IP Expo 2014 Pentaho Big Data Analytics Accelerating the time to big data value London, UK

Transcription

1 IP Expo 2014 Pentaho Big Data Analytics Accelerating the time to big data value London, UK Zaf Khan PreSales Manager, EMEA 1

2 Blending Cloudera and Pentaho Evolving big data architectures Network Location Web Existing Process or PDI NoSQL/Others Cloudera Hadoop Cluster P D I Analytic DB Analytics Social Media 5.0 On-Demand Integration & Blending Customer Provisioning Existing ETL Tool or PDI P D I Billing EDW Existing ETL Tool or PDI Data Marts BI Tools 2

3 Optimize Business Impact Transform A Spectrum of Big Data Use Cases WHAT THE MARKET IS DEPLOYING TODAY AND PLANNING FOR TOMORROW Streamlined Data Refinery Harnessing Machine & Sensor Data Customer 360 Degree View Big Data Predictive Analytics Next Generation Applications Data Warehouse Optimization Internal Big Data as a Service On-Demand Big Data Blending Big Data Exploration Entry Use Case Complexity Advanced 3

4 Streamlined Data Refinery DRIVE A SUSTAINABLE ANALYTICS STRATEGY WITH BIG DATA ETL AT SCALE What is it? Growing data volumes slow down traditional ETL processes and end-user analytics A single refinery to pull & process multi-source data, then push downstream for low-latency analytics Why Do It? Give business users insight into all data in a timely fashion Scale ETL and data management cost savings Key Considerations Technology fit is normally Hadoop for rapid ingestion & processing May require new coding skillsets that are hard to find May call for swapping from DW to analytical DB, depending on needs 4

5 Streamlined Data Refinery DRIVE A SUSTAINABLE ANALYTICS STRATEGY WITH BIG DATA ETL AT SCALE Why Transactions Batch & Real-time Analyzer Broad data integration (incl. leading Hadoop distros and analytical DBs) + powerful array of end user analytics Enrollments & Redemptions PDI Hadoop Cluster PDI Analytical Database Visual map/reduce mitigates need for developers, makes Big Data accessible to all IT staff Location, , Other Data Reports Pentaho map/reduce runs much faster in the cluster vs. other scripting tools Reference Architecture Notes B2B electronic marketing firm that creates and delivers personalized offers Data sources ingested via Hadoop, processed & sent to analytical database Based on Forrester The Patterns of Big Data (2013) 5

6 Pentaho MapReduce INDUSTRY S FIRST NATIVE DATA INTEGRATION ENGINE FOR HADOOP (2010) 6

7 Manual MapReduce vs Pentaho MapReduce 7

8 PDI for YARN CARTE CLUSTERING AS A GENERALIZED YARN-MANAGED SERVICE 8

9 Cloudera & Pentaho Support 9

10 Pentaho CTools 10

11 Pentaho CTools 11

12 Streamlined Data Refinery MAXIMIZING LOYALTY PROGRAMS Business Challenge Analyze restaurant patron purchases to improve loyalty Gain insight into patron buying patterns from over 8,000 restaurants Pentaho Benefits Data driven insight into patron preferences 80% reduction in processing time for faster insights 12

13 IMPROVING TOP AND BOTTOM LINE FOR RESTAURANT LOYALTY PROGRAMS Restaurant Data Restaurant Orders (POS) In-Restaurant Reward Program Redemptions OLTP Data Mart Business User (CMO, CFO) leverage real-time reporting Transactional and Machine Data Analytics Reward Program Data PDI Data Scientist Identify patterns and trends Customer Demographics Reward Redemption Website data Restaurateur (End-User) immediate dashboard insight Web/ Tracking 13

14 Thank You JOIN THE CONVERSATION. YOU CAN FIND US ON: Facebook.com/Pentaho Pentaho Business Analytics 14

15 APPENDIX 15

16 Streamlined Data Refinery Save time and improve data access Broaden Your Customer Base With Pentaho tools and our proprietary algorithms, customers experience an 80% reduction in ETL processing time, resulting in a self-service and cost-effective experience. Andrew Robbins, President, Paytronix Create a User-Friendly Data Environment We chose Pentaho Business Analytics because of its ease of use, intuitive and powerful report designer, and Pentaho s ability to visually integrate, manipulate and enrich data during the analytics process. Adam Dustan, President, Active Broadband Networks Save Time and Money Pentaho is a no brainer for enabling rapid scale integration. You can easily compare it to proprietary tools that might not even work. I ve seen situations where errors led to hundreds of thousands of dollars lost. Using Pentaho, we are able to keep close tabs on our online communities. Doug Cohen, Director of Business Analytics, Beachmint 16