INLINE EXHIBITS PORTABLE & MODULAR EXHIBITS FOR TRADE SHOWS AND EVENTS

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1 INLINE EXHIBITS PORTABLE & MODULAR EXHIBITS FOR TRADE SHOWS AND EVENTS

2 EVENT MARKETING WORKS Face-to-face marketing is now the number one business-to-business marketing medium. Why? It s been proven that people buy from people they like and people they trust and that takes personal interaction. Also, trade shows and marketing events give buyers the opportunity to see firsthand the offerings of various suppliers. In just a few hours a buyer can get an up-to-the-minute overview and detailed information for an entire industry. Why exhibitors value trade shows Raise awareness of your company & brand (88%) Generate sales leads from new prospects (72%) Forge industry relationships & partnership (70%) See current clients (65%) Source: Skyline Exhibits & Expo Magazine, The Value of Trade Shows 81% of trade show attendees have buying authority Which means more than 4 out of 5 people walking the aisles are potential customers for exhibitors. Source: CEIR, The Spend Decision: Analyzing How Exhibits Fit Into the Overall Marketing Budget 99% of marketers found more unique value from trade shows they did not get from other marketing mediums Their 3 most valued aspects of trade shows were: 60% of exhibitors said they value the ability to see lots of prospects and customers at the same time; 51% of exhibitors said they value face-to-face meetings with prospects and customers; and 47% said they value the ability to meet with a variety of players face to face, such as customers, suppliers, resellers, etc. Source: CEIR, The Changing Environments of Exhibitions 78% of attendees travel more than 400 miles to attend a show That means you are getting a national audience at many shows. Source: CEIR report, ACRR What s Best For You Portable Displays Or Modular Exhibits? Portable exhibitors appreciate convenience. They want a display that s easy to transport and quick to install. Modular exhibitors have more requirements. They need structural exhibits that display products, support A/V equipment and offer more design possibilities. Skyline can provide the exhibit that s right for your marketing objectives. Portable Displays page 2, Modular Exhibits page 14. Inline Exhibits 1

3 PORTABLE DISPLAYS Impact with ease and convenience. Skyline portable displays are great for do-it-yourself exhibitors. Our smartly-designed systems look great to proudly represent your valuable brand, are light weight and easy to transport, and designed for quick, easy installation. Why Skyline Brand Impression At shows, your display is your brand. What impression will you make? You re asking prospects for business so set the tone and make an impact with a quality brand presentation. Quality Graphics Skyline is always on the leading edge of printing technology and uses durable materials specially produced for our systems. Skyline graphic technicians will make your brand look its very best with impeccable fit and finish. Durability Skyline products are designed and constructed to withstand years of use and will perform for you show after show. Skyline is known throughout the industry for its quality. Skyline portable systems and protective cases are designed for easy transport and to handle the rigors of frequent exhibiting and shipping. Flexibility Skyline s portable systems and modular accessories are designed to adapt to your changing needs from show to show, year after year. And you can seamlessly add to your exhibit as your company grows. Value Skyline may not be the cheapest, but offers the most value. You get a professional look with products that last longer. And you have the expertise and support of your local Skyline team and the global Skyline service network. Which Portable System Is Right For You? Skyline has a variety of portable systems each with unique attributes. Your Skyline dealer can help you determine the best solution for you based on your show schedule, objectives, staffers and budget. Skyline produces all graphics in-house for the highest quality and very best fit and finish. 2 Inline Exhibits Inline Exhibits 3

4 WindScape Inflatable Display System The world s first air-powered exhibit system! WindScape packs ultra small and set up in a breeze, so you can reduce operating costs like shipping, storage, drayage and installation. A 10-foot (3 m) backwall unit packs in a carry-on case and is exhibit ready in 7 minutes. Proven Durable Technology WindScape frames have been adapted using technology from sporting and military industries. In all applications, the technology has proven extremely durable and reliable. WindScape saves money from shipping to drayage to labor and I&D. I think it s perfect. Allianz Global Assistance Brilliant Fabric Graphics Fabric graphics come pre-installed on all WindScape units. Skyline high-definition graphics have intense, saturated color, and are wrinkle-resistant so your brand looks great at all your exhibit marketing events. Overlays and Accessories WindScape has a variety of standard models and compatible graphic overlay shapes that add depth and interest. 3 Easy Steps WindScape also has accessories to give you flexibility and functionality including a tablet mount, flat screen monitor mount, zipper door storage, rear screen projection and more. Convenient, Protective Cases 1) Unpack 2) Inflate 3) Accessorize A full 10 (3 m) WindScape unit packs in a carry-on case. Protective shipping cases are also available for larger units or multiple units. See WindScape videos at: skyline.com/exhibits/systems/portable-windscape 4 Inline Exhibits Inline Exhibits 5

5 Skyline Banner Stands Great for do-it-yourself exhibitors. Banner Stands are a popular choice for exhibitors that want convenience and ease. Skyline retractable banner stand displays provide a big graphic look yet are light weight, cost-effective and durable. Exalt Banner Stand The classic curved look in a retractable banner stand! With the simple flick of levers, Exalt transforms from linear to curved. Use as a single banner stand or align three units for use as a backwall in a 10 (3 m) booth space. Myriad Banner Stand Designed with built-in merchandising, Myriad gives you the ease of a banner stand with more flexibility. Acrylic and metal shelves and literature holder available. Holds up to 4 lbs. (8.1 kg) per pole. Myriad is lighter weight with just two bases and a fabric center connector panel. Arrive Display and Workstation In One Case! Arrive In Style With Ease! Arrive gives you an entire banner stand display and highly-functional workstation in one easy-to-manage case. Arrive easily converts from protective case to workstation so you can be ready to exhibit in less than 30 minutes with no case to hide or store. See video demonstration at: skyline.com/systems/arrive Banner Stand 3000-R Shock-corded support pole and retractable design makes for easy set up. Units can be used alone or designed to align three across for use as a backwall display in a typical 10 (3 m) booth space. Shapes Collection The Shapes Collection uses the same sturdy retractable base as the 3000-R, but has layered graphics. Front panel is available in a variety of profiled shapes to give your display and brand a contemporary edge. Skyline has been an absolute dream to work with, and I don t give out compliments like that easily. American Airlines 6 Inline Exhibits Inline Exhibits 7

6 Mirage Pop-Up Display Mirage is the industry s most popular pop-up with the most durable frames available. If impacted, Mirage s fiberglass or carbon frames flex and bounce back without damage, unlike aluminum. Graphic panels give a seamless look. Many accessories available. Attract With Backlighting! Mirage can be backlit with Skyline LED lighting to attract attention to your brand and message. I had already purchased a less expensive aluminum popup display via the internet when I discovered Skyline s Mirage. I wanted a high-quality pop-up that will last for years, so I bought the Mirage as well. Now someone else owns the internet unit! Christoff Mitchell Petroleum Highest Quality Graphics Make an impression on clients and prospects with the highest quality, longest lasting graphics. Mirage graphics are attached with special polarized magnet channels to provide perfect alignment and a seamless look. Backlit Bubble Panel Mirage Frames Are Available In Three Styles Bubble Panel gives Mirage a new look and can be backlit for more attention. Easy to install or change out as your message changes. Convenient Two-Case Portability Mirage Fiberglass frame, manual connectors Mirage Advantage Fiberglass frame, magnetic connectors Mirage Plus Carbon frame, self-locking, no connectors Great look and convenience! Mirage pop-up displays give you a classic curved look and big, visually uninterrupted graphics. Mirage is easy to set up, ship, and transport. Frames and channels have a lifetime warranty. 8 Inline Exhibits Inline Exhibits 9

7 PictureCube Backlit Display Big graphics and backlighting! PictureCube units feature large fabric graphics and can be backlit for ultimate pop. With 15 models in varying shapes and sizes, PictureCube carries a powerful presence on its own or as a component of a larger design solution. PictureScape Custom Shaped Display Step outside of square! PictureScape allows you to create a look that complements your graphics and supports your brand. Create nearly any angular shape imaginable. Portable Inline Display Attract attention in smaller exhibit spaces with a PictureCube backlit display. Even with lighting, PictureCube packs small and light. Compact fluorescent lighting provides intense white light with low energy use. Bulbs are small and easily repacked. Overall Design Solution PictureCube is compatible with other Skyline systems so you can get nearly any look you want. You get the benefits of backlit along with the varying attributes other systems offer. Backlit Workstation Attract attention with a 23 table, 46 workstation or 69 reception counter. Smooth, solid work surface available in laminate or Milky Trans Plexiglass. Models are 23 deep, 40 tall and support up to 50 lbs. (22.68 kg). Clean, Custom Graphics Skyline fabric graphics form precisely to your display shape and attach with our concealed connection system for a clean brand presentation. 10 Inline Exhibits Island Exhibits 11

8 More Skyline Portable Systems From large, seamless graphics to in-booth video presentations, Skyline has portable systems to help you exhibit effectively. In addition, Skyline has a variety of complementary products like tablet mounts, workstations, case table conversion kits and much more. DesignView Rear Projection Presentations built in! A white fabric screen in various sizes and positions are framed by your custom graphics for seamless, professional videos and more. Get presentations measuring up to 100 (254 cm) diagonally with a projector that is up to 31 (79 cm) away leaving you ample space for interaction. WindScape Rear Projection Integrated video or graphic presentations with the ease of inflatable WindScape! The single-piece unit inflates in minutes and conceals a short throw projector. Zipper door provides easy interior access, storage and ambient light blocking. Workstations & Case Tables Workstations bring added functionality to your display. You get valuable space for demos, literature or taking leads. Skyline workstations work big, yet pack small. Instead of hiding or storing your display cases, transform them into a table! You get additional work surface and branding opportunity. Regatta Frame & Fabric Display Regatta s light weight aluminum frame sets up without tools and is shock corded for easy assembly. Fabric graphic cover simply slips over the frame and zips closed on one side. With seams around perimeter, you get continuous graphics on both sides. Accessorize To Fit Your Needs Skyline portable systems have many accessories available so you can customize your display to fit your show objectives from product display and presentations to literature accessibility and lead taking. 12 Inline Exhibits Inline Exhibits 13

9 MODULAR INLINE EXHIBITS Structure and versatility. Skyline s modular systems are perfect for exhibitors requiring more structure and functionality than portable displays offer. Skyline has multiple compatible systems that allow for nearly any design imaginable. Why Skyline Design Get the look that s right for your brand. Skyline modular systems are streamlined and have multiple shapes linear, curved and angled to give you any look. Flexibility Because of their modular design, Skyline systems allow you to change your exhibit footprint to fit varying booth spaces. Quality Skyline products are durable. Skyline is known throughout the industry for its quality design and manufacturing. Graphics All Skyline graphics are produced in house to the highest standards to provide the very best fit and finish for your valuable brand. Skyline s crates and cases are compartmentalized to protect exhibit assets and are designed with easy accessibility. Reduce Expenses, Increase ROI Skyline modular components are lightweight and pack small, so transportation, drayage and storage costs can be significantly lower than traditional custom exhibits. Skyline systems are also designed for quicker, easier installation to reduce I&D costs. Available For Rent All Skyline modular systems are available for rent so even occasional exhibitors can get a custom look for their show or event. What Are Your Objectives? According to exhibitors, the top three trade show objectives are creating awareness, generating leads and meeting with prospects. Connect with your audience by making a big brand impact, showcasing new products or giving hands-on demos or presentations. 14 Inline Exhibits Inline Exhibits 15

10 Brand Impression At trade shows, your display is your brand. Make an impression! You re asking prospects for business so set the tone and make an impact with a quality brand presentation. Brilliant Fabric Graphics Skyline fabric graphics are perfect for colorful brands. Skyline uses the latest printing technology and its dye-sublimation process infuses color directly into the fabric for vibrant, saturated colors. Structural, Solid Surfaces While fabric graphics have become popular, solid surface panels are appropriate for many exhibitors. Skyline s panel systems have a variety of surface treatments, windows, doors and graphics which can also be backlit. Flat or curved panels are available in multiple sizes up to 4 x 8 (1.2 x 2.4 m). Workstations & Demos Workstations bring added functionality to your display. You can engage at the aisle and get valuable space for demos, literature or taking leads. Skyline has a variety of workstations to fit your specific needs. Big Graphic Presence Graphics are the most important part of your exhibit! They convey who you are, what you do and what you offer. Attract attendees with quality graphics that fit your brand. Design Synergy For an impactful brand presentation, the design goal of inline exhibitors should be to create perfect harmony between their graphics and exhibit architecture. 16 Inline Exhibits Inline Exhibits 17

11 Merchandising Skyline modular systems are stylish, sturdy and versatile so you can display your products with architecture that reflects your brand and graphics that promote your marketing message along with the flexibility to adapt to your ongoing needs. Wrap Product In Brand Frame your products with brand. As much as the product itself, buyers are buying into you who you are, what you stand for, the trust you provide and the value you offer. Promote products with graphics that proudly represent your brand. Merchandising Accessories Skyline has several accessories for showcasing products from shelving and peg bars to counters and platforms. Accessories are easily repositioned to accommodate changing needs. Product Display Showcasing products, whatever they are, can be important to the success of your show. Design your exhibit to highlight products AND make it easy for staffers to engage, demo and sell. 18 Inline Exhibits Inline Exhibits 19

12 Technology Integration Motion graphics attract attention, are memorable and allow for flexibility in messaging. Make an impact on attendees and convey your message quickly and clearly with digital presentations whether it s video or looping images. Presentations On-screen product demos can be powerful and more informative than static graphics or literature. Skyline Creative Services Group can help you create compelling content like motion graphics, custom video, web microsites and more. Interactive Workstations Interactive presentations are an easy way to engage attendees and convey your message. Hands-on experiences are much more memorable and are a great way to demonstrate your products and benefits. Self-Guided Tours Tablets loaded with your interactive content make information easily accessible and allow attendees to find products or services that interest them. Locate tablets within an area that is comfortable to approach. Flat Screen Support Technology integrated seamlessly into your exhibit provides a professional presentation and brand experience. Skyline modular systems support flat screens of all sizes and feature wire management systems to conceal connections. Video Is a Tool For Staffers While short, energetic videos can quickly state your competitive advantage or help prove your claims, don t ask them to do too much. You still need to rely on your staffers to have real interaction and conversation. 20 Inline Exhibits Inline Exhibits 21

13 Custom Solutions If you have special requirements, Skyline can help. Skyline offers in-house exhibit customization, custom-built components and has experience in marketing events outside of trade shows like corporate meetings, fairs and permanent or semi-permanent installations. Events Events are a great way to promote your brand, introduce new products to your network, educate your dealers or just bring an organization together to celebrate a milestone. Skyline can help with all aspects of your memorable experience exhibits, graphics, installation, logistics and more. Exhibit Customization Skyline modular exhibits can be customized to any extent. With comprehensive wood and metal workshops in house and experienced craftsmen, Skyline can deliver the solution that s right for you and your brand. Custom Tables, Cabinets Custom look and functionality! Sturdy custom tables have secure storage and optional LED lighting in multiple colors. A variety of designs available. Inkjet stand-off graphics or 3D messaging on table fronts completes the custom look. 22 Inline Exhibits Inline Exhibits 23

14 Rental Is a Flexible, Popular Option Exhibit rental is a growing trend and can be a perfect option for many companies. Renting allows companies to change their look and layout to accommodate changing needs. You can also add rental components to your existing exhibit for a larger presence at major shows. Rent Any Design, Any Size Why rent an ordinary show contractor exhibit and blend in with so many others? With its custom modular components, Skyline can rent exhibits of all sizes and any design from portable backwalls to modular inlines to multi-unit pavilions. Exhibits, Graphics, Services It s easy. Skyline is your single source for rental exhibits, custom graphics and services. We produce all graphics in house and offer a full range of services from design to installation so all you have to do is show up and exhibit. We had the best booth at the show. It was intimidating. Monster Daddy Exhibit Installation (I&D) The exhibit worked out great. Skyline came up with a design that really pops out. It s not flat against a wall. Solo Cup Company Skyline s certified I&D teams are trained and experienced with Skyline systems to make sure your installation is accurate and on time. Labor offerings and rules vary between cities and shows. If you re working with show labor, our experienced professionals can supervise the installation of your Skyline exhibit to ensure proper set up. Video: Creative Services, Show Promotions Why ship? Reduce costs by renting exhibit hardware in the city of your show. Skyline Service Centers offer rental exhibits of all designs and sizes, graphics, installation and expanded services in major venue cities: Las Vegas, Orlando, Chicago, Toronto and Shanghai. Skyline Creative Services Group can boost your event results and grow business. We offer creative content, promotions, videos, brand identities and more. See our capabilities and work at: csg.skyline.com 24 Inline Exhibits Inline Exhibits 25

15 Skyline Exhibits 3355 Discovery Road St. Paul, Minnesota International Skyline Exhibits