A Comparison customer s Satisfaction of the Safety - Health Status Private and Public Bodybuilding Clubs of Isfahan City

Transcription

1 International Journal of Sport Studies. Vol., 4 (6), , 2014 Available online at http: ISSN ; Science Research Publications A Comparison customer s Satisfaction of the Safety - Health Status and Public Bodybuilding Clubs of Isfahan City Gholam Reza Rezaei Ramsheh 1*, Masoud Naderian Jahromi 2, Ali Muhammad Safaniya 3 1-Master of Sports Management 2-Associate Professor and Faculty Member of Isfahan University 3-Professor of Islamic Azad University of Amol * Corresponding Author rezaeirreza@yahoo.com Abstract Purpose: The general purpose of this research is a comparison customer s satisfaction of the safety - health status private and public bodybuilding clubs of Isfahan city. Materials and Methods: The statistical population, studied in this research is public and private bodybuilding club man customers of Isfahan. The history of their activities, from one month to one year is over. Volume of research in the statistical population private bodybuilding clubs certain over 86 clubs and in public bodybuilding clubs over 20 clubs. Statistical sample 400 customer's, who were selected by simple random. The data collection tool was a questionnaire using Cronbach's alpha reliability were determined. Significance level of 0.05 was considered. Data analysis for two independent samples t-test (private and public clubs) was. Results: Study Results showed significant differences is in customers satisfaction of the safety- health status public and private bodybuilding clubs equipment (p>0.043). Also significant differences is customers satisfaction of the safetyhealth status public and private bodybuilding clubs users (p>0.001). But significant differences did not observe in customers satisfaction of the Safety - health locker room (p< 0.441), Side of safety facilities (p<0.998), Safety and hygiene cleaning services (p< 0.063) and customers satisfaction of the safety - health the main environment of activity (p< 0.110) in the private and public body building clubs. Keywords: Satisfaction, Customers, Safety, Bodybuilding clubs,, Public. Introduction Customers service oldest and yet the most recent issue is for each institution. For most organizations, the surest way to success is to survival and quality of service will always remain in the minds of consumers (Seifaly and Goudarzi, 2010). One of the most important issues that organizations are dealing with the current competitive circumstances, the awareness of customers' satisfaction, Ian and their ideas about organizational performance, products and services, is Monitoring of customers satisfaction in an appropriate moment to survive in the competitive environment and gain a larger share of the market will provide. Many organizations, ways to gather information about their customers s' opinions and ideas have created. To obtain a numerical index and the actual use of the military will lead to customer s satisfaction is of paramount importance. This product is intangible for customer's service organizations to offer even greater importance is the end (Norenesa et al., 2009). Most organizations have found that exercise can not only invest a lot longer to achieve customers satisfaction. They have learned that the key to successful participation in the preservation and creation of customer's benefit of sport depends on the continued effort. Important point is to detect and set customers' expectations of a sports program designed to accurately measure customer's satisfaction (Hassanzadeh, 2006). Increase the marketing research industry, especially body building gym and club managers to increase competency, learn more about their needs, desires and motives of participants in clubs, most satisfaction and 659

2 attract more people and finally, sporting organizations and community health will increase its success (Parks, 2002). Health and fitness movement is growing rapidly as a global industry. In the U.S. there are more than health and fitness, sports facilities and fitness centers in Europe than it is on the rise. Greece's private fitness center with approximately customers s and revenues generated in 1300 about million dollars a year, and this competitive industry. Competitive service industries, providing superior service, a prerequisite for the survival and success (Afthinos et al., 2005). In the meantime, discuss customers loyalty is one of the most important topics in the sports and fitness industry. When customers receive the service you provide for your benefit, and in fact they are a source of profit. The manager of the club should attract more customers and more customers and maintaining customers less to lose, because the cost to attract customers is several times the cost of maintaining it (Ramezani 2003). Dishman (2001) reported that about half the people who start to exercise, to be bogged down in a short time period. Also, Sawyer and Smith (1999) reported that the average sports facilities in the U.S., 40% of customers are lost each year. Ehsan (2004) in their study stated that one of the contributing factors to attract more people, especially women The body of the hall to provide good quality of service and other important factors in establishing clubs and public places has come crowded place. Jug Chian et al (2010) in a study entitled "Factors Affecting Customers Satisfaction body-building clubs and private government in Tehran" to conclude that the overall customers satisfaction difference between private and public clubs in body building there is the most important reason why the club is satisfied with the quality of staff and equipment, and physical environment (Kozeh Chian et al., 2011). Alidousti et al (2011) found in their study as The consent of the club facilities and the physical environment as well as how to deal with management, staff, coaches and private clubs is beyond state clubs. Farahani et al (2013) in their study as a survey of customers satisfaction with body building public and private clubs Gorgan concluded No significant difference in overall customers satisfaction in the public and private clubs, there are body builders. Customers satisfaction with regard to these factors so that the private club than a public club. Deniz (2006) in his study, a survey of customers satisfaction in fitness and body-building clubs in Turkey and came to the conclusion that social satisfaction, satisfaction with health), psychological - psychological (and physical health and equipment and to the satisfaction of the most effective staff customers. Afthinos et al (2006 in their study in Greece as a private fitness center customers the most modern equipment, the desire to help the club staff and security tended and government customers to easily commute to fitness centers fitness centers tended. Wen Li (2010) argues that customer satisfaction and service quality concepts that are directly linked to customer loyalty the quality of customers' service is an important element that is most important to them. Rodriguez and Guerrero (2008) in their study as predictive indices of customers satisfaction expressed different aspects of the sport in Spain there is a significant relationship between service quality and customers satisfaction.therefore, it was with the investigator to customers satisfaction and safety - health of the public and private fitness clubs Using the proposed solution has been used to evaluate the results of customers satisfaction and dissatisfaction factors are identified and can be used for better planning. Materials and Methods Descriptive research method - a form field survey was conducted in A survey of the city s public and private customers was man bodybuilding experience they had one month to more than one year. Population size at the time of the study, over 86 clubs and bodybuilding clubs, private clubs, and public bodybuilding club was over 20. Due to the nature of this population-based cluster sampling 6 select the city area and clubs and 10 clubs and 21 districts in the state based on the number of clubs in each region were selected. Finally, the 12 clubs, private customers and 15 customers per club per state were selected by convenience sampling. Given the size of customers and users of all man, both public and private city clubs are 5250 people the number of samples that can be selected is equal to 400. Because this study was to clarify the consumer view of the safety of the public and private clubs-health is concerned, the information gathered in this study was a questionnaire with questions. To realize the vision consumer about safety clubs - health, a questionnaire was used. The questionnaire included 44 items and the 6 components. Continuum based on Likert Scale (Likert five options) is set. Cronbach alpha reliability of the 0.94 were determined. Descriptive statistics for raw classification scores, table design, distribution, calculated indices such distribution, percentage, mean, variance, standard deviation and inferential statistics, t-test to compare variables between the public and private clubs were used to test hypotheses. Computer software for data analysis spss19 and a significance level of 0.05 were determined. 660

3 Results Participants' demographic characteristics such as age, marital status, employment status, educational status, membership in the club's history, in the form of Table 1. Marital Status Table 1: Demographic characteristics of participants in the public and private clubs (percent) Age education employment status, membership record Single Married Under to Top Under Diploma Diploma AS Master MA and above employed retirement unemployment 1-4 months 5-9 months 9-12 months up to one year Table 2: level of status of customers' satisfaction, safety equipment and public and private clubs equipment Safety - health components Appropriate location of each device The use of any device Be healthy devices Deployment of devices Maintenance of equipment Each device is a reliable brand Public Average SD Variance Average SD / 110 Variance Table 2, based on the Club's state greatest customers satisfaction 3.91, and SD 0.999, the appropriate location of each device and the minimum average item 3.29, and SD 1.354, relating to the use of any device, method statements and private clubs most average customers satisfaction 4.07, and SD0.918 health-related items and devices and the lowest 3.52, and SD1.216, the winding method of each device, Table 3: levels of customers' satisfaction and safety - public and private health and fitness clubs as beneficiaries Safety health customers Public Supervised training by the teacher Awareness of health, safety and personal hygiene Offering a bodybuilding and diet program Prohibit the use and sale of illegal drugs Become familiar with the proper training techniques Having sports insurance. Exercise aid equipment's The use during training The use appropriate athletic shoes for exercise Average SD Variance Average / SD Variance Table 3, In Public clubs greatest customers satisfaction 4.49, and SD3.612items collected and the lowest weights after practice 3.12 and SD the items monitored by the teacher training program in public clubs and private clubs most satisfaction out customers s in 4.14 and SD1.125 quarters, and collecting sports related items, Weights collection of after training 661

4 insurance weights training and a minimum average of 3.58 and SD1.234 items related to the use of training aids is when you are exercising. Table 4: levels of customers' satisfaction and safety at private clubs and public utility Safety lateral installations There is a public phone at the club Existence the club's first aid box Existence firefighting capsule in the club Installation announcements and posters at events Existence a buffet in the Club Sound system good the club Absence of threat in the Exercise Public Average SD Variance Average SD Variance Table 4, In Public clubs greatest customers satisfaction 4.14 and SD good sound system in the club associated with items and the lowest 2.93 and SD1.534, the items inside the club, public telephone and private clubs most average customers satisfaction 4.31 and SD1.021 corresponding to their extinguisher items and the lowest at Club 2.55 and SD1.529, relating to the items on the buffet, there is a club. Table 5: levels of customers' satisfaction and safety - health and fitness clubs, private and public rooms Safety - Health dressing room Space and locker room area Suitable for light inside the locker room Having to change clothes locker for each person There are hooks in the locker room Air inside the locker room Inside the locker room cleanliness Clean the floor of the locker room there is trash in the locker room Public Average SD Variance Average SD Variance There is enough in the locker room showers Table 5, In Public clubs greatest customers satisfaction 4.14and SD0.887 corresponding to the appropriate items in the locker room right light and the lowest 2.82and SD1.610, corresponding to the items in the locker room have adequate shower and private clubs most average customers satisfaction 4.23and SD1.003, the items having to change clothes locker for each person and the lowest 2.67and SD1.533 of the items is just in a locker room shower. 662

5 Table 6: level of customers' satisfaction safety - health main environmental activity of the public and private fitness clubs The main activities environmental health Suitability of light environment inside the club Safety floor of mats sporting club The gym Suitability of height up Suitability of ventilation system club Suitability of devices heating and cooling club Suitability of light input and output club Suitability of corridors within club Having a special entrance for people with disabilities Public Average SD Variance Average SD Variance Table 6, In Public clubs greatest customers satisfaction 4.26 and SD 0.965, the heating and cooling equipment items suitable club, and the lowest 3.32 and SD 1.541, relating to items having a special entrance for disabled persons in private clubs most average customers satisfaction 4.41 and SD1.073, the appropriateness of the items and the lowest ceiling height gym 2.94 and SD1.537, relating to items having a special entrance for disabled people is. Table 7: level of customers' satisfaction Safety and cleaning health services public and private fitness clubs Safety and Cleaning health services Public Appropriate place club toilets Cleaned the bathroom wall and floor Fluid in the washbasins health services Bag Existence garbage in the health services Table 7, In Public clubs greatest customers satisfaction 3.90, relating to the items being cleaned walls and floors in health services and the lowest 2.95, despite the statements toilet for disabled persons in private clubs most average customer satisfaction 4.20, items related to the presence of liquid toilet in health services and the lowest 2.80, the item is there toilet for disabled persons. Table 8: Compares the average score of the two sample t-independent, a comparison customer s satisfaction of the safety - health status private and public bodybuilding clubs of Isfahan city. Existence toilet for disabled people Average SD Variance Average SD Variance Component Average T test. Degree Level Safety Equipment Safety - health costumer Safety - health cloakroom rooms Safety lateral Equipment Safety and cleanliness sanitary services Safety - Environmental Health Main Activity

6 Our findings indicate that the two components of the immune status of customers' satisfaction - public or private health club Gym Isfahan from the consumer's perspective there is no difference. According to Table 8, the components of the immune status of customers satisfaction with the health and safety of exercise equipment and health club users of public or private Gym city there is a significant difference. And there is no significant difference between customers satisfaction and the components of health, safety locker, safety, utility, safety and health cleaning service, safety, utility and safety - Environmental health clubs and private activity. Discussion and conclusion Given two independent samples t between customers satisfaction and safety equipment and public or private club, gym there are significant differences (p>0.043). And so on. Customers satisfaction and safety field - health club equipment and research results with a pitcher of Chian et al (2010), Alidousti et al (2011), Farahani et al (2013) and Afthinos (2006) is consistent. According to the two-sample t-independent. Between customers satisfaction and safety - health and fitness of users of public private clubs from the consumer's perspective, there are significant differences (p>0.001). Development of safety procedures and inspections of sports equipment alone is not enough, it requires a comprehensive plan in this regard is. Managers should be alert to the events that lead to wasted resources and manpower to be able to recognize, prevent and control. Given two independent samples t the safety of customers satisfaction Gym health club locker room public or private, there is no significant difference (p<0.441) are inconsistent. Kozeh Chian et al (2010) pitcher research, customers' satisfaction in the dressing room, private clubs is higher than the state. However, in this study, in both the public and private fitness clubs in the city, no significant differences were observed. Perhaps due to the differences in environmental conditions, facilities and economic successfully stated. Given two independent samples to the safety of customers satisfaction Gym health club, public or private utility customers point of view there is no significant difference (p <0.998). And so on. Sports clubs, such as the lack of utility (public telephones, first aid kit, fire extinguisher, sound system etc) is essential in clubs and downplaying it be great damage safety to users and users can enter (Jalali Farahani, 2010). Given two independent samples t between the customers satisfaction of safety and cleanliness of public service health club with gym, private clubs, there is no significant difference (p<0.0636) The safety component, which is very much concerned with customer's health club management should be considered. The failure to resolve the problems this can cause disease prevalence and the lack of customers' satisfaction (Jalali Farahani 2010). Two independent sample t according to the immune status of customers satisfaction - main environmental health club, gym government private club, there is no significant difference (p<0.110). With the development of technology and the growing trend of people moving toward urban life and smaller sports centers, including public and private clubs sought To exercise and sporting activities to fill the gap. So today we are witnessing the development of sports venues, and naturally this way costs a lot to be spent for the construction of such places But it really all Sport are constructed based on sound principles and are not faced with a problem or answer to this question is undoubtedly a negative light. Why do we always see the flaws and weaknesses in physical structures have been The design and construction of sporting clubs should be considered when Such that we can optimize the use of space, equipment and facilities, and providing welfare conditions, safe and comfortable for all users pointed out (Jalali Farahani, 2010). According to the research results and findings of this study it can be concluded in considering the safety of the sport centers more attention should be especially Gym. It should be noted that clients, especially those who spend their leisure time in order to The need for space completely safe, happy and comfortable, and they expect their free time without any tension, stress and anxiety are relieved And they also want to address not only the health and vitality of recreational sports physical, mental and emotional to find But to be able to efficiently interact with others and their social connections increase and your character to grow and bring prosperity. Therefore, the task managers in the public and private fitness clubs, sports clubs, prepare and equip themselves in such a way that the comfort and satisfaction of users with much more could work. References Afthinos Y.D, Theodorakis N, Nassis P, Customers s expectations of service in Greek fitness centers. Managing Service Quality, 15(3), AliDosti A, Cozeh Chian H, Jalali Farahani M, Torki M, Comparison of public and private bodybuilding female customers' satisfaction in Tehran. Journal of Sport Management, 5, Deniz K, Reliability and validity of Turkish version of customers satisfaction Scale for health care and fitness clubs. MA Thesis, Middle East Technical University. Ehsani M, Inhibitory factor analysis exercise. Journal of Motion,

7 Farahani A, salamat N, Goudarzi M, Customers' satisfaction survey of public and private clubs Gorgan body. Sport Management Studies, 16, Hassanzadeh M, Sports Marketing, publication, issue, first edition. Jalali Farahani M, Facilities management, facilities and sports equipment. Tehran: Tehran University Press. Kozeh Chian H, Gohar Rostami H, Ehsani M, Customers satisfaction survey of clubs and private bodies and government in Tehran. Journal of Sport Management, 1, 37. Norenesa A, Shadaloie F, Samimi Y, Measure customer s satisfaction to identify opportunities for improvement in education senior services. Research and Planning in Higher Education, 49(3), Parks Z, Contemporary management in sport, translated by Mohammad Ehsani, office works, Tarbiat Modarres University. Ramezani N, Factors affecting customers satisfaction clubs for women in Tehran. Master of the letter, Tehran University. Rodriguez M, Guerrero G, Tangibles as predictors of customers' satisfaction in sports services. Psicothema, 20(2), Seifaly M, Goudarzi M, Managers are evaluated satisfaction in physical education from the University of the delivery of services to students injured athlete federation of sports medicine. Journal of Sport Management, 2, Wen L, Fxploring customers store loyalty using the means end chain approach. 4(5),