Chartered Institute of Marketing & CAM Foundation Part time programmes.

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1 Chartered Institute of & CAM Foundation Part time programmes

2 Drive forward your career Wherever you are in your marketing career, you can never afford to stop learning. The Chartered Institute of qualifications have been developed with employers, are industry-proven and internationally recognised. The TMLA is a Chartered Institute of Accredited Study Centre, offering the latest syllabus and up to date learning materials. Why study with The TMLA? We have a first class teaching team who will support you throughout your studies and bring your learning to life with real life examples and case studies. Our teaching team are all practitioners and have an excellent track record of achieving pass rates well above the national average. You will be able to interact with fellow marketers at your weekly classes, sharing ideas and learning about other industry sectors to help enrich and contextualise your learning. Your course fee includes teaching materials, access to online resources and refreshments during your teaching sessions. You can attend free guest speaker events throughout the year to help enhance your learning. Professional, modern, relevant and inspiring, we are passionate about improving professional standards in marketing and leadership.

3 Education experts who understand business Our tutors come from a range of professional marketing, training, lecturing and academic backgrounds and are all current practitioners, practicing what they preach every day. They have years of experience between them from a variety of industry and sector backgrounds and are expert at delivering engaging, informative and practical teaching sessions. When in 2014 the previous provider of the CIM and CAM marketing qualifications in Derby took the decision to stop delivering, the teaching team were unanimous in their wish to continue offering the professional programme in the city. And so The TMLA was established to provide a major presence for delivering the CIM and CAM marketing qualifications in the East Midlands. The full teaching team, with over 20 years delivery experience and an excellent track record in achieving pass rates above the national average were on board from day one. Our vision is to be the leading supplier of professional marketing qualifications and practice in the East Midlands, embracing excellence, positivity and a collaborative spirit to achieve our vision. With a strong focus on delivering an excellent student experience we will concentrate on helping each and every student who joins us develop their marketing and leadership skills and capability, helping them to take their professional careers in the right direction for them.

4 CIM Professional Qualifications Foundation Certificate in What is marketing? Learn the basic frameworks and develop your knowledge and skills. For people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career. Certificate in Professional Understand the wider role of marketing and insights into consumer behaviour. Gain the expertise to implement tactical marketing activity. Aimed at the aspiring marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing. Ideal for those working in marketing support roles (eg marketing assistants) or whose current job encompasses elements of marketing. Diploma in Professional Get equipped with the knowledge, skills and understanding to take a strategic approach to marketing. Understand marketing metrics needed to make informed decisions. Aimed at marketers in an operational, supervisory or management role who want to develop their marketing knowledge and skills. Suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers. Chartered Postgraduate Diploma in Demonstrate specialist professional knowledge across many areas with this challenging high-level two stage marketing qualification. A route to Chartered Marketer status. For marketers who are working at a strategic level or aspiring to do so and wish to gain a professional Masters level qualification

5 CAM Level 4 Diploma in Digital The diploma in digital marketing will help you develop your skills to undertake effective digital marketing. This qualification provides you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans, using the latest digital tools and practices. You ll learn what digital marketing is about, including understanding the buzz words and main trends. Our course covers: Search Engine Optimisation (SEO) Pay Per Click (PPC) Types of Online Advertising Viral Online PR Affiliate Social Media Digital metrics, regulation and codes of practice

6 Where you ll study We deliver all our courses from The Riverside Centre, a multi-purpose training, conference and event centre conveniently located in Pride Park, Derby. You will find bright and modern training rooms, wireless internet, state of the art visual equipment and on site catering. The Riverside Centre is close to major transport links, being 15 minutes drive from the M1 motorway, within 30 minutes of East Midlands Airport and 10 minutes walk from Derby Train Station and has car parking on site. When you ll study You will study on Tuesday evenings from 6pm to 9pm. This is supplemented with weekend sessions each semester which are held every four to five weeks. Classes run between January and June and between September and December. To find out more visit The Riverside Centre at

7 Fees Your tuition fees are payable to The & Leadership Academy. For the latest information on fees, please visit the our website at You will also need to register as a student member and for assessments with The Chartered Institute of, these fees are payable directly to CIM. Find out more at To find out more or apply to study with us... Telephone Visit Follow We look forward to hearing from you!

Chartered Institute of Marketing. Part time programmes. www.derby.ac.uk/cim 1

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