INSTRUCTIONS TO CANDIDATES INFORMATION FOR CANDIDATES. Duration: 60 mins Marks: 40. Business, Marketing & People (J819)

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1 Business, Marketing & People (J819) Y10 REVISION EXAM PAPER 1 LFO/DAM Please note that you may see slight differences between this paper and the original. Candidates answer on the Question paper. Duration: 60 mins Marks: 40 OCR supplied materials: None Other materials required: Pencil Candidate forename Candidate surname Centre number Candidate number INSTRUCTIONS TO CANDIDATES Write your name, centre number and candidate number in the boxes above. Please write clearly and in capital letters. Use black ink. HB pencil may be used for graphs and diagrams only. Answer all the questions, unless your teacher tells you otherwise. Read each question carefully. Make sure you know what you have to do before starting your answer. Where space is provided below the question, please write your answer there. You may use additional paper, or a specific Answer sheet if one is provided, but you must clearly show your candidate number, centre number and question number(s). INFORMATION FOR CANDIDATES The quality of written communication is assessed in questions marked with either a pencil or an asterisk. In History and Geography a Quality of extended response question is marked with an asterisk, while a pencil is used for questions in which Spelling, punctuation and grammar and the use of specialist terminology is assessed. The number of marks is given in brackets [ ] at the end of each question or part question. The total number of marks for this paper is 40. The total number of marks may take into account some 'either/or' question choices. OCR You may photocopy this page. Page 1 of 12 Created in ExamBuilder

2 1. A sole trader business has unlimited liability. One key feature of unlimited liability is that: (a) they are responsible for all of their debts (b) they are working with a number of other people (c) they cannot get finance from a bank (d) they work on their own 2. Keenan is thinking of buying a franchise from a well-known chain of coffee shops. Which of the following is a disadvantage to Keenan of becoming a franchisee? (a) Customers will know the brand name (b) Head office will offer business support (c) Royalty payments have to be made to the franchisor (d) The menu will include well-known drinks OCR You may photocopy this page. Page 2 of 12 Created in ExamBuilder

3 3. You are planning to set up a small business selling cases for mobile phones. The business will be run as a partnership with your friend Raj. Analyse two benefits of starting your business as a partnership rather than as a sole trader. Benefit 1 Benefit 2 [6] OCR You may photocopy this page. Page 3 of 12 Created in ExamBuilder

4 4. Which of the following would be included in a business plan for a start-up business? (a) A review of the business objectives set last year (b) Profits during the last 12 months (c) Profit forecasts for the next 12 months (d) Sales during the last 12 months 5. A business aims to break even during its first year of trading. Which section of a business plan is most likely to include this information? (a) Banking (b) Business objectives (c) Marketing plan (d) Resources plan 6. Which of the following activities is most likely to be carried out by the marketing function of a clothes shop? (a) Deliver induction training (b) Recruit new staff to work in the shop (c) Set the price of a product (d) Stock control OCR You may photocopy this page. Page 4 of 12 Created in ExamBuilder

5 7. Which of the following would help to achieve product differentiation for a new business selling school trainers? (a) A marketing campaign aimed at school children (b) Offering a range of sizes and colours (c) Producing personalised trainers with the name printed on them (d) Setting up an online-only business to reduce fixed costs 8. You are planning to take over the franchise of a local grocery store called Proctor s Supplies and you are drafting a business plan. You want to investigate your customers views on opening hours using an online method of market research. What market research method would you use? Explain why you would use this method. Online market research method: Explanation: [2] OCR You may photocopy this page. Page 5 of 12 Created in ExamBuilder

6 9. Dividing a market by age, occupation or income is a technique known as: (a) Customer service (b) Marketing (c) Market research (d) Market segmentation 10. Which of the following is an aspect of the design mix model that contributes to the successful design of a new handbag? (a) A design which has an appealing appearance (b) A design which is cheaply priced (c) A design which is produced by a computer program (d) A design which is widely advertised OCR You may photocopy this page. Page 6 of 12 Created in ExamBuilder

7 11. You are planning to set up a small business selling cases for mobile phones. You are considering doing some market research using a focus group to gain customers views on five mobile phone case designs which you are developing. State and explain one advantage and one disadvantage of carrying out your market research using a focus group. Decision 1 Explanation Decision 2 Explanation [4] OCR You may photocopy this page. Page 7 of 12 Created in ExamBuilder

8 12. You are planning to set up a small business selling cases for mobile phones. The business will be run as a partnership with your friend Raj. Raj is going to be responsible for the Human Resources function in your business. State and explain two activities which Raj may need to carry out as part of the Human Resources function. Activity 1 Explanation Activity 2 Explanation [4] OCR You may photocopy this page. Page 8 of 12 Created in ExamBuilder

9 13. Which ONE of the following is an external factor that could impact on product development? (a) Departmental communication (b) New legislation (c) Staffing costs (d) Store layout 14. A restaurant has created a new pizza dough recipe for their pizzas. Which ONE of the following is a legal issue they need to consider to protect their new pizza dough recipe? (a) Business plan (b) Discrimination (c) Inflation (d) Patent OCR You may photocopy this page. Page 9 of 12 Created in ExamBuilder

10 15. OCR You may photocopy this page. Page 10 of 12 Created in ExamBuilder

11 [2] 16. OCR You may photocopy this page. Page 11 of 12 Created in ExamBuilder

12 END OF QUESTION paper OCR You may photocopy this page. Page 12 of 12 Created in ExamBuilder

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