26-28 May 2014 Sule Shangri-La, Yangon

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1 26-28 May 2014 Sule Shangri-La, Yangon POST EVENT R E P O R T 1 s Real Estate & Urban Build Platform Organiser: Patron: Co-organiser:

2 A BIG thank you to our sponsors and partners Organiser: Patron: Co-organiser: Silver Sponsors: Associate Sponsor: Session Sponsors: Exhibitors: Industry Partner: Knowledge Partner: Marketing Partner: Appointed Sales Agent: Held Alongside: Supporting Associations: Media Partners: To secure booth location or find out more about sponsorship opportunities for MUDC & RESM 2015, contact Ms. Joyce Lum at or 2 Let s

3 Executive Summary Dear Partners, On behalf of the Ministry of Construction and our co-organizer the Republic of the Union of Federation of Chambers of Commerce and Industry Sphere Conferences is proud to announce that the 2 nd edition of Urban Development Conference (MUDC) 2014 and inaugural Real Estate Show (RESM) 2014 were a resounding success! Being s 1 st Real Estate & Urban Build platform, the two-day conference brought together about 200 decision makers from 12 different countries with the same goal of understanding what opportunities has to offer. We had the honour of having H.E. U Kyaw Lwin, Union Minister for Construction, H.E. U Set Aung, Chairman, Thilawa SEZ Management Committee and H.E. U Hla Myint, Mayor of Yangon grace the event as guests-of-honour. Opening on such a high note, the conference saw many networking activities and lively discussions surrounding 2 separate tracks centered on s urban development and the real estate sector respectively. Topics such as the Urban Blueprint and the much-awaited Condominium Law, presented by the Ministry of Construction; Towards Yangon 2040 Bettering standards of living and the quality of life, presented by the Yangon City Development Committee; Future currency regulations and their impact on real estate investment in, presented by the Central Bank of ; Preserving and protecting Yangon s unique heritage, presented by the Ministry of Construction; amidst many. Numerous global perspectives were also presented by our international speaker faculty comprising practitioners from the Department of Town & Country Planning, Ministry of Interior, Government of Thailand; ISOCARP; Surbana International Consultants; Urban Redevelopment Authority of Singapore; UN-HABITAT, ; the list goes on... In our midst were also the sector s movers and shakers the likes of Capital Diamond Star Group, City Mart Holdings, DP Architects, Qingjian Realty, SANY, Shwe Taung Group, SPARK, Yoma Strategic Holdings and more, who were there to share experiences and initiatives, going forward. As you look through this post event report, we urge you to use this as a measure of our effectiveness in helping you reach your target audience in this sector. Referring to the attendee analysis, media coverage and pictures of the events, we hope you would be convinced that we are your ideal partner in establishing your brand in and join us in We would like to thank our sponsors and partners for your support in making this event a success and look forward to being the mainstay events in s real estate and urban build sectors. Thank you, and see you next year! Yours sincerely Urban Development Conference Real Estate Show 2014 Team 3 Let s

4 Who Participated By Country 1% 5% 1% 15% Singapore Malaysia General Statistics 1%1% 6% 1% Thailand Hong Kong/ China Japan 208 attendees 109 companies attended 12 countries were represented 69% Rest of Asia Europe 37 senior level speakers Rest of World By Job Title 8% 5% 20% 15% 2% 15% 35% Minister/ Director General/ Deputy Director General CXOs/ President/ Chairman/ Managing Director Senior VP/ VP/ Director Regional Head/ Head Country Manager/ General Manager/ Manager Specialists/ Consultants Attendees Analysis 72% are key decision makers 75% of attendees are coming back again in 2015! 60% of attendees were looking for potential business partners Others Conference survey results By Industry Government, Ministeries & Related Authorities 80% of the speakers presented were rated as VERY GOOD 20% 2% 8% 10% Developers Consultants 95% of attendees were satisfied with the overall conference 20% 20% 7% 8% 5% Investors Service & Technology Providers Construction & Engineering Solutions Architecture & Planning Media & Press 85% of the attendees enjoyed the networking sessions and activities during the conference 70% of the attendees responded that the conference has met their expectations and objectives Others 4 Let s

5 Participating Organisations 3 Rocks Investment Pte Ltd 5-PLUS Channel (TV-5Network) 7 Day Weekly Journal Alphasearch Pte Ltd ARCH Capital Management Co., Ltd. Asia Society for Social Improvement and Sustainable Transformation (ASSIST) Aung Myin Thu Group Co., Ltd Bandoola Enterprises Limited BASF South East Asia Pte Ltd Benoy Building and Construction Authority (BCA) Capital Development Ltd. Capital Diamond Star Group Central Bank of CESVI Chinthe Energy Limited Cities Development Initiative for Asia City Mart Holdings CNQC (Qianjian International () Group Development Co.,Ltd Columbus Travels & Tours Ltd. Creation () Co. Ltd. Credit Vertex Properties & Investment Trading Crossroads Delight Engineering Co.,Ltd DP Architects Pte Ltd Electro-Acoustics Systems Pte Ltd Eleven Media Group Geo-Tech Pile Co., Ltd (GTP) Global Green Development Co., Ltd. Global Treasure Bank (Public Co, Ltd.) Golden Land Investment Group GS Interior Design and Decorative Co. Ltd High Tech Concrete Co., Ltd International Society of City and Regional Planners (ISOCARP) Japan Valuers Co., Ltd. Kaytumadi Co., Ltd KBZ Group of Companies Kelvin Chia Yangon KHH Ventures Pte. Ltd. Leigh & Orange Ltd. Leopard Capital Liberty Supply & Services () Co., Ltd M KA Trading Company Limited Mandalay Capital Medi Group Ltd. Mediafin Co., Ltd. Ministry of Construction, Ministry of Electrical Power Ministry of Interior Mitsubishi Corporation Mizzima Media Group Multi-Vortex Trading Co., Ltd Myan Shwe Pyi Tractors Ltd. Airways International Co., Ltd Bestin Co., Ltd. Britain Business Association Business Network Construction Entrepreneurs Association (MCEA) Food for Thought Co. Ltd. Golden Rock International Co., Ltd. Heavy Truck Trading Co., Ltd. (MHTT) Japan Thilawa Development Ltd. (MJTD) Real Estate Services Association (MRESA) Reforms and Development Relo Solutions (MRS) Retailers Association Times V-Pile Co., Ltd Myint Chaw Co., Ltd. (MCC) Myit ma kha media group OMA Paing Nagar Construction Co., Ltd Pristine Global Development Co., Ltd. Pronto Services PSWN Co., Ltd. Retail Analysys Inc. RMIT University SAEA Group Saigon Entrepreneurs Sankei Shimbun SANY Group Savills SC Capital Partners HK Ltd Scipio Services Serge Pun & Associates (Mynamar) Limited Shwe Taung Development Co. Ltd. Singapore Institute of Planners Solidiance Spark Design Consulting Singapore Pte Ltd Surbana International Consultants Pte Ltd SWTS Company Limited Taunggyi Gem-Master Enterprises Ltd. Thilawa SEZ Managenment Committee Three J Real Agent Tishman Speyer Tour Mandalay Co., Ltd UN-Habitat Union Daily Newspaper Urban Redevelopment Authority V.Mane Fils (Thailand) Co., Ltd. Viega South East Asia Pte. Ltd. Yangon City Development Committee Yangon City Electrical Supply Board Yangon Times Journal YCDC Engineering Department (Roads & Bridges) Yee Yee Tun International Company Limited Yoma Strategic Holdings Ltd. Zeya & Associates Co., Ltd. (RGK + Z&A Group) and many more... 5 Let s

6 MUDC & RESM 2014 Speakers The second edition of MUDC 2014 is the strategic conference that convenes urban developers to discuss the key opportunities and challenges surrounding the urbanization of Asia s final frontier. In-depth focus is given to the real estate development in, giving rise to the collocation of RESM Over the 3 days, close to 40 leading industry speakers shared vital information and discussed the potential growth plans for the urban development scene in. Government H.E. U Kyaw Lwin Union Minister for Construction Ministry of Construction, H.E. U Set Aung Chairman Thilawa SEZ Management Committee Daw Aye Aye Myint Director, Urban and Regional Planning Division, Department of Human Settlement and Housing Development Ministry of Construction, Dr. Thongchai Rochanakanan Director, Department of Town & Country Planning Ministry of Interior, Government of Thailand Daw Hlaing Maw Oo Deputy Chief Architect/ Director Urban Planner, Urban Planning Division, Public Works/ Department of Human Settlement and Housing Department Ministry of Construction, Daw Moe Thida Assistant Director, Planning Division, Department of Human Settlement and Housing Development Ministry of Construction, U Zaw Min Htun Head of Division, Urban Planning and Land Administration Department Yangon City Development Committee, U Nyan Thar Assistant Head of Department, Engineering Department YCDC Engineering Department (Roads & Bridges), Daw Mya Seine Aye Executive Engineer (Civil) Design, Quantity Survey and Research Division Public Works Ministry of Construction, Dr. Myo Min Thein Executive Engineer Ministry of Electric Power, Dr. Aye San Dar Myo Executive Engineer, Distribution Department Yangon City Electricity Supply Board, MUDC 2014 William Lau President Singapore Institute of Planners Damien Duhamel Managing Partner Solidiance Dr. Shipra Narang Suri Vice President International Society of City and Regional Planners (ISOCARP) Co-Chair World Urban Campaign David Gianotten Partner OMA Zheng Chao Sales & Marketing Director SANY Asia Pacific, Branch 6 Let s

7 MUDC & RESM 2014 Speakers MUDC 2014 Tan Huey Jiun Director (Conservation Planning) Urban Redevelopment Authority, Singapore Laxman Parera Deputy Country Program Manager UN-Habitat Nadir Ehsan Senior Municipal Development Specialist Cities Development Initiative for Asia Gaetano Romano Operational Coordinator, Water, Sanitation and Hygiene Promotion CESVI- Christopher Andrews Industry Development, Engagement RMIT University RESM 2014 Chong Chong Lim Group CFO Capital Diamond Star Group Kenneth Stevens Managing Partner Leopard Capital Sardor Koshnazarov Managing Director Mandalay Capital Brett Miller Managing Director Scipio Services Elmar A. Busch Managing Director Real Estate Yoma Strategic Holdings Dr. Sandar Htun Deputy Managing Director Shwe Taung Group Dr. Su Hla Han Executive Director Medi Group Ltd. Daw Wai Thit Lwin Vice President Retailers Association U Min Han Soe Director, Foreign Exchange Management Department Central Bank of Ronald Lee Project Director City Mart Holdings Han Kyi Director Creation () Co. Ltd. Cheah Swee Gim Director Kelvin Chia Yangon Davin Singh Business Development Director Food for Thought Co. Ltd. Stephen Pimbley Director SPARK Gareth Wong Deputy General Manager Surbana International Consultants Richard Emerson Country Manager Savills Interested to share any topics for MUDC & RESM 2015, contact Ms. Joyce Lum at or joyce@sphereconferences.com 7 Let s

8 Testimonials for MUDC & RESM 2014 Thank you for a very professional organization. The event had the right size and mix of public & private participants allowing for fantastic learning and unique rapport-building opportunities." Damien Duhamel, Managing Partner Asia Pacific, Solidiance The conference is very well organized and comprises insightful presentations, allowing plenty sharing of experiences." Tan Huey Jiun, Director (Conservation Planning), Urban Redevelopment Authority, Singapore Impressive preparation and well-organized conference. Dr. Thongchai Rochanakanan, Director, Department of Town & Country Planning, Ministry of Interior, Government of Thailand Highly educational conference. Freddy Chua, Managing Director, SC Capital Partners HK Ltd Good and informative for data collection and sharing experiences. Elmar A. Busch, Managing Director Real Estate, Yoma Strategic Holdings Great conference with very credible presentations. I would suggest you to attend next year. Dr. Tin Naing Lynn, Research Manager, Information Matrix 8 Let s

9 Photo Gallery 26th May 2014 Opening Ceremony MUDC & RESM 2014, positioned as s very first real estate and urban build platform, was launched on 26 May The opening ceremony was officiated by H.E U Kyaw Lwin, Union Minister, Ministry of Construction. Presentation of plaques were given to the conference patron, Ministry of Construction. From left to right: Chua Wee Phong, Chairman of Sphere Conferences, H.E U Kyaw Lwin, Union Minister for Construction, Ministry of Construction,, H.E U Hla Myint, Mayor, Yangon City Development Committee, U Win Aung, President, Union of Federation of Chambers of Commerce & Industry (UMFCCI) 9 Let s

10 Photo Gallery 26th May 2014 VIP Tour to Exhibition Area Following the opening ceremony, Union Minister for Construction toured the 8 exhibition booths and interacted with the exhibitors. 10 Let s

11 Photo Gallery 26th & 27th May 2014 MUDC Track The conference started on a high note with a keynote presentation on the updates on the Urban Blueprint by Daw Aye Aye Myint, Director, Urban and Regional Planning Division, Department of Human Settlement and Housing Development, Ministry of Construction,. Attended by urban development professionals, the MUDC track focused on topics such as the cities power grids; infrastructure & utilities; building & construction technologies and city planning. 11 Let s

12 Photo Gallery 26th & 27th May 2014 RESM Track The inaugural RESM 2014 focused on addressing s real estate development challenges and opportunities relevant at the current stage of the country s urbanization. Topics covered include real estate investment opportunities in ; retail mixed-use developments; heritage & real state conservation. 12 Let s

13 Photo Gallery 26th - 28th May 2014 Activities outside conference Speed Networking Networking Cocktail A networking cocktail reception was held after the conference on 26 May 2014 at the Gallery Bar. Attendees took this opportunity to network with each other in a relaxed and comfortable setting. Heritage Tour Complimentary Yangon heritage tour hosted by Tour Mandalay was organized for the delegates who were interested to know more about the vibrant history of Yangon. Workshop The post conference workshop was hosted by Omar Aziz, Associate Partner of Solidiance. International delegates were given insights on the market entry strategies into market. 13 Let s

14 Comprehensive Marketing Campaign A comprehensive 360 degree integrated marketing campaign was designed specifically to market this important event. This was executed to effectively reach out and engage important stakeholders across the urban development and real estate sectors with focus on Asia Pacific region. The targeted messages from multiple channels have led to the success of the marriage between businesses eventually at the event. To leverage on our comprehensive marketing campaign for the 2015 event, please contact Jiahui at jiahui@sphereconferences.com Marketing Recap Data collection and research begins Intensive campaign every week September October - December January - May May Third Week Official partnership with industry partners, supporting association & media partners Conference promotion s were sent out to invite speakers Open for attendee registration Concurrent marketing through multiple channels: Mainstream and trade media advertisement Social media marketing SEO Campaign Press release Ebook & whitepapers 14 Let s

15 Public Relations Campaign Media that attended MUDC & RESM Plus Channel (TV-5 Network) 7 Day News Journal Crossroads Dana Newspaper Eleven Media Group Frontier Kamayat Media Mizzima Media Group MRTV MRTV4 Business Network Eleven International Television Times Myit Ma Kha Media Group (SMMK) Property Report Saigon Entrepreneurs Sankei Shimbun - Shwe Property The Favourite News The Irrawaddy The Times Influentia Weekly The Trade Times TODAY Publishing Union Daily Newspaper Yangon Media Group Media Coverage Lianhe Zaobao, 27 May, Business Section 15 Let s

16 26-28 May 2015 Yangon Mark your calendar now! Download the & Speaking and partnership opportunities: Ms Joyce Lum Project Manager DID: joyce@sphereconferences.com Marketing and PR matters: Ms Zhu Jiahui Marketing Executive DID: jiahui@sphereconferences.com Conference registration: Ms Ng Yaling Customer Service Manager DID: yaling@sphereconferences.com General enquiries: Ms Patricia Cheong General Manager DID: patricia@sphereconferences.com