URBAN LIGHTSCAPE MODERN URBAN LANDSCAPES: LIGHT AS A MEANS OF LINKING TOGETHER PAST, PRESENT AND FUTURE

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1 URBAN LIGHTSCAPE MODERN URBAN LANDSCAPES: LIGHT AS A MEANS OF LINKING TOGETHER PAST, PRESENT AND FUTURE International Ideas Contest 27 May 30 October 2015 promoted by organized by DEPARTMENT FOR ENVIRONMENTAND SUSTAINABILITY in collaboration with in collaboration with

2 Index Urban Lightscape Event Urban Lightscape Competition Marketing & Media Planning Sponsorship Opportunities

3 International level Local level Exposure Organized in collaboration with the Professional Lighting Design Convention PLDC2015 Rome October 2015 Experience room dedicated to the Contest for the duration of the Convention More than 1500 lighting designers and participants coming from all over the world The most important companies in the field of lighting design will be participating Prestigious international speakers, responsible for creating the most significant lighting projects in recent years. A great example is the Sistine Chapel s new Led illumination - based on the designs of the LED4ART Consortium, backed by the European Union and created by OSRAM GmbH, University of Pannonia, CIER (Catalonia Institute for Energy Research) and FABERtechnica - which will be open for guided tours during the PLDC. Local administration s interest in re-launching the Eur district as a new «convention platform» and in offering services in the cultural and entertainment sectors Eur S.p.A. s interest in revamping the district s historic buildings belonging to them Developing the district from a smart city viewpoint and creating an integrated «convention/entertainment» system which would add allure to the area Specific interest by companies whose headquarters are located within the Eur district.

4 Promoters DEPARTMENT FOR ENVIRONMENT AND SUSTAINABILITY The National Council of Italian Architects, Planners, Landscapers and Curators (CNAPPC) an organization established by the Ministry of Justice under Law no.1395/23 places side by side traditional architects and specialized professionals with 3 or 5-year Bachelor s Degrees. The CNAPPC closely deals with professional issues by means of its various departments. The Order of Roman Architects, Planners, Landscapers and Curators has a Contest Area (Area Concorsi), dealing with the organization of competitions regarding architectural and city planning themes.

5 Organizers Ever since its inception in 1958, AIDI (The Italian Lighting Association) has been raising awareness of all lighting-related problems by conveying scientific, technical and cultural information on that subject. AIDI spreads knowledge relating to all aspects of lighting, promoting its study and research, thereby leading to the further development of this field. In collaboration with The PLDC biennial Convention, which was conceived for the global market of lighting design. Planners, lighting designers, researchers, universities, industries and clients use the PLDC as a platform to meet, get to know the latest developments in the field of lighting design and discuss the future of this trade. The PLDC plays host to the transfer of high-quality knowledge and international networking opportunities.

6 Organizers APIL, founded in 1998, is the Italian Association of Lighting Professionals who work in the lighting sector on programs regarding the development and promotion of lighting technology culture. The ROMA TRE University School of Architecture has the primary objective of contributing to the innovation and adaptation of the wide spectrum of architectural disciplines. One of their main branches of learning is dedicated to lighting design, enriched by the presence of the Lighting Design Laboratory (networked with the Laboratory of Engineering LIFT). The Masters in Lighting Design - MLD Sapienza, currently enjoying its 15 edition, was created to help mould lighting designers and lighting project managers equipped to deal with the complexity of modern projects and technological innovations.

7 Events Inauguration 27/05-18:00 Awards Ceremony 30/10-20:00 Party 30/10-22:00 Wednesday May 27th, The Auditorium of Rome s Museum of the Ara Pacis will host the Contest s opening conference that will witness the participation among other speakers - of Giovanni Caudo, a Council Member for Rome s Division of Urban Development. This Division is one of the Contest partners, together with Eur S.p.A and the IX Municipality of Rome. Friday October 30th, in the Roma Tre School of Architecture s Lecture Hall, located in the ex-mattatoio complex of Rome s Testaccio district, the closing event will be held featuring the awards ceremony for the most deserving projects. The PLDC 2015 Rome - Professional Lighting Design Convention is one of the event s international partners and will set aside an experience room for the Contest throughout the duration of the Convention After the awards ceremony held in the lecture hall, the event will continue in Pavilion 2B of the Mattatoio with cocktails and a DJ mixset open to all guests of the Partners and Sponsors.

8 Institutional Partners Division of Urban Development The Division s wish is to make its city planning fit the needs of its people. In order to do this it aims at defending the values of quality and inhabitability, as this is the only way to guarantee a long-lasting prosperity shared by all citizens while respecting the city s cultural heritage, landscape and beauty. IX Municipality - EUR In the year 2000, the Italian Ministry of Treasury transformed the Ente Autonomo Esposizione Universale di Roma (Autonomous Body for Rome s World s Fair) into EUR S.p.A. a joint stock company which attends to real estate management and development. EUR owes its prestigious heritage to the exceptional quantity of Italian rationalist monuments at its disposal; unrivalled both in terms of size and quality.

9 Index Urban Lightscape Event Urban Lightscape Competition Marketing & Media Planning Sponsorship Opportunities

10 Subject WHERE The EUR district is a very peculiar area. It was built for the 1942 World s Fair which, due to the war, never actually took place. Today it represents an outdoor museum of 1930s architecture, to which new structures and services have been added which highlight its potential role as the city s «contest platform» 1. PALAZZO BNL 2. PALAZZO UNICREDIT 3. PALAZZO UFFICI 4. PALAZZO PREVIDENZA SOCIALE 5. PALAZZON INA 6. PALAZZO DELLA CIVILTA ITALIANA 7. PALAZZO DEI CONGRESSI 8. PALAZZO DELL ARTE ANTICA 9. PALAZZO DELLE ARTI E TRADIZIONI POPOLARI 10. MONUMENTO A GUGLIEMO MARCONI 11. PALAZZO MOSTRA DELLA ROMANITA 12. PALAZZO DELL ARTE MODERNA 13. PALAZZO DELLA SCIENZA UNIVERSALE 14. LA NUVOLA E LA LAMA 15. BASILICA DEI Ss. PIETRO E PAOLO 16. ARCHIVIO CENTRALE DI STATO 17. PALAZZO POSTE ITALIANE 18. TORRI DI LIGINI 19. PALAZZO UNICREDIT 20. LAGO DELL EUR 21. PALAZZO ENI 22. PARCO DEL LAGO 23. PALAZZO DELLO SPORT 24. IL FUNGO WHAT The objective of the contest will be to develop an overall design concept for a lighting system to be used in public, artistic and environmental domains. It must meet the needs of this historic city and establish links between all the elements that make up this complex system, paying particular attention to the relationship between ancient and modern in a contemporary urban dimension. HOW The lighting systems should preferably utilize smart city technologies oriented towards the promotion of its territory, architectural heritage and cultural/commercial activities.

11 Architecture and environmental emergencies 1. PALAZZO BNL 2. PALAZZO UNICREDIT 3. PALAZZO UFFICI 4. PALAZZO PREVIDENZA SOCIALE 5. MINISTERO DELL ISTRUZIONE 6. PALAZZO CIVILTA ITALIANA

12 Architecture and environmental emergencies 7. PALAZZO CONGRESSI 8. PALAZZO ARTE ANTICA 9. PALAZZO ARTI E TRADIZIONI POPOLARI 10. MONUMENTO A GUGLIELMO MARCONI 11. PALAZZO MOSTRA DELLA ROMANITA 12. PALAZZO ARTE MODERNA

13 Architecture and environmental emergencies 13. PALAZZO SCIENZA UNIVERSALE 14. LA NUVOLA E LA LAMA 15. BASILICA Ss. PIETRO E PAOLO 16. ARCHIVIO CENTRALE DI STATO 17. PALAZZO POSTE ITALANE 18. TORRI DI LIGINI

14 Architecture and environmental emergencies 19. PALAZZO UNICREDIT 20. LAGO DELL EUR 21. PALAZZO ENI 22. PARCO DEL LAGO 23. PALAZZO SPORT 24. IL FUNGO

15 The three prizes will be given out for the lighting system projects which best exhibit innovation in terms of : Design Visual comfort Architectural and environmental quality Experimentation with new materials Energy saving Integration with other technological systems Integration with architecture and the urban fabric FIRST PLACE: 10,000 SECOND PLACE: 5,000 THIRD PLACE: 2,500 Prizes Prize dedicated to students and recent graduates of Architecture and Engineering: Scholarship for the Master in Lighting Design Sapienza

16 ORGANIZATION SCIENTIFIC COMMITTEE PANEL MARCO FRASCAROLO Executive Director SARA FORLANI Organizational Supervisor VALENTINA PISCITELLI External Relations SUSANNA ANTICO President APIL PIERLUIGI BORGHINI President EUR S.p.A. STEFANO CATUCCI Director MLD «Sapienza» GIOVANNI CAUDO Council Member Urban Development MARCO FRASCAROLO President AIDI Lazio-Molise ALESSANDRO MARATA President Dep. Environment and Sustainability CNAPPC VIERI QUILICI Roma Tre University LIVIO SACCHI President Order of Architects of Rome ANDREA SANTORO Presidente IX Municality BIANCA TRESOLDI Lighting Designer APIL SUSANNA ANTICO Presidente APIL STEFANO CATUCCI Director MLD «Sapienza» ISABELLE CORTEN Lighting Designer Concepteurs Lumiere sans frontieres PAOLO DESIDERI Architect ABDR Associati MARCO FRASCAROLO Presidente AIDI Lazio- Molise NICOLETTA GOZO Enea ALESSANDRO MARATA President Dep. Environment and Sustainability CNAPPC ROGER NARBONI Lighting Designer Agence Concepto MARINELLA PATETTA Lighting Designer APIL VIERI QUILICI Roma Tre University JOACHIM RITTER Steering Committee Chair PLDC PAOLA ROSSI Head of contests OARM MARGHERITA SUSS Lighting Designer AIDI LUCA ZEVI President INARCHLAZIO ROBERTO ZILIANI Vice President Assoluce

17 Index Urban Lightscape Event Urban Lightscape Competition Marketing & Media Planning Sponsorship Opportunities

18 Media planning The Urban Lightscape communications plan provides for the following activities: Involvement of media partners and specialized magazines Newsletter dedicated to the Contest with over 100,000 contacts collaborating Media relations Portal dedicated to the Contest and online communications Creation of promotional materials Communications activities coordinated with the Contest s institutional partners Social network, blogging and viral marketing campaigns Press conference, awards ceremony and closing event in collaboration with PLDC2015 Production of a video presentation for the Contest

19 LUCE AIDI official magazine Professional Lighting Design Magazine PLDM Media Partners specialized magazines of participants L ARCHITETTO National Council of Italian Architects monthly magazine AR OARM bimonthly IO ROMA Order of Roman Engineers magazine L INGEGNERE ITALIANO CNI magazine ROMA TRE NEWS University Periodical

20 Social media The Contest will use the main social networks, plus blogging and viral marketing campaigns, for its communications plan in order to create an integrated news network with partners and sponsors of Urban Lightscape. Blogs

21 Press Offices For the duration of «Urban Lightscape», wide exposure will be guaranteed by the joint action of press offices belonging to the Contest s companies and promotional partners: Margherita Filipponi Jolanda Bufalini Silvano Oldani Silvia Renzi Giacomo Rossi - Chiara Capotondi Loredana Diglio Giovanna Bianchi Bazzi Claudio Betti Another awareness-raising step will be the engagement of national, regional and local newspapers as well as specialized magazines covering the Contest

22 Index Urban Lightscape Event Urban Lightscape Competition Marketing & Media Planning Sponsorship Opportunities

23 Options for sponsors SPONSORS / 15,000 Logo displayed on the contest s website and on all promotional / awareness material The sponsor will have a place in the experience room, an area set aside for the 2015 PLDC World Convention Interview with the sponsor which will be uploaded to the contest s website Institutional video to be screened during the awards ceremony and plaque to be given out as a prize to the participants SUPPORTERS / 7,500 Logo displayed on the contest s website and on all promotional / awareness material The sponsor will have a place in the experience room, an area set aside for the 2015 PLDC World Convention Interview with the sponsor which will be uploaded to the contest s website The sponsor will be mentioned during the press conferences and main interviews The sponsor will be mentioned during the press conferences and main interviews and its material will be included in the press kit Participation of a sponsor representative in the awards ceremony

24 Patrons

25 Contatti Administrative Offices Anna D Auria Via Monte Rosa Milano T F Organizational Offices Responsabile Organizzativo Sara Forlani Largo Anzani Roma T

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