For questions or to place your orders, please contact: Dunn & Dunn Ellie Dunn (856) ext. 2 (ellie@carldunn.com) / Carl Dunn (856)

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2 With one mind, one voice, accept one another to bring praise to God May the God who gives endurance and encouragement give you the same attitude of mind toward each other that Christ Jesus had, so that with one mind and one voice you may glorify the God and Father of our Lord Jesus Christ. Accept one another, then, just as Christ accepted you, in order to bring praise to God. Romans 15:5-7 unite UNITE, the theme for the 2016 International Christian Retail Show, reflects the need for the industry to come together to make a stand for Jesus Christ in time of trouble and challenge so that with one mind and one voice we may glorify God and His son Jesus Christ. CBA has spoken with many exhibitors and corporate leaders in the past 18 months about new directions for the convention and how to encourage and promote industry unity. This is what you have told us you need: More attendees Lower costs Increase ROI on your terms Grow the channel This guide reflects a number of proposals and solutions designed to address each of the concerns.

3 more attendees Hosted in the center of the Christian-store universe Cincinnati is within 500 miles of 60% of the U.S. population ICRS is the dominant convention that will take over downtown Cincinnati facilitating divine appointments, networking, and engagement with customers, industry professionals, and leaders More leverage for your benefit Room rates from $95 to $135, including an historic Hilton Hotel Better food & beverage and local service rates for events and hospitality The Ark Encounter opens summer 2016 near Cincinnati The $80 million Noah s Ark attraction will include major media coverage and entice travel to Cincinnati Top quality design, animatronics that preach and contend for the faith CBA is partnering with project founder Answers in Genesis to promote the attraction and bring attendees to ICRS VIP tour takes members behind the scenes for exclusive look at the massive project and its inner workings Ken Ham of Answers in Genesis will keynote on the evangelistic purposes behind the project New Programming Exclusive floor hours Industry lunch and networking gathering New events for networking and idea sharing Combined product trends workshops and product presentations

4 attendee incentives $500 gift cards to 100 retailers Proactive appointment setting and exhibitor matching Retailers receive drawing tickets for exhibitor meetings You maximize pre-show marketing, invitations Opportunities for high-profile exhibitor giveaways and incentives during convention networknow Appointments & Matching Proven online matchmaking tool to improve sales Connects exhibitors and buyers on precise matching criteria to save time Outlook-compatible tool recommends best matches for what you re showcasing General pre-show leads and appointments

5 lower costs CBA has devised new ways for exhibitors to be at convention to meet specific investment goals. Exhibitors measure ROI differently, and new options enable you to choose how to attend convention and engage your customers based on your goals. These options allow you to reduce back-end display costs, which average about 40% of total convention costs, and reallocate savings to more effective use.

6 reduce back-end costs On average, exhibitors booth and freight costs equal about 40% of their total convention investment. If you can cut that in half, it enables a spending shift to more productive investments, such as to promote attendance, fund research, improve training and save some. Cut Booth & Freight Personnel 10% ICRS 10% 20% Design Construction Freight Material handling 35% Staff Pay Hotel & Travel Miscellaneous 25% Space MarketSquare Ads Sponsorship Incentives Research Training 10% Savings

7 increase ROI on your terms Exhibitors have told us they have three primary reasons for attending convention: selling products; marketing and branding; and launching new voices, lines, and products. New options let you design how you come to convention so you can meet objectives. Match objectives to solutions below. Selling Marketing Launching Appointments Conversions Sales Relationship building Meetings Impressions Brand management Debut lines, products, people Brand building Media relations Business Development Designed especially for lowcost, non-prime space to set appointments and sell Package Options Business Development Turnkey Business Development Display Options to create a turnkey display without back-end costs or a traditional display with your exhibit and materials. Turnkey includes freight, material handling, set-up and tear-down Prime locations in high-traffic areas New non-categorized exhibit floor Strategic Launch For high-visibility brand management and project launches. This package is customized to your objectives.

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9 Selling business development package A new non-premium exhibit-floor presence Sales meetings & presentations, not displays Three-wall draped room with table and chairs Appointment setting & matching service (networknow) No additional back-end costs Make appointments and sell No Display (8 or under pullup banners make for a perfect backdrop) Appointment setting & selling Retail pre-show promotion & marketing Buyer-exhibitor matching

10 Selling Marketing business development display package For high-impact displays if you must bring one Located in new prime high-traffic-flow areas Meetings, brand management, special events, activities Optimize walk-up lead generation networknow appointment setting and buyer-exhibitor matching Expandable space for table, display, or meeting space Bring your own exhibit, displays, fixtures or get them from the convention

11 Selling Marketing business development turnkey package High-impact display for turnkey exhibiting 10x10, 10x20, and 10x30 Flat-rate plan cuts back-end costs Includes shipping, freight, storage, material handling No set up or tear down Reduces staff hours and complexity networknow appointment setting and buyer-exhibitor matching Carpet, table and chairs, and cleaning included Upgradable with graphics Just show up and bring product to display

12 add-on graphics available Add-on a graphics package and still save booth costs. Great option for branding your booth presence. Please contact Freeman Services for prices on individualized custom graphic packages.

13 Launching Strategic Launch High-visibility brand management Combine convention media assets to maximize personality, product, and line debuts Multimedia to perfectly align with marketing and branding strategies Custom strategies developed to specific needs Media outreach support Minimal space presence Make it work for you Design your own presence outside the traditional rules by creating the right strategy for you to successfully launch initiatives and projects. Connect with buyers, news media, and retail leaders to ensure a great launch with previews, pre-orders, coordinated release, and physical connection with marketing, promotion, and packaging.

14 Package A: Business Business Development- $1,900 non-members pay $600 more 10 x10 Meeting Space 9 x10 Classic carpet (Freeman- tuxedo color) 4- Limerick gray chairs (Freeman #C210108) 6 L x 30 H White draped table (Freeman #C130630) 8 back drape / 8 side drapes 7 x42 Company identification signage 3- Complimentary personnel badges per 10x10 (max of 18) Includes- networknow! networking and appointment scheduling software Participation within CBA Buyer Incentive Program Location specific placed by CBA (Marketsquare or Business Development Pavilions) Package B: Display Business Development Display- $2,200 Business Development Display Prime*- $2,600 (any booth configuration that faces two or more aisles) non-members pay $600 more 10 x10 Display space 9 x10 Classic carpet (Freeman- tuxedo color) 8 back drape / 3 side drapes 7 x42 Company identification signage 3- Complimentary personnel badges per 10x10 (max of 18) Includes- networknow! networking and appointment scheduling software Participation within CBA Buyer Incentive Program * 10% discount on all remaining show sponsorships with prime booth purchase. Excludes: General sessions packages. Package C: Turnkey Business Development Turnkey- $4,500 Business Development Turnkey Prime*- $5,000 (any booth configuration that faces two or more aisles) non-members pay $600 more 10 x10 Display space 10 Lighted display unit (graphics at additional cost) 36 Round black top cafe table - low (Freeman #N72064) 4- Black diamond side chairs (Freeman #N71089) 9 x10 Classic carpet (Freeman- tuxedo color) 3- Days nightly cleaning (Sun/Mon/Tues- Freeman # ) 1- Wastebasket 8 Back drape / 3 side drapes (linear booth configuration) Company identification unit signage 3- Complimentary personnel badges per 10x10 (max of 18) Includes: networknow! networking and appointment scheduling software Participation within CBA buyer Incentive Program * 10% discount on all remaining show sponsorships with prime booth purchase. Excludes: General sessions packages.

15 First-Time Exhibitor- $1,800 First-Time Exhibitor Prime*- $2,200 (any booth configuration that faces two or more aisles) non-members pay $600 more 10 x10 Meeting Space 9 x10 Classic carpet (Freeman- tuxedo color) 2- Limerick gray chairs (Freeman #C210108) 6 Lx30 H White draped table (Freeman #C130630) 8 back drape / 3 side drapes 7 x42 Company identification signage 3- Complimentary personnel badges per 10x10 (max of 18) Includes- networknow! networking and appointment scheduling software Participation within CBA Buyer Incentive Program * 10% discount on all remaining show sponsorships with prime booth purchase. Excludes: General sessions packages. Creative Pavilion Tabletop- $800 (Includes 1-year prof. membership) 6 Lx30 H White draped table (Freeman #C130630) 2- Limerick gray chairs (Freeman #C210108) Classic carpet (Freeman- tuxedo color) 3 Back drape / no side-drapes 7 x42 Company identification signage 2- Personnel badges per table Includes- networknow! networking and appointment scheduling software Participation within CBA Buyer Incentive Program Location specific (Creative Pavilion Area) placed by CBA Note: Tabletop display only. 3 max height on table. No items allowed on floor. Two personnel max at a time working table. Business Development Table- $1000 non-members pay $600 more 36 Round black top cafe table - low (Freeman #N72064) 3- Black diamond side chairs (Freeman #N71089) Classic carpet (Freeman- tuxedo color) Company identification unit signage 2- Complimentary personnel badges per table Includes: networknow! networking and appointment scheduling software Participation within CBA buyer Incentive Program Location specific (Marketsquare & Business Development Pavilions) placed by CBA Note: Tabletop display only. 3 max height on table. No items allowed on floor.

16 10x10 Conference Room- $6, x10 Conference space (seats up to four people comfortably) Hard walls with 1-meter locking door 8- Graphic panels Included (added cost for additional panels) 36 Black top cafe table- low (Freeman #N72064) 4- Black Diplomat Chairs (Freeman #N710144) 10 x10 Classic carpet (Freeman- tuxedo color) 3- Days nightly cleaning (Sun/Mon/Tues- Freeman # ) 1- Wastebasket 3- Complimentary personnel badges per 10x10 (max of 18) Company Identification signage Includes: networknow! networking and appointment scheduling software Participation within CBA Buyer Incentive Program 10x20 Conference Room- $10,800 10x20 Conference space (seats up to 10 people comfortably) Hard walls with 1-meter locking door 12- Graphic panels included (added cost for additional panels) Black Top Black Base Milano Table (Freeman #N72092) 10- Black Diplomat chairs (Freeman #N710144) 10 x20 Classic carpet (Freeman- tuxedo color) 3- Days nightly cleaning (Sun/Mon/Tues- Freeman # ) 1- Wastebasket 3- Complimentary personnel badges per 10x10 (max of 18) Company identification signage Includes: networknow! networking and appointment scheduling software Participation within CBA Buyer Incentive Program

17 Level 1 Exhibit Floor Halls A&B Level 2 Hospitality Suites

18 Level 3