Professional Certificate Programme In Advanced Business Analytics

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1 & Professional Certificate Programme In Advanced Business Analytics May 2011 Stream Weekends Dates 1st 7-8, May 2nd 14-15, May 3rd 21-22, May 4th 28-29, May Features Executive programme; 4 weekends only; Certification based on attendance, continuous assessment and a qualifying exam; 100% hands-on and instructor-led; Three statistical software to be used for the training: Statistica, Eviews and SPSS; Modern and comprehensive curriculum; Venue: ValueFronteira Analytics & Econometrics Laboratory.

2 Curriculum for the Professional Certificate in Business Analytics 1st Weekend: Basic Concepts, Basic Statistics, Data Structure and Manipulation Elementary Statistical Concepts and Data Manipulation Elementary statistical concepts Structure of economic / business data Working with data Database basics Introduction to Basic Statistics Descriptive statistics Correlations Significance tests (T, Chi-square, ANOVA, Kruskal, Wallis etc) Frequency tables Cross-tabulations Session 3: Graphics Creating graphs Customizing graphs Brushing techniques Curve-fitting 2nd Weekend: Session 3: 3rd Weekend: Regression Analyses Review of Basic Probability and Sampling Linear Regression Analysis Logistics Regression Analysis Segmentation Analysis Objective segmentation Decision Tree's-CHAID, CART, Boosting Trees Subjective Segmentation Factor analysis Cluster analysis Discriminant analysis Neural networks 4th Weekend: [Time Series / Forecasting] & [Market Basket Analysis and Association Rules] Moving average, autoregressive and/or ARIMA models; Estimation, data analysis and forecasting with time series models; Session 3: Forecasting with more complex models including ARCH and GARCH Session 4: Association and Sequential Rule Mining (Market Basket Analysis) ValueFronteira AAEI Partnership / 2011 P a g e 22

3 Frequently Asked Questions 1. What is Business Analytics? Business success depends on right decisions taken at the right time. Right decisions are hose that optimize business value by identifying efficiency killers while simultaneously providing insights required for maximizing competitive advantage. Analytics is the power house for such right decisions. Some of the benefits of Business Analytics solutions comprise the following: it aids the understanding of customers needs, the improvement of sales effectiveness, the provision of superior customer service, as well as in building profitable and sustainable customer relationships; it facilitates the maximization of productivity and enables speedy and effective response to market changes without disrupting operations; it aids business optimization, integrates the avalanche of data and information into a coherent, manageable flow; it helps the management and planning of current and future capacity and infrastructure needs; it helps minimize administrative costs and efforts by automating tasks, such as document or report generation, and by simplifying information access and reporting. Business analytics is widely used in the following industries: financial services - banking, insurance, capital markets; telecommunications, health and pharmaceuticals, logistics and supply chain, retail and consumer goods, information technology, media, aviation etc. 2. What are the Career Benefits of the Professional Certificate in Business Analytics? According to the Bureau of Labor Statistics Occupational Outlook Handbook, Edition, management analysts, which include professionals who use business analytics and technology to improve organizational performance, should have favorable job prospects during the 2008 to 2018 decade. The BLS projects that management analyst jobs will increase 24 percent during this period due to companies increased focus on improving processes around information technology, health care delivery, biotechnology and marketing. A July 2010 PayScale report stated that business analysts in the United States earned an average salary ranging between $50,377 and $71,486. Average bonuses for the role fell between $972 and $4,958. Source: 3. Why Get Trained and Certified ValueFronteira? ValueFronteira Limited is the exclusive chartered training provider for the African Analytics and Econometrics Initiative (AAEI). ValueFronteira is a research firm that leverages the power of Business Analytics and sound economic theory in its solutions provision. ValueFronteira Limited pioneered analytics training in Nigeria through several workshops on Advanced Analytics, Advanced Marketing Analytics, Data Mining and Predictive Modeling some of which it organized jointly with its technical/practice partner, the Analytics Training Institute based in Bangalore, India. At present ValueFronteira AAEI Partnership / 2011 P a g e 33

4 ValueFronteira is concluding arrangements to become a preferred consulting partner for Statsoft, the makers of Statistica software. ValueFronteira Limited also owns a modern Analytics / Econometrics Laboratory which is completely dedicated to instructing and supporting computationally intensive analysis/research. This 20-seat / licence suite boasts of state-of-the-art licenced econometric / statistical software, and hardware namely SPSS, Statistica, E-Views, SAS, R, Gretl, Easyreg and Microfit. Accordingly we are able to offer 100% hands-on training on standard platforms used in the industry. Furthermore, our curriculum is modern, comprehensive and emphasizes learning-by-doing. The Faculty of ValueFronteira Analytics / Econometrics consist of both academicians and practicing professionals who have done significant work in their fields of specialization in order to remain at the cutting edge of training and development in analytics and econometrics. 4. Who should Obtain this Certification? Anybody who has an interest or is associated with the field. Those who would especially benefit from the training include: Marketing Executives and Product Managers: Anyone responsible for product marketing and direct sales channels; Quantitative Experts, Researchers and Analysts: Statisticians, Modelers, Business Intelligence Analysts, Financial Analysts, Actuaries, Marketing Research Executives; IT Executives And Managers: CIO s, CTO s, Decision Support Associates, Systems Analysts, Systems Developers, Project Leaders, DBA s, Database Programmers; Professional Services Agencies: Consultants, Account Executives, Business Development Executives, Investment Advisers 5. What Will I Learn? The second page of this brochure contains the comprehensive curriculum for the Professional Certificate in Business Analytics. 6. How Do I Earn the Certification? The Professional Certificate in Business Analytics is earned by satisfying the following mandatory requirements: 1. A minimum attendance of 80% of all classes required to train for the certification; 2. A pass grade (60%) in the series of assessments comprising (a) continuous assessment tests as well as take-home assignments and (b) the final exam. Participants are hereby notified that this programme is absolutely hands-on, instructorled and places much emphasis on the impartation of methodological skills. Three statistical software namely Statistica, SPSS, Eviews will be used for the training programme. Case studies and data based on the particular contexts and challenges faced by participants will be used for training. ValueFronteira AAEI Partnership / 2011 P a g e 44

5 7. How Long Will the Training Last? Training for the Professional Certificate in Business Analytics will last for only four (4) weekends. Twelve hours of 100% hands-on instruction will be provided each weekend as follows: Saturdays: 9.00 a.m. to 5.00 p.m. Sundays: a.m. to 3.00 p.m. 8. Where is the Classes Offered? All our training programmes take place in the ValueFronteira Analytics and Econometric laboratory except where otherwise specified by the client such as in in-house training programmes. The ValueFronteira Analytics / Econometrics Laboratory is dedicated to instructing hands-on executive courses in analytics, and econometrics; engage in business and academic research as well as provide/support consultancy in the field of computationally intensive analytics / econometrics utilizing state-of-the-art methods, software, and hardware. The Lab is a modern 20-seat / licence suite for several statistical and econometrics packages such as SPSS, E-Views, SAS, Statistica, R, Gretl, Easyreg and Microfit. The maximum class size for our courses within the analytics laboratory is How Much Does this Professional Certificate Programme Cost? This programme costs N300, [Three Hundred Thousand Naira] per participant. This fee covers only instructors fees, training venue, course materials (statistical / econometric software not inclusive) and feeding. 10. How Do I Pay? Interested participants are advised to pay into our account with Afribank Nigeria Plc. at least two weeks earlier in order to secure a place. No participant will be allowed into the laboratory without full payment for the programme. Our bank details are as provided below: Account Name: ValueFronteira Limited Bank Name: AfriBank Nig Plc Account Number: Where is your Office Located? Our office address is as follows: 4 th Floor (rear wing); 42, Olowu Street, Ikeja. 12. For further inquiries, contact Ebele Vera , Olanma Martin ValueFronteira AAEI Partnership / 2011 P a g e 55

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