THE NEXT LOGICAL STEP TO A PERFECT PARTNERSHIP INFORMATION PACK. 1

Transcription

1 THE NEXT LOGICAL STEP......TO A PERFECT PARTNERSHIP INFORMATION PACK 1

2 Contents Welcome 3 About the MD 4 The Right Estate Agency model 5 Our service standards 8 Is this business for you? 11 What our partners have to say 12 The package 14 What next?

3 Welcome Thank you for downloading this brochure, I hope you find it informative. Right Estate Agents and Right Letting Agents were created in 2010 to provide an alternative to the traditional estate agent, which is perceived to be an expensive, antiquated model, offering poor customer service. The financial conditions surrounding estate agency demanded a change and processes needed updating to embrace new technology and communication media that are now available. Why we are passionate about these changes? Although other industries had achieved significant improvements and efficiencies using new technology, the same was not true of the estate agency business. Although there were some Internet Estate Agent options, there was a fundamental omission from that model the human touch. Customers like to deal with local people who they can trust and really care about first class service. The Right Estate/Letting Agents franchise model is the perfect solution, offering an incredible service for a reasonable fee. I hope you are interested in how this model works and I will explain why I believe that if you have a passion for property, like working for yourself and value the support of an experienced team behind you, then a Right Estate Agency franchise could provide you with a fulfilling and rewarding opportunity. I look forward to YOU joining our team. Alison Bannon, MD 3

4 About the MD- Alison Bannon I began my career in 1992 aged just 23yrs as a Mortgage Consultant in a busy High Street corporate estate agents. I very quickly learned the business of estate agency from the inside out, working ten hour days six days a week to cope with the massive volume of house sales during the boom. It was and is my mission to offer an excellent service to everyone I come into contact with. As an Area Manager, I was always disappointed that service standards and customer satisfaction were never a topic of discussion: everyone was only interested in the financial results and I vowed never to get involved in this business again. ALISON BANNON Managing Director Right Estate Agents The family took precedence for a few years, although we bought, renovated, sold and let a number of properties during this time. I also learnt of the technical advances that had affected estate agency, particularly internet marketing and subsequently set up an online lettings business, which quickly became very successful. This prompted me to research how the High Street estate agency business had changed and I was horrified to learn that everything was the same, if not worse. High commissions were being charged for a poor service and I knew the time was right to change the face of estate agency and offer excellent customer service and transparent charging. So 18 months on, I am now working with people who are passionate about property, and have a completely different ethos and set of standards. Our franchise partners run their own business in their local areas. The central head office team fully supports them in the day to day operations and communications with their customers. The success of this relationship is evidenced by our many excellent customer testimonials. See you down the road Alison Bannon Alison Bannon 4

5 The Right Estate Agents model the future of Estate Agency... Which Money wrote an article entitled The Cost of Moving Home in February 2011 which sums up the future of estate agency. They commented that Some expenses can t be avoided when moving home, but with a few smart decisions you can make sure you are not paying more than you need to. They went on to compare High Street agents with online agents and suggested that there is no need to pay expensive High Street agents fees, as times have moved on. Click here to read the article full. There is no need to pay expensive High Street agents fees, as times have moved on WHICH MONEY The way home buyers and tenants are searching for property is changing with over 80% of them going first to the internet. The remaining 20% find properties by being in touch with local agents, driving around their area of choice (spotting boards) and also from hearing about properties on social media sites such as Facebook and Twitter. Very few look for properties in the local newspaper; this is more about offering brand awareness for the agents themselves. The Right Estate Agent model offers a flexible, value for money, high quality system incorporating all the benefits that one would expect from a good, successful estate agent, BUT without the HUGE expense. How is this achieved? As one of our local personal franchise partners, you or your valuer, will be able to deliver a highly personal estate & lettings service at a massively competitive fixed price, compared to expensive High Street agents. By reducing, and in some cases eliminating, unnecessary overheads such as expensive business premises, company cars & personnel costs this allows you to offer a lower fixed fee solution to your customer without diminishing the quality of service offered. This, coupled with the centralised administration hub, frees you from many of the financial burdens often associated with business ownership. 5

6 Why does this model work? This model has been identified by many experts in the property media, the OFT and estate agents themselves, as the future of estate agency. Many believe that a High Street presence will no longer be required by At Right Estate Agents we are proving this to be true. With national coverage, local expertise, a range of selling and letting options and an unbeatable fixed fee, our local partners deliver a high quality service to customers that costs less but gives much more. Our modern website is very much focussed on the money our customers have saved and our superb testimonials for reassurance. The way home buyers search for property is changing. 80% use the internet and social media too is influencing the market 6

7 I can t thank you enough for all your help and support you have given us during this testing time. This was the first time selling a property and I can genuinely say I couldn t do this without you! Not only have you always been very approachable and helpful, but you have demonstrated great professionalism and integrity, which I have not found in at least three of the high street estate agents I have dealt with before asking you to take care of the sale of my property. The house was sold within a week of it been advertised; the photos that Claire took were amazing and really showed off the house in the best light; the communication always prompt and clear; and this for a very fair fee. You went over and beyond the call of duty and assisted us all the way, even ensuring that we had a Plan B should anything happen before completion day. You never made us feel that we were imposing on your time and knowledge and you have explained the process if house selling and buying in clear terms, even recommending surveyors and removal companies which you trust. This is priceless. I am so glad that I got to hear about you through the vendors of one of the houses I went to view. They were extremely pleased with your work and suggested that I should contact you to take care of the sale of my house. I will most certainly do the same and recommend Right Estate Agents to family and friends and anyone needing to sell their property. You cannot get a friendlier or higher quality service than this. When I move out next, you will be the first port of call Thank you for every thing, best regards MARA GALLI AND FRANCO DE CARO. 7

8 The service to our customers includes: SOLD IN 8 WEEKS SAVING 3805 A free home valuation with a 19 page valuation report Home staging services available Up to 22 professional photographs Professionally prepared particulars Featured and Premium adverts arranged All viewings vetted and arranged Stylish For Sale or To Let board You always went that extra mile to be as helpful and informative as possible. If anyone is selling their house, I would most definitely recommend KAY HAWKINS Handling of all leads, and vetting viewers Follow up and feedback of all viewings Fully interactive website for buyers and tenants, where they can: Add favourite properties to their folder for viewing again later Ask to be kept automatically updated on any new instructions that meet their criteria Change default search criteria and contact details Request market appraisals of their home and much more 8

9 Fully interactive website for sellers and landlords, where they can: View marketing statistics on their home including web-site views Access feedback from viewings made on their property Follow the sales progression information once their home is under offer Change personal details Full marketing campaign: Property seen on all major internet portals across the UK All registered applicants contacted within 24 hrs Facebook and Twitter Mail out of details to all new applicants Regular detailed property updates on the performance of their property Once the offer is accepted, HQ progresses the sale through to completion, including Undertaking full chain checks Verification of financial status Provision of the Memorandum of Sale and associated documents to all parties Providing all parties regular updates on how their sale/purchase is progressing Organising the key release Ensuring we get feedback to further enhance our service Our customers have been delighted with the service so far. 9

10 Fantastic service, we had lots of viewings, we always had feedback, always very accommodating when we needed to change the times. Ann at the office was very good and attentive and always fed back to us what was going on with the viewings. The service was definitely value for money; you have saved us about 2500 by doing it with you. We are really impressed with everything. I would recommend you to friends and family. Thank you. LUCY WENLOCK SELLER OF FOX HOLLIES RD 10

11 Is this business for you? I am committed to finding likeminded, highly motivated professionals who want to increase their profits. I am currently expanding the Right Estate Agents brand across the UK. Ideally our new partners should have: A desire to offer great customer service The ability to self-manage and self-motivate Basic IT skills The ability to understand and follow processes, and An entrepreneurial, enthusiastic, can do attitude Could you be part of our team? Note: No direct estate agency or lettings agency experience is required, as full initial training in both disciplines is provided and continued professional development occurs via bi-monthly training sessions. 11

12 What our partners have to say CLARE DOUGLAS Founding Franchise Partner Right Estate Agents Redditch I had been a full time mum for many years, just doing some part-time work helping my husband out working on his business. After my second child started secondary school I decided it was time to get back into employment. I needed something that would fit around my young family and still allow me the flexibility to help out my husband. I had looked at getting a job but nothing was able to give me the flexibility I needed. I was introduced to Right Estate Agents through a friend and decided it was the perfect solution to work around my lifestyle and give me the opportunity to run my own business on my terms, fitting in around my family and commitments. I had never considered running my own business before, but after meeting the team and other franchisees, everyone seemed so relaxed and personable it gave me the confidence to get involved and a great way to get back into a working environment. PAUL COLLYER Founding Franchise Partner Right Estate Agents Telford & Wrekin I have been involved in property for a number of years now, both as an investor and as a professional property coach and have been presented with many franchise opportunities over the last few years, all of which I discounted after further detailed research. I was introduced to Right Estate Agents by an associate of mine, and could immediately see the massive potential behind this fresh and dynamic business model. As an investor, I frequently see sellers who desperately want to sell their homes, but at the same time do not have the necessary equity to allow them to pay the often exorbitant commission fees charged by High Street agents. The idea of being able to combine the cost savings and huge exposure offered by the internet, with the personal service and local knowledge provided by local property professionals is very powerful indeed, and the fact that 90% plus of all new property sales are sourced first via the internet offered a very convincing argument. When you add to this a competitive lettings proposition that allows us to draw monthly revenue from rental property management, we have the complete solution, and a business model that will enable us to ride the peaks and troughs of the market. 12

13 I went along to an open evening back in October 2010 with a view to partnering the estate agents with financial services and had no intention of getting involved but after listening to the presentation I was so impressed that I bought a franchise myself! So if you are thinking about getting involved with this business, then I would say go for it, it is a very exciting business to be involved in, great people to work with and full training and support provided. I have 8 years Financial Services experience in estate agency and feel that I have gone back to my roots but with a difference! DEBBIE LLOYD-SMITH Founding Franchise Partner Right Estate Agents Sheldon This fresh new way of conducting real estate business is an opportunity not to be missed!! I am confident that the new business will grow from strength to strength and I feel privileged to be involved with the infancy of what is an amazing business model! I had been working in a high street estate agency for years, but having noticed more instructions heading to non-high street based estate agents, like Right Estate Agents I had to sit up and take notice. When I found out what they were offering it was a case of if you can t beat them join them! I sold my agency and set up a Right Estate Agents franchise now I can offer the same amazing service to my clients. The future of modern Estate Agency is moving quickly towards the Internet and the platform that REA offers fits this perfectly STEVE CRUNKSHANK Franchise Partner Right Estate Agents Evesham 13

14 The Package As a Right Estate Agents & Right Lettings Agents franchise partner you will have the freedom to continue and expand an existing business but at the same time increase your income dramatically by offering a full agency service alongside. You will continue to be your own boss but at the same time benefit from having a highly experienced support team assisting you every step of the way. Our state of the art estate agency systems automate processes allowing you to concentrate on the marketing and expansion of your business. Comprehensive training is provided, both initially and bi-monthly refresher training on: Products and processes Valuations Understanding the software systems Compliance and legislation Administration processes Diary management Reporting systems Operating processes Use of the Franchise Resources Centre On-going Bi monthly training Marketing & public relations, including Access to designs created by our award winning marketing department - Leaflets - Web pages - Adverts Local press releases Full range of all marketing materials supplied Range of stationery supplied Google places pages designed and launched National marketing campaigns Properties advertised on and all property portals For Sale and To Let boards printed & supplied Access to the back office systems to the major property portals for comparable reports and research 14

15 This model represents a real potential to increase your income and if you would like to find out more about this fantastic opportunity, then please call Ann to book an appointment on Your franchise business pack includes: Protected territory of 25,000 Comprehensive Operations Manual Comprehensive Estate Agency & Lettings Software Package ipad Camera Laser measure All Template Letters Approved leaflets, adverts & art work Use of ARLA Manual Use of NAEA Manual Bespoke Rent management system Stationary Pack; - 25,000 Flyers Letterheads Compliment slips Business cards Your Area website pages & Photoshoot A 3 month pay per click campaign Any leads generated by optimised website Optimised Google Page Listing Full page press release in local property pages Social media campaigns FB, Twitter, Property Blogs CRM System Full initial EA Sales & Lettings training Ongoing Sales and Lettings training Access to Power Teams Office and administrative support Geographical number 5 yr Franchise Agreement Business support and full back up from HQ Dedicated account manager Ongoing marketing and business support You will earn from property sales & Lettings and all our affiliated products including; Sales and Letting fess EPC & floor plan commissions Premium property listings Featured property listings Tenant administration fees Gas certificates Inventories Mortgage commissions Insurances Rent guarantee insurance Ongoing (letting)management fees Maintenance contracts with gas and utility companies Administration fees Legal services 15

16 OVER TO YOU! Franchise Lawyer Company Accountant Marketing Company (OWB) Bank Nina Moran Watson Rebecca Swinscoe Shari Bryan (HSBC, Solihull) Andy Peck Tel: