the region. ANKOS April, Antalya. Turkish University Librarians annual conference.

500 plus professionals, international panels discussing the latest developments in online

13 Emirates Airline Festival of Literature Dubai, March now in its eighth year Unique mix of author talks, presentations, & workshops, covering poetry and literature in English, Arabic, and French, for children and adults 40,000 book-buying visitors 2016 authors included Ian Rankin, Joe Wicks, John Julius Norwich, Jacqueline Wilson, & Victoria Hislop

Arabic, and French, for children and adults 40,000 book-buying visitors 2016 authors

14 EAFOL - Media

15 Trade Books Still a very print-oriented market Little penetration from Amazon Excellent consumer book sales Developed trade bookselling outlets Good sales at Book Fairs Emirates Airline Festival of Literature established in Dubai for eight years

Developed trade bookselling outlets Good sales at Book Fairs

16 Leading Trade Booksellers Virgin Middle East (books supplied by Ciel, Beirut) Diwan, Cairo Jarir, Saudi Arabia Levant (through Librairie Antoine in Lebanon) Kinokuniya, Dubai Magrudy, Dubai Jashanmal, Dubai Remzi, Istanbul D & G, Istanbul Book City, Tehran Borders, Dubai WHSmith franchises

Antoine in Lebanon) Kinokuniya, Dubai Magrudy, Dubai Jashanmal, Dubai

17 Schools & ELT Massive demand at individual, institutional, and government level Textbook decisions for state-funded schools are taken at ministerial level, but independent schools decide locally or at their head offices Personal contact and local presentations are the key Make sure your content is suitable

level, but independent schools decide locally or at their head offices

19 The Publishing Parsnip Politics Alcohol Religion Sex Narcotics Isms Pork

20 Leading Schools & ELT Distributors Baccah Dar El Shorouk Levant Al Jadawel Mars University Bookshop Sharjah Eds. Samir

21 Top Universities by Research Output King Saud King Abdulaziz King Abdullah University of Science & Technology Cairo University American University of Beirut Mansoura University Ain Shams University King Fahd University of Petroleum and Minerals UAE University Al Ain

22 Leading Academic Booksellers Academic Bookshop Cairo (Ahmed Amin) Al Ahram, Cairo Baccah, Cairo (Ahmed Badawi) Levant, Beirut Mars, Saudi Arabia (Medical specialists, with a sister company, Sun) Al Shegrey, Saudi Arabia University Bookshop Sharjah Caglayan, Turkey Pandora, Turkey Panworld, UAE Obeikan, Saudi Arabia Al Mutanabbi (also trading as Al Batra) throughout the Gulf states

23 Publishers with Regional Offices Penguin Random House Hachette Harper Collins Oxford University Press Wiley Macmillan Pearson

24 Israel & The West Bank Israel tends to look to the US for its textbook needs, but buys from Europe for the better prices. It s also a good market for trade titles, selling through Steimatzky and Tzomet Sfarim. East Jerusalem has lively booksellers in the Muna Brothers at the American Colony, and on Salah-el-Din St., where you ll also find Helen Sharbain.

25 What s Happening in Iran? Tehran Book Fair 2016 in May Multi-million pound market for ELT, libraries and subscription renewals it was worth 9.3m in 2010, now is the time to visit Good dealer network ready and waiting Do remember that there is no copyright protection!

26 Conclusions There s little to be especially worried about A lucrative market for all sectors of publishing, but piracy and parallel importing are risk factors Long-term, personal relationships matter Visits are vitally important If you don t know, ask someone who does

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