LESLIE A. GOLDGEHN PhD

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1 LESLIE A. GOLDGEHN PhD EDUCATION Ph.D., Administration and Policy Analysis: Concentration in Marketing. Northwestern University, Evanston, Illinois, Awarded a number of Research Fellowships Dissertation Advisor: Philip Kotler Ph.D. M.A., Administration and Policy Analysis. Loyola University, Chicago, Illinois, B.A., Anthropology and Psychology. University of Illinois, Champaign, Illinois, Graduated with Honors ACADEMIC EXPERIENCE: University of San Francisco, Professor of Marketing and Management, School of Business and Professional Studies Teach Executive, MBA, Intensives and Undergraduate classes in Marketing and Leadership. Executive courses taught to visiting executives from the Czech Republic, Japan, China, Hong Kong, Russia, Estonia, Spain, South America, and various US corporations. Tenure granted Full Professor awarded Voted Outstanding Professor, May Arranged, organized, and managed consulting projects with Marketing classes for the San Francisco Police Department, Hanna Boys Center, Marin Agricultural Land Trust, and Marin Conservation League, Star of the Sea School and others. Fall, 1985 to present. Prague University of Economics, Visiting Professor and Fulbright Scholar, Spring Semester California State University, Hayward, Assistant Professor of Marketing, College of Business Administration, January, 1983 to Fall, University of California, Berkeley, Visiting Assistant Professor of Marketing, Haas Graduate School of Business Administration, Fall, 1991 University of California, Davis, Visiting Assistant Professor of Marketing, Graduate School of Administration, Spring, 1984 SELECTED PUBLICATIONS & PRESENTATIONS SINCE 1990 Beyond the Total Organization: A New Adaptation of a Great Exercise, under review by The Journal of Management Education, submitted July Talking about igeneration: Expanding the Reach of an iphone Application, accepted for presentation at the North American Case Research Association (NACRA) Conference, October, Talking about igeneration: Expanding the Reach of an iphone Application, Case and Teaching Notes to be submitted to The CASE Journal, December What Would You Do? to be presented at the Western Academy of Management in Hawaii, March

2 One Case: Four Experiential Exercises to be presented at the Organizational Behavior Teaching Conference in New Mexico in June, First Person: Case Writing in Academe to be submitted to The Organizational Management Journal, June 2010 The Behavioral Matrix: An Exercise for Anyone, Anyplace, Anywhere, presented at the Organizational Teaching Conference, Babson College, Wellesley, Mass, June 2008 Beyond the Total Organization: A New Adaptation of a Great Exercise, presented at the Eastern Academy of Management, Washington DC May, 2008 Building Trust Through Servant Leadership, presented at the International Consortium for Experiential Learning, Lancaster, England, July Creating Customer-based Brand Equity, Published in Practice Inspiration, volume 5 number 1, January Developing Marketing Strategies for your Professional Service Practice, keynote address delivered to the Seattle Study Club, San Diego, CA, January The Heart of Change: Successful Strategies and Practices for Leaders, Conference developed for Lay Leadership teams of the Mercy Order. Mercy Center, Burlingame, CA. September 2005 through December 2005 and April 2006 through Generation Who, What and Y: What Your College Needs to Know About Generation Y. Published by the Council for the Advancement and Support of Higher Education Journal, August 2004 Building Brand Equity, Presented at the National Business and Economics Society in Hawaii, March, Share of Heart, Share of Mind: The Marketing of MBA Programs. Presented at the Academy of Business Educators Conference in San Francisco. September 2003 Trust: The Heart of Global Leadership, presented at the Eastern Academy of Management in Porto, Portugal in June, Brand Equity in Higher Education, Paper presented at the American Marketing Association Conference in Chicago in November, College Matters, Paper presented at the International Conference on Business in Honolulu, Hawaii in June Practicing What I Preach: Confessions of a Marketing Professor, Paper presented at the International Conference on Business in Honolulu, Hawaii in June Transitions and Transformations, Book in process. Co-author Kathleen Kane, Ph.D. Presented at RLP in Tecate, Mexico in January, The Admissions Game: How Some High School Students Stack the Deck, American Association of Health Care and Higher Education Research Conference, Santa Fe, New Mexico, March, 2001 Technology Mediated Instruction: A Rose By Any Other Name, Association of Business Educators, Bermuda, September, Presentation and Proceedings. A Longitudinal Look at the Role of Mentoring in Women Leaders, The International Women s Forum (IWF) Conference, in Jerusalem, Israel. May, The Impact of Branding in the American Health Care System, American Association for Health Care Research (AAHCR) Conference in Jackson Hole Wyoming, March Presentation and Proceedings. Creating Value through Creative Organizational Design, International Women s Forum, Cambridge, Mass., August, Presentation. Distance Learning: The Good, The Bad, The Ugly. Organizational Behavior Teaching Conference. Las Cruces, N.M. June, Presentation. Cross Cultural Mentoring and the Leadership Implications, International Women s Forum, Montreal, Canada, May, Presentation. 2

3 Leadership in the Public and Nonprofit Sector, International Women s Forum, Washington D.C., February, Presentation. Higher Education: The Leadership Challenge in the New Millenium, International Women s Forum,New Orleans, October, Presentation Repositioning the MBA: Issues and Implications, Journal of Marketing Education Journal article. The Decline of Women MBA's, The International Academy of Business Disciplines. Washington D.C., Presentation and Proceedings. A Prague Journal McLaren Report, Spring Publication Women MBA s: What s Going On? Western Academy of Management, Santa Fe, New Mexico, March, Presentation and Proceedings. Repositioning the MBA: Issues and Implications, Proceedings of the Fourth Symposium for the Marketing of Higher Education, Orlando, Florida. November, A Declining Resource: Women MBA s, Proceedings of the American Marketing Association s Fourth Symposium for the Marketing of Higher Education, Orlando, Florida, November, Cost Containment in Healthcare: Will it Work?, Proceedings of the Academy of Advanced Healthcare Research, Reno, Nevada, March Using Focus Groups to Build Customer Satisfaction with Internal University Constituents. Proceedings of the American Marketing Association s Third Symposium for the Marketing of Higher Education, Atlanta, Georgia, November, The Leadership Gap in Higher Education. Proceedings of the American Marketing Association Conference on Higher Education, Cincinnati, Ohio, November, An Exploratory Evaluation of the Masters in Nursing/Masters in Business Administration Joint Degree: Are the Needs of Health Care Professionals Being Met? Proceedings of the American Association for Advances in Health Care Research Conference, Jackson Hole, Wyoming, March 1991 Are U.S. Colleges and Universities Using Marketing Techniques Properly Within the Context of a Marketing Plan? Journal of Marketing Higher Education, vol. 3, Fall 1990 Marketing the Nonprofit Hospital: A Case Study of Twenty Hospitals. Proceedings, Ninth Annual Health Care Research Conference, Snowbird, Utah, April 4-8, 1990 with R. Kimball. Admissions Standards and the Use of Key Marketing Technique in U.S. Colleges and Universities. College and University, Volume LXV Number 1, pp Spring OUTSTANDING ACHIEVEMENTS Faculty and Curriculum Coordinator for the Seattle Study Club Conference: A worldwide professional association of dentists and dental practitioners (oral surgeons, periodontists, orthodontists, etc.), in San Diego, CA, January, Arranged a business education conference for over 800 professionals, including hiring all of the speakers, all of whom are nationally renowned business leaders, organizing and coordinating the curriculum, introducing all of the speakers, transitioning from topic to topic, and giving the final keynote address. January 2006 Outstanding Professor, May,

4 Leadership Foundation Fellowship selected by the International Women s Forum: One of fourteen women worldwide, to participate in a one year professional leadership development, training, and certificate program in conjunction with the John F. Kennedy School of Government at Harvard University and The Department of Labor, Fulbright Fellowship: Taught marketing and conduct research in the Czech Republic. Spring, China Times Corporation (Taiwan) Research Grant: Provided a series of lectures on Marketing Strategies for Chinese Companies. The lectures and workshops were conducted at Shanghai University of Finance and Economics and Tsinghua University in Beijing. June Irvine Foundation Research Grant: Developed programs to meet the needs of women of color on college campuses. July Ford Foundation Research Grant: Assessed the status and quality of marketing strategies of 2,400 colleges and universities in the U.S. and 300 universities overseas. September, Northwestern University Fellow, 1981, CONSULTING EXPERIENCE: Goldgehn Associates, Consultant, responsible for marketing strategy assessment and formulation, marketing plan design and implementation, executive coaching and leadership development for businesses, nonprofit organizations, colleges, and universities to present. CollegeMatters, College Admissions Advisor and Coach, assist college bound high school and college transfer students through the college research, evaluation, selection application preparation, and decision process. Placements include, Princeton, Brown, Tufts, Tulane, Georgetown, University of San Diego, Chapman College, American University in DC and Paris, Penn, the CSU system and the U.C. System to present. Management Analysis Center, Inc., Associate, responsible for client assignments in the areas of strategy formulation and implementation, marketing and planning. Chicago, Illinois to KPMG Peat Marwick, Consultant, responsible for client assignments in the areas of marketing, planning, and management evaluation in the public and private sectors. Chicago, Illinois to RESEARCH WORKSHOPS Attended the USF/BPS Weekend Writing Retreat, May

5 Will attend the USF/BPS Case Writing Workshop, October 2009 USF and SCHOOL OF BUSINESS AND PROFESSIONAL STUDIES SERVICE, COMMITTEES, AND TASK FORCES University Mentor for new Marketing Faculty Member Mentor for two new BPS Faculty Members Jesuit Foundation Committee Member MBA, MBAE, MBAI and Honors Cohort Core Faculty BPS Program Legacy Schools Curricula Task Force Using Technology in Teaching Task Force Hospitality Industry Management Task Force PROFESSIONAL MEMBERSHIPS Fulbright Foundation Organizational Behavior Teaching Society American Marketing Association for Higher Education American Business Educators Association Western Academy of Management Eastern Academy of Management National American Case Research Association 5

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