Streamline Your Datacenter with Cisco Integrated Infrastructure. Watch the WebEx recording of this session by clicking this link

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1 Streamline Your Datacenter with Cisco Integrated Infrastructure Watch the WebEx recording of this session by clicking this link

2 Streamline Your Datacenter with Cisco Integrated Infrastructure Connect using the audio conference box or you can call into the meeting: 1. Toll-Free: (866) Enter Meeting ID: Press 1 to join the conference.

3 Today s Agenda Welcome from Cisco Cisco Sells Servers? Introducing Cisco Unified Computing Cisco UCS Integrated Infrastructure Cisco HyperFlex Systems Conclusion About Your Host Brian Avery Territory Business Manager Cisco Systems, Inc. Priors: Cisco Sales and Channels (10.5 yrs) President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver Partner Financial Analyst (7 yrs) - Sprint Corporation bravery@cisco.com

4 Welcome from Cisco Cisco Confidential 4

5 1984 Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems Bosack and Lerner run network cables between two different buildings on the Stanford University campus A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born Cisco Confidential 5

6 Leading for Nearly 30 Years Internet of Everything WellFleet Proteon ACC SynOptics 3Com IBM DEC Fore Bay Networks Ascend 3Com Xylan Newbridge Cabletron Nortel Riverstone Juniper Siemens Extreme Alcatel Ericsson Foundry NEC Lucent Redback Juniper HP Microsoft Checkpoint Arista Aruba Riverbed Avaya ShoreTel Dell F5 Huawei Fortinet Brocade Polycom The Landscape is Constantly Changing Today 2016 Cisco Confidential 6

7 Who Is Cisco? Dow Jones Industrial Average Fortune 100 Company (AAPL, CSCO, INTC, MSFT) $117B Market Capitalization $49.6B in Revenue $10B in Annual Net Profits $34B More Cash than Debt Chuck Robbins, CEO, Cisco $6.3B in Research and Development Cisco Confidential 7

8 Market Leadership Matters No. 1 Routing Edge/Core/ Access 47% No. 1 TelePresence 50% No. 1 Wireless LAN 50% No. 1 Switching Modular/Fixed 65% No. 1 Voice 41% No. 1 Web Conferencing 43% No. 2 x86 Blade Servers 29% No. 1 Storage Area Networks 47% No. 1 Security 31%

9 What Is the Cisco Customer Education Series? CCE is an educational session for current and prospective Cisco customers Designed to help you understand the capabilities and business benefits of Cisco technologies Allow you to interact directly with Cisco subject matter experts and ask questions Offer assistance if you need/want more information, demonstrations, etc. Cisco Confidential 9

10 Unified Computing Introduction Free Your Mind!

11 Cisco Confidential 11

12 What is Real? Cisco Confidential 12

13 What if I were to tell you that Cisco sells servers Cisco Confidential 13

14 Why reinvent the wheel? Cisco Confidential 14

15 Data Center Economics Overall Spend Distribution Server-Related Spend WW New Server, Power, Cooling, Management, and Administration Spending Share 7% 2% 100% 7% 29% 80% 10% 60% 40% 11% 20% 12% 22% 0% People Software Energy / Facilities Servers Networking Storage Disaster Recovery Overhead New Server Server Admin Power and Cooling Source: Gartner, Cisco IT, Data Center Cost Portfolio Source: IDC #250082, Worldwide Server, Power and Cooling, and Management and Administration Spending Forecast, August 2014

16 Data Center Economics Overall Spend Distribution Server-Related Spend WW New Server, Power, Cooling, Management, and Administration Spending Share 7% 2% 100% 7% 29% 80% 10% 11% of Overall IT Spent on OpEx (People, SW, and Facilities) 12% 22% 60% 40% 20% 0% People Software Energy / Facilities Servers Networking Storage Disaster Recovery Overhead New Server Server Admin Power and Cooling Source: Gartner, Cisco IT, Data Center Cost Portfolio Source: IDC #250082, Worldwide Server, Power and Cooling, and Management and Administration Spending Forecast, August 2014

17 Unified Computing: Inspired by Customer Needs Industry in Transition Operational Simplicity Application Centricity Platform for IT Innovation Help Me: Reduce complexity that drives OPEX Virtualization Get the most out of virtualization Automate and move faster Compute & Flash Acceleration Cisco UCS Network and Storage Access Get ready for cloud Cisco Confidential 17

18 Cisco Unified Computing System A differentiated/revolutionary approach Simplified Architecture Unified Management Higher Performance Scale Networking with fewer components Lower cost and easier scaling Fewer management touch points Faster deploy/ provision Unification leads to reduced complexity Management via a single interface Brings out the best of x86 architecture Optimized resource utilization for compute, networking, and management Ultimate Scalability Enhanced design capability Designed for the future, today Stateless: any resource, any time Better TCO/ROI Cisco Confidential 18

19 Cisco UCS One Management Platform Cisco ONE Single Infrastructure Management Model UCS Manager UCS Director Enterprise Cloud Suite UCS Mini Fourth Generation UCS HyperFlex Systems UCS M-Series Modular Servers UCS C3160 Mainstream Computing Converged Infrastructure Hyperconverged Infrastructure Scale Out Edge Core Data Center Cloud Cisco Confidential 19

20 Unique Design of Cisco UCS Automates and Reduces Complexity Single Unified System Designed from the ground up to integrate computing, networking, storage access and virtualization for greater operational simplicity and seamless infrastructure management. Cisco Singleconnect Technology One connection for LAN, SAN, and management. Physical and Virtual Rack and Blade. Application Centric UCS Manager Service Profiles define server identity for rapid deployment. Treat hardware like software. Cisco Confidential 20 So urce: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks

21 Cisco UCS: Driving Business Outcomes Proven value and over 48,000 customers world wide We re able to offer leadingedge solutions to our customers and continue to expand our business. Martin Breslin Infrastructure Architect, SEI Our Cisco Unified Computing System decision is a gamechanger. Wes Wright CIO, Seattle Children s With Cisco UCS, we can adapt much more quickly to user demand. Mark Adams VP Information Technology, HireRight 84% 77% 61% 54% 100 Reduction in Provisioning Times Cabling Reduction Reduction of Management Costs Reduction of Power and Cooling Costs World-record Performance Benchmarks Cisco Confidential 21 So urce: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks

22 Cisco Unified Computing System Top 4 Server Vendor 1 #1 Americas Revenue Market Share in x86 Blades 1 48,000+ Unique UCS Customers 2 40% Rack Growth 3,800+ UCS Channel Partners Source: 1 IDC Worldwide Quarterly Server Tracker, 2015 Q1, May 2015, Vendor Revenue Share Source: 2 As of Cisco Q4FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V >85% of all Enterprise customers have invested in UCS Fortune 500 $3.5B+ Data Center Annualized Revenue Run Rate World Record Performance Benchmarks to Date Cisco Confidential 22

23 Cisco UCS Integrated Infrastructure Michael Dominguez Consulting SE Software and Solutions Innovation March 2016

24 Integrated Infrastructures Pretested and preconfigured bundled solutions consisting of servers, network, storage and management software Customer Challenges Infrastructure Demands Deploying new/refreshed applications quickly & consistently Adding capacity and storage when needed Shortening the time to move programs into production Reduced complexity Single system operation Accelerated implementation Streamlined support Cisco Confidential 24

25 Customer Expectations and Benefits Focus on Business Outcomes Dramatically reduce complexity of deployment/operation Leverage vendors expertise and guidance to deliver better security, reliability, and performance Operational cost efficiencies as next major ROI gain Cloud-ready and cloud-friendly designs Cisco Confidential 25

26 Integrated Infrastructure Market Overview Integrated and Converged are now industry standard terms According to IDC research and analysis: $14B Opportunity in 2017; 30% CAGR Integrated infrastructure to make up nearly 14% of all IT infrastructure by % of workloads to run on integrated infrastructure by end of % of CIO s say that it s difficult to stay on budget and time 1 Catalysts for Integrated Infrastructure Existing infrastructure is complex and difficult to manage, provision, scale, optimize, reconfigure, and maintain Unique Application Requirements & Business Factors Lead to Application Specific Infrastructure Silos Cost reduction requirements in IT Cisco Confidential According to IDG research

27 Cisco UCS: Foundation for Integrated Infrastructure Cisco is #1 and a partner in ~50% of all integrated infrastructure solutions 3.3% Integrated Infrastructure Market Share (Q vendor revenue) 18.0% 6.5% 7.6% With Cisco UCS 4.2% 15.0% 45.5% 20.0% 25.5% Cisco/NetApp VCE Cisco is exclusive in the top 2 solutions Vblock and FlexPod Dell w/ Cisco UCS EMC Hitachi HP IBM Others Cisco Confidential 27 Source: IDC Worldwide Integrated Infrastructure & Platforms Tracker Q1 2014; June 26, 2014; Vendor Revenue

28 Integrated Infrastructure Momentum Analyst Views on Shift to Integration By year-end 2015, 35% of total server shipped value will be as integrated systems. By 2015, converged infrastructure will represent 9.5% of the $64B services, software, and hardware markets. By 2017, nearly two-thirds of all enterprise application infrastructures will be packaged in the form of a converged solution. Cisco continues to be an important part of the integrated systems market and is an integral element of VCE's offerings, as well as FlexPod. The reference architecture offerings of Hitachi/Hitachi Data Systems, as well as EMC's VSPEX platform, also utilize Cisco components. This is partly due to the technology strengths of Cisco's Unified Computing System (UCS). - Gartner Cisco Confidential 28

29 IDC Integrated Infrastructure Market Share Vendor 2Q15 Rev ($Millions) 2Q15 Market Share QoQ Rev Growth YoY Rev Growth VCE % 24.5% 24.6% Cisco/NetApp % 20.2% 21.7% HP % 10.4% 32.1% EMC % 30.1% 9.6% Dell % -20.6% -22.1% IBM/Lenovo % -11.4% -20.6% Hitachi % -2.7% 34.1% Total Market 1, % 14.0% 15.0% From IDC Worldwide Integrated Infrastructure & Platforms Tracker, September 24, 2015 Cisco Confidential 29

30 UCS Integrated Infrastructure Deep Investment Strategy Cisco UCS Modular stateless computing and application acceleration Nexus Scalable, secure network fabric UCS Director Policy-based resource management Performance of Hardware Flexibility of Software ACI Ready End to end Security Hybrid Cloud Enabled (Intercloud Fabric) Cisco Confidential 30

31 UCS Integrated Infrastructure Focus Areas APPLICATION Broad application coverage optimized for high performance OPERATIONS Versatile and programmable building blocks for cloud ECOSYSTEM Better solutions through productive partnerships Cisco Confidential 31

32 Delivering Application Performance and IT Efficiency Best of TechEd UCS B Series UCS Manage r Nexus 1000V FlexPod 66% reduction in power and cooling costs 30% improvement in IT staff productivity 75% savings in software virtualization costs 20% Fewer components required for disaster tolerance with SAP 80% of all SAP customers are also Cisco customers 30% Less infrastructure costs for SAP HANA World record Transaction Council Processing benchmark with SAP Sybase 28 World record Oracle-based benchmarks More than all other server vendors combined Only vendor to ever exceed 1,000,000 paychecks processed in 1 hour Oracle Batch Payroll Benchmark 5,000 companies run their Oracle software on Cisco UCS in production Winner 2010 Oracle Eco-Enterprise Award for low TCO VDI Solution 2011 Citrix Ready Business Solution of the Year 252 Windows 7 desktops on a single B200 M3 blade server 50% lower cost storage per desktop 16x less power consumed per desktop 5,000 virtual desktop users booted within 30 min. Cisco Confidential 32

33 Operational Velocity and Security Operations OpenStack Saas Acceleration Hybrid Cloud Enabled Secure Enclave Foundation Board Member UCS & Nexus plugins Installer tools UCS Accelerator Paks CVDs Fully automated from virtual/physical to end user portal interface Based on integrated infrastructure enabled by Cisco Any Hypervisor End to end Security policies Unified Management Secure resource pools and app environments End to end Security Cisco Validated Designs (CVDs) Cisco Confidential 33

34 Innovation with Industry Leaders The Power of Ecosystem Business Apps Databases Analytics and Big data Cloud Apps Collaboration Applications Desktop Virtualization HANA & BWA Cisco Unified Management Storage Partnerships FLEXPOD HDS UCP Cisco UCS VSPEX VBLOCK Cisco Nexus VersaStack SmartStack UCS Integrated Infrastructure Cisco Confidential 34

35 Succeed with a Lifecycle Approach Realize the Full Value of IT Investments Faster with Services from Cisco and our Partners Create an agile infrastructure Develop a cost effective strategy Prepare to support new solutions Speed time to value Reduce deployment costs Maintain availability during deployment and migration Improve performance, availability, resiliency Increase efficiency and reduce costs Mitigate risk Cisco Confidential 35

36 Cisco Validated Designs Proven Methodology Accelerates Deployment and Reduces Risk Key Customer Engagements Consider end-to-end view Product Development Cross-platform collaboration Integrated System Approach Best Practices System-level innovations System Delivery Tested and validated designs System Development Guidelines Planning Design End-to-End Validation Documentation Unit Feature Integration System Customer Cisco Confidential 36

37 Cisco UCS Integrated Infrastructure Solutions Cisco is the leader in integrated systems FlexPod Cisco Solutions for VSPEX Vblock HDS UCP Select SmartStack Cisco UCS for Red Hat OpenStack VersaStack NetApp EMC VCE Hitachi Nimble Storage Red Hat OpenStack IBM Cisco UCS Cisco UCS Director Cisco Nexus Cisco Confidential 37

38 Cisco-NetApp FlexPod Portfolio Based on UCS Integrated Infrastructure FlexPod Express FlexPod Data Center FlexPod Select Target: Primarily SMB For smaller, less dynamic requirements & VAR velocity Target: Enterprise/Service Provider Massively scalable data center infrastructure UCS Mini for branch office / edge computing Target: Specialized environments within enterprises Dedicated app infrastructure SAP Microsoft Oracle Citrix VMware Enterprise Applications Private Cloud Hybrid Cloud VDI Cloudera Hortonworks Big Data and Analytics Cisco ACI Enabled UCS C-Series, Nexus 3K, FAS 2K UCS B-Series, Nexus 5K-9K, FAS 8K UCS C-Series, NetApp E-Series Cisco Confidential 38

39 FlexPod Data Center with Application Centric Infrastructure Extending Application Profiles into the Network Accelerate Application Deployment Simplified Automation by an Applicationdriven Policy Model Secure Multi-tenancy and Compliance Real-time Visibility across Physical and Virtual Environments Validated Design Guides Application Policy Infrastructure Controller APIC Hypervisor Managers ACI Fabric / Nexus 9000 spine / leaf Load Balancer Hypervisor NetApp Clustered ONTAP Integrated L4- L7 Services Cisco Unified Computing System Cisco Confidential 39

40 Cisco-EMC: Three Paths to Cloud Infrastructure Products Partner VSPEX Vblock Systems Cisco Confidential 40

41 EMC VSPEX Application Hypervisor x86 Server Network Storage Backup Reference Architecture Validated By Cisco & EMC Packaged By Partners Validated Solutions with Choice of OS and Hypervisor Cisco Confidential 41 Copy right 2012 Cisco, EMC Corporation, VCE, VMware. All other trademarks used herein are the property of their respective owners. All rights reserved.

42 VCE VBLOCK SYSTEMS TRUE CONVERGED INFRASTRUCTURE ENGINEERED MANUFACTURED MANAGED SUPPORTED SUSTAINED AS ONE PRODUCT 42 Cisco Confidential 42

43 VBLOCK SYSTEM 740 UNMATCHED PERFORMANCE AND CAPACITY 3X Storage Performance Choice of VMAX3 100K, 200K, 400K and VMAX All Flash 450F/FX and 850 F/FX 5,760 Drives (4 PB usable) 1.5X Compute Memory Cisco UCS M4 and M3 Blades Up to 512 Blade servers Next-Generation Network Nexus 9396PX 1.92 Tbps Throughput 1/10/40 Gbps 3X SAN Performance MDS 9148S or MDS Gbps Fiber Channel Cisco Confidential 43

44 VBLOCK SYSTEM 540 SCALE-OUT PERFORMANCE AT LOW LATENCY Linear Growth Up to 6 X-Bricks 120 TB Scale to > 1M IOPS at < 1ms response times Up to 192 UCS M4 and M3 blade servers Fast Random I/O Response Consistent and scalable regardless of type of workloads or data services Shared in memory metadata No tuning Enterprise-Class Compute and Network Performance M4 Blades 1.5X compute memory and cores Nexus 9300 with 40 GE 16 Gbps Fibre Channel Cisco Confidential 44

45 VBLOCK SYSTEM 340 READY FOR PRIVATE CLOUD Enterprise Class Infrastructure Flash-Optimized Hybrid Arrays MCx multicore optimization Fully automated storage tiering FAST Optimized storage efficiency Application-Centric ACI-Ready Nexus 9000 series Breadth of Portfolio Integrated data protection and workload mobility Greater Visibility and Efficiency Advanced power and environmental monitoring Simplified Converged Operations VCE Vision software Cisco Confidential 45

46 VCE VSCALE ARCHITECTURE VCE VSCALE SDN-ready spine and leaf network architecture Modular grow-as-needed for storage and compute Massive scale-up and scaleout Resource pools abstracted across multiple systems Cisco Confidential 46

47 Cisco-IBM VersaStack Platform UCS Director IBM Storwize Business Continuity Security Services VersaStack Solution Easy Deployment Cisco ACI Ready Cisco Nexus and MDS Efficient Resource Utilization IBM Storwize Virtualization Versatile Infrastructure & Use Cases Cisco UCS Cisco Confidential 47

48 Cisco-IBM VersaStack Overview Highlights Cisco UCS B and C Series Servers, UCS Manager, UCS Director Cisco Nexus 9000 Switches Cisco MDS Switches Uniform deployment model for compute, network and storage resources ACI-Ready architecture Pre-validated by Cisco & IBM thru Cisco Validated Design UCS Management Performance & Scale 160 UCS Server Per Domain, scales to 100s of domains Up to 8 nodes and 1056 disks per V7000/V7000U cluster 5X more data with Real-time compression Automated data optimization with IBM Easy Tier IBM Storwize V7000 & V7000U Disk Systems Reliability Architected with no single point of failure Multi Data Center scalable design for disaster tolerance Cisco Confidential 48

49 Cisco-IBM VersaStack Solutions Expanding Solution Portfolio Broad GTM Initiatives New VersaStack Solutions: 4Data Center Scale Out with UCS and Storwize V7000 4Cloud Deployments and IaaS with CECS 4Remote-and-Branch-Office solution with Storwize V5000 and UCS Mini 4Easy-to-manage, efficient virtualized shared infrastructure with VMware vsphere And Introducing IBM FlashSystem Cisco and/or its affiliates. V9000 All rights reserved. on the VersaStack family VersaStack Redbooks and Redpapers: 4IBM DB2 with Spectrum Protect 4SQL Server with Spectrum Protect 4Redpaper on IBM Pure Application 4Extensive assets, events, and campaigns 4Demand gen: banner ads, social media, and search 4Create solution ids and sizing tools for VersaStack 4Expand worldwide partners with certifications to sell VersaStack Cisco Confidential 49

50 Cisco-Nimble SmartStack Why Nimble? Introducing Nimble SmartStack backed by Cisco Validated Design 4Fastest growing adaptive flash platform 4Non-disruptive flexible scaling to massive scale 4Fully integrated, efficient data protection GTM Plans: 4Joint branding of the SmartStack converged infrastructure offering 4Solution IDs and Solution Advisor to provide ease of order and guidance for sizing 4Sales and channel enablement content and programs Solution Details: 4Small to mid-market solution for commercial space 4Superior price-to-performance ratio with UCS Mini and CS300 4Enterprise scale with UCS and CS700 4Virtualized core platform CVD (ESX 6.0) 4Management integration with UCS D for turnkey deployment automation 4Pre-validated reference architectures for VDI, Oracle JD Edwards, Microsoft SQL Server Cisco Confidential 50

51 Adaptive Flash Eliminates Silos Traditional Approach Nimble Approach Capacity Performance Data Protection Performance + Capacity + Data Protection in one Cisco Confidential 51 51

52 Nimble Storage SmartStack Validated Reference Architectures VDI Business Critical Applications Database Private Cloud Data Protection Servers and Network Infrastructure UCS B-Series & C-Series Servers with UCS Manager Cisco Network Switches Snapshots And/or + Backup Nimble Storage CS- Series Disaster Recovery Cisco Confidential 52

53 Cisco HyperFlex Systems Cisco Confidential 53

54 Cisco UCS One Management Platform Cisco ONE Single Infrastructure Management Model UCS Manager UCS Director Enterprise Cloud Suite UCS Mini Fourth Generation UCS HyperFlex Systems UCS M-Series Modular Servers UCS C3160 Mainstream Computing Converged Infrastructure Hyperconverged Infrastructure Scale Out Edge Core Data Center Cloud Cisco Confidential 54

55 Primary HyperFlex Use Cases Virtual Desktop Infrastructure Server Virtualization Test and Development Large Remote Branch Office Low upfront costs Consistent performance Predictable scaling Reduce operational complexity Adaptive scaling Always-on resiliency Agile provisioning Frequent iterations Instant cloning and snapshots Simple deployment Centralized management No fly-and-fix missions Cisco Confidential 55

56 Sustainable Differentiation Technology Area Operational Simplicity Software Defined Infrastructure Resource Efficiency Always on Data Optimization Workload Scaling High Performance File System and Fabric Result Deploy in Less Than an Hour 30% TCO Advantage 40% Performance Advantage Three Year Lead on the Industry Cisco Confidential 56

57 Hyperconvergence Meets Unified Computing HyperFlex HX-Series Bundles and Configure to Order Annual Subscription Software Model Integrated with vsphere HX220c Nodes HX240c Nodes HX240c + B200 for HF Hybrid Nodes Smallest footprint Minimum of 3 Node Cluster (VDI, ROBO) Capacity-heavy Minimum of 3 Node Cluster (VSI: IT/Biz Apps, Test/Dev) Compute-heavy hybrid (Compute bound apps/vdi) Cisco Confidential 57

58 Cisco Confidential 58

59 Cisco UCS Foundation for Integrated Infrastructure Better Infrastructure = Better Business Outcomes We can offer leading solutions to our customers and continue to expand our business. Martin Breslin Infrastructure Architect, SEI Our Cisco Unified Computing System decision is a game-changer. Wes Wright CIO, Seattle Children s With Cisco UCS, we can adapt much more quickly to user demand. Mark Adams VP, Information Technology, HireRight Greater Business Agility Lower Operating Expenses Reduced Costs/ Complexity Lower Computing Cost Faster Fact-based Decision Making 84 % Reduced Provisioning Times 77 % Reduced Cabling 61 % Reduced Management Costs 54 % Reduced Power & Cooling Costs 100+ World-Record Performance Benchmarks Cisco Confidential 59 Sources: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks

60 Automation Powered by Cisco UCS Director Seamless Infrastructure Management Simplicity Ready for Use in Hours Velocity Rapidly Deploy Applications Quality Enforce IT Best Practices New! Integrated application containers for secure workload provisioning Update! Unified Computing System UCS Director Nexus Product Family UCS Central integration to easily manage all UCS and UCS Mini domains together New! Application Centric Infrastructure configuration L4-7 Services Storage Virtualization New! Open developer kit for ecosystem acceleration Cisco Confidential 60

61 UCS Integrated Infrastructure Improving Business Outcomes BUSINESS DRIVEN Comprehensive IT services Versatile infrastructure All Cloud types Modern & Legacy apps OPEN Broad partner program Integrated support Open APIs Open source EFFICIENT Easy to build Easy to operate Easy to support CII White Paper: Cisco Confidential 61

62 Thank You and Next Steps www. Contact Your Cisco Partner OCATR/performBasicSearch.do Brian Avery Learn more about Cisco For The Datacenter: Cisco Confidential 62

63 Join us again for a future Cisco Customer Education Event CCE sessions are held weekly on a variety of topics CCE sessions can help you understand the capabilities and business benefits of Cisco technologies Watch replays of past events and register for upcoming events! Visit for details Cisco Confidential 63

64 Thank you.