IoT Management Solution icignal IoT

Transcription

1 IoT Management Solution icignal IoT

2 Change of Market and Customer Market Trend Consumer Trend Living room School Library 28% 64% 61% 29% Other 35% Smartphone Work 53% Bedroom Kitchen 51% Bathroom 50% Coffee shop/ Restaurant 63% 31% 68% Home office Car Relative/ friend s house 63% In stores 68% Outdoors 68% 45% 48% Public transit 60% Daily commute While traveling Source : weareapp.com, 10 minute guide to marketing with beacons Source : Forrester The State of Consumers and Technology: Benchmark, 2013, US

3 How Mobile Affects Customer Behavior 8/10 1/3 consumers use their smartphone to assist them in shopping and making purchase decisions. use their smartphone instore to get help instead of asking a store employee. Opportunity for enhanced customer engagement Access to real-time information ( showrooming ) Customers shortly have access to relevant communication

4 New Ways to Engage Customers via Mobile Harness the power of mobile to build loyalty and increase sales Provide real-time context to offers and services when customers are out and around Bridge the digital and physical

5 Quintet Systems IoT Management Solution icignal IoT Industrial Automation Smart Grid Home Automation Vehicles Retails Security Farming Health Care

6 icignal IoT Context Aware Platform Operate multi IoT device & App. Prevent beacon signal interference Only 5 days development period using SDK Offer personalized contents Control signal sensitivity differences Big data analytics Any changes applied in Real-Time by Rule Engine

7 icignal IoT Platform Provide a complete context awareness platform from SDK to backend manager Use the icignal IoT SDK to empower your application Geo-fence Proximity Sensing Control Optimization Workflow Rule then manage it through icignal IoT Manager Workflow Management Contents Management IoT Device Management Analytics Master Data Mgmt

8 icignal IoT Platform Provide a complete context awareness platform from SDK to backend manager Use the icignal IoT SDK to empower your application Geofence Proximity Sensing Control Optimization Workflow Rule Radial and polygonal fences Targeted location awareness Energy efficient Bluetooth Smart Beacons Wi-Fi Ultra Sonic Sound ETC Device (NFC, RFID, IR ) Sensing Signal Strength Control of Each Smartphone Model Sensor Signal Interference Control Working only with Signal of IoT device Minimizing Battery Consuming Checking Designated Rule on YM Manager Right Contents on Each Situation

9 icignal IoT - Geofence Engage your customers at macro-locations SDK enables the app to sense when a user enters, dwells, exits, or is absent from a location Indoor and outdoor locations Unlimited number of radial and polygonal Geo-fence Minimum 50m radius

10 icignal IoT Analytics Analyze customer reaction through various statistic data provided from icignal after service/marketing execution with IoT Device Dashboard : Total statistics of IoT service Current Condition of Execution : IoT service performance statistics (Analysis by different period) Customer Analyzing : Analysis of revisit, visit by time slot, stay time and etc. Current Survey : Statistics of customer survey by customer Feed-Back template provided from icignal

11 Quintet Systems IoT Management Solution icignal IoT Usecase & Reference Industrial Automation Smart Grid Home Automation Vehicles Retails Security Farming Health Care

12 icignal IoT Usecase - Geofence Marketing Entry Exit Setting specific area by radius or selected extent Designated marketing execution in customer s entry/exit of set point

13 icignal IoT Usecase Assignment Management Entering to store Sensing beacon signal (Distance, Time) Integration with customer information Informing the nearest staff in store Serving customer Promptly at their entry Beacon Customer Information Notifying to the relevant staff s smartphone after checking customer information such as customer level Informing staff of recommendable products for the customers Additional Information Integrating additional info such as VOC, consulting history Suggesting some solutions which customers cannot handle or taking care not to occur additional VOC

14 icignal IoT Usecase Various Marketing Event Indoor Information Sale & Coupon Real-time Push Smart Cash & Service Server 상품 Beacon

15 icignal IoT Usecase Customer Satisfaction Survey Customer Satisfaction Survey Facilities, staff, product, and etc. after experience of the store & Service Server Beacon Store-closing day notifying Delivering the store-closing day and information of the store Leading to revisit the store Point saving instruction Informing future event/special offer

16 icignal IoT Reference - Big Retailer emart O2O Service emart has just opened its biggest store near Kintex of Korea, which consists of six different theme sub-stores and reaches an area of 30,000 square meter. icignal controls the loyalty program and provides promotional events to 3,000 customers for two days. By the end of this year, icignal service will be deployed in over 200 emart stores. Visit each theme store and mark stamp to receive rewards and present Access to cashier will automatically bring up the membership card on the mobile app Access to cashier Visit each theme store in emart town Gamification where customers participate in the event Automatically show the membership card for accrual

17 icignal IoT Reference Bank & Credit Card KB Credit Card/Shinhan Bank O2O Service When a card owner visits one of the KB card affiliates, the push message to encourage the purchase using KB app card(kmotion) is popped up. In case of Shinhan bank, the management O2O service is deployed for internal employees. In S-OIL gas station, those who use KB app card will get extra discount Experience O2O business service by internal employees of Shinhan bank 7 FL 6 FL 5 FL Drive into S-OIL gas station Promotional message automatically pops up 1 FL Shinhan Bank HQ Manage timesheet Cafeteria menu Manager indicator

18 icignal IoT Reference - Big Franchise BBQ O2O Service Customers near BBQ chain stores are targeted with personalized messages and driven into stores with coupons. The revisit and conversion rate have been increased more by coupons and stamps. Passersby around BBQ stores Convert passersby near BBQ chain stores into buyers Better response and utilization rate than classical promotional methods Install beacons on BBQ delivery bikes Drive into stores Stamp Coupon Welcome packet Box taffer Magnet coupon SMS Hand Bill Door Hanger Leaflet

19 Quintet Systems IoT Management Solution Product Lineup Industrial Automation Smart Grid Home Automation Vehicles Retails Security Farming Health Care

20 Platform Lineup Platform Description Potential Client Type Comments Yello Market with icignal Yello Market S aas Cloud with icignal Yello Market PaaS Cloud with icignal A variety of functionality in Yello Market will b e utilized as provided. icignal that is already i ntegrated can act as management solution for marketing and promotion activities through Yell o Market app. If a client would like to create its own mobile pla tform, the approach based on Yello Market as PaaS will accelerate the entire deployment pro cess 20 times faster than development from the scratch. PaaS will require the customization based on requirements SMB Corporation initiating mobile marketing Corporation demanding faster deployment and minimum maintenance on mobile app The scope of customization for PaaS will vary based on the requirements so that the required fee should be discussed separately icignal Only icignal Cloud icignal On-Premise icignal Cloud will be utilized alone in case that a client already owns its own mobile app or web. Using the prebuilt S아, the app will be easily integrated and tightly controlled by icignal. Personalized marketing message will be freely created and managed in icignal without changing the app For the clients which want to run icignal on their own infrastructure with more controllability, icignal can be provided with licensing, install-based solution. The rich functionality will be fully manipulated and operated. Corporation demanding powerful marketing control and execution through the existing mobile app Corporation demanding strong controllability and utilizing their own IT resource SDK for integration will be provided The integration fee will be separately charged Including license module icignal Beacon Engine icignal Geo-fence icignal for Beacon Workflow icignal for Beacon Management icignal Business Intelligence

21 Jackie Shin Mobile SunYoung Park Mobile