KEVIN ZHU. Citations data: Google Scholar > 4427, SCI/SSCI > 1000, h-index = 21 (as of 5/16/2014)

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1 KEVIN ZHU Professor of Innovation, Technology & Operations Rady School of Management University of California, San Diego (858) EDUCATION Stanford University Stanford, CA Management Science & Eng. (formerly Engineering-Economic Systems & Operations Research) M.S Ph.D Focus on economics of technology and innovation Dissertation: Strategic Investment in Information Technologies: A Real-Options and Game-Theoretic Approach EMPLOYMENT University of California, San Diego Full Professor 2012 University of California, San Diego Associate Professor with Tenure University of California, Irvine Assistant Professor Stanford University Research Assistant Stanford Management Co. Technology Ventures Analyst Stanford University Teaching Assistant RESEARCH: Theme: Innovation and Technology Strategy in the Digital Economy Information technology (IT) adoption, diffusion and productivity in global contexts Innovation and competition in technology-intensive industries (software, media and healthcare) Technology adoption, usage, and impact in the digital economy Information in supply chains: Integrating IT and OM Internet-based online markets, e-commerce, online and offline (O2O) integration Affordable technologies for developing countries Citations data: Google Scholar > 4427, SCI/SSCI > 1000, h-index = 21 (as of 5/16/2014) AWARDS, HONORS & GRANTS U.S. National Science Foundation CAREER Award (Faculty Early Career Development Award), $377,000, Overseas Outstanding Scholar Award, National Science Foundation of China, Kevin Zhu, CV Page 1 of 7

2 U.S. National Science Foundation Grant on the Adoption and Impact of Information Technology, through the NSF Industry/University Cooperative Research Center-CRITO, $125,000, The John and Marilyn Long U.S.-China Institute for Business and Law Grant on Affordable Technologies for Developing Countries, Research Grants Council (RGC) of Hong Kong on Technology Innovation and Entrepreneurship, (Co-PI, with Dr. Sean Xu). Cal-IT 2 Grant for Technology Adoption and Commercialization in Developing Countries, California Institute for Telecommunications and Information Technology, The World s Top 10 th (based on 2012 data) and 17 th (based on 2006 data) Most Productive Scholar in Information Systems (out of 3,000 academics worldwide), Communications of the Association for Information Systems (CAIS), Vol. 18, p Best Paper Award, Intl. Conf. on Information Systems (ICIS), 2003, Seattle, WA. (out of 600 papers). Best Paper Award, Intl. Conf. on Information Systems (ICIS), 2002, Barcelona, Spain (out of 526 papers). Best Paper Award, Americas Conf. on Information Systems, 2004, New York, NY. Single Investigator Innovation Grant, Univ. of California Academic Senate, Faculty Career Development Award, University of California, The Charles and Twyla Martin Excellence in Teaching Award, Dean's Honoree, Research Award, University of California Committee on Research, INFORMS Doctoral Colloquium, Award of Academic Excellence, Stanford University, Award for Teaching Assistant, Stanford University, 1995, TEACHING Teaching interest: Technology Management & Innovation Strategy Operations, Information Systems and Data Analysis Information Technology and Innovation E-Commerce and Social Media Disruptive Technologies in Healthcare Courses taught at UC San Diego: Operations, Information Systems and Data Analysis (MBA Core), 2014 (scheduled) Innovation/Technology Strategy, 2014, Rating=4.26/5.0 (MBA), 4.9/5.0 (EMBA) Disruptive Technologies in Healthcare, 2013, Rating=5.0/5.0 (EMBA) Innovation/Technology Strategy, 2013, Rating=4.72/5.0 (MBA), 4.54/5.0 (EMBA) Disruptive Technologies in Healthcare, 2012, Rating=3.85/5.0 (EMBA) Innovation/Technology Strategy, 2012, Rating=4.2/5.0 (MBA), 4.75/5.0 (EMBA) Innovation/Technology Strategy, 2011, Rating=4.7/5.0 (MBA), 4.5/5.0 (EMBA) Innovation/Technology Strategy, 2010, Rating=4.7/5.0 (MBA), 4.9/5.0 (EMBA) Innovation/Technology Strategy, 2009, Rating=4.3/5.0 (MBA), 4.8/5.0 (EMBA) Technology Strategy, 2007, Rating=4.6/5.0 (EMBA) Technology Strategy, 2006, Rating=4.5/5.0 (MBA) Kevin Zhu, CV Page 2 of 7

3 EDITORIAL BOARDS Academic Journals: Management Science: Associate Editor, Information Systems Research (ISR): Associate Editor, MIS Quarterly (MISQ): Associate Editor for special issues, 2006-present Journal of the Association of Information Systems (JAIS): Associate Editor, Governments: U.S. National Science Foundation (NSF): proposal review panel European Commission: expert panel National Science Foundation of China (NSFC): proposal review panel Social Sciences and Humanities Research Council of Canada, proposal reviewer. Israel Science Foundation (ISF), proposal reviewer. Research Grants Council (RGC) of Hong Kong, proposal reviewer. JOURNAL PUBLICATIONS 1. K. Zhu and Z. Zhou, Lock-in Strategy in Software Competition: Open Source Software vs. Proprietary Software. Information Systems Research, Vol. 23, No. 2, p , Y. Yao and K. Zhu, Do Electronic Linkages Reduce the Bullwhip Effect? An Empirical Analysis of the U.S. Manufacturing Supply Chains. Information Systems Research, Vol. 23, No. 3, p , S. Xu, C. Zhu and K. Zhu, Why Do Firms Adopt Innovations in Bandwagons? Herding under Competition in Open Standards Adoption. International Journal of Technology Management, Vol. 59, Nos. 1/2, p.63-91, Z. Zhou and K. Zhu, The Effects of Information Transparency on Suppliers, Manufacturers and Consumers in Online Markets. Marketing Science, Vol. 29, No.6, p , S. Dong, S. Xu, and K. Zhu, Information Technology in Supply Chains: The Role of ITenabled Resources under Competition. Information Systems Research, Vol. 20, No.1, p.18-32, K. Zhu, Q. Ye, and Y. Li, Research about Innovation Adoption, Diffusion, and Assimilation in Developing Countries. Journal of Information Systems (in Chinese), Vol. 3, No. 2, p.66-76, J. Dedrick, S. Xu, and K. Zhu, How Does Information Technology Shape Supply Chain Structure? Evidence on the Number of Suppliers. Journal of Management Information Systems (JMIS), Vol.25, No.2, p.41-72, Kevin Zhu, CV Page 3 of 7

4 8. K. Zhu, K. Kraemer, and S. Xu, The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective, Management Science, Vol. 52, No. 10, p , K. Zhu, K. Kraemer, V. Gurbaxani, and S. Xu, Migration to Open-Standard Interorganizational Systems: Network Effects, Switching Costs, and Path Dependency, Management Information Systems Quarterly (MISQ), Vol. 30, special issue on standards, p , K. Zhu, S. Dong, S. Xu, and K. Kraemer, "Innovation Diffusion in Global Contexts: Determinants of Post-Adoption Digital Transformation of European Companies." European Journal of Information Systems, Vol. 15, No. 6, p , K. Zhu, and K. Kraemer, "Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry," Information Systems Research, Vol. 16, No. 1, p , K. Zhu, "Information Transparency of Business-to-Business Electronic Markets: A Game-Theoretic Analysis," Management Science, Vol. 50, No. 5, p , K. Zhu, The Complementarity of IT Infrastructure and Ecommerce Capability: A Resource-based Assessment of Business Value. Journal of Management Information Systems, Vol. 21, No.1, p , K. Zhu, K. Kraemer, S. Xu, and J. Dedrick, "Information Technology Payoff in E- Business Environments: An International Perspective on Value Creation of E-Business in the Financial Services Industry," Journal of Management Information Systems, Vol. 21, No. 1, pp.17-54, S. Xu, K. Zhu, and J. Gibbs, "Global Technology, Local Adoption: A Cross-Country Investigation of Internet Adoption by Companies in the United States and China," Electronic Markets, Vol. 14, No. 1, p , K. Zhu, and J. Weyant, Strategic Decisions of New Technology Adoption under Asymmetric Information: A Game-Theoretic Model, Decision Sciences, Vol. 34, No. 4, p , K. Zhu, and B. MacQuarrie, "Economics of Digital Bundling: The Impacts of Digitization and Bundling on the Music Industry," Communications of the ACM, Vol. 46, No. 9, p , K. Zhu, K. Kraemer, and S. Xu, E-Business Adoption by European Firms: A Cross- Country Assessment of the Facilitators and Inhibitors, European Journal of Information Systems, Vol. 12, No. 4, p , Kevin Zhu, CV Page 4 of 7

5 19. K. Zhu, and J. Weyant, "Strategic Exercise of Real Options: Investment Decisions in Technological Systems," Journal of Systems Science and Systems Engineering, Vol. 12, No. 3, p , K. Zhu, and K. Kraemer, Ecommerce Metrics for Net-Enhanced Organizations: Assessing the Value of Ecommerce to Firm Performance in the Manufacturing Sector, Information Systems Research, Vol. 13, No. 3, p , P. Tallon, R. Kauffman, H. Lucas, A. Whinston, and K. Zhu, Using Real Options Analysis for Evaluating Uncertain Investments in Information Technology, Communications of the AIS, 2002, Vol. 8, p K. Zhu, Internet-based Distribution of Digital Videos: The Economic Impacts of Digitization on the Motion Picture Industry, Electronic Markets, Vol. 11, No. 4, p , BOOKS & BOOK CHAPTERS 23. K. Kraemer, J. Dedrick, N. Melville, and K. Zhu (eds.), Global E-Commerce: Impacts of National Environments and Policy, Cambridge University Press, Cambridge, UK., K. Zhu, S. Xu, K. Kraemer, and J. Dedrick, "Global Convergence and Local Divergence in E-Commerce: Cross-Country Analyses," in Global E-Commerce: Impacts of National Environments and Policy, K. Kraemer, J. Dedrick, N. Melville, and K. Zhu (eds.), Cambridge University Press, K. Zhu, Information Transparency Hypothesis: Economic Implications of Information Transparency in Electronic Markets, in Advances in the Economics of Information Systems, K. Tomak (ed.), p , Idea Group Publishing, Hershey, PA., K. Zhu, et al., What Drives E-Business Diffusion among Firms? Evidence from European Companies. in The European ebusiness Report, European Commission, p , BUSINESS PRESS 1. Harvard Business Review (online): 2008 CASE STUDIES 1. Health IT: Transforming Healthcare with Affordable Technologies, Qualcomm: Capturing Value from Technological Innovations in the Face of Rapid Change and Hot Competition, Innovation in Real Time the Case of iphone/ipad, Skype - Navigating the VoIP Evolution, Kevin Zhu, CV Page 5 of 7

6 5. Standards War between Blu-ray vs HD-DVD, Evaluating Technology Investment Projects: The Real-Options Approach, CONFERENCE PROCEEDINGS More than 60 presentations in major conferences. INVITED SEMINARS More than 50 invited seminars by major universities. PROFESSIONAL SERVICES Professional Services: Co-Chair, Intl. Conf. of Information Systems (ICIS), Economics and Value of Information Systems Track, Program Committee, China Summer Workshop on Information Management, Co-Chair, INFORMS Conf. on Information Systems & Technology (CIST), Program Steering Committee, POMS Workshop on Innovation & Technology Management, UC San Diego, CA., Co-Chair, Workshop on Information Systems and Economics (WISE), Associate Editor, Intl. Conf. of Information Systems (ICIS), Program Committee, INFORMS Conf. on Information Systems & Technology (CIST), 2002, International Program Committee, Intl. Conf. of Electronic Business (ICEB), 2004, Track Chair, Pacific-Asia Conf. on Information Systems (PACIS), Program Committee, IEEE Intl. Conf. on E-Business Engineering, Discussant, Workshop on Information Systems and Economics (WISE), Associate Editor, 35th Hawaii Intl. Conf. on System Sciences (HICSS), Session Chair, INFORMS Annual Conference, Miami Beach, FL., Session Chair and Organizing Committee, Southern California Conference on Operations Management in the Information Technology Era, University/School Services: Executive Education Committee, Rady School of Management, UCSD, 2013-present Chancellor s Committee on Intellectual Property Policies, UCSD, 2012-present Campus-wide Center for Undergraduate Research Initiatives and Entrepreneurships (CURIE), UC San Diego, 2009-present. Executive Committee, San Diego Supercomputer Center, Academic Personnel Committee, Rady School of Management, UCSD, 2006-present. Faculty Merit/Promotion Review Committees, Rady School of Management, UCSD, 2006-present. PhD Committee, Rady School of Management, UCSD, 2006-present. Information Resources Committee, Masters Planning Committee (MPC), Advisor of PhD Dissertations (completed, placement in parentheses): Kevin Zhu, CV Page 6 of 7

7 Robert Plice (co-chair) (San Diego State Univ) (won national ebusiness Doctoral Dissertation Award); Nigel Melville (committee member) (Univ of Michigan); Ron Ramirez (committee member) (Univ of Colorado, Denver); Sean Xu (chair) (Hong Kong Univ. of Sci. & Tech.) (won national ebusiness Doctoral Dissertation Award); Shutao Dong (chair) (People s Univ. of China) Jason Dedrick (committee member) (Syracuse Univ.) Peifang Hsu (committee member) (National Tsinghua Univ.) Zach Zhou (co-chair) (Dartmouth College) Anny Wei (chair) (Univ. of Washington) Advisor of PhD Dissertations (current): Wei Chen (chair, UCSD Rady School of Management). Advisor of individual studies: directed over 40 projects during , mostly in areas of technology-enabled innovation and entrepreneurship by MBA students (many from and returned to developing countries). Professional Membership Institute for Operations Research and Management Science (INFORMS), (95-present) INFORMS, Vice President of Stanford Chapter (97-99) Association for Information Systems (AIS) (98-present) Kevin Zhu, CV Page 7 of 7