Index. Introduction 1. A success story 2. affilinet solutions 3. affilinet in Europe 4. affilinet Germany 5. affilinet United Kingdom 6

Transcription

1

2

3 Introduction 1 A success story 2 affilinet solutions 3 affilinet in Europe 4 affilinet Germany 5 affilinet United Kingdom 6 affilinet France 7 Index affilinet Spain 8 affilinet Benelux 9 affilinet Switzerland 10 affilinet Austria 11

4 Online business is becoming increasingly global. As one of Europe s leading performance marketing networks, affilinet is the ideal partner for your business. Having considerably expanded its networks in Europe over recent years, affilinet offers access to all major European online markets and sales channels. Our teams in Germany, the UK, France, Benelux, Spain, Austria and Switzerland share a single philosophy underlying the way we work. Our efficient performance marketing is based on unrivalled experience and knowledge of the industry, excellent service, and innovative performance tools. affilinet now offers 2,500 advertiser programmes and more than 700,000 publishers across Europe. Customers can utilise affilinet s network to 1 extend their reach and co-ordinate campaigns internationally to achieve their performance marketing goals. Our pan-european affiliate platform which operates across all verticals, offers a broad selection of country specific programmes and publishers in multiple markets. With local performance marketing expertise and a well-rounded pan-european perspective, our affilinet teams can help you generate pan- European market launch strategies with powerful business impact and offer in-depth advice on individual countries, as well as provide a dedicated central contact to help coordinate all international performance activities. Find out more about our local offices across Europe as well as our innovative performance display and mobile solutions on the following pages. "Many customers have already come to rely on our international strategy. Our unique combination of local expertise, dedicated customer services and uniform pan-european platform enables efficient and effective performance marketing wherever you are." Christian Würst CEO, affilinet

5 international: a success story Experience and Innovation In-depth industry expertise, smart data analysis Powerful tools, dynamic portfolio 5-year growth path of affilinet +17,4% ,9 % ,4 % ,0 % As one of Europe's leading affiliate networks, we have been developing intelligent high-performance marketing solutions for publishers, advertisers and agencies since Leveraging our resources and many years of experience in the online marketing of products and services, our extensive database enables a range of benchmark analyses that deliver industry insights and help you determine the value of different business approaches. Our specialty is the development of customised performance-driven strategies. Regardless of sector, company size, business model or market focus, our unrivalled experience and knowledge enables us to work with our customers to deliver longterm success for their marketing strategies. The online world is in a state of constant growth and change and affilinet's key strength is its ability to stay at the forefront of development, providing powerful tools and effective solutions to customers. Through the continual development of our technology and portfolio, we enable our customers to respond quickly and effectively to changing market dynamics and enhance business success with numerous partners. Our technological solutions are able to measure the value contribution of every business partner involved in the customer journey so that our partners can optimise their attribution strategy. From our new offering, Performance Ads to mobile platforms, affilinet is paving the way for the future of digital advertising Revenue development (in million Euro) 2

6 Performance Ads Our new solution for increased reach and sales affilinet Mobile Solution Be mobile sell mobile Performance Ads is the new datadriven advertising solution designed to give advertisers access to our unique affilinet content reach. It uses intelligent, data-driven, customer-led targeting to serve the right message, at the right time, to the right person. With the intelligent, profile databased delivery of creatives aiming at highly engaged audiences, advertisers can boost the conversion rates of their offerings and address new customer segments. For Publishers the automatic placement of display ads in the right environment minimises time and effort, whilst the delivery of user relevant content leads to higher conversion rates. This is how it works When a user lands on the website of a publisher that is part of the Performance Ads pool, affilinet s powerful pre-targeting and prospecting tools analyse the user s profiles in real-time. Advertising that is suitable for their interests is then selected and is shown on the visited site. 71% Reach of new prospects Consumers have readily embraced smartphones, tablets and PCs and the way in which they access, consume and browse content has evolved. In support of this, more and more publishers are coming to market with dynamic new platforms that empower advertisers to target consumers with relevant content at the right stage of their purchasing journey. That's where affilinet comes in. Our technology tracks all consumer pathways allowing advertisers to gain valuable insights and launch powerful and targeted cross-device performance campaigns. Working with affilinet, partners can access all they need in one place. Regardless of whether traffic is coming from mobile apps, the mobile Internet or the Web, affilinet can help advertisers to track it and understand how different channels are impacting customers purchasing decisions. Mobile Tracking affilinet s tracking systems enable advertisers to track mobile activity on publisher and advertiser websites, as well as track and credit conversions in all channels. This provides the insight needed to see which mobile publishers are performing and which creatives work best across each device. Mobile App Tracking affilinet enables easy and reliable tracking of app-downloads as well as in-app purchases and registrations for ios and Android. With affilinet's Mobile SDKs it is also easy to integrate basket tracking and retargeting. +35% 71% of all Performance Ads creatives are displayed to new prospects Mobile Revenue Up to 35% of the revenue of leading affilinet advertisers in online retail and travel industry is generate through the mobile channel 3

7 United Kingdom Benelux Germany France Austria Spain Switzerland 4

8 Germany 80 x7 595 exclusive programmes Key facts A pioneer of performance marketing and now market leader in Germany, affilinet has been shaping the world of online marketing since Leveraging our extensive industry knowledge and expertise, we successfully manage the challenges of a fast evolving digital landscape, which has enabled us to continually strengthen our market position and expand our market share. About 1,800 advertisers now rely on affilinet s innovative technology platform for access to Germany's biggest publisher network. Clients we work with Otto, Deutsche Bahn, Zalando, Toys"R"Us, 1&1, Telekom 5 What makes us stand out We have spent years perfecting our offers and services and we guarantee rigorous quality standards in terms of network, service, transparency and security. Our success and our high level of customer satisfaction are down to the strong and longstanding partnerships we nurture with advertisers, publishers and agencies, as well as our ever expanding number of exclusive partnerships. Our proven expertise in the field, proactive advice and bespoke solutions attract companies from all industries, in particular the retail, travel, telco and finance sectors. With a team of more than 100 performance marketing and industry experts, affilinet Germany is committed to opening up new horizons for your business * Ulrich Bartholomäus *affilinet has significantly increased its number of exclusive partnerships Managing Director Germany, Austria and Switzerland ubartholomaeus@affili.net Jim Knopf Director New Business Advertisers & Agencies jknopf@affili.net

9 UK Helen Southgate Managing Director UK Key facts Established in 2005, affilinet UK has grown significantly since its launch. Our team of highly-driven market experts offer unparalleled expertise and are dedicated to delivering a premium service to all customers. affilinet UK has grown to become one of the largest networks in the highly competitive UK performance market and the team s dedication to doing affiliate marketing better than anyone else is reflected in the UK network s year-on-year revenue growth. Clients we work with Sky, Debenhams, NOW TV, Thomas Cook, Virgin Atlantic, Hotel Chocolat What makes us stand out It is the approach that the affilinet UK team takes to understanding its advertiser s wider business and integration with their digital and overarching business objectives that sets us apart from the competition. With an average of five years experience across the client services team, we have helped hundreds of advertisers to optimise their performance activity. Challenging convention and driving the evolution of the channel we have paved the way for sophisticated consumer targeting and developed new native ad formats, helping brands to reach out to content sites and bloggers alike. Vicky Bruce International Account Director vbruce@affili.net 6 Revenue %

10 France Frank Surena Managing Director France Key facts A pioneer in performance marketing, affilinet France has been shaping the world of online marketing for nine years. Our advanced network of some 40,000 highly qualified publishers offers access to over 375 programmes and campaigns and a full range of performance marketing business models ( , mobile, RTB, cashback, voucher codes, etc.). Our team of experts is always on the lookout for new opportunities to generate business for our customers. Clients we work with FNAC, Auchan.fr, BforBank, groupe Carrefour, Smartbox, BMW What makes us stand out? Transparency, quality, customer satisfaction and innovation guide our actions on a daily basis. In terms of innovation, France has successfully launched its own performance based real time bidding (RTB) concept known as affilinet Trading Desk. Based on our performance DNA, affilinet Trading Desk now enables us to directly address our target audience on all major ad exchanges with a performance model that is tailored to the needs of our customers; helping clients to optimise sales and maximise revenue across multiple touch points. affilinet Trading Desk +670% Jean-Baptiste Barat Director Sales jbarat@affili.net 7 (2014 RTB budgets vs H RTB budgets)

11 Spain Publisher Growth Rate in Spain Key facts Established in 2008, we have now helped more than 1,200 clients increase sales and drive leads through performance marketing. affilinet Spain has since grown to become one of the top 3 networks in Spain's highly competitive performance marketing industry. At affilinet Spain, we focus on transparency and quality; delivering the best consulting services for advertisers, agencies and publishers alike. We work closely with all parties to develop bespoke strategies that help them sustainably grow their business with the support of affiliate marketing. During the last two years, the team has achieved outstanding revenue growth of 105%, thanks to our excellent client service, efforts to improve performance and tailormade client management services. Clients we work with El Corte Inglés, Carrefour, DIA, Booking.com What makes us stand out We focus on your needs and support you with custom solutions and campaigns tailored to your target audience and preferred performance marketing channels. Our network lets you extend your reach across Europe, using multiple touch points; traditional, digital, mobile, social and other emerging technologies. Our success and the high level of customer satisfaction is based on the strong, longstanding partnerships we nurture with advertisers, publishers and agencies, as well as rigorous standards that ensure the highest levels of security, transparency and effective quality control. 8 Miguel de Arespacochaga Managing Director Spain marespacochaga@affili.net Laura Ramos Head of Operations lramos@affili.net

12 Benelux Jessica Haagmans Managing Director Benelux Elmar Reekers Affiliate Marketing Consultant Key facts The specific role of performance and affiliate marketing within the broader online landscape is the key focus of affilinet Benelux. With its performance DNA, affilinet is the ideal partner to develop a bespoke market strategy for your web offering that will ensure the sustainable growth of your business. We focus on the customer journey and providing quality publishers. Clients we work with Thomas Cook, Booking.com, Pandora, Parkmobile, Outfittery 40% Quality is key! 40 % of all publishers who apply to join our network are rejected by our quality control team because they do not reach our high quality standards What makes us stand out The Customer journey; consumers live in a multi-channel, multidevice and multi-screen world. With advertisers trying to reach their target audiences across all touch points, mapping and understanding the customer journey is an increasingly important tool in the world of performance marketing. At affilinet Benelux, we work closely with advertisers and publishers to develop tailored strategies that help them leverage performance marketing to generate valuable leads and sales, as well as providing the technology for measuring performance (tracking) and the fair and transparent attribution of payment. Quality is also key and we are dedicated to maintaining a level of service and quality that is second to none. Our highly motivated team of experts are always on hand to help and advise you on how to best develop and optimise your programme and answer any further queries you may have on payment models, ad formats, legislation, or any other aspects of performance marketing. 9

13 Switzerland Ulrich Bartholomäus Managing Director Germany, Austria and Switzerland Thomas Pilz Director Sales Key facts affilinet has operated in Switzerland since the end of the 90's and for the first 15 years, Swiss publishers, advertisers, and agencies were managed from the company's headquarters in Munich. In 2013 however, affilinet decided to invest in this rapidly growing market by opening a local office in Zurich and creating a whole new platform geared specifically to the requirements of the Swiss marketing space. Within a very short time, the highly motivated Swiss team has successfully built a base of some 12,000 publishers and more than 250 advertisers covering all key industries and linguistic regions primarily German and French speaking. Clients we work with Zalando, LeShop, Home24, AXA Winterthur 10 What makes us stand out The Matterhorn Mountain an icon of Switzerland is not only the landmark of our country, it is also symbolic of the affilinet Switzerland philosophy; to stand out and tower above all others! It inspires us to want to reach the peak of our profession and we believe in long lasting partnerships based on professional expertise and mutual trust. A quick response time, a motivated team, and investment in bringing innovation to market enables our customers to achieve all of their campaign objectives. In the Swiss market space, affilinet is synonymous with quality, network security, and transparency for all partners. We are always looking for publishers and advertisers interested in building a long-term collaborative partnership and who share our core values ,000 Publishers

14 Austria Ulrich Bartholomäus Managing Director Germany, Austria and Switzerland Key facts affilinet has been a key player in the Austrian affiliate market since its founding in In 2013, in order to offer greater customer proximity and in direct response to the wishes of our partners for support from local personnel, we opened a subsidiary in Austria. This enabled us to offer optimum support to business partners looking to invest in Austria and help them develop successful business models for this emerging region, meeting the ever growing demands of the performance marketing space in Austria. Clients we work with Humanic, Conrad, Zalando, A1, Universalversand Österreich What makes us stand out Local expertise and personal customer support; our team of local experts understands the specific opportunities and challenges of the Austrian performance marketing space and our pan-european affiliate platform gives our partners access to a range of country-specific programmes and publishers in multiple markets that operate across all verticals. Our local affilinet team can help you deploy market launch strategies with powerful business impact for the German-speaking market. Our Austrian platform offers access to all major sectors, with key focus on the retail, travel, telco and finance sectors. The high standards in service, quality and innovation that we set ourselves at affilinet Austria ensures that our partners receive only the most professional and solution-oriented support. Jim Knopf Director New Business Advertisers & Agencies jknopf@affili.net 11 No.1Austria's biggest affiliate network!

15